the power of