the rise of saas in southeast asia
TRANSCRIPT
www.saasbusiness.asiaBuilding the SaaS ecosystem in Asia Pacific
Florian Cornu (Flo)
5 years in Southeast Asia:Flocations Co-Founder (acquired by Venture Republic)
Angel investor (incl. Garuda Robotics, ourHealthMate) Advisor with funded startups (theAsianparent, TradeGecko)
The rise of SaaS in Southeast Asia
Connect: @floriancornu
Get regional SaaS news: bit.ly/sbanews
www.saasbusiness.asiaBuilding the SaaS ecosystem in Asia Pacific
SaaS Business Asia Co-Founder conferences, meetups, insights
Building the SaaS ecosystem
Connect: @floriancornu
Get regional SaaS news: bit.ly/sbanews
Manila
Bangkok ManilaJakarta
proprietary databasemaps
www.saasbusiness.asiaBuilding the SaaS ecosystem in Asia Pacific
A few of the success stories
Connect: @floriancornu
Get regional SaaS news: bit.ly/sbanews
Manila
acquired by zendesk ($2bn listed company)
100+ employees, global clients such as Xiaomi
US$6.5m Series A (led by NSI and Jungle)
First of a serie of business for founder
Cash flow positive, 25+ staff
30+ staff, bootstrapped
www.saasbusiness.asiaBuilding the SaaS ecosystem in Asia Pacific
What’s SaaS: Software-as-a-Service
SaaS140
1,500 $90m 60% 50%
∞
Cloud-based accessible from anywhere, no installation
Multi-tenancy shared costs, always up-to-date
Safe redundantly, remotely saved data
Increases collaboration no more duplicates
Less upfront costs Opex for customers, instead of capex
Recurring Revenue and usage
Cloud computing, PaaS, IaaS
Connect: @floriancornu
Get regional SaaS news: bit.ly/sbanews
Software-as-a-Service
www.saasbusiness.asiaBuilding the SaaS ecosystem in Asia Pacific
Young startups, but growing number
SaaS 140
1,500 $90m 60% 50%
∞
~6% of regional startupsfor comparison: e-commerce is 14% of startups
Connect: @floriancornu
Get regional SaaS news: bit.ly/sbanews
SaaS startups in SEA
2006 2007 2008 2009 2010 2011 2012 2013 2014
by Country
by year of founding
www.saasbusiness.asiaBuilding the SaaS ecosystem in Asia Pacific
Hundreds of employees in SaaS companies
SaaS 140
1,500$90m 60% 50%
∞
Connect: @floriancornu
Get regional SaaS news: bit.ly/sbanews
20 startups with more than 20 staffs
+ employees
0
5
10
15
20
2006
2007
2008
2009
2010
2011
2012
2013
2014
Num
ber o
f em
ploy
ees
year of funding
www.saasbusiness.asiaBuilding the SaaS ecosystem in Asia Pacific
Investors can’t get enough SaaS
Connect: @floriancornu
Get regional SaaS news: bit.ly/sbanews
SaaS 140
1,500 $90m+
60% 50%
∞
funding so far
60% have investors Regional, and global VCs available
11 with US$2m+ funding
$60m+ available for Seed & Series A That’s 30-100 potential investments in SaaS
www.saasbusiness.asiaBuilding the SaaS ecosystem in Asia Pacific
What do they do
Connect: @floriancornu
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SaaS 140
1,500 90
60%50%
∞
horizontal
20% serves the Retail & Wholesale industry retail analytics, loyalty, logistics…
no industry specific marketing, collaboration, big data, customer service…
6 Point of sales, 4 CRMs, 4 payrolls, 3 store builders, 3 business chats …
www.saasbusiness.asiaBuilding the SaaS ecosystem in Asia Pacific
Even more opportunity to create mobile softwares
Connect: @floriancornu
Get regional SaaS news: bit.ly/sbanews
"I run my business entirely on my phone”
“With 5 billion of these smartphones coming, everything is going to change." Salesforce CEO Marc Benioff
SaaS 140
1,500 90
60% 50%
∞only have a mobile or tablet offering
www.saasbusiness.asiaBuilding the SaaS ecosystem in Asia Pacific
New pricing model are adopted
Connect: @floriancornu
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SaaS 140
1,500 90
60% 50% ∞ monetise where your customer see the value
86% on subscriptions, also: commissions, transactions…
Zenefits: free, but reached $20m ARR within 2y
Shopify captures 3% of its customer revenue
www.saasbusiness.asiaBuilding the SaaS ecosystem in Asia Pacific
Tapao (Takeaway): Do SaaS because…
Connect: @floriancornu
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Don’t miss out on our next SaaS insights: bit.ly/sbanews
Investors <3 SaaS companies
Proof of value from day 1
Competitive edges costs basis + local insights/behaviour + mobile
Customers are going SaaSon-demand is becoming mainstream
SaaS offers great visibility
Markets others don’t know how to tap
… it’s the right time
… it’s an attractive business model
… we have a unique position in SEA