the secret marketing mindset

8/10/2019 The Secret Marketing Mindset

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The

Secret MarketingMindset

Learn What The MostSuccessful MarketersHave in Common andHow You Can Have It

Right Now

The Secret Marketing MindsetPage 3 of 58


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The Information in this e-book is intended for educational purposesonly.

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A Note to My Readers

Dear +arketer,

The information in this e9book that you are about to read willprepare you to embark on a :ourney that will bring you to a placewhere you ha6e longed to be. Where is that; )enerating anonline 9 ongoing stream of passi6e income and being asuccessful person in e6erything you doreedom That Boueser#e%

M' >irst Successful and /utomated Niche Site

The ig uAA around the marketing industr' is niche sites. This is picking up

speed and man' marketers are launching products and sites that are niche-

specific ecause the' kno( that is (here the mone' is and the' are tr'ing to get

in on the latest craAe. ,nfortunatel'$ man' of these marketers ha#e ne#er e#en

o(ned a real niche site outside of the marketing industr' itself. So$ ho( can the'

teach 'ou an'thing that is pro#en% The' usuall' cant. That is (h' I (rote this

report. I ha#e se#eral successful niche sites that are almost 7C automatedand generate a passi#e si* figure income. /nd$ I keep duplicating these sites$

(ith e#er' chance I get.

If 'oure an internet marketer than 'ou kno( that this market is saturated (ith

products and ser#ices on internet marketing and this is ecoming an increasing

prolem. =a#ing a niche usiness is one of the est usiness opportunities on

the internet. I started m' niche usiness ack in 7


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The :a' Model

!hat kinds of sites are automated% e?a'$ Monster.com$ or an' t'pe of online

auction or recruiting (e sites is an automated site that relies on the end users to

update the content. That is e*actl' (hat 'ou (ant to ha#e for a niche site. e?a'

is the model that 'ou (ant to cop' in 'our niche site.

!hat is the e?a' Model% The eaut' of e?a's usiness model is that it rings

millions of people together to pro#ide a ser#ice una#ailale an'(here else. That

ma' seem standard on the Internet$ ut it actuall' isnt. e?a' rings people

together and the' suppl' all the content$ product$ ser#ice$ etc..

Think of it in horiAontal and #ertical terms. :SPN or ?S Sports )ine$ or the !allStreet Dournal online are companies that pro#ide information$ data and articles

aout the sports (orld or the financial (orld. :ach of these sites is a #ertical site.

>or e*ample$ these sites ha#e emplo'ees or teams of Ee*pertsF that constantl'

ha#e to update content so that its audience comes ack e#er' da' to read their

articles. This specific easil' e*ists as a magaAine or dail' ne(spaper (ith #er'

little alteration from (hat the' do no(.

e?a' is the e*treme opposite of these t'pes of sites. The' ha#e a horiAontal

usiness model that enales transactions and communications et(een millions

of u'ers and sellers. The sellers place the content to sell their product or

ser#ice and the u'ers #isit the site ecause the' are looking to u' their product

or ser#ice. Its for that reason that e?a' is a compan' (ith 14 million in sales

and 74 emplo'ees$ 'et one that is no( #alued at more than 172 illion.

Similar to e?a'$ Monster.com is a large recruiting site (ith an e*tremel'

horiAontal usiness model. The' enale transactions and communications

et(een millions of people looking for 0os and emplo'ers tr'ing to fill them. This

horiAontal model is e*tremel' crucial to ha#ing a successfull' automated niche

site+

No( 0ust think aout (hat Monster.com does. It connects online 0o seekers (ith



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0os and it connects online recruiters (ith candidates. :mplo'ers and Do

Seekers post their 0os to e seen ' the candidates$ (hile 0o seekers post their

resumes online to e seen ' the recruiters. It"s amaAing+ /ll Monster is doing is

pro#iding the mechanism for (hich these emplo'ers and candidates can

communicate and conduct transactions.

Monster.com offers the entire spectrum of the 0o industr'. There are literall'

hundreds and perhaps thousands of specific career categories that Monster

offers to its customers. Not to mention$ monster.com has ackend sales through

the (aAoo. The' sell resume (riting ser#ices$ upgrades to 'our resume$ 0o

searching related ?ooks$ areer oaching$ and the list goes on and on.

!hat if 'ou could car#e out 0ust one specific industr' and ha#e 'our o(n site like

monster.com for 'our o(n specific niche industr'% o 'ou see (here I"m

heading (ith this% ?est of all$

5hat if you could ha+e a site that runs on autopilot and pro+ides you

"ith a si8 figure passi+e and residual income for the rest of your life'

!ell$ I did 0ust that+ I created m' o(n niche-specific site like monster.com ased

on a particular niche industr' that I am an e*pert in. That one site generates me

a si* figure income (hile I onl' spend 3 to 5 hours a (eek of m' time. Plus$ I

ha#e ackend sales to these candidates that gi#e me e#en more profits. No($

that"s passi#e income+ I no( ha#e 4 of these sites and plan to add se#eral more

o#er time.

9oert Gi'osaki sa's in his ook 9ich ad H Poor adthat there are three t'pes

of income that 'ou can earn in life H

Earned Income

)ortfolio Income

and )assi+e Income.

http://www.myaffiliateprogram.com/u/connect/t.asp?id=12465http://www.myaffiliateprogram.com/u/connect/t.asp?id=12465


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Most t'pes of passi#e income are deri#ed from real estate (hile other t'pes of

passi#e income are deri#ed from ro'alties from patents or license agreements.

?ut I personall' elie#e that the asolute est kind of passi#e income that is not

kno(n ' e#er'one is the t'pe of passi#e income that comes from automated$

online (esites that use the Ee?a' modelF.

/s I said$ I created m' o(n niche-specific$ automated online recruitingcareer site

that produces a passi#e si* figure income. /nd$ I started (ith (hat I kno( estJ

PeopleSoft. PeopleSoft is a special soft(are package that enales companies to

manage their finances$ human capital$ suppl' chain$ materials$ udgets$

customer relationship management and man' more facets of usiness. This

soft(are re;uires people (ith highl' specialiAed skills. /nd :mplo'ers and

9ecruiters are al(a's looking for these t'pes of candidates. I sa( a prolem and

I pro#ided a solution. Monster.com also had PeopleSoft recruiters and

PeopleSoft candidates$ ut (hat I did (as car#e out that niche and offer a

,ni;ue Selling Proposition K,SPLJ >inding PeopleSoft candidates and 0os faster

and easier than an'(here else.

I started (ith this one specific niche site K(((.PeopleSoftPros.comL almost 5

'ears ago and it has ecome the numer one site for its industr'. Bou can do the

e*act same thing+ I (ant to sho( 'ou the #alue of ha#ing a niche recruiting

(esite that connects emplo'ers and recruiters (ith 0o seekers. /nd 'ou are

going to e asolutel' amaAed at ho( eas' it is and ho( 'ou can ha#e the e*act

same success that I did. Bou can earn a residual income that can pa' 'ou a 6

figure income 'ear after 'ear.

Not onl' ha#ing one niche site$ ut ha#ing man' niche sites$ (ill allo( 'ou to

earn more and more than 'ou e#er could imagine. So hold on to 'our seat

ecause 'ou are going to find tons of useful information$ steps and techni;ues

that 'ou can use to do e*actl' (hat I did+

=o( to hoose a Niche

http://www.peoplesoftpros.com/http://www.peoplesoftpros.com/


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I (on"t lie to 'ou aout this. I did not spend countless hours doing research. I did

not spend an' mone' and it did not take me #er' long to pick m' niche site.

Sorr' if I disappointed 'ou ' not gi#ing 'ou some complicated formula or a list of

a thousand steps of ho( I chose m' site. /ctuall'$ I"m not sorr' at all ecause I

kno( 'ou (ant me to tell it to 'ou straight and eas' and not (aste 'our time.

I chose my specific niche site ecause that is "hat I kno" and do etter

than anything else.

I ha#e een a technical consultant in the PeopleSoft industr' for 'ears$ and

disco#ered that it (as difficult to find ans(ers to m' prolems. /dditionall'$ I

found that it (as difficult to find specific recruiters and 0os that specialiAed in the

PeopleSoft recruiting industr'. So I thought to m'self Self$ (ouldn"t it e nice if

there (as one place 'ou could go to find information$ discussion forums$ tips$

articles$ 0os and ne(s for the PeopleSoft industr'% Bou etter elie#e it+

It (as at this point that I disco#ered I found a prolem and I disco#ered a

solution. That"s ho( eas' it (as for me to disco#er (hat this niche site should

e. No($ it ma' not hit 'ou e*actl' (hat niche recruiting site 'ou should start

right a(a'$ ut 'ou can easil' find one ' doing some ;uick research on specific

ke'(ords to see if there is an industr' (ith lo( competition.

>or e*ampleJ If 'ou are interested in starting a niche recruiting site that connects

marketing professionals and marketing candidates$ 'ou can use ser#ices such as

(((.oodGe'(ords.comor (((.oogle.comto see if such sites alread' e*ist.

Simpl' go to oogle and t'pe the ke'(ord EMarketing DosF and see (hat comesup in the search engine. =o(e#er$ let me tell 'ou that the est (a' to find 'our

niche is to look (ithin. !hat is it that 'ou do for a li#ing% !hat are 'our

hoies% !hat are 'our interests% hances are that is 'our niche. So (h' not

take it online and earn some mone' doing (hat 'ou lo#e%

No($ 0ust ecause there are alread' sites out there does not mean that it is not a

good industr' for 'ou to start 'our niche site. !hen I first launched m' site there

http://www.goodkeywords.com/http://www.google.com/http://www.goodkeywords.com/http://www.google.com/


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(ere 5-7 other PeopleSoft-specific career sites out there. I 0ust kne( that I could

do it etter than an' of them. So I used the same model as that of

(((.Monster.comand (((.ice.com. M' site is a lot like those sites e*cept

that it is 7C PeopleSoft and offers m' customers the est e*perience (hen

searching for PeopleSoft 0os or candidates.

