the race to reach them: why millennials are more important then ever
TRANSCRIPT
The Race to Reach Them
‣Why?
‣Where are the Millennials?
‣Building an Ecosystem
‣All About Access
‣ Final Takeaways
Today’s Agenda
Why?
‣Newsletter was labor intensive and expensive
‣Email was impossible to track
‣Alumni magazine went from 12 times a year to 3
‣Website was text heavy, non-visual, and not responsive
‣Zero social presence
Why?
Where are the Millennials?
Where are the Millennials?
attended live events (concerts, festivals, parties, performing arts) within the last year
82%
Where are the Millennials?
say they would spend more on experiences than physical goods in the next year
72%
Where are the Millennials?
98% of millennials check their
email every hour at work.
87% of millennials check work
email outside of work.
82% of the 18-29 age group
are on Facebook, which has
remained constant over the
past 3 years.
55% are on Instagram,
which is the fastest
growing channel.
32% of the demographic is
on Twitter - identical to the
percentage in 2012.
LinkedIn is the least
popular social channel,
with only 22% active on
the channel.
Where are the Millennials?
Where are the Millennials?
Since 2012, Instagram and Pinterest have
more than doubled.
Where are the Millennials?
have adopted auto delete messaging apps like Snapchat and Wickr.41%
Building an Ecosystem
Building an Ecosystem
The Echo was rebuilt to curate content and save time and money.
Building an Ecosystem
Building an Ecosystem
of submissions are from Millennials
50+%
Building an Ecosystem
Social media was given new life and priority
Building an Ecosystem
of our Facebook audience are millennials
35%
Building an Ecosystem
Building an Ecosystem
The Echo evolved again. This time to serve curated content to alumni on their own time.
All About Access
All About Access
Our goal is to give alumni access to things they normally wouldn’t get access to.
All About Access
Social media is allowing our alumni to give us content.
All About Access
All About Access
We give them opportunities for interaction they would normally never get.
All About Access
All About Access
We repurpose the same content with a different spin on each platform.
All About Access
All About Access
Even though we can’t be everywhere in person, we can still share the moments.
All About Access
All About Access
We personalize behind the scenes moments.
All About Access
All About Access
Video allows them to feel that they are in the moment.
All About Access
Final Takeaways
Final Takeaways
Final Takeaways
You can do more with less
Final Takeaways
You can do more with less
by building or finding tools to curate content
Final Takeaways
You can do more with less
by building or finding tools to curate content
so you can focus your time on creating and sharing the most important stories.
Final Takeaways
You can do more with less
by building or finding tools to curate content
so you can focus your time on creating and sharing the most important stories.
Final Takeaways
Dana Morgan
@dmorgancu
@clemsonalumni
Matt McFadden
@mattmcfadden
@upandupagency