2017 partnership opportunities -...
TRANSCRIPT
PARTNER wITH JAckAlOPE ANd…2
REACH MILLENNIALS
wHO mAkE UP mOST Of THE 15,000 fESTIvAlgOERS
BE ASSOCIATED WITH THE BEST ATHLETES
IN THE INdUSTRy
BENEFIT FROM EXCLUSIVE, REWARDING,
ONE-OF-A-KIND VISIBILITY AcROSS PlATfORmS THAT mEET yOUR NEEdS
ANd THOSE Of fESTIvAlgOERS
ENJOY PEACE OF MIND by PUTTINg yOUR AcTIvATION IN THE HANdS
Of A PROmOTER wHO kNOwS ExAcTly HOw TO HElP yOUR bRANd SHINE
presented by
jackalopeNoun /ˈdʒakələʊp/
The JAckAlOPE event takes its name from this creature in order to deliver a festival that’s dynamic, original, entertaining, and sparks the imagination…
After five editions, JAckAlOPE has proven itself in the industry and with the general public and is proud to be the biggest extreme-sports event in canada. It also takes place at one of montreal’s most iconic sites, where sports from here and around the world come together: the Olympic Stadium.
In 2016, JACKALOPE made history by becoming the first
to launch a base jump from the top of the Olympic Stadium
Tower—the tallest inclined tower in the world. The TRIBU
team is ready to once again challenge limits and give
spectators the best show on earth, year after year…
JAckAlOPE brings together several popular and less-known urban disciplines, including skateboarding, base jumping, climbing, fixed-gear, slackline, and more. In fact, one of the promoter’s main objectives is to demystify extreme sports for the young and young at heart! In Québec, there are more ways than hockey to get moving and surpass your expectations!
TV SHOWJACKALOPE 2016
AbOUT
“THE BIGGEST EXTREME- SPORTS EVENT IN CANADA”
“JACKALOPE MADE HISTORY”
1. Imaginary animal in American folklore that’s a mix of jackrabbit and antelope. It is a mythical creature known for being fast, one-of-a-kind and lots of fun.
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last spring, the International Olympic committee announced 4 new disciplines for the 2020 Tokyo games, and JAckAlOPE has been showcasing 2 of these for years: skateboarding and climbing.
The festival ambiance will be taken up a notch thanks to dJs, food trucks, pop-up shops, after parties, and more. The organization will also set up stands so spectators can enjoy the experience that much more during competitions.
JACKALOPE: PROUD AMBASSADOR OF
OLYMPIC DISCIPLINES2
THE 2017 JAckAlOPE ExPERIENcE
O N T H E E S P l A N A d E f I N A N c I è R E S U N l I f E AT T H E O ly m P I c PA R k .FROM AUGUST 18 TO 20
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SKATEBOARD HIGH VOLTAGE FIXED GEAR LIFESTYLE AND ENTERTAINMENT
CLIMBING
JAckAlOPE is the only canadian stop on the world cup Skateboarding circuit, and many international athletes will be joining us, including Rio Sejiri (Japon), Thomas vintr (République Tchèque), benjamin garcia (france), greg lutzka (États-Unis), chris Haslam (canada) et la championne du monde leticia bufoni (brésil).
is becoming increasingly popular in urban areas. JAckAlOPE is the place to see the pros at work and try your hand at the sport. It’s a discipline just waiting to be discovered…
After the enormous success of 2016’s base jump, which drew incredible crowds, TRIbU wants to increase the voltage and suspense by elevating the JUmP Off experience to new heights…
montreal means cycling, and JAckAlOPE wants to get in on the action. That’s why we’ve invited cycling enthusiasts and professionals to the Olympic Park to compete for victory!
The general public is invited to try our skateboarding and slackline. And why not mix business with pleasure with a water-gun fight to cool off followed by an open-air yoga session to find your Zen again amidst the JAckAlOPE madness…
THE 2017 JAckAlOPE ExPERIENcE6presented by
48%52%A R E wO m E N
A R E m E N
festivalgoers expected for 2017: adrenaline fans, thrill seekers and those looking for new experiences*
practice extreme sports on a regular basis and love trying new things (yoga, skateboard, slackline, fixed-gear cycling, parachute jumping, bmx, and motocross)
of festivalgoers come from the greater montréal area
are between 18 and 34
of festivalgoers come from outside Québec
are between 25 and 34 *Natural Esplanade foot traffic
15 000
81%
spend between $20 and $60 on site
51%
85%
69%
6%
24%
WHY DO FESTIVALGOERS WANT TO EXPERIENCE JACKALOPE AGAIN AND AGAIN?
To witness a thrilling event and history in the making!
To see the Olympic champions of tomorrow.
To live a 100% urban and lifestyle experience.
To let loose!satisfaction rate for the event
fESTIvAlgOERS7presented by
NEwSPAPERS Tv
blOgS,SPEcIAl SITES
25% 20%
5%
25%SOcIAlmEdIA
dIgITAl ANd wIld flyER POSTINgS15% 10%
RAdIO
video production broadcast by TvA Sports, High five and the boulder creek Int. & wild Spirit distribution network.