People spend a tremendous amount of time and mone' 0ust figuring out (hat

t'pe of specific niche site to launch. ?ut let me sa#e 'ou a tremendous amount

of time and mone' ' telling 'ou that there is ig mone' in niche-specific

recruiting sites. :mplo'ers and 9ecruiters are constantl' looking for ne( sites

(here the' can find more and etter candidates faster.

So "hy "aste time "ith unpro+en or untested marketing products "hen

you can :ump right into one that is already pro+en'

uplicating M' Success

I"ll ha#e 'ou kno( that I did not stop (ith this one site. &nce I sa( ho(

successful it (as and ho( eas' it (as to operate$ I 0ust had to duplicate it for

another industr' and see if I could do it again or if I 0ust got luck'. &nce I had m'

first site up and running and earning a stead' stream of income$ I duplicated it for

another niche that is prett' similar to the first. No($ I ha#e four niche recruiting

sites that are all gro(ing fast and pro#iding me (ith lots of passi#e income. Bou

can easil' do the same+

I can easil' ;uit consulting and 0ust focus on m' (e sites$ ut (h' (ould I dothat (hen I don"t ha#e to% 9ememer$ these sites are automated and onl'

re;uire aout 3 to 5 hours of m' time e#er' (eek. That"s (hat 'ou (ant to focus

on 'ourself.

&k$ enough aout me.. If 'ou (ould like to find out more on ho( 'ou can get 'our

o(n Niche Site like m' 0o oards$ 0ust go to (((.Nicheloner.com

http://www.monster.com/http://www.dice.com/http://www.nichecloner.com/http://www.monster.com/http://www.dice.com/http://www.nichecloner.com/


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Gno( 'our Industr'

!hen 'ou start a niche usiness$ e sure that 'ou can get relati#e information

aout the industr' 'ou are going to use. >or e*ample$ if 'ou are going to launch

a ar Mechanic recruiting site$ e sure that 'ou can identif' the different t'pes of

certifications and le#els of e*perience that an emplo'er or recruiter might look for.Bou"ll (ant to list those as searchale options. &f course$ 'ou can spend a small

amount of time researching this 'ourself$ or 'ou can find a car mechanic career

site that alread' e*ists and see (hat the' ha#e on their site. =o(e#er$ it"s

al(a's easier to launch a site in an industr' that 'ou are kno(ledgeale aout.

Missed hances. Sound >amiliar%)et me ask 'ou a ;uick ;uestion. =a#e 'ou e#er (oken up one da' and realiAed

that 'ou totall' missed a great opportunit' the night efore% Ma'e it (as a

promotion$ an opportunit' to meet someone reall' interesting$ or failed to take

part in an acti#it' that 'ou (ish 'ou (ould ha#e taken part in% &r ho( aout

this.. did 'ou e#er one da' disco#ered that someod' or some compan' came

out (ith a ne( product or ser#ice or in#ention that 'ou thought of in the past%

Bou sa' to 'ourself E=e' the' took m' idea+F

=o( aout a more long-term #ie(% )ets sa' 'ou d(ell on something thats

happened in the past that 'ou (ish 'oud done differentl'$ or someone 'ou (ish

'oud met (hen 'ou had the chance$ or an'thing relating to missed opportunities.

I"m prett' sure (e#e all done that$ m'self included$ ut ha#e 'ou e#er pondered

(here 'ou might e if 'oud 0ust gone for it and taken the necessar' action$ or

gone ahead (ith 'our idea% This is something that I like to look out for in the

online usiness (orld and turn it on its head$ instead$ looking at the present. /ll

da'$ e#er' da' ne( opportunities present themsel#es$ and I think its reall'

important that an' entrepreneur can understand (hen$ (here$ and ho( this

happens$ and ho( to take action$ (hich (e cant do (ithout first eing ale to



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spot the potential that arises from particular situations.

No($ Im a master net(orker and I am ig on making contacts and creating

mutual usiness partnerships (ith other marketers that enefit oth parties.

=o(e#er$ I rarel' see an'one actuall' make this effort consistentl' and on a long

term asis$ (hich is a shame$ ecause (ed all ha#e e*actl' (hat (e (antedalread' if (e helped each other out a little more.

&ne of the most important da's of m' life (as (hen I (as introduced to the e-

ook think and gro( rich ' Napoleon hill. This e-ook changed m' life+ If 'ou

ha#e ne#er read this ook I highl' suggest that 'ou get it no( and listen to the

audio or read the ook. In fact if 'ou go to (((.Nicheloner.com'ou can gra

the audio #ersion for immediate do(nload. I elie#e so strongl' in the principles

that are taught in this ook that I m'self and making a#ailale to e#er'one that

(ants to come a Secret Millionaire Marketer.

In this ook Napoleon hill teaches a principle that if 'ou 0ust help as man' people

get (hat the' (ant in life$ 'ou (ill ha#e e#er'thing that 'ou (ant and life+ /nd

that principle is asolutel' 7C true. I am li#ing proof of that.

)et me get ack to m' point making partnerships. I read aout a scientific stud'

of sorts Kthat 'ou ma' or ma' not e familiar (ithL that suggests e#er' single

person in the (orld$ no matter (here the' are$ (hat countr' the're in or (hat

language the' speak$ is connected and kno(s 'ou through a chain of se#en

people. The' took this random hermit t'pe gu' that li#es a #er' solitar' life in the

mountains of a far off countr'$ and picked out a person in the )ondon area to test

this.

Through research and a little it of 0uggling here and there$ the' managed to get

from this person in )ondon$ to the other person li#ing in the mountains in a far off

countr' (ith his animals in se#en 0umps$ a friend of a friend of a friend and so on.

M' first point here is a #er' important one. !hether this theor' is dead accurate

or not$ opportunities are indeed out there$ and 'ou should take a little it of time

http://www.nichecloner.com/http://www.nichecloner.com/


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out to see this$ and 'oull immediatel' notice that the' arent as far a(a' as 'ou

might think$ no matter ho( desperate the situation.

)ets imagine for a moment$ 'oure an online marketer (ith a modest usiness$

earning a couple of thousand dollars a month. =o( long (ill it take 'ou to hit the

ig time% !ho kno(sO the ig contacts and deals that could catapult 'ou right upthere through mutual agreement and enefit could e 0ust one or t(o

con#ersations a(a'. Bour ne( usiness partner could e (aiting for 'ou 0ust

around the corner and 'ou could meet at an' time.

If I ould &nl' i#e Bou &ne Tip It !ould ?e

This

This is m' first point to e#er' single usiness person and marketer out there. If I

had fi#e minutes to talk to e#er' single person (ith an online usiness$ looking

for ad#ice$ this is (hat Id tell them. &pportunities e*ist$ all kinds of opportunities$

things that might not ha#e e#en een thought aout. The're e#er'(here and if

'ou (ant to e a great success$ the' need to e taken ad#antage of at e#er'

step. !hat I mean is simpl' thisJ Bou must take action+ Bou must first make a

decision and then take action. ?ecause decision leads to action and action (hen

taken immediatel' (ill lead to dramatic results

ont get me (rong$ Im not sa'ing 'oull (ake up tomorro( (ith an e-mail in

'our ino* thatll ans(er all 'our prolems$ ut seriousl'$ solutions and ne(

partnerships are out there ripe for the taking$ (hich rings me on to the ne*t

point.If you don;t take them someone else "ill. $on;t "ait for them to come

to you7 get out there and dig them up. TA%E IMME$IATE A#TION9

Bou must change 'our mind set so that 'ou ecome an offensi#e person. To (h'

mean that 'ou go out and start off ending e#er'od'% No not at all+ !hat I"m

sa'ing is that 'ou cannot sit around on the fence and ecome a defensi#e person(aiting for something to happen and then reflecting later on$ (h' 'ou did not take



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action. Bou must e on the offensi#e.

This is ho( the successful people out there make things happen. The' dont do

things alone$ the' make their contacts$ and the' assist each other$ (hether it e

an intentional$ or purel' circumstantial meeting$ a ig group of people are making

sure each other is successful. )et"s take 0ust ten marketers for e*ample. :achone has ten times more promotion po(er$ ten times the chance of meeting ne(

contacts to increase their chances further$ ten times the income$ and so on. Bou

ha#e to e ale to see the po(er of this.

)ook at it this (a'. Imagine the room 'oure sitting in is painted pure (hite from

top to ottom$ floors and all. No( take a thin pen$ and dra( a small lack dot on

'our (all. This is 'ou. No( take a red pen and place a small dot ao#e 'ourself

for each one of 'our friends$ then a lue pen for each one of 'our friends$ friends.

Imagine this process repeating itself again and again$ until 'our (all is full. See

all those dots% :ach one is an opportunit'$ each one a different person from a

different (alk of life that 'ou ha#e a chance to meet$ learn from and ecome

mutual successes. !hether the' 0ust gi#e 'ou a ne( perspecti#e on things$ or

(hether the' gi#e 'ou a small helpful tip$ or ecome 'our long term usiness

partner$ (hate#er it is$ its there+ Its closer than 'ou think and its (aiting for

someone to pick up and take it to the ne*t le#el$ and at the same time ecome a

huge success. If thats not 'ou$ Itll e someone else$ so make sure that 'ou take

immediate action+

Bours >or The TakingTo each one of these people 'ou net(ork (ith$ 'ou (ill ha#e something to offer$

as the' no dout ha#e something to offer to 'ou. ont get me (rong$ Im not

suggesting that 'ou should go out and make friends (ith the (hole population$

ut I reall' (ant to make it clear ho( these opportunities are there$ and the're

read' for 'ou to take them in (hate#er form 'ou (ish.

The Secret Marketing MindsetPage 7< of 58


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This is the most important thing that I elie#e I can sho( 'ou. If 'ou see

something 'ou like$ dont sit ack and sa' /h thats prett' cool$ 0ump up and gra

it (ith oth hands. Its 'ours to take right no(. ont hesitate.

Proof This !orks. &ne &f The :*amples &ut

&f The Pile

&ne more small analog' and Ill tell 'ou a little stor' aout ho( this #er' site

came to e$ and most likel' man' other sites and usinesses efore and after it.

