the social rotarian september 2013 debbie harris 2013-2014 district pr chair 2013-2014 ryla...
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The Social RotarianSeptember 2013
Debbie Harris
2013-2014 District PR Chair
2013-2014 RYLA Facilitator Coordinator
Your PR Committee Debbie Harris – PR Chair
Las Vegas Rotary Club Jennifer Weed – Social Media Chair
Red Rock New Generations Club Will Kelso – Social Media/Online Marketing
San Gabriel New Generations Rachel Diehl – Press Releases, Traditional Media
Red Rock New Generations Club Richard Reed – Online Marketing
Las Vegas Rotary Club Bob Basile – Content Writing
Rancho Del Chino
Social Media is FREE• Social Media is here to stay and can be a big part of
your Club’s outreach• Start slow using Facebook and then progress to
other social media platforms such as Twitter and Google+
• Everyone can get involved• Take a picture during your meeting and Post to your
Facebook Profile• Share what is Posted on your Club’s Facebook Page• Connect with RI and other Clubs on Facebook,
LinkedIn & Twitter
Have a Social Media Committee as Part of PR Committee
Have 1 or more members responsible for social media postings
Set up a schedule Monday – Post the upcoming Speaker with picture & bio Tuesday – Share something from the District page Wednesday - Share something from the RI Facebook page Thursday – Grab a video off of YouTube Friday – Post something about a new member, event,
community project, etc.
Whatever day you meet, take a picture and Post to your Facebook Club Page and your Profile. Spread the word!
The Facebook Quandary Facebook requires a Page to be connected to a Profile It violates Facebook’s Terms of Service to have more
than one Profile page That being said, you may still want to use an email
that is created for your Club, i.e. [email protected] and set up the Facebook page with that login and create a password
Make the Profile page something as simple as Susan Rotary and do not fill out any other info on it
Could you get caught at some time in the future? Possibly but Facebook is constantly making changes so hopefully they will add some kind of “employee/admin” profile
Their Business Account Profile did not give enough flexibility
Create a Page
Choose Company, Organization or Institution
Facebook Will Walk You Through It
Editing & Adding Admins
Edit Settings – Fill in Your Club’s Info
Mobile for Uploading Photos
Las Vegas Rotary Facebook Page
Facebook - District 5300
Admins Will See Stats
Facebook – 5300 eClub
Facebook Rotary International
231,152 likes · 7,207 talking about this · 6,110 were here
Connect with Rotary Event Pages
Facebook’s New Graph Search
Use Facebook as Your ClubMust be an
Administrator on the Facebook page
Connect with Other Clubs/Districts
The Power of Sharing
Pew Research 2012 Average # of
Facebook Friends is 229
Now My 2,000+ Friends May See It
Rotary International Company Page on LinkedIn
Rotary Listed in Current Positions
Listed in Current
And Again in Organizations
Want Rotary to show up as often
as possible.
Join the RI Official Group
Our New District Twitter PageBe Sure & Follow Us
Rotary on Twitter – Follow Them
ReTweet
Rotary on YouTubeShare These
Find Videos
Under 3 Minutes
RotariansConnectD5300.com Website
Use this to Promote
Fundraising Events &
Incentive for New Members
District 5300 Website
Facebook Feed On Website
Rotary.Org
The Social Rotarian
Debbie Harris District PR Chair 2013-2014
RYLA Facilitator Coordinator 2013-2014