Can being more neighborly be good for your business?

Companies that do good and act more neighborly are seen as relevant, creative and innovative leaders by their customers.

Yet only 28% of companies aredelivering on this opportunity.

- Forrester Research

Are youmissing out?

We’re here

to help.

hi, we’re

We help brands and companies think, speak and act more neighborly.

How to act moreneighborly:

Listen | When consumers start talking, it’s best to start listening. Very closely. What they say – and do – can be very revealing.

Identify | Pinpoint the value intersections that brands and consumers share.

Collaborate | Give every appropriate marketing discipline a seat at the table, and develop these intersections into persuasive, one-of-a-kind ideas.

Engage | Use these ideas to create respectful, two-way conversations - the kind that attract eyeballs on their own merits, as opposed to the kind that require paid media to get anywhere .

That’s all well and good,

but does it work?

The challenge | With PETCO’s commitment to LOHAS (Lifestyles of Health, Wellness and Sustainability ) values, it shouldn’t be a surprise that the chain offers the biggest selection of natural and organic pet foods. Yet to most people, particularly LOHAS consumers, it was. With WalMart and Target siphoning away mainstream shoppers, the LOHAS market was vital to PETCO as a way to stay a step ahead.

Our insight | LOHAS consumers are skeptical of big box stores.

Our solution | We went small. We reinvented the natural andorganic section of each PETCO as a store-within-a-store, complete with its own name: “The Natural Neighborhood.” Next, we engaged our suppliers as partners and took our message to neighborhoods across the country – not just with advertising, but in-store festivals, events like dog yoga (yes, dog yoga! ) and social media.

The results | Fetching. An immediate 3% jump in sales spurred a 300% increase in vendor participation, vastly increasing PETCO’s co-fund marketing dollars. Trial and awareness spiked, with 110,000 samples and 12,800 coupons distributed at events, which garnered over 300,000 face-to-face impressions.

Big box goes small

The challenge | Jamba Juice pretty much invented the smoothie back in 1990. So when McDonald’s announced that it was moving into the smoothie business with a $30 million TV campaign, Jamba Juice knew it had to strike back.

Our solution | An online “commercial” that promotes a brand new flavor from Jamba Juice - the Cheeseburger Chill smoothie. The spot ends with a link to a website, CheeseburgerChill.com, where the viewer gets a special offer: any coupon for a McDonald’s smoothie can be exchanged at Jamba Juice for a delicious, original Jamba Juice smoothie.

The results | The commercial was viewed millions of times onYouTube, Facebook, and other independent websites. Thousands of McDonald’s coupons were redeemed for Jamba Juice smoothies. And the story was covered by dozens of periodicals and news sites, from Fast Company to the Wall Street Journal. All of which added up to 248,263,232 total impressions, or quite a little slingshot for David.

David takes on Goliath

The challenge | To Safeway, organic food represented an area of potentially enormous growth. To the average Safeway customer, however, organic food seemed both expensive and exclusive. (As one put it: “It’s for hippies, not me.” )

Our insight | People are most open to the notion of changing their diets and food buying habits when they’re experiencing life-changing moments such as having a baby.

Our strategy | Establish a movement that demystifies organicsby demonstrating that everyone “is organic,” and positions O Organics as the approachable and inclusive alternativewithin the organic food category.

Our solution | Outdoor and in-store advertising featured peoplein everyday situations with the theme line, “Good for All.” Sponsorship of Pregnancy Awareness Month events reached new parents and about-to-be moms. Online, we offered nutritional information and easy-to-follow recipes.

The results | Media impressions, including partnerships, advertising,event activation and the day Whoopi Goldberg raved about O Organics stone-baked pizza on “The View,” topped 330 million. Over the course of the campaign, O Organics expanded its distribution to 500 new retailer stores and one entirely new channel, Amazon.com.

Demystifying organics

The challenge | Eco-conscious yoga gear manufacturer Manduka had firmly cemented its reputation among the yoga elite as the premium brand. But to continue growing, Manduka needed to expand beyond this niche market to the mainstream.

Our insight | Yoga is arguably more aspirational than any other workout. Its practitioners strive to become the best versions of themselves – physically, mentally and spiritually.

Our solution | We turned this passion into a movement. Ourcommunications championed Manduka followers more than Manduka itself, and amplified our aspirational message with key “ambassadors” and “influencers” (yoga experts and celebrities).

The results | Manduka garnered over 800 million media impressionsthrough traditional and non-traditional media relations and activation. We expanded distribution to Lululemon, Dick’s Sporting Goods, Sport Chalet and over 50 yoga studios. Over the course of just 14 months, we increased sales from $1 million annually to over $1 million per month.