Imagine 'oure (alking do(n an isle in a cro(ded shopping mall. !ho (as that

person 'ou 0ust rushed arms (ith% !as it the gu' thats going to tell his friends

aout 'our usiness and (hat 'ou do$ leading to fi#e ne( customers% Is this the

(oman thats going to gi#e 'ou a free eaut' consultation in the future% Is it the

gu' thats going to tell his friend aout 'our usiness$ and hook 'ou up (ith a

massi#e marketing campaign to their list%

Stop oing It &n Bour &(n >or Immediate9esultsThe potential here is totall' massi#e. =old up though$ theres something #er'

important that 'ou should kno( aout this connection making process$ and thats

that its gi#e and take. In a usiness sense$ its likel' 'oull e gi#ing them

something and the'll e gi#ing 'ou something #aluale in return.

This t'pe of usiness has een around for so long no(. /ll (ere looking at is

trades that are mutuall' eneficial to each part'. &ne thing I (ould like to sa'

efore (e go an' further here$ is that Im talking in a purel' usiness sense. I

dont seriousl' look at e#er'one I meet as a ne( mone' making machine$ and I

dont ad#ise an'one do that either. /ll Im suggesting here$ (ith these rather

lack and (hite e*amples$ is that the opportunit' is out there if 'oure (illing to

take it and the results can e huge.



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In fact I highl' suggest that 'ou limit the people that 'ou associate (ith and make

sure that these are the t'pe of people that 'ou (ant to e like. If 'ou (ant to

ecome a millionaire then 'ou need to hang around other millionaires. ?ecause

there is a sa'ing 'ou (e"ll ecome like those (ith (hom 'ou associate.

Therefore$ e #er' careful (ho 'ou choose to that inside 'our inner circle

!ell e talking a little later aout ho( to make contacts$ and actual methods of

doing so$ simpl' ecause I elie#e that its the path to total success in (hate#er

'oure tr'ing to do. :#en if it seems like 'oure getting a pa' cut of sorts in the

short term. Stop tr'ing to do things on 'our o(n$ and 'oull see the results of a

team effort$ in long$ medium and short term in terms of oth profit and in terms of

the ad#antages and ne( opportunit' ranches that 'ou open up.

This leads me to another principle. If 'ou"re consistentl' focused on doing

nothing e*cept making mone'$ 'ou (ill fail+ )et me sa' that in a different (a'. If

'ou"re in usiness to simpl' do nothing other than make mone'$ then 'ou reall'

ha#e no purpose in 'our success (ill e limited. Bour ultimate goal must e to

assist others and help others to achie#e and get (hat the' (ant.

&k$ time for a real (orld e*ample for 'ou$ and keep in mind this ma' (ell happen

to 'ou$ (hether its a similar situation or under totall' different circumstances.

If 'ou take nothing a(a' from this guide$ Id e happ' in kno(ing ho( man'

options 'ou#e opened up for 'ourself and (ill again in the future. /s long as

'ou#e picked up this numer one point that opportunities are out there. Its a gi#e

and take process$ and al(a's mutuall' eneficial.

/nd rememer this one principle you must gi+e in order to recei+e9 This is a

?ilical principle and a spiritual la(. It is much etter to gi#e than to recei#e and

(hen 'ou first and gi#e 'ou (ill open up the door so that 'ou (ill e ale to

recei#e for and o#er and o#er again. So the ne*t time that 'ou see or meet

someod'$ first ask 'ourself the ;uestion Eho( can I help that person%F E!hat



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can I gi#e to that person to help them%F /nd in doing so 'ou (ill open the door

for 'ourself to recei#e+

Ne*t time something comes up that sounds good to 'ou$ dont pass it ' and

(onder (hat (ould ha#e happened if 'ou said 'es. o it$ take it up on the spot

and see (here it takes 'ou. Ne*t time something comes up that sounds good to'ou$ rememer these principles$ and 'our (all painted (ith different coloured

dots. Think aout (here different situations could take 'ou and 'our usiness$

and most of all$ in a usiness en#ironment$ ne#er e*pect something for nothing.

/nd$ e certain not to #ie( e#er'one 'ou meet as an opportunit' for making

(ads more cash.

/l(a's &n The )ookout. Tr' It >or Bourself

Tomorro( Morning See !hat =appens

So (hen 'ou (ake up tomorro($ and e#er' da' from no( on$ and a ne( situation

presents it$ think to 'ourselfJ !here could this take me% !hat ne( situations (ill

arise right a(a'$ in a 'ear$ or e#en ten 'ears later% Gind of like #ie(ing 'our

(hole life up to this point as one ig long line$ one thing led to another$ to

another$ to another$ to another and so on. &ne thing I do need 'ou to understand

though to complete this concept is that 'ou are in control.

Dust like 'ou dre( those dots connecting 'our friends$ and their friends" friends

on the (all earlier$ if 'ou (ere to pick an' one of them$ do 'ou think 'ou could get

'ourself ac;uainted (ith 0ust a fe( (ords through other friends% Bes$ 'ou could$

ut its up to 'ou to take those steps$ to choose (here 'our line goes ne*t$ and to

select (ho 'oure going to meet$ and ultimatel' (hether or not 'oure (orking

to(ards eing a success.

If 'ou (ant it to happen$ make a decisionthen take action9. )ike I demonstrated

earlier$ understanding 'ou ha#e so much control$ e#er'thing is in 'our hands andits 'our choice is the first step to understanding ho( 'our going to mo#e for(ard.



21/58

This is totall' rele#ant to 'our usiness$ no matter ho( strange 'ou ma' think this

guide is. I need 'ou to understand that 'ou are in total control of (hat 'oure

doing and (hat 'oure going to choose to do in the future.

Bou are responsile for (here 'ou are in life toda'. The reason 'ou are (here

'ou are is ecause of the decisions and actions that 'ou ha#e taken.

/l(a's create opportunities for 'ourself$ lea#e 'our options open and 'oull ne#er

e left stuck in a rut$ or left (ith an unsol#ale prolem. Bour aim isnt to use

e#er'one 'ou meet. Bour aim is to do usiness as effecti#el' as possile and

surround 'ourself (ith other like minded successful people.

emolished 'our fear+ Take action+ Start Tomorro( and 'ou (ill see results.

Summar'

I (anted to gi#e 'ou the essence of (hats going on in m' mind e#er' da' as I

carr' out m' usiness ecause$ e#en though this is not a direct ho( to step '

step guide$ its imperati#e that 'ou understand this efore going further. Bou

must keep an open mind throughout reading this (hole guide. ?e open to ne(

ideas and the ne( information that"s coming 'our (a'. This is the onl' (a' that

'oull get the est out of it and create an aundance of a(esome ideas for 'our

usiness.

/ll da'$ e#er' da' ne( opportunities present themsel#es to us$ and man' dont

e#en notice it happening. !e need to (ake 'ou up and open 'our e'es to thishappening around 'ou right no($ ecause ultimatel' it (ill lead to 'our success.

The starting point is to understand that 'ou shouldnt do e#er'thing on 'our o(n.

Sometimes 'ou ma' feel that 'our goals$ hopes and dreams are too far a(a' for

'our liking$ and its frustrating ecause its going to take too long to reach them. If

(e assume that the first step to eing a success is aout making decisions$

contacts$ and taking action$ e#er'thing 'ou (ant and could e#er (ant is ne#er

more than se#en steps a(a' from 'ou.



22/58

The po(er of the opportunit' and contact making is immense. an 'ou meet ten

successful$ and likeminded people in the rest of 'our lifetime% If 'ou ans(ered

'es$ 'ou can e a success. &pportunit' can come in all shapes$ forms and

siAes$ it doesnt ha#e to e 0ust meeting people. ,se and appl' this techni;ue$

take up e#er'thing 'ou can as often as 'ou can$ and e#en though 'ou cantpredict (here its going to lead$ at the end of it$ 'oull al(a's ha#e more than 'ou

started out (ith.

!hen 'ou (ake up tomorro( and an' situation presents itself$ an' situation at

all$ think$ (here could this take me if I sa' 'es$ (here could it take me if I do this

instead of (atching TQ$ (ho could I meet if I go here instead of (asting m' time.

!here (ill this all take 'ou% !ho kno(s$ I dont kno($ 'ou dont kno($ ut one

thing I can most definitel' tell 'ou (ithout a dout$ is that its going to take 'ou

for(ards$ to(ards 'our goals. 9ememer$ 'ou are the master of 'our destin'+

emolish 'our fears and ne#er e afraid of change or ne( things.

&nline Marketing$ /n er#ie(

Id like to take the time out to talk aout (hat 'oure getting 'ourself into. Not 0ust

(hat 'oure getting 'ourself into$ ut (hat (e#e all di#ed in to headfirstO the

fascinating (orld of online marketing.

)et me tell 'ou$ since 7


23/58

(h' so man' people (ere failing.

People (ere going aout their online usiness totall' lind to the fundamental

fla(s that the' (ere creating for themsel#es. I started to look ack at the people

Id met that had dropped out earl' on efore achie#ing their goals and a fe(

things started to 0ump out at me. I then decided that the da' that I (rite a ook$one of the first things that I"m going to talk aout$ is the fundamental principles of

usiness.

This is a reall' important section. In fact$ I rememer ack in the da' sa'ing to

m'self !hen I make it and reach m' goals$ if I e#er (rite a ook$ Im going to

include a report or a guide entitled Things I !ish I Gne( ?efore I started.

:#er'thing 'oure aout to read is ackground information. Things 'ou should

al(a's ha#e in 'our head (hile (orking 'our usinessO a set of principles and

rules that 'ou should N:Q:9 de#iate from.

These are specific things I#e seen and learned at #arious stages of m' usiness

de#elopment and (ould like to pass directl' to 'ou efore (e e#en get started

pro#iding 'ou (ith a ase for 'our kno(ledge. 9eal facts that 'ou should keep in

mind (hile doing usiness online$ or e#en offline$ if 'ou decide to go that (a' in

the future.

The >undamental Principles of &nline ?usiness

The one craA' thing aout online marketing is that an'one an'(here can start his

or her o(n usiness. Bou dont need a huge amount of cash to put do(n for a

propert'$ and 'ou dont need to u' stock$ or put do(n a large sum of mone' for

storage$ and so on. This is great$ ut some(here along the (a'$ the asics of

usiness ha#e een forgotten.

