the rise and fall of theme parks in hong kong. from the surveys
TRANSCRIPT
The Rise and Fall of Theme Parks in Hong Kong
From the surveys
Survey Method 1 - Interview
Q1 :Are you local people or tourists? Local people □ Tourists □
Q2 : Which theme park have you visited? Disneyland □ Ocean Park □ Lai Chi Kok Amusement Park □
Q3 : Do you think Lai Chi Kok Amusement Park should be open again ? Yes □ No □ No comment □
Q4 : If Lai Chi Kok Amusement Park is open again , you will choose to go to Disneyland □ Ocean Park □ Lai Chi Kok Amusement Park □
Q5 : What factor(s) do you consider when you choose to go to the above theme park ? Environmental hygiene □ Admission fee □ Transportation □ Rides □ Security □ Queuing time □
Our Questionnaire
Data Presentation
Date the survey was conducted: 5th November 2005 Time: 2:30-6:00p.m.
Place to conduct the survey: Hong Kong Disneyland
Target population: We interviewed 50 visitors who entered Hong Kong Disneyland
Survey 1
Local People > Tourists Ocean Park & Disneyland > Lai Chi Kok Amusement Park
Are you local people or tourists?
14
17
Local people tourists
Which theme park have you visited?
1
14
16
Disneyland Ocean Park Lai Chi Kok Amusement Park
Yes > No > No comment Lai Chi Kok Amusement Park > Disneyland > Ocean Park
Rides > Environmental hygiene > Transportation > Admission fee > Queuing time > Security
What factor(s) do you consider when you choose to go the above park?
31
19
15
26
18
12
Environmental hygiene
Security
Admission fee
Queuing time
Transportation
Rides
If Lai Chi Kok Amusement Park opensagain, you will choose to go to
1418
13
Disneyland Ocean Park
Lai Chi Kok Amusement Park
Do you support the reconstruction of Lai
Chi Kok Amusement Park ?
28
10
12
Yes No No comment
Date the survey was conducted: 19th November 2005 Time: 2:30-6:00p.m.
Place to conduct the survey: Ocean Park
Target population: We interviewed 50 visitors who entered Ocean Park
Survey 2
Tourists > Local Ocean Park & Disneyland > Lai Chi Kok Amusement Park
Are you local people or tourists?
14
17
Local people tourists
Which theme park have you visited?
3
14
14
Disneyland Ocean Park Lai Chi Kok Amusement Park
Yes > No comment > No Ocean Park > Lai Chi Kok Amusement Park > Disneyland
Admission fee > Rides > Transportation > Queuing time > Environmental hygiene > Security
What factor(s) do you consider when you choose to go the above park?
18
15
14
11
19
9
Environmental hygiene
Security
Admission fee
Queuing time
Transportation
Rides
If Lai Chi Kok Amusement Park opensagain, you will choose to go to
1213
22
Disneyland Ocean Park
Lai Chi Kok Amusement Park
Do you support the reconstruction of Lai
Chi Kok Amusement Park ?
Yes No No comment
12
288
• most of the visitors at Ocean Park were tourists from mainland China
• a group of tourists every one minute
• one group of tourists coming within every ten minutes
• convenient transport could attract tourists
Our observation at the entrance of Ocean Park
Hong Kong Disneyland
Pull factors Push factors
•Suitable for children and family•Good transportation•Good security system•Good public hygiene
•Too expensive entrance fee•Long queuing time•It is crowded in the park
Pull factors Push factors
•Cheap entrance fee•Exciting rides•Shorter queuing time
•Poorer transport system•Not satisfactory hygiene•Rides are not suitable for children and elderly
Ocean Park
From the mass media
In Hong Kong Disneyland,There are too few guides for too many visitors and there are not enough instructors. Therefore, visitors cannot understand the directions given by unclear tour guides.
Videos
Videos
Due to Hong Kong Disneyland’s poor ticketing arrangement, a lot of visitors couldn’t enter the park.
Ocean Park offers special activities and services for wedding.
Shanghai Disneyland
Shanghai Disneyland• to start the construction of a theme park in
Shanghai in 2008• Shanghai has high population and rapid
economic development• residents of the cities or provinces near
Shanghai may prefer going to Shanghai Disneyland
• significantly affect the theme parks in Hong Kong ,esp. Hong Kong Disneyland.
Hong Kong Disneyland
Pull factors Push factors
•Service is of higher standard•Good insurance•Famous all over the world•Fresh for mainland people
•Western•Too few tour guides serving too many visitors•Many visitors cannot really enjoy themselves in the English programmes •Bad image from westerners
Pull factors Push factors
•Special themes for wedding and festivals•Good image•Creative activities•Cheaper in cost
•Great competitor•Less propaganda •Poorer transport system
Ocean Park
From our observation
Hong Kong Disneyland
Pull factors Push factors
•More attractive characters•facilities with high quality •Popular•Wide variety of restaurants
•Cannot satisfy visitors’ high expectations•Long queuing time •Small area( limited space)•Too crowded
Pull factors Push factors
•Local•Short queuing time•More exciting rides•Various themes
•great competitor•Too exciting for children and elderly people•Not very good transportation
Ocean Park
Conclusion
Ocean Park Hong Kong Disneyland
•Rising•Good image•Cheap admission fees•New and creative ideas•Exciting rides
•Falling•Long queuing time•Unclear guide•Confused ticketing arrangement•Expensive admission fees•Shanghai Disneyland
Our Feelings
After the interviews in both theme parks, we learned many talking skills and knew how to communicate with tourists. They were great experiences for us. And we became more confident in speaking English.Thanks for everyone who helped us, esp. Mrs Lee.
Our Resources• www.tvb.com
• Student Standard
• http://www.disney.com.hk/en/index_flash.html
• http://www.oceanpark.com.hk/eng/main/index.html
• http://www.google.com
• http://hk.yahoo.com
Member list
• Leader : Suen Po Yan (39)• Members : Lau Wing Lok (8)
Ng Chung Yan (11)
Wong Hak Yung (15)
Lau Lai Yu (29)
Leung Ho Yan (32)
Li Hoi Tung (33)
The endThank you!