From specialist mat makerto global lifestyle brand

practice on.

What our clients think of Neighbor:

“Neighbor is an agency that consistently brings together the right people and brands in the LOHAS community. We’ve enjoyed

working with them in partnership and helping both the brands and the community propel forward.”

–Ted Ning | Executive Director, LOHAS

“We needed a partner for our O Organics line that understood retail and could take a CPG approach without a CPG budget. Neighbor answered the call and was able to leverage the LOHAS community to drive mainstream consumers in-store. Neighbor was key to forging new territory for us and O Organics is now sold in 500 new retail stores and on Amazon.com.”

–Alex Petrov | President, Lucerne Foods

“When I took the role of CEO, the Jamba business was struggling. It was a turnaround situation. One of my first moves was to hire Neighbor as our full-service marketing partner. From brand positioning to social media to traffic driving promotions, they have been integral to the success we’ve recently delivered. The future looks even brighter.”

–James White | President & CEO, Jamba Juice

Meet your Neighbors.Nicole BressanelliMedia & Activation

My core | Learn from your successes and mistakes of yesterday to become a better person today. Being direct alleviates confusion. Keep perspective. Challenge yourself. Absorb the sunshine, it has good energy.

I’m good at | Collaborating. Getting to the point. Providing solutions. Laughing. Absorbing and Learning. Friendship. Love. Listening. Excel Charts. Being tough but fair. Yoga. Unwavering support for my Chicago Bears. Riding a beach cruiser. Creating a positive environment. Having a good time.

Linda PriceIntegrated Marketing

My core | A firm believer in the notion that you catch more flies with honey than with vinegar. It really is true.

I’m good at | Listening. Keeping my husband calm. Working with people and navigating situations. Being levelheaded in a crisis. Building partnerships with clients. Pushing for the best work. Thinking unconventionally. Discovering interesting places to visit. Finding bargains. Curating things. Empathizing with both sides. Spoiling my dogs. Scrabble. Being the glue.

Charlie TercekExecutive Creative Director

My core | Create something every day. Read. Go outside. Two heads are better than one. Three or four heads, even better. A conversation over coffee beats a conversation over email any day.

I’m good at | Being a parent and husband. Making breakfast. Setting goals and reaching them. Trying new stuff. Staying focused and keeping things simple.

Jim HolbrookCEO

My core | I’m a philosophical economist, an intuitive fact lover, a decisive adapter and an altruistic pragmatist. I am also intricately simple. In any situation I prefer to clarify choices rather than pretend to have answers. I find that results are better when you focus on the journey.

I’m good at | Collaboration. Making decisions. Realizing I am a work in progress. Seeing the good in everyone. Defining a vision. Being ethical. Making things simple. Steering teenagers. Challenging convention. Surrounding myself with curious people. Racing Triumph 470’s.

Michel SchneiderPublic Relations

My core | Listen, learn and lead by example. Appreciate your surroundings. Take advantage of exciting opportunities. Push yourself. Say thank you and mean it. Look on the bright side.

I’m good at | Keeping it real. Communicating. Focusing. Exuding the appropriate balance of leading and collaborating. Rooting for my LA sports teams. Being a pop-culture resource. Friendship. Humor. Challenging others to be the best they can be.

Margaret ChaffeeSocial & Digital Strategy

My core | Never, never, never give up. Always aspire to learn more. See life through rose colored glasses. Smile.

I’m good at | Teachingcompanies how to talk to and listen to consumers on social media. Building brands online. Offering a fresh perspective. Teaching myself new things every day, thank you Google.

What sets us apart?

Consider this: we are part of the LOHAS ( Lifestyles Of Health And Sustainability ) community. The leading figures of this movement – from organic chefs to holistic pediatricians to green lifestyle experts – regularly visit our offices and our inboxes, to help us stay relevant, test ideas and evolve.

What’s in it for our clients?LOHAS members are influencers. They’re proactive shoppers and early adopters.When marketing or advertising gets their attention, the mainstream is never very far behind.

In anutshell:

Neighbor creates conscious, inspired work that doesn’t just make your brand more neighborly, it grows your business.

Give us ( any of us ) a holler.

Want to continuethe conversation?

Ad

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General Inq

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Mich

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310-464-0898

Jim Holbrook | CEO314-568-4886 jim@neighboragency.com

Lin

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Ch

arlie TercekCreative

310-469-0231

Nico

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310-469-5765

1727 Berkeley Street, Studio 1 | Santa Monica | CA | 90404

310-469-5511 | www.neighboragency.com

“You can be a good neighbor only if you have good neighbors.”

-Howard Koch

This book is printed on recycled paper.