See media coverage at page 15MEDIA RELATIONS WITH 40 MILLION IMPRESSIONS (2016)
200 000$media plan global value
+ A LIVE WEBCAST
mEdIA PlAN8presented by
ADVANTAGES
ACTIVATIONS
Tribu Expérientiel offers creative, conceptual and production activation on site to help our partners’ operations and meet their communication objectives.
MAKE YOUR BRAND SHINE
Participation in a $200k media plan
branding on competition structures
Activation/sampling on site
Opportunity to become the exclusive/official sponsor
PARTNERSHIP OPPORTUNITIES 9
An audience from across the province thanks to ad coverage via various media platforms and a media-relations campaign
Opportunity to connect with 13- to 34-year-olds
Association of your brand with an active lifestyle
Increased opportunity for on-site visibility
Opportunity for turnkey sponsorship
Access to participant databank (on-site survey)
International Tv distribution
presented by
INvESTmENTS fROm 75,000$
Integrate brand on the property (wide visibility in the media relations campaign)
Right to examine all programming and other event partners
HEAD[1]
INvESTmENTS bETwEEN 20,000$ ANd 50,000$
Association with base jump or skateboard component
Access to data collected during the survey
COLLABORATORS [4]INvESTmENTS bETwEEN 15,000$ ANd 20,000$
Association with climbing, fixed-gear and slackline
Opportunity for exclusivity in the category
ASSOCIéS [6]
INvESTmENTS bETwEEN 50,000$ ANd 75,000$
Present the festival and the world cup of Skateboarding
Notoriety, visibility and choice priority on activation + branding placement
PRE- SENTERS[2]
PARTNERING WITH US MEANS HAVING ACCESS TO EXCLUSIVE, ORIGINAL CONTENT AND BEING ASSOCIATED WITH THE BEST ATHLETES IN THE INDUSTRY.
TOgETHER, lET’S bUIld A PARTNERSHIP THAT mEETS yOUR NEEdS ANd ObJEcTIvES!
PARTNERSHIP OPPORTUNITIES 10presented by
Tribu Expérientiel, founded in 2010, is an agency specializing in the creation and production of brand experiences for 13- to 34-year-olds. we have put together numerous experiential sports-show productions that gather over 100,000 spectators and 500 athletes together at the heart of the city every year, showcasing some 15 disciplines (Jackalope, Empire city Troopers, barbegazi, Jump Off, etc.). we also develop original Tv programs that are aired in 100 countries.
we are sure that our creativity, combined with the expertise and experience of Tribu Expérientiel’s dynamic team, will help guarantee the success of JACKALOPE 2017.
micah desforges is the President and founder of Tribu Expérientiel. He creates sports and urban experiences and promotes the kind of lifestyles that go along with them. micah is an ambassador for extreme sports in montréal and stands out thanks to his original and accessible ideas. His business model has always been to make extreme sports accessible to everyone in order to help physically active young people, as well as the general public, in a fun and inclusive way. These events are firmly rooted in the community and montréal culture because they transform iconic local sites through the creation of unique experiences—all while showcasing these events around the world. Tribu Expérientiel is fuelled by creativity, and the world is their playground!
MICAH DESFORGESP R E S I d E N T
we hope Tribu Expérientiel’s proposal fully meets your expectations, and I offer you my sincerest wishes for a successful event.
TRIBU EXPéRIENTIEL SELLS ADRENALINE!
A wORd fROm THE PROmOTER11presented by
CONNECT WITH THE YOUTH AND THE YOUNG AT HEART.
MAJOR EVENTS CREATIVE CONTENT BRAND EXPERIENCEEvent management
conception and production
Sponsorship research
Ideation and realization
corporate photo & video
Social media strategy
Tv (ad & episode 4k)
virtual reality (360 vR)
web (live webcast, web serie)
Sponsorship activation
Sampling
Product launch
Official launch
Stunt marketing
Promotional tour
TRIbU ExPÉRIENTIEl12presented by
TRIbU ExPÉRIENTIEl REAlISATIONS
MUD ROCKER
AN URbAN EvENT THAT SHOwcASES bmx RAcINg ON dIRT TRAIlS.
EMPIRE CITY TROOPERS
cANAdA’S bEST ATHlETES fAcE Off ON THE lONgEST URbAN SNOwbOARd cIRcUIT IN THE cOUNTRy.
TELUS
360º vIRTUAl REAlITy, cONTENT PROdUcTION, ON-SITE AcTIvATION mANAgEmENT.
DINDON DU QUéBEC
360º EvENT cAmPAIgNS, cONTENT cREATION, AcTIvATION TOURS, bRANdINg.
BARBEGAZI
AN AdRENAlINE RUSH Of PHySIcAl AcTIvITy TO HElP mONTREAlERS HAvE fUN IN A wINTER wONdERlANd.
13presented by
[email protected] 514 831-7241
we seek relationships that last. In return, we keep our promises and our collaborations are built for the long run.
We look forward to working with you!
THANK YOU.
MICAH DESFORGESP R E S I d E N T
bEcOmE A PARTNER14presented by