brightmove recruiting software social media recruiting guide

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The Recruiter’s Field Guide to Social Media Hi… hello… Presenters: Nanci Lamborn, SPHR – HR Consultant Paul Cevolani, SPHR – President / CEO Novus Origo

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BrightMove Recruiting Software and Applicant Tracking Software solutions created a whitepaper and presentation on key actions in moving to social media recruiting and networking.

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Page 1: BrightMove Recruiting Software Social Media Recruiting Guide

The Recruiter’s Field Guide to Social Media

Hi…hello…

Presenters:

Nanci Lamborn, SPHR – HR Consultant

Paul Cevolani, SPHR – President / CEO Novus Origo

Page 2: BrightMove Recruiting Software Social Media Recruiting Guide

Introductions

• Michael Brandt – COO BrightMove, Talent Management Veteran, Applicant Tracking industry expert.

• Nanci Lamborn – Consultant, Industry Writer, 20 HR Veteran

• Paul Cevolani – CEO Novus Origo, HR Transformation Expert

Page 3: BrightMove Recruiting Software Social Media Recruiting Guide

BrightMove Contact Information

Office Phone: (877) 482-8840

Email: [email protected]

Site: BrightMove Recruiting Software

Twitter: http://twitter.com/brightmoveus

Start a Free Trial

Page 4: BrightMove Recruiting Software Social Media Recruiting Guide

Introductions

• BrightMove Recruiting Software – Provides leading OnDemand SaaS Recruiting Software for HR/Corporate Staffing, Agency Recruitment and Recruitment Outsourcing.

• Novus Origo - Provided Human Resources Consulting, and Information Technology Consulting in the areas of Project & Program Management, Outsourcing Consulting, Transitions & Transformation, and Vendor Relationship Management & Consolidation services.

Page 5: BrightMove Recruiting Software Social Media Recruiting Guide

Social Media Recruiting

Communication is King!!

Page 6: BrightMove Recruiting Software Social Media Recruiting Guide

Background

• Why Social Media As Recruiting Initiative?– Top Talent Follows The Industry Through Social

Media (Blogs, Twitter, LinkedIn)

– Companies and Agencies That Are Involved Are More Attractive and Visible

– Involvement Also Means You Stay Educated On Trends

Page 7: BrightMove Recruiting Software Social Media Recruiting Guide

Key Trends and Industry Data

Social Marketing and Passive Search Tools

Transformation and Call to Action

Question / Answer4

3

2

1

Agenda for Today

Page 8: BrightMove Recruiting Software Social Media Recruiting Guide

Social Media:

Here to Stay

growing by the minute

Social Media is here and growing.

Social Media:

Here to Stay

Page 9: BrightMove Recruiting Software Social Media Recruiting Guide

SURVEY SAYS…

75.0%

64.3%

42.9%

32.1%

14.3% 14.3%

10.7%

7.1% 7.1%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

PERCENT

LinkedIn

Facebook

Youtube

Twitter

Other

None

Blogger

MySpace

Digg

Personal Social Media Usage

Link

edIn

Fac

eboo

k

You

Tub

e

Tw

itter

Oth

er

Non

e

Page 10: BrightMove Recruiting Software Social Media Recruiting Guide

80.8%

38.5% 38.5%

11.5%

7.7% 7.7% 7.7% 7.7%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

PERCENT

LinkedIn

Facebook

Twitter

None

MySpace

Youtube

Blogger

Other

SURVEY SAYS…Work-Related Social Media Usage

Link

edIn

Fac

eboo

k

Tw

itter

Non

e

Page 11: BrightMove Recruiting Software Social Media Recruiting Guide

Social Media:

Here to Staygrowing by the minute

Facebook:

300,000,000

users

It’s time for recruiters to embrace the social media revolution.

Twitter:

6,000,000

users

LinkedIn:

50,000,000

users

Page 12: BrightMove Recruiting Software Social Media Recruiting Guide

www.greatplace.comCustomers

CandidatesVendors

Employees

A functioning website is a necessity.

CommunicationContact

Connect

Page 13: BrightMove Recruiting Software Social Media Recruiting Guide

Establish comprehensive social media policies.

POLICIES/PROCEDURES• Social media usage• Trade secrets• Intellectual property• Employee privacy• Confidentiality

Page 14: BrightMove Recruiting Software Social Media Recruiting Guide

Now Partnered With:

Page 15: BrightMove Recruiting Software Social Media Recruiting Guide
Page 16: BrightMove Recruiting Software Social Media Recruiting Guide

BrightMove Applicant Tracking

Page 17: BrightMove Recruiting Software Social Media Recruiting Guide

BrightMove Applicant Tracking

BrightMoveATS

Your URL: http://twitter.com/BrightMoveATS

Page 18: BrightMove Recruiting Software Social Media Recruiting Guide
Page 19: BrightMove Recruiting Software Social Media Recruiting Guide

LinkedIn•Colleagues•Associates•Clients•Candidates•Local Groups•Job Postings

MySpace•Similar to above sites•Likes Video•Easy Broadcast Bulletins

Facebook•Prospects•Candidates•Friends/Family•Classmates•Interest Groups•Page Fans

Twitter•Contacts•News forums•Shared Industries•Abbreviated

Connections = Contacts = Networking Opportunity

Page 20: BrightMove Recruiting Software Social Media Recruiting Guide

Incorporate your connections everywhere possible.

