the science of building community
DESCRIPTION
Presented at Interactivity Digital, in South Beach, Florida. This was part of a panel discussing how to use Social to build community.TRANSCRIPT
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The Science of Building Community
By Jennifer Sable Lopez Director of Community at SEOmoz
@jennita
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I’M MUCH
MORE
INTERESTING
ON THE
INTERNET
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You’re ready to be interested.
5 Steps.
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1. Find Your People
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Advocates,
Influencers,
Prospective Clients
1. Find Your People
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Followerwonk
@jennita #ID2013
Search what people say about themselves
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Followerwonk
@jennita #ID2013
By hovering over a name, you get more info about the person’s engagement, how often they tweet with URLs, as well as their retweets. This is an excellent way to see if they’re someone who just spits out content, or actually engages with their followers.
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Followerwonk
@jennita #ID2013
Compare Users to find similar followers
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Followerwonk
@jennita #ID2013
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Twitter Search
@jennita #ID2013
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Google+ Search
@jennita #ID2013
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@jennita #ID2013
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@jennita #ID2013
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1. Find Your People
2. Find Their Interests/Passions
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Rapportive
@jennita #ID2013
Jackpot baby!
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@jennita #ID2013
What types of questions do they ask/answer
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Advanced Searches
@jennita #ID2013
What do they pin??
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1. Find Your People
2. Find Their Interests/Passions
3. What Do They Talk About
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Community Content Curation
@jennita #ID2013
http://www.seomoz.org/webinars/social-content-curation
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Topsy
@jennita #ID2013
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LinkedIn Today
@jennita #ID2013
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Rowfeeder
@jennita #ID2013
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Rowfeeder
@jennita #ID2013
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Rowfeeder
@jennita #ID2013
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Twitter Lists
@jennita #ID2013
They *are* good for something!
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1. Find Your People
2. Find Their Interests/Passions
3. What Do They Talk About?
4. Now, Engage
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@jennita #ID2013
Schedule tweets + Review Analytics
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@jennita #ID2013
Connects to the apps you’re already using
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@jennita #ID2013
Content Roundup Create an email Write a post Make a video
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@jennita #ID2013
Promoting them = them promoting you
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Talk about what *they* care about
@jennita #ID2013
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And what *they* love
@jennita #ID2013
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1. Find Your People
2. Find Their Interests/Passions
3. What Do They Talk About?
4. Now, Engage
5. Test, Test, Test
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Bitly links
@jennita #ID2013
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Google+ Ripples
@jennita #ID2013
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Google+ Ripples
@jennita #ID2013
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Facebook Insights
@jennita #ID2013
Top engagement from “fun” posts
Fun posts
Content
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Start With A Question
@jennita #ID2013
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Review the Data
@jennita #ID2013
http://danzarrella.com/infographic-exclamation-points-get-more-retweets-but-fewer-clicks.html
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Continually try new things.
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Show you’re interested.