I (ont ore 'ou and rela' e#er'thing that I learned in college$ ecause to e



24/58

honest$ arel' an' of it applies to the real (orld of usiness. ollege gi#es 'ou

an education ho(e#er eight ne#er teaches 'ou ho( to e successful. !hat I

reall' (ant to discuss in this section is you. !h' 'oure doing (hat 'oure doing$

(hat to e*pect$ and most importantl' ho( to go aout this correctl' on the

ground floor. ?ecause uilding a strong ase foundation$ is e*tremel' important

for the short term$ 0ust in terms of sur#i#al$ ne#er mind total and utter success.

!hen de#elopers uild a sk'scraper (hat is the first thing that the' do% The'

uild a foundation and the' make sure that foundation is rock solid and stale. If

the' do not uild the foundation their uilding (ill ne#er stand.

&ne thing that I find (ith online usiness is$ some people see the opportunit' to

make a (hole load of cash$ ;uit their 0os and (ant to li#e the good life. In a (a'$

this is true$ ut the' forget aout themsel#es. The' see the mone' and their e'es

light up. This is (h' I (ant to talk aout 'ou$ (hat 'ou (ant and ho( 'ou plan to

get it efore going an' further.

!h' /re Bou =ere Starting / ?usiness%>irst up$ (h' are 'ou here% 9eall' ask 'ourself that ;uestion. !h' ha#e 'ou

decided to start 'our o(n usiness% !h' online% Ma'e it (as the promise of

some e*tra cash$ a little e*tra free time. o 'ou (ant to go all the (a' and ;uit

'our 0o in the future% &r ma'e 'ou ha#e some other moti#ation%

I ha#e a mentor and his name is Dohn i )emme. &n this goal is to help 'ou find

'our (h'. /nd one of the things that he has taught me is that 'ou must easolutel' clear aout 'our goal and the relentless in the pursuit of 'our E!=B+F

This is the asis of setting all goals. !h' are 'ou here% !hen 'ou#e ans(ered

that ;uestion$ rememer it. Geep it filed$ updated and (ell a trul' emedded in

'our mind. /n' tough times 'ou come across$ or an' prolems that ma' arise

(ith 'our usiness in the future$ rememer (h' 'oure here and (h' 'oure doing

this and (h' it is (orth(hile. The ans(er to this ;uestion is (hats going to spur



25/58

'ou on and keep 'ou going and mo#ing on up the ladder.

Some people like to create (hole elaorate plans around their goals$ ut for no(

(ell lea#e it at that. Ruick and simple. Its not hard$ its not time consuming ut it

is an e*tremel' important part of 'our success. /ll 'ou e#er need to do is ask

'ourself those three ;uestions. !h' am I here% !hat do I (ant% =o( do I plan toget it% ?asic% Bou ma' think so$ ut look at it this (a'$ (ithout this moti#ation$

'ou ma' find 'ourself (aking up in fi#e 'ears time$ sitting in the same chair$ in

the same place$ in the same situation and (ondering (h' 'ou ha#ent mo#ed

for(ard. Its likel' ecause 'ou didnt set 'ourself a goal$ (hich is done simpl' '

ans(ering those three ;uestions. ont let this happen to 'ou.

This Is 9eal ?usiness.Ne*t up$ I (ant to touch on something that I still see e#er' da'$ and to e honest$

it does make me (onder. I (ant 'ou to rememer (hat 'oure doing here. Boure

starting or uilding a usiness. The prolem I see e#er' da' is$ as (e alread'

mentioned earlier$ the opportunit' is there for e#er'one$ ut it doesnt seem to

sink in that the're actuall' starting their o(n usiness.

I can understand ho( 'oud e a little miffed aout someone starting a usiness

that didnt kno( the' (ere doing so$ ut let me e*plain. Im sure 'ou#e seen

those (esites (ith links all o#er the place$ totall' disorganiAed$ a page full of

prett' colors telling 'ou click on one and 'oull earn thousands of dollars an hour$

or a lo#el' free hosted site (ith ten pop ups on each page and a prett' floral

order (ith right pink animated ackground of happ' little unnies prancingaround the place.

Its not 0ust the la'out of sites either$ its the customer ser#ice$ the ;ualit' of the

sales letters$ the ;ualit' of the product$ the price$ the presentation$ e#er'thing$

e#er' single aspect.

It reall' makes me think (hen I land on these pages. o these gu's kno( that



26/58

the're supposed to e running a E9:/)F usiness% ont hate me 'etO I kno(

that sounds #er' opinionated$ ut its roots are ased in fact. !ould 'ou u' from

these sites e#en if the product sounded totall' amaAingl' great% I sure (ouldnt.

There are too man' things on m' mind. Too man' ;uestions I ha#e to ask m'self.

/ good marketer kno(s that as (ell as ha#ing a good product$ the (orries of an'

#isitor to 'our (esite need to e s;uashed as ;uickl' as possile. /ll the

;uestions 'ou ask 'ourself efore u'ing something aout the person thats

selling to 'ou and the product itself need to e ans(ered and ans(ered (ell$ or

'oure 0ust going to click off and mo#e along. The ma0or point Im tr'ing to make

here is to understand full' (hat 'oure getting 'ourself into. !ith the anon'mit' of

internet and the people selling products on it$ 'ou ha#e to rememer ao#e all to

e usiness like and professional at all times. If 'ou create something and dont

feel totall' comfortale (ith it$ chances are its not up to scratch and its not going

to do 'ou an' fa#ours$ monetaril'$ (ith 'our freedom$ long term$ or short term.

=eres a good e*ample. uring the planning stages$ this #er' guide that 'oure

reading has gone through no less than si* drafts and different #ersions ecause

it (asnt good enough. It (asnt professional enough$ it didnt hit home the points

strongl' enough. The (esite ehind this guide has gone through man' small

changes$ including three designs$ one total o#erhaul$ four #ersions of the scripts

running in the ackground$ t(o different affiliate scripts and some custom (ork.

Im not sa'ing 'ou ha#e to go o#eroard$ ut m' personal elief$ ased in fact$ is

that if 'ou ha#e put in the e*tra effort (ith something$ customers (ill notice$ and

the' (ill rememer 'ou$ most importantl' though$ the' (ill u' from 'ou in the

first place. /l(a's$ al(a's keep 'our (ork professional and top ;ualit' if 'ou

(ant to get off the starting locks$ or it 0ust (ont happen for 'ou.

Bour Personalit' ets Bou Noticed



27/58

=ere comes the fun part. Taking the ao#e idea of eing professional at all times$

'ou ma' feel that this ne*t point is a contradiction in terms$ and that is to in0ect

'our o(n personalit'. This is reall' important for the success of an' online

usiness$ and it sure helps get to kno( people and meet ne( contacts and form

usiness relationships.

Professionalism is all good$ ut on its o(n$ its 0ust not enough. If there is too

much competition online. I see this more and more$ e#er'da' (ith the e-Aines I

get through m' mail$ the reports Im sent ' people$ and the sales letters for ne(

products or ser#ices that I read on a dail' asis.

/s far as Im concerned right no($ 'oure reading this$ and ha#ing read the

introduction so far$ 'ou ha#e some insight into me and (ho I am$ (hat I sound

like and it gi#es this guide some personalit'. Bou kno( the source. If I didnt do

this$ 'ou (ould 0ust e reading another oring undle of te*t that didnt ha#e an'

ackground or meaning.

=ere"s a slightl' more direct e*ample for 'ou. 9ight no($ and throughout the rest

of the course$ Im (riting to 'ou$ and talking to 'ou as if I (as talking to a friend$

ut in a professional sense. I didnt (ant to create a tedious and oring

e*perience for 'ou$ other(ise itd turn into another random and oring faceless

lock of te*t telling 'ou (hat to do$ and thats the last thing I (ant. I (ould lose

out$ and 'oud lose out$ get ored$ stop reading$ and take a(a' a negati#e

e*perience (ith m' name attached to it. Not good$ not good for either of us.

Im sure 'oure getting the idea no($ keep that in mind (hen 'oure (riting 'our

o(n sales letters$ 'our o(n reports$ pulishing 'our e-Aine$ creating 'our info

product or memership site$ in fact keep it in mind (hate#er 'oure doing$ along

side the professionalism. 9ememer$ eing a professional and respected

usinessman or usiness(oman doesnt mean 'ou ha#e to go aout 'our (ork

in a oring (a'. In0ect 'our o(n personalit'. It (ill not onl' help people rememer



28/58

'ou and uild 'our personal rand$ as (ell as 'our usiness$ ut it (ill keep 'our

customers reading and coming ack to 'ou for more.

Bou Must ?rand Bourself

&ne of the iggest mistakes and online marketers make toda' is to create

multiple (esites ha#ing different themes. >or e*ample$ ho( man' times ha#e

'ou gone to an Internet marketing seminar or an' other t'pe of seminar and

someone hands 'ou a usiness card (here the' ha#e listed ten different (e

sites% =o( ridiculous is that% So no( I 0ust met someone (ho has t(ent' (e

sites.

The most important thing that 'ou can e#er do in 'our online usiness is to make

sure that 'ou rand 'ourself. /s I mentioned earlier there is 0ust (a' too much

competition in this industr'. ?ut competition is good. ompetition makes

Successful hampions+ In order to eat out 'our competition 'ou must rand

'ourself make 'ourself stand out ao#e the rest.

!hat do I mean ' randing 'ourself% Take a look at m' (esite

(((.Nicheloner.com. >irst of all$ m' rand is Nicheloner. So (hen 'ou see

Nicheloner$ 'ou immediatel' think of erek Tomei. M' (esite has m' picture

/nd m' rand on it. M' rand is Niche loner. If I (ere to gi#e 'ou a usiness

card It (ould ha#e m' photo and m' (esite ,9) Nicheloner.com.