Nanci Lamborn, SPHRConsultantNovus Origo3231-C Business Park DriveSuite #121Vista, CA 92081(760) 438-4354www.NovusOrigo.com

Connect with me online:

Nanci Lamborn, SPHRConsultant

Novus Origo(760) [email protected]

Linkedin: www.linkedin.com/novusorigo

Follow: www.twitter.com/novusorigocnslt

Facebook: www.facebook.com/novusorigo

AIM: NovusOrigo

Page 21: BrightMove Recruiting Software Social Media Recruiting Guide

Now Partnered With:

Page 22: BrightMove Recruiting Software Social Media Recruiting Guide

Now Partnered With:

Page 23: BrightMove Recruiting Software Social Media Recruiting Guide

Employer Branding: Uniform Consistency

Page 24: BrightMove Recruiting Software Social Media Recruiting Guide

Set up user accounts

Remember employer branding

Start driving traffic to you3

2

1

Page 25: BrightMove Recruiting Software Social Media Recruiting Guide

Now Partnered With:

Page 26: BrightMove Recruiting Software Social Media Recruiting Guide

Now Partnered With:

HRCI credit courses – click here to register!

Page 27: BrightMove Recruiting Software Social Media Recruiting Guide
Page 28: BrightMove Recruiting Software Social Media Recruiting Guide

Google Sitemap

Page 29: BrightMove Recruiting Software Social Media Recruiting Guide

Bing Sitemap

Page 30: BrightMove Recruiting Software Social Media Recruiting Guide

Further education: Sitemaps.org

Page 31: BrightMove Recruiting Software Social Media Recruiting Guide

Start Blogging!

Page 32: BrightMove Recruiting Software Social Media Recruiting Guide

Share your newsworthy happenings

Page 33: BrightMove Recruiting Software Social Media Recruiting Guide

Emphasize and share your employee-focused news

Second graphic here of visual news slide showing employee friendly news / compassionate story

Page 34: BrightMove Recruiting Software Social Media Recruiting Guide

Emphasize and share your employee-focused news

Page 35: BrightMove Recruiting Software Social Media Recruiting Guide

Give passive candidates a look into your organization

Page 36: BrightMove Recruiting Software Social Media Recruiting Guide

Web 2.0 technology = RSS feed

Page 37: BrightMove Recruiting Software Social Media Recruiting Guide
Page 38: BrightMove Recruiting Software Social Media Recruiting Guide
Page 39: BrightMove Recruiting Software Social Media Recruiting Guide

Now Partnered With:

HRCI credit courses – click here to register!

Page 40: BrightMove Recruiting Software Social Media Recruiting Guide

UpdatedWebpageContent

•Blog data•News

updates•Educational

alerts

Web 2.0: the RSS Feed = your newswire

sender

Passive Audience

transmission

Recent Compa

ny News!

Industry Value Add

News

Page 41: BrightMove Recruiting Software Social Media Recruiting Guide

Web 2.0 tools

Employer branding / blogging

RSS feed syndication3

2

1

Excavating passive candidates

Page 42: BrightMove Recruiting Software Social Media Recruiting Guide

Yahoo Hotjobs: 30 million

Careerbuilder: 22 million

Monster: 110 million

Dice: over 2 million (hi-tech specialty)

Resume Database Searching

Page 43: BrightMove Recruiting Software Social Media Recruiting Guide

Quick Reference Search Guide

Page 44: BrightMove Recruiting Software Social Media Recruiting Guide

PMP Oracle experienced Atlanta

Linkedin.com

Google Advanced Search

Page 45: BrightMove Recruiting Software Social Media Recruiting Guide

Google Advanced Search

Page 46: BrightMove Recruiting Software Social Media Recruiting Guide

Google Advanced Search results

Page 47: BrightMove Recruiting Software Social Media Recruiting Guide

Dogpile Advanced Search

Page 48: BrightMove Recruiting Software Social Media Recruiting Guide

Dogpile Advanced Search

Page 49: BrightMove Recruiting Software Social Media Recruiting Guide

Yahoo Advanced Search

Page 50: BrightMove Recruiting Software Social Media Recruiting Guide
Page 51: BrightMove Recruiting Software Social Media Recruiting Guide
Page 52: BrightMove Recruiting Software Social Media Recruiting Guide

http://www.ipl.org/div/websearching/

http://www.googleguide.com/advanced_operators.html

Search string tips / tools / tricks / practice

Page 53: BrightMove Recruiting Software Social Media Recruiting Guide

Author and Consultant

Nanci Lamborn, SPHR

Office Phone: (404) 218-5332

Email: [email protected]

LinkedIn: http://www.linkedin.com/in/ladilamborn

Twitter: http://twitter.com/TheHRLadi

Contact Information:

Page 54: BrightMove Recruiting Software Social Media Recruiting Guide

Software’s Role in Social Media

• Why Social Media As Recruiting Initiative?– Top Talent Follows The Industry Through

Social Media (Blogs, Twitter, LinkedIn)

– Companies and Agencies That Are Involved Are More Attractive and Visible

– Involvement Also Means You Stay Educated On Trends

Page 55: BrightMove Recruiting Software Social Media Recruiting Guide

Software’s Role in Social Media

• Your ATS should enable you to communicate effectively to the social media world.

