the smart agency credentials april 2012

thesmartagency.co.uk


In a nutshell

• We help small and growing companies attract new business by highlighting their strengths and getting them noticed in their sector.

• We also work with creative partners, large companies and public sector organisations to deliver specific communications projects.

• We have over 20 years’ PR and marketing experience with expertise in sectors including financial services, insurance, automotive, food, drink, corporate, public sector, b2b, fmcg, healthcare, e-commerce and retail.


• Creative and effective

communications and

marketing services

• Integrated PR campaigns

that achieve results

• News generation – to

achieve positive press

coverage

• Access to a broad range of

marketing services

including market research

and media training

• Creative writing

• Campaign management

including internal

communications

• New product and service

launches

• Project and ongoing

press office support

• Crisis management

support

What we offer


Access to expertise

Media training

Graphic design

E-marketing/web design

Photography

Market research

Events & hospitality


A bit about us

Emma Kirkaldy– Emma has over 17 years' strategic and practical

experience, gained within PR and marketing agencies and in-house. Emma is a board member of Leeds Media.

Nigel Charlesworth

– Nigel was formerly head of PR at Green Flag and business-to-business insurer UKI Partnerships – part of the Royal Bank of Scotland. He is a full member of the Chartered Institute of PR and a Diploma holder.


B2B

Consumer

Public sector & membership

Personal finance

Broad brand & client experience


The Chamber was looking to raise its profile within the SME sector and appointed the Smart Agency to help us do this.

We found their work to be of a very high standard and they secured the kind of coverage we wanted. In addition what impressed us was their willingness to help and advise on PR issues, often over and above what they had been commissioned for, this was invaluable to us. I would definitely work with them again if the opportunity arose.

“Smart impressed us with their knowledge of the insurance sector and have personal finance experience. The success of Readyclaim is very important in terms of increasing downloads and online customers.

I am very excited about the prospects of raising the profile of the brand and know that Smart will contribute to us delivering our strategic and brand objectives.”

Tim Roots, MD: Parago Software

“We were confident that Smart’s experience and expertise helped raise awareness of our services as we expanded our operations in the region.”

Testimonials

"We had just released some excellent results and were keen to make the market aware of our progress. Smart did a great job in getting the news covered in the places we wanted our profile to be raised. Their approach was sensible and delivered on what they set out to do."

Kalpna Mistry, Marketing Manager:Leeds, York & North Yorkshire Chamber

of Commerce

Tim Kent, Managing Director: ERA Healthcare York

Andy Waring, Head of Sales:Westinsure


• Smart provided PR to support the re-launch of IKEA Leeds which generated TV, radio and regional press coverage for the store’s £22 million re-development programme.

• Smart also used a targeted media campaign to generate coverage for IKEA Leeds’ kitchen contract that was up for tender.

Case study: IKEA


Yorkshire Post

Yorkshire Evening Post

Yorkshire Business Insider

Yorkshire Post


Case study: ARLA Foodservice

• Smart launched Arla Foods’ Foodservice Division with an event on the Royal Yacht Britannia in Edinburgh.

• Campaign achieved national exposure and coverage in key trade food media, together with extensive regional coverage in Yorkshire media.


Dine Out

The Grocer


Case study: Bradford MBC

• Smart managed an ongoing PR and marketing campaign for Bradford MDC’s in-house specialist education caterer, Education Contract Services (ECS).

• The brief included an extensive media relations campaign, which placed ECS as one of the country’s leading school meal providers.


Bradford T&A

Yorkshire Post

Bradford T&A

The GuardianBradford T&A


Case study: Halifax

• Halifax General Insurance awarded a brief to target householders with advice and tips on preventing burglaries.

• Smart prepared and delivered a media relations and promotional plan using internal claims statistics, customer case studies and making an expert spokesperson available for interview.


Manchester Eve News


Case study: Solaglas

• The B2B glass specialist gave us a wide-ranging brief that included trade and regional media relations, advertising, award submissions and sponsorship

• The company wanted to announce a rebrand, while highlighting the breadth of services it provided to clients in the insurance, retail, and public sectors

• Smart implemented a campaign that included media relations and marketing. The agency also negotiated sponsorship, wrote advertising copy, bought media space, produced press information and created a media library


• Pace is a leading technology developer for the global payTV industry.

• With the acquisition of the Philips STB business, the company seized the opportunity to deliver key messages to its employees situated across the globe.

• The result was a corporate publication conceived and written by Smart who interviewed key staff, commissioned design and managed the project from start to finish under strict deadlines.

Case study: Pace Microtechnology


Case study: MSL Group

• MSL is one of the UK’s largest independent legal expenses providers and sister company MSL Vehicle Rental a credit hire and fleet management specialist.

• Smart manages a proactive and reactive press office function for MSL including media relations, briefings, photography, copywriting, reputation management and sponsorship.

• This was a new venture for MSL and has reported benefits from the higher media profile.


Thank you