>urthermore$ e#er' product that I sell (hether it e an audio $ a Q or some

other t'pe of (e site (ill ha#e m' photographs and m' (e ,9) on it. If 'ou donot do this Bou (ill ne#er e out 'our competition+

Bour Personal 9esource 9eser#eThe ne*t important section I (ant to talk aout is 'our resources. =o( much time

do 'ou ha#e to de#ote% o 'ou need more% =o( much cash do 'ou ha#e to put

do(n% o 'ou need more% In this short introduction section$ 0ust for e*amples

purposes$ Im going to gi#e 'ou some insight as to m' o(n personal (orking time

http://www.nichecloner.com/http://www.nichecloner.com/


29/58

tale and ho( much cash I spend on (hat$ so that 'ou can see ho( similar

products sometimes re;uire di#erse panning and ring up #er' different

situations.

Something thats #er' important to me here is that in light of the last section on

professionalism and randing$ 'ou dont misunderstand (hat Im sho(ing 'ou asdo e#er'thing a hundred times o#er and spend a (eek on e#er' little section

until its perfect. :#er' single product and ser#ice that 'ou create$ or decide to

sell for someone else is going to ring its o(n re#elations (ith regards to cost

and the time out of 'our schedule that it takes and this is something #er'

important that should e taken into account in the planning process. ?ecause lets

face it$ 'ou dont (ant to find 'ourself three ;uarters of the (a' through a

product$ 0ust to find out that 'ou#e run out of time or cash.

=eres an e*ample of m' a sample schedule for 'ou. ?ear in mind that I do not

ha#e a full time 0o. I focus on gro(ing m' usiness and I dont do an' outside

(ork aside from gro(ing m' usinesses and helping others to do the same. >or

this reason$ I dont e*pect 'ou to follo( this e*actl'. This is here for one reason

onl'$ and thats to gi#e 'ou a heads up.

!eek one$ Ill do general (ork of the usiness$ keep on top of accounts$ make a

fe( ne( contacts and generall' talk to a lot to people and current customers. I"ll

also read feedack$ make small ad0ustments and so on$ less than an hour a da'

if I can help it.

!eek t(oO along comes one of the contacts I made last (eek (ho suggests an

idea for a ne( product or (esite. This is (here Ill spend some time and stud'

the idea$ then I"ll plan and craft this product and its sales material$ the follo(-up$

site graphics and preparing an' scripts etc. I don"t al(a's do this ' m'self. I

ha#e a team of people that I can outsource the (ork to.

!eek three comes the launch$ and aside from spending a fe( hours a da' on

gro(ing m' o#erall usiness and making sure e#er'thing is functioning correctl'



30/58

(ith the ne( site$ and arranging$ preparing and getting the launch promotion

dri#e going$ this is all thats going on.

!eek four$ (ith e#er'thing running smoothl' again its ack to gro(ing m'

usiness$ coaching$ meeting people and planning ne( products$ and anal'sing

and$ most importantl'$ impro#ing the (a' things are at the moment. This processof eas' laid ack (ork$ onto ma0or hard time consuming stuff$ then ack to the

slo(er pace seems to e a prett' regular pattern 'ou can rel' on (hen creating

'our o(n sites.

!hen 'ou consider not all (esites that 'ou create ha#e a time limit$ (hich is

especiall' apparent (hen creating sites (ith a partner$ and 'ou can spread that

(ork load out o#er the report of a (eek$ t(o (eeks$ a month or ma'e more$ the

ans(ers to =o( much time does it take% is eas'O as much time as 'ou can

spare.

!hat I (ant to sho( is that something that could seem too ig to comprehend

ha#ing the time for to start (ith can e spread out o#er time. reating 'our o(n

products does take longerO ho(e#er$ I dont (ant 'ou to think that 'oure

restricted to affiliate promotion 0ust ecause 'ou ha#e other real life

engagements such as (ork. This is ' far not the case$ and something that 'ou

ha#e to pick up on right no( if 'oure going to e a success$ is that 'ou must

rand 'ourself and create 'our o(n products.

The same is true for the financial side of things. =o( much cash does it take to

start an online usiness% !ell$ to e honest$ not a lot. Bou could easil' get going

for ma'e 175. et a (esite$ create a product and get hosted.

I (ant 'ou to kno( though$ that 'oure not gated from creating something ig$

something profitale and a usiness to e proud of ecause of small time

constraints or udgetar' concerns. / little of each is good to start out (ith.



31/58

=o( Much Mone' !ill Bou Make%Ne*t up something that (e all en0o' talking aout - Mone'. Not mone' 'oure

spending ho(e#er$ ut ho( much 'ou are going to earn (ith 'our usiness% This

is something thats no dout of at least some importance to e#er'one reading

right no(. )ets talk cash. Im sure 'ou#e seen all the ig marketers out there

earning huge (ads of cash$ hundreds of thousands of dollars a 'ear and so on.

Im also sure 'ou#e heard or seen man' people struggling to make 0ust fi#e

hundred dollars per month too.

/ll too often I see too man' marketers tr'ing to fit into the top group (hen the're

reall' in the ottom group$ kind of like climing a ladder$ ut totall' missing out

the middle rungs. ont (orr' 'ourself too much. There is an in the middle. /smuch as some sales letters (ould like 'ou to not elie#e this is so.

/ lot of (hat 'ou see on sales letters is a lot of h'pe telling 'ou ho( 'ou can

ecome e*tremel' ranch e*tremel' fast. This is not al(a's the case. Bou do

ha#e to (ork to uild 'our usiness. =o(e#er I"m here to tell 'ou that if 'ou (ant

to ecome a millionaire 'ou (ill ecome a millionaire. If 'ou (ant to make

2$ or 13$. online 'ou (ill make 2 or 13$.. There is

asolutel' no limit to (hat 'ou can do. =o(e#er 'ou must first elie#e$ as 'ou

can onl' a cheap (hat 'ou elie#e.

o 'ou elie#e 'ou can make 17 million from 'our online usiness #entures%

That 'ou (ill. ?ecause e#er' single person is a Successful Millionaire Marketer

from the da' 'ou (ere orn 'ou (ere orn to e a success. /nd (e are happ'

and to the correct mindset so that 'ou con#ince 'ourself /nd elie#e that 'ou (ill

achie#e it.

Bou"#e ot /ll The Time In The !orldI kno( man' people that earn et(een thirt' and eight' thousand dollars a 'ear.

The're not super rich$ ut again the' ha#e a great ase to (ork from. M' point



32/58

here is dont set 'ourself a target of earning a million dollars a 'ear (ith 'our first

product launch. This isnt to sa' it cant happen$ ut 'ou ha#e to stop setting

'ourself time limits$ ecause all it does is add to 'our frustration and an*iet' of

onl' ha#ing so man' da's or (eeks left to reach 'our goals. Dust (ork to(ards it$

and 'ou (ill get there. Thro( all 'our time limits out the (indo( right this

moment.

I"m not sa'ing that 'ou should not set goals. Setting goals is e*tremel' po(erful

and if 'ou discipline 'ourself to achie#e 'our goals 'ou definitel' (ill. I like to set

goals o#er a fi#e 'ear period of time$ (hen it comes to mone'. !hat do I mean%

I (ill set a goal that sa's (ithin fi#e 'ears I (ill earn o#er 13 million$ etc..

/lso$ as I mentioned earlier$ dont tr' to e the richest or (ealthiest person out

there. 9ememer the first point (e talked aout% !h' are 'ou doing this% This is

'our primar' goal$ and dont e do(nhearted if 'oure not as rich as 'ou hoped

(ithin the first fe( months. Bou (ill earn as much as 'ou (ant to earn if 'ou take

the professionalism point into account at e#er' turn. !hether its a thousand a

month$ a thousand a (eek$ or a thousand a da'$ I (ant to reassure 'ou no( that

it is achie#ale and 'oure not (asting 'our time reading this$ ut if 'oure going

to make it$ 'ou need to stop setting 'ourself ridiculous deadlines right no(.

!h' !e /re /ll SpecialThe fourth fundamental principle I (ant to talk to 'ou aout is generall' onl'

related to online usiness$ and not so much for off-line usiness. That is aout

our skills. Bou ma' not think it if 'ou#e een on the scene a (hile$ ut 'ou arespecial+ Bes$ 'ou are. /ll of us are special in that (e are so skilled and proal'

dont e#en notice it. Take a look at (hat creating the a#erage product takes us

through.

!e Plan the product$ (e create a product$ (e design and uild a (esite and (e

get it hosted$ (e set up affiliate programs$ pa'ment processors. !e (rite our

o(n sales material$ (e ad#ertise our o(n products$ (e maintain our o(n lists$



33/58

follo(-up$ ackend sales$ usiness administration$ customer ser#ice. Bou name

it. !e do it.

ranted 'ou can ha#e (e designers uild 'our graphics for 'ou$ cop'(riters

(rite 'our sales material and so on$ ut if 'oure 0ust starting out and dont ha#e

that kind of cash to spend$ it all falls to 'ou.

This isnt a prolem$ ut the one thing I (ant to get across to 'ou efore mo#ing

on to the ne*t sections is to keep things structured. Information o#erload is ad$

and if 'ou tr' to e the est at e#er'thing$ 'oull end up tired$ run do(n$ confused

and proal' still no etter off. o eas' on 'ourself. Sta' focused on (hat 'ou do

est+

=eres a nice e*ample for 'ou. M' specialt' definitel' isnt designing graphics for

(esites$ Kfar from it$ elie#e meL. It didnt cost a huge amount to make this

productO the (hole site in fact$ cost fe(er than three hundred dollars.

The ao#e e*ample included the (hole of the memers area$ the log in s'stem$

the graphics$ and outside the memers" area$ so thats not a ad deal. This is

true for e#er' skill (e ha#e and otain. If 'ou ha#e the skill$ go for it$ if 'ou ha#e

the cash and 'oure not so good Klike m' design skillsL hire someone.

M' second point here is its #er' rare that 'oull (ant to ha#e something done

and there isnt someone out there to do it for 'ou if 'ou cant do it 'ourself. ont

gi#e up on ideas ecause the' seem too out of 'our league.

I (ould like to make one final point efore (e finish. It is all (orth it. !hether its

more mone' 'oure after$ or more time to spend (ith 'our famil'$ there is a

usiness siAe$ t'pe or (a' of doing things that suits 'ou. The ao#e section ma'

ha#e seemed a little mess' and a little 0ump' as far as su0ects are concerned$

ho(e#er$ if someone took m' usiness a(a' toda'$ and told me to start again$

the' (ould e the numer one things Id e happ' to kno( this time around$ that

(erent so apparent last time.



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If the reasoning ehind this guide isnt immediatel' clear$ let me e*plain. If 'ou

reall' did look at 'ourself$ e#er'thing 'ou (ant to achie#e$ e#er'thing 'oure

doing$ ha#e done and (ill do$ I no( kno( for sure 'ou are 7C totall' and

completel' comfortale (ith 'our position. Bou kno( (here 'oure going. Bou

kno( in a #er' general format ho( 'oure going to get there$ and 'ou also kno((hat 'oure capale of.

If some things are still unclear$ feel free to go o#er the guide again and again$ ut

this time reall' ask 'ourself the ;uestions and ha#e ans(ers efore mo#ing onto

the ne*t one.

This is not space filler. 9ead it o#er again and again if 'ou ha#e to$ or ma'e at a

later date. I elie#e e#er'thing in this ook is a great ase of kno(ledge for 'our

usiness. !ant proof% Tr' it$ and (atch (hat happens.

ongratulations$ ecause if 'ou can no( ans(er the three ;uestionsJ !hat am I

doing here% !h' am I doing it% !hat do I hope to achie#e% Then 'ou"re in the

prime mindset to continue$ (ere oth on the same page for ma*imum efficienc'

and more importantl'$ proal' (ithout e#en noticing it$ 0ust ' doing this$ in the

past thirt' minutes of reading this guide$ 'ou#e started to mo#e for(ard alread'.

No($ get fired up and keep it going+

The Top 7 9easons >or Success

No($ I"d like to look at some of the main reasons (h' some are successful and

some are not. There are a lot of reasons (h' this ma' occur. I (ant to talk

through (ith 'ou some of the most common$ and some of the prolems I had to

o#ercome m'self on m' (a' here and that man' others that I#e spoken to also

had to o#ercome. 9ather than eing negati#e$ and tell 'ou (h' 'oure not eing

as successful as 'oud like$ let"s look at this in a different light. Im going to sho(

'ou as man' reasons as I can think of (h' marketers are struggling so that 'ou



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can acti#el' spot and sol#e them immediatel'.

Man' online marketers are struggling. It"s a fact. Through a plethora of situations$

through no fault of their o(n. /fter all$ this isnt something 'ou can go to school or

to college for and e taught. !hen (e start out (ere all feeling our (a' in the

dark$ and mistakes (ill e made$ this is a guarantee.

!hilst reading through Id like 'ou to reall' focus on (hats eing said and e on

the look out for e*amples that sound like 'ou$ or something 'ou might do. Its

nothing to e emarrassed aout$ nothing to get aggra#ated or anno'ed aout$

its solel' something for 'ou to think (o($ that sounds like me$ I etter ;uit that."

Thats the e*act effect (ere looking for here$ nothing more.

So (ithout further dela'$ let"s start looking at some of the reasons some

marketers are more successful than others and some of the solutions if 'oure

ha#ing a particular prolem.

/re Bour )istening To The 9ight People%The first one Id like to talk to 'ou aout is 'our choice of guide purchasing.

ranted this doesnt appl' no( ecause 'ou#e taken the plunge$ ut did 'ou

e#er feel like someone (asnt ;uite telling the (hole stor' (ith pre#ious guides or

e-ooks 'ou#e purchased or e#en een gi#en%

Its all too eas' to find information aout online marketing$ ut (hether that

information is good$ tried$ tested and complete is another matter altogether.&ften$ (hen people start out$ the' tell me that the'#e een reading this free e-

ook the' (ere gi#en$ and (hat Im telling them contradicts (hats een (ritten$

or the' read aout something efore ut (ere ne#er sure ho( to actuall' go

aout doing things. enerall'$ the more 'ou spend the etter ;ualit' 'ou get.

Its unfortunate that man' marketers on the outside of reports such as these dont

understand that the're not eing told the (hole stor'$ and in some cases the'"re



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e#en eing told incorrect information that (ill 0eopardiAe their future online.

ont get me (rong Im not knocking smaller products. =o(e#er$ 'ou must

understand that if 'ou (ant a guide that sho(s 'ou all the tips and trade secrets

it sure isnt going to e free. If 'ou ha#e an' friends in the usiness$ or an'one

'ou kno( to e making this mistake$ point it out to them. ,nfortunatel'$ tr'ing topoint someone to a high priced product is not al(a's eas' to do$ ecause it 0ust

sounds like sales talk.

/s I mentioned earlier 'ou must e #er' careful (ho 'ou associate (ith. More

importantl' 'ou must e e*tremel' careful (hen 'ou are tr'ing to learn from

someone. I elie#e strongl' in ha#ing a mentor. =o(e#er 'ou must make sure

that 'our mentor has een there and done that. In other (ords if I am stud'ing

under a mentor that is going to sho( me ho( to make 17 million$ that person

etter ha#e made a million dollars of se#eral times o#er. &ther(ise I"m 0ust

(asting m' time and could pass and /ri e heading in the (rong direction.

I ?et Bou Gno( More Than Bou Think

?ig reason numer t(o$ is 'ou alread' kne( ho( to do e#er'thing ut didnt get

the (ork done for some reason. There are plent' of reasons for this$ ut let me

sa' I e*perienced this one too$ until one da' I ought someone else"s product

(hich kind of put me straight$ and got me thinking. =e' this gu' is ig and makes

a load of cash$ ut alread' kno(s e#er'thing he is teaching. This spurred me on

;uite nicel' and turned out to e the oost I needed to get to this stage$ selling

multiple 17 products dail' for se#eral months of the 'ear. It (as a great

moti#ator and sometimes thats 0ust (hat people need to spring into action again$

not necessaril' the kno(ledge itself. This is something I kept in mind (ith this

report.

!asting Time (ithout :#en Gno(ing ItMo#ing on$ 'ou kno($ its amaAing ho( much time (e (aste doing nothing useful

e#en (hen it seems (e are. Someone pointed this out to me four or fi#e 'ears



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ago and said he'$ I ha#e something for 'ou to test. Ne*t time 'oure doing a ig

0o such as (riting a report$ or uilding a site$ record ho( much (ork 'ou do$

ho( much 'ou get done o#er ho( much time$ then report ack to me in the

morning. I guarantee 'ou I can triple the amount 'ou got done (ithout sacrificing

;ualit' the ne*t da'. Intrigued I did as she said. ame ack the ne*t da' and she

demonstrated to me ho( much time I (as (asting doing irrele#ant things. :ithercatching ne(s reports on TQ$ going to gra some food$ speak to some friends for

a fe( minutes$ flick through the tracks on m' MP3 pla'er et(een each song

tr'ing to find the good ones and so on.

=eres another more recent e*ample of this. I#e een (orking on this report no(

and some soft(are at the same time for man' months. I 0ust sat do(n for se#en

hours straight Ksomething I can rarel' do (ith the numer of pro0ects I"m (orking

on currentl'L and (rote$ and (rote$ and came out (ith 5 pages$ (hich means

if Id reall' sat do(n and concentrated on the one pro0ect Id ha#e had 72

pages done in a mere 2 da's. So here"s the thing. !hen 'ou (ork tr' to either$

keep a timetale$ a set of goals$ or at the #er' least a record of ho( much 'oure

achie#ing and cut out all distractions.

ont get me (rong$ Im not calling 'ou laA'. I kno( 'ou (ant to mo#e for(ard or

else 'ou (ouldnt e reading this right no(. Take some time out to (ork on 'our

usiness. Sit do(n$ remo#e all distractions and 0ust (ork$ straight$ for 72 hours.

Taking a look around on m' desk no( I ha#e m' headphones on$ (ith set pla'

list going$ I ha#e m' ke'oard$ a (atch$ and a glass of iced (ater. Thats it$

nothing more. The est thing aout this is there are no distractions$ and I get

(ork done. Id suggest at the #er' least 'ou might (ant to dra( up a timetale for

'our (ork da's$ and set 'ourself goals to a#oid this. Its amaAing ho( time flies

and the (ork amount and ;ualit' are affected through distractions. Tr' it$ 'ou

might 0ust find the pace of things pick up.

/#oiding irt' ?its - oes This Sound )ike Bou%

Ne*t up comes the a#oid" the dirt' its (a' of thinking. =a#e 'ou e#er een



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sitting there$ ma'e (orking a(a' or reading 'our guides on ho( to achie#e

something$ and said to 'ourself =mm 'ou kno($ I dont fanc' doing that$ or This

is not (hat I en#isioned doing (hen I started out in online marketing% !ell 'ou

(ouldnt e the onl' one and this could (ell e the missing piece of the puAAle

for 'ou. In general (hen 'ou start to del#e deep into this usiness its #er'

different from (hat 'ou see on the outside. Not onl' can that ut things change.

,nfortunatel' (e as online marketers ha#e to take the good (ith the ad and

carr' on regardless. This sometimes results in coming up against something that

(ill re;uire 'ou to o#ercome a arrier or pull of something ne(. ,suall' (hen I

talk to people aout their online marketing the numer one thing that comes up

here is 0oint #entures. :speciall' the first time around ecause 'oure no longer

dealing (ith masses of lists$ ut on a personal le#el and$ it can indeed e a little

hard to get going if 'ou#e ne#er done it efore. /s I mentioned earlier the' dont

teach 'ou this stuff in college or uni#ersities.

So here"s the thing. Bou need to look at e#er'thing 'oure doing relating to 'our

usiness and ask 'ourself (hether its helping or hindering 'ou. !hen 'ou find

an ans(er$ e it in this report$ or else(here$ if 'ou dont like the idea of ha#ing to

do it 'ourself$ either hire someone to do it if 'ou can$ or if not$ its time to urn

some ridges. !hate#er 'ou do dont lock it out and put it to the ack of 'our

mind figuring that that one small thing that 'ou#e left out (ont make that much

difference. In m' e*perience e#er'thing 'ou do is chained to something else.

)ea#ing one out can lea#e 'ou (ith a huge gap in 'our online marketing.

on"t )isten To The ?ig u's.. /re Bou raA'%Mo#ing on to the ne*t and proal' the most (orr'ing part of this report$ and

that"s that 'ou ma' ha#e found 'ourself a dont listen to the ig gu's" person$ or

a report (ritten ' such a person. This confuses me to this da'. The usual

argument is the're onl' in it for themsel#es$ so dont listen to themO listen to me

instead ecause Im a nice person. No( I dont kno( ho( man' people go for

this to e honest ut guru ashing as I like to call it seems to ha#e ecome a



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popular usiness proposition for some people.

ont u' it. Thats like telling 'ou not to listen to the people that are making the

mone'$ ut to listen to the person that doesnt listen to the people making the

mone'. Strange. M' retort to the guru ashing is$ no$ the're not 0ust in it for

themsel#es. If I (ere to put this report out and lea#e in a shodd' condition$ andmake a fe( hundred sales 0ust ecause I can (rite a sales letter$ Id lo#e to see

ho( man' people come ack and u' from me later or promote m' products. No

one (ould (ant to e associated (ith me$ I (ouldnt get an' 0oint #entures$ I

(ouldnt sell an' products and so on. Not onl' me$ its kind of an un(ritten rule

out there.

&ou make it good7 or you don;t make it at all.

?roken Qase S'ndrome

Ne*t$ something that personall' stopped me from mo#ing on for a 'ear or so. I

had this old site going that (as doing prett' (ell$ considering I hadnt learned

much at that period. It (asnt a small site ' an' means. I (as fore#er updating$

changing$ prett'ing up$ cleaning$ tid'ing$ maintaining and so on. Mean(hile$

someone Id met aout the same time I started out in online marketing pulled

three sites out of the ag. I (as (ondering ho( he did it. !e kne( each other

an'(a' so hed gi#en me access to his sites and I (as amaAed. The' (erent

lacking in content$ the' (ere good solid$ full lo(n (esites.

I rememer talking to him one da' and he said to me =e'$ 'ou#e een (orking

on that site for a long time ha#ent 'ou$ it must e prett' huge ' no(. Beah it

(as$ I thought to m'self at the time$ ut I totall' missed the point. There comes a

time after 'ou release a product (hen 'ou should ha#e e#er'thing set up and

running nicel' so that 'oure free to mo#e on to a ne( product. Ne#er constrain

'ourself to one and (ork on it constantl' o#er huge periods of time. If 'ou find

'ourself doing this 'oure doing something (rong.



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,nderstand that theres nothing (rong (ith keeping up customer support for 'our

products$ ut set it up$ finish up and get promoting. Smooth e#er'thing o#er as

;uickl' as possile and to the est of 'our ailities. This is especiall' true for info

ased products ut e#en (ith soft(are 'ou need to automate and mo#e on$ not

totall' lea#ing it ehind$ ut lea#ing it to run itself for the most part. Geep an openmind$ (ork on ne( products and ne( pro0ects$ and dont get stuck doing one

thing for 'ears (hilst 'our competition has released ten products and is raking it

in from them$ (hile 'oure still (ith 'our original site re-arranging its la'out or

scheme.

The moment I disco#ered this it kind of set me free$ and here I am no( (orking

on a monstrous amount of pro0ects (ith more contacts$ a igger list and more

kno(ledge in m' head than I e#er imagined (ould fit. ,nfortunatel' some of the

people I kne( ack in those da's (erent all that luck' and$ are still in pre-launch

for a product the' created four 'ears ago$ earning no more than the' did in the

first (eek or so. To each their o(n. I highl' suggest 'ou keep an open mind

though and kno( (hen its time to mo#e on to igger$ etter and ne(er things.

I"m !orried I an"t or !on"t Succeed

Ne*t up comes something thats not unrelated to (hat (e spoke aout earlier$

(hen looking at a#oiding the dirt' its$ and thats (orr'ing aout not succeeding.

No( 'ou ma' not e the t'pe of person to (orr' aout (hat other people are

thinking or ho( the'll react to 'our products and the things 'ou do$ (hich is

great$ ecause 'oull urn ridges a lot faster than us out there that hate it (hen

someone doesnt like our (ork. This is (h' 'oull al(a's get the est from

an'thing I do personall'$ ut for those of 'ou (ho are reading and (ho get a little

uptight (hen approaching something ne( this is for 'ou.

The fact is$ if 'oure in online marketing or an' usiness that I#e encountered sofar$ 'oull need to urn ridges and tr' something ne( e#er' no( and again$ and



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carr' out tasks that 'ou dont feel comfortale (ith or are going to reall' despise

doing. )et me tell 'ou$ as the kind of gu' that likes to please e#er'one all the

time$ I understand that its not eas' (hen 'ou come up against things like this.

I#e een s(orn at$ shouted at$ refused$ denied$ flat out told things I#e done (ere

crap$ useless$ dont (ork and so on. I dont dout Ill get the same again in the

future from people (ho cant e othered to get out there and tr' these methods$and 'ou kno( (hat% If 'ou ha#ent e*perienced all this alread'$ let me tell 'ou

no( that 'ou (ill.

!hat a (a' to make 'ou feel etter huh% !ell no( 'ou kno($ and 'oure

prepared for it$ 'ou ha#e to accept it and 'ou"ll mo#e on. Boull need to find 'our

o(n (a' of getting ' and not eing discouraged (hen something goes

incredil' pear shaped. !hate#er 'ou do though$ al(a's push 'ourself to reak

ne( oundaries and$ dont let an'thing discourage 'ou ecause (hat 'ou dont

see (hen people tell 'ou the' make 2k a month is that the're getting this too.

:ach and e#er' one of them. !hether its from their list$ the odd strange

customer$ or 0ust someone ha#ing a ad da'. Bou (ill encounter it$ so prepare to

get o#er it no( and 'oull e fine. Those of 'ou more laid ack (ho dont get

dented ' that stuff$ great. Geep mo#ing for(ard.

Gno(ledge 9eall' Is Po(er%%

Ne*t up$ (e ha#e the all important kno(ledge. Gno(ledge is po(er$ after all$ and

(ithout it (ed all e doomed and useless at prett' much e#er'thing. ?ut efore

(e continue I ha#e to tell 'ou that this old sa'ing is reall' onl' a half truth.

Gno(ledge ' itself is not po(er. =o(e#er$ kno(ledge (ith action is po(er+ &k$

no( that I got that out of m' s'stem.

Bou dont ha#e to (orr' aout not ha#ing the kno(ledge an'more ecause

e#er'thing is co#ered in this guide for this particular method$ ut I do (ant 'ou tomake sure 'oure using it. The (hole c'cle of u'ing eook after eook$ and



42/58


43/58

/ ig mistake man' marketers make is that the' decide that the' (ant all the

profits for themsel#es and tr' to do e#er'thing alone. This is all (ell and good if

'ou (ant to e making a couple of thousand a month ma'e ut if 'ou (ant to

surpass that 'ou need to e*pand a little. Thats not to sa' that 'ou need to go

around partnering on e#er' single site that 'ou create ut it does mean that 'ou

need to think a little more aout (orking in a team (here#er possile.

Partnerships are one e*ample and 'oull e splitting the profits 55. =o(e#er

lets sa' for e*ample 'ou oth ha#e the same amount of resources to get 'our

promotion out through different contacts and each others lists$ affiliates$ D#"s and

customers$ mi* in a little it of 'our e*pertise and 'oull end up making the same

amount of cash an'(a' if things are dead e#en. !hat 'ou (ill get though are

doule the #isitors$ doule the people in 'our follo(-up$ and doule 'our affiliates

adding fift' percent to 'our total income from the product to start (ith. &n top of

that 'oull e pulling in doule the resources to promote to in the future.

So 'ou see its important to start (orking as a team. ont (orr' if 'ou ha#ent

got an'one to (ork in a team (ith 'et. /fter 'our first fe( products 'oull start to

see some contacts land in 'our lap that 'ou can 0oin up (ith later. There is

another e*ample of this and thats (hen people dont (ant to grant affiliate

commissions ecause the' dont (ant to e losing an' cash. I can totall'

understand it if 'ou ha#e a huge amount of resources alread'$ ut (hen 'ou

dont ha#e that t'pe of promotion po(er under 'our elt$ affiliates are the (a' to

go.

/ffiliates$ ho(e#er$ are here to sta'$ and the'll e the difference et(een 'our 7k

a month and 'our 2k a month and up(ards. 9ememer$ affiliates are making

sales that its likel' 'ou (ouldnt ha#e made an'(a'$ so theres nothing (rong

(ith granting them more out of the profits than 'oure earning per sale. If 'ou

ha#e a prolem doing this 'oure going to struggle so$ if this reall' isnt something

'ou (ant to do$ take some time out and check ho( much 'oud e earning if 'ou

ga#e 6C to sa' ten affiliates making a particular numer of sales on 'our

product on top of 'our personal sales. Bou should start to see ho( much more



44/58

profitale this is than tr'ing to go it alone$ (hich is oth time consuming and

e*pensi#e$ cutting into 'our profits ig time unless 'ou use these resources for

the le#erage 'ou need to make 'our one person promotion team into a ten$ a

hundred or e#en thousand plus person promotion team. Its at this stage this

point reall' starts to ecome clear.

Those are the top reasons that I elie#e get in the (a' of marketer"s goals and

stop them from succeeding. o 'ou see an' of these in 'ourself% If 'ou do$

remo#e them$ or fi* them. It doesnt matter ho( 'ou do it$ 0ust make sure 'ou do$

ecause the' (ill hold 'ou ack and in all of the e*amples ao#e (ill stop 'ou

from e#er succeeding unless 'ou can o#ercome them.

Its a fact that (e as online marketers$ as I#e mentioned efore$ ha#e to e multi

skilled. !hen 'ou get into the scene its #er'$ #er' rare and unlikel' that 'oull

ha#e e#er'thing 'ou need to succeed$ and there (ill e man' prolems$ (alls

and ostacles that 'ou ha#e to personall' o#ercome efore 'ou can make a

success of this. Bou see$ us marketers are all a little o* of #ersatilit'$ K'ou

includedL. This is the most po(erful of an' tool at our disposal and (ill make us

all successes. ,nfortunatel' as much good as it does for those of us (ho

understand this$ its detrimental to those (ho dont$ and the' (ill go on u'ing

and u'ing guide after guide$ getting frustrated and failing until the' either ;uit$ or

learn this.