• Your ATS should aid in your tracking of industry trends and also help you communicate trends

• Should drive traffic/attention to your brand• Should foster referrals and applicant cross

pollination

Page 56: BrightMove Recruiting Software Social Media Recruiting Guide

BrightMove Contact Details

Michael Brandt - COO

Office Phone: (877) 482 8840 Ext 6053

Email: [email protected]

LinkedIn: http://www.linkedin.com/in/michaelgbrandt

Twitter: http://twitter.com/brightmoveus

Contact Information:

Page 57: BrightMove Recruiting Software Social Media Recruiting Guide

Human Resources Transformation / Change Management

Incorporating Transformation & Change Management

Page 58: BrightMove Recruiting Software Social Media Recruiting Guide

Human Resources Transformation / Change Management

Utilizing Social Media as an HR Recruiting process results in transformation or change,

and no matter how well intended or needed…

change is not always welcomed with open arms!

Change is the only

constant!

Change is hard!

Change is going to come!

Change is good!

Change is inevitable!

Change is not for

me!

Page 59: BrightMove Recruiting Software Social Media Recruiting Guide

Bersin & Associates 200965%

The desire for advanced capabilities in Applicant Tracking Systems (ATS)

The desire for a change

Page 60: BrightMove Recruiting Software Social Media Recruiting Guide

Bersin & Associates 2009

80%

20%

The desire for advanced capabilities in Applicant Tracking Systems (ATS)

The satisfaction of the change

Page 61: BrightMove Recruiting Software Social Media Recruiting Guide

Transformation

The redesign of an organization which results in the improvements needed to achieve strategic goals and business objectives

Page 62: BrightMove Recruiting Software Social Media Recruiting Guide

Transforming to a new model

Because…If you don’t care where you are … You’re not really lost!

Regardless of what process or technology you are looking to implement or outsource, whether it be:

• Social Networking• Applicant Tracking Systems (ATS)• Payroll Processing• Benefit Administration• ESS / MSS• Talent Management, etc…

You first need to have a clear understanding of how it is done today.

As-Is To-Be

Page 63: BrightMove Recruiting Software Social Media Recruiting Guide

Identifying the current and future state of the organization

• Do you know how you “really” do it to day?

• Are the processes documented?

• What is the cost of Service Delivery?

• Do you need to change, Do you want to change?

• Can your organization support the change?

• What are the benefits of the change?

• Is there a defined Business Case which supports the change?

• What is the Return on Investment (ROI) and when will it be realized?

• Is the Leadership Team onboard, and does it meet their vision?

• What amount of Change Management will be required for success?

• Do you have the skills and resources onboard to implement the change?

Page 64: BrightMove Recruiting Software Social Media Recruiting Guide

64

Simplified Implementation Overview

New Process Planning & Implementation

Transformation ContinuousImprovement

-2 to 0 Months 0 to 3 Months Ongoing

Page 65: BrightMove Recruiting Software Social Media Recruiting Guide

65

Large Scale Implementation Overview (with stabilization)

-1 Month +2 Month +3 Month +4 Month +5 Month … Month +1 Month +2

Implementation (Transition)Planning

Month +1Month +1 Month -1

Stabilization(Implementation to Run)

Service Delivery (Transformation)

Month +2 Month +3 Month +…

Implementation Stabilize Service Delivery

Go LiveStart Implementation

Plan

Page 66: BrightMove Recruiting Software Social Media Recruiting Guide

Identifying the current and future state of the organization

Paul Cevolani, SPHR

Office Phone: (760) 432-4354

Email: [email protected]

LinkedIn: http://www.linkedin.com/in/paulcevolani

Twitter: NovusOrigoCEO

Contact Information:

Page 67: BrightMove Recruiting Software Social Media Recruiting Guide

Complimentary Access to BrightMove:

BrightMove will extend 3 free months access to our industry leading recruiting software for allattendees.

Go to this link for more details:http://www.brightmove.com/tour

A BrightMove Thank You

Page 68: BrightMove Recruiting Software Social Media Recruiting Guide

Identifying the current and future state of the organization

Paul Cevolani, SPHR

Office Phone: (760) 432-4354

Email: [email protected]

LinkedIn: http://www.linkedin.com/in/paulcevolani

Twitter: NovusOrigoCEO

Contact Information:

Page 69: BrightMove Recruiting Software Social Media Recruiting Guide

Questions?

Question / Answer

Page 70: BrightMove Recruiting Software Social Media Recruiting Guide

www.brightmove.com