SOCIAL MEDIARECRUITING LANDSCAPE

THE

#COMPLEX #CONSTANTLYEVOLVING #WHEREDOISTART?

Recruiting organizations across the world recognize the potential value that social media provides them to tap critical talent and differentiate their

employment brand. Yet recruiters often struggle to capture that value in the constantly evolving social media landscape.

2012 2011 2010

54%47%45%

66%

55%

2010–2011

93%

87%

78%

…AND EXPANDING THEIR USE OF THE TOP THREE PLATFORMS.3

ORGANIZATIONS ARE INCREASING THEIR INVESTMENTS IN SOCIAL MEDIA…

82%of organizations are increasing

their social media usage from 2012

to 2013.1

94%of recruiters use or plan to begin using

social networks/social media for

recruiting in 2013.2

1 CEB 2013 Recruiting Forecast Survey2 Jobvite, 2013 Social Recruiting Survey, http://web.jobvite.com/rs/jobvite/images/Jobvite_SocialRecruiting2013.pdf3 Jobvite, 2012 Social Media Recruiting Survey, http://web.jobvite.com/Social_Recruiting_Survey-2012-13.html4 CEB 2012 Global Recruiting Effectiveness Survey5 CEB Q2 2013 Global Labor Market Survey

© 2013 The Corporate Executive Board Company. All Rights Reserved. RR7181913PRO

MOST RECRUITERS THINK THEY’RE PRETTY GOOD AT USING SOCIAL MEDIA...

...BUT RECRUITING LEADERS RECOGNIZE THAT SOCIAL

MEDIA RECRUITERS STILL HAVE A LOT OF ROOM TO IMPROVE.

of recruiters consider themselves moderate, strong, or exceptional social media recruiters.3

71%

of recruiters use social media effectively, according to recruiting executives.4

37%

IN FACT, FEW NEW HIRES ACTUALLY USED SOCIAL OR PROFESSIONAL MEDIA AS THEIR PRIMARY SOURCING CHANNEL.

of new hires used social or professional media as their primary sourcing channel. 5

6%

Overcome the social media recruiting effectiveness gap using CEB Recruiting’s Social Media Recruiting Strategy Playbook. You will learn about how to do the following:

§Segment messaging for critical talent segments.

§ Use social media channels to differentiate your employment brand.

§ Source new talent using internal social networks.

§ Develop social media champions.