!ell$ I hope 'ou en0o'ed this chapter. It is indeed the most negati#e of them all$

and I prefer to concentrate on success rather than (h' people fail. /las it had to

e done and (as too important to lea#e out and not tell 'ou aout. !ell end here

no($ ut efore (e do$ I 0ust (ant to make a note. If none of the ao#e appl' to

'ou right no( that"s great. Take the kno(ledge contained (ithin this report$ put it

to good use$ and I look for(ard to seeing man' successful products come from

'ou. ?e careful though$ 0ust ecause 'ou dont ha#e these prolems right no($

'ou ma' de#elop an' of them later. ont forget (hat 'ou#e 0ust een reading

and 'oull do 0ust fine.



45/58

ig deep and ans(er truthfull'$ ecause 'ou ma' alread' ha#e the ke' that 'ou

need to e a success. Bou 0ust ma' not kno( it ecause its een placed at the

ack of 'our mind as something 'ou dont particularl' (ant to do$ or edited out of

'our personal kno(ledge ase ecause its something 'oure not prepared to do.

If 'ou find an ans(er to that ;uestion$ ring it to the front of 'our mind$ (rite it

do(n if 'ou ha#e a 0ournal$ and rememer it. In addition if 'ou find somethingthat 'ou ha#ent een doing or a#oiding$ either consciousl' or unconsciousl'$

after finding the ans(er and (riting it do(n$ keep it in mind. Bour situation (ill not

change unless 'ou change it.

&n a personal note to 'ou$ take it from me$ e#en if there are aspects 'ou dont

en0o' as much as others$ if 'ou face them head on and attack them full force

'oull find$ as 'our usiness de#elops$ it gets easier and easier and it isnt so

painful to fi* this an'more.

=eres a real life e*ample. !hen I started out I met t(o different people. &ne

alread' had their o(n site and one 0oined as a memer of that site and (as 'et to

create their o(n products. The one (ith the site is toda'$ si* or se#en 'ears later$

(orking on that same site$ still has a full time 0o and e#en though the site is

massi#e and packed full of e#er'thing 'ou could think of in their field of e*pertise$

hasnt made much progress. The gu' that 0oined this site as a memer created

sites$ created content$ products$ learned$ mo#ed on$ learned mo#ed on$

constantl' pushed his oundaries. =e told me 'esterda' that he has no( ;uit his

0o and is earning on a#erage 18 per da' and mo#ing to(ards douling that

(ithin the 'ear. This one aspect could e the difference et(een 'ou failing$ and

'our total success.

/ >e( )ast !ords

reetings$ and (elcome to a fe( last (ords. This chapter contains (hat the title

suggests$ a fe( last (ords$ a fe( additional tips and tricks and se#eral (a's that



46/58

'ou can keep 'ourself and 'our usiness mo#ing in that all important direction.

>or(ard+

!e"#e co#ered so much In the pre#ious pages. I"d like to congratulate 'ou if

'ou"#e got this far. Man' (ill ha#e gi#en up$ decided it"s not for them$ or 0ust gone

off and ought report after report and ne#er actuall' act on them$ (hich is ashame$ ut there"s not much (e can do aout that (ithout mind control

techni;ues. )et"s forget the others for no( though and concentrate on 'ou.

Surprisingl' or not$ the first thing I (ant to talk to 'ou aout is mo#ing for(ard.

Monitoring Bour Success

/t all times I (ant 'ou to e looking at 'ourself and 'our usiness. /re 'ou

mo#ing for(ard% !hat ha#e 'ou achie#ed in the passed 48 hours (orking on

'our usiness% If 'ou"re looking at the same page on 'our screen$ (ith the same

content then it"s time to start asking ;uestions and looking for the prolem.

A Successful Marketer Takes Ad+antage Of E+ery

Single $ay Making $ecisions And Taking Action9

I"m not sa'ing 'ou ha#e to e super efficient all the time$ (e all ha#e good da's

and ad da's$ (here (e"ll ine#ital' get more or less done that (e kno( (e

should$ ut there"s this little prolem of mo#ing on(ards and up(ards that man'

people can"t seem to grasp. If 'ou"re reading this$ 'ou"#e alread' pro#ed that 'ou

ha#e grasped this concept$ no( as straight for(ard as it soundsO it"s amaAing to

see ho( people do one of three things.

3 >actors That =inder SuccessThe first is the' either 0ump from guide to guide taking in the kno(ledge ut not

e#er taking action$ and ne#er mo#ing for(ard. This (as me se#eral 'ears ago$

until I realiAed I actuall' had all this kno(ledge and kne( in depth and often more

aout a su0ect than the actual author. It (as time to start asking ;uestions.



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Turns out I had all the kno(ledge alread'$ ut 0ust didn"t kno( it. /re 'ou in the

same position% Is it time to stop reading and start acting on the kno(ledge that

'ou"#e gained%

Second is the roken the #ase s'ndrome related to eing offensi#e or defensi#eO

pro-acti#e or re-acti#e. Imagine 'ou (ake up in the morning and decide 'ou"regoing to clean the house up that da'. Bou 0ump out of ed$ 0ump in the sho(er

ha#e reakfast$ and (ash the dishes after(ards$ the clean the surfaces. Bou"#e

impro#ed the kitchen alread' ' cleaning the surfaces and doing the dishes

right% Not so$ 'ou"#e 0ust een reacti#e$ and carried out re;uired maintenance

and things are no( ack to ho( the' (ere (hen 'ou first (oke up. No progress$

0ust reacti#e maintenance.

So 'ou head out to the hall read' to do some dusting$ and on the (a' out 'ou

reak a #ase$ so 'ou gra the #acuum$ and 'ou #acuum up all the pieces and

take the roken pieces outside$ and make e#er'thing nice and clean again. /fter

putting 'our stuff a(a'$ 'ou realiAe 'ou cut 'our leg on a sharp plant outside. No

matter$ 'ou head to the athroom$ clean it up and place a andage on it$ then

head ack do(nstairs. !hat ha#e 'ou achie#ed so far% Nothing at all9This is

reacti#e maintenance also$ ecause there"s no progress$ 'ou"re literall' 0ust

maintaining. It"s important to distinguish et(een proacti#e and reacti#e$ ecause

;uite often 'ou can come home after a hard da's (ork and 'ou might e so tired

and feel like 'ou got a lot done and mo#ed for(ard$ (hen actuall' all 'ou did (as

pull out a it of maintenance.

It"s the same (ith usiness. If 'ou sit do(n at 'our computer and do 'our

maintenance$ ans(er some mails$ change the color of 'our site$ talk to a fe(

people aout (hat"s een going on$ ha#e a look at a fe( products$ there"s

nothing here to mo#e 'ou for(ard. reate those products$ de#elop those

products$ enhance those ideas$ (rite those sales letters$ contact those DQ"s$ gain

kno(ledge and understanding and get real tired doing it and I guarantee 'ou"ll e

mo#ing for(ard at such a fast pace no one (ill kno( ho( 'ou"re doing it. !hilst

the'"re tired and sa' things like E!o( I"m real tired and I still ha#en"t got much



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doneF no( 'ou kno( (h'$ and ho( to a#oid it. &f report maintenance is a ig

part of e#er' da' life and needs to e done$ ut learn to differentiate et(een the

t(o$ learn to spot them and recogniAe them and 'ou"ll immediatel' see a

difference in 'our speed and efficienc'. i#e it a go$ and 'ou (on"t e

disappointed.

This rings me on to the final t'pe of person that doesn"t succeed. The maintain-

er. The prett'ing up the (esite t(el#e times a 'ear$ the adding undles and

undles of stuff to a memership site and their current market instead of creating

ne( products and reaking into ne( markets and creating multiple specialiAed

income streams. Think aout that ne*t time 'ou go to redesign something. /re

'ou redesigning ecause 'our tracking tells 'ou that 'our redesign (ill make

more sales$ pull more leads or more resources% &r are 'ou doing it ecause it

doesn"t ;uite look as nice as 'ou"d like. on"t get stuck in the circle of e#er

impro#ing (ithout mo#ing on$ ecause 'ou might 0ust find 'ourself in the same

place in a 'ear"s time$ 0ust (ith a slightl' prettier (esite. Not proacti#e$

producti#e or profitale at all. I kno( man' people (ho ha#e fallen into this trap$

and in fact some people still in that trap and aren"t looking like the'"ll e getting

out of it #er' soon. /#oid it at all costs and 'ou"ll do fine$ mo#e for(ard$ mo#e

for(ard ;uickl'$ and gain #aluale kno(ledge and first hand e*perience along the

(a'$ something no one can put a price on ecause it"s 0ust that #aluale.

These aspects are more important than most (ill e#er disco#er for themsel#es$

and if 'ou rememer ack to the top ten reasons for success$ the ao#e (as put

in there too$ simpl' ecause I can"t help ut push this and push this ecause it

reall' is the difference et(een getting some(here and not getting an'(here at

all. There"s no in et(een. This should e 'our top priorit'$ more important than

that product creation$ more important than making an' sales$ more important

than resource uilding or an' marketing method an'one can e#er teach 'ou.

Ne*t up$ lets look at 'our frame of mind. I honestl' elie#e through personal

e*perience that eing in the right frame of mind to get 'our usiness mo#ing



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on(ards and up(ards ;uickl' is again$ more important than an' marketing tactic

that 'ou can learn.

The est (a' (ithout a dout is to continuall' de#ote at least 75 minutes e#er'

da' to personal de#elopment. Turn off the stupid tele#ision full of all of the

negati#e garage that tells 'ou that 'ou cant e successful+ /lso$ end each da'(ith 75 minutes of ;uiet thought. It"s like keeping a 0ournal$ and helps 'ou not

onl' prepare for the da' ahead$ ut sort out an' prolems 'ou ma' ha#e

stumled upon (ithout the need to get stressed aout it. In addition$ it"ll gi#e 'ou

a clear picture

the secret marketing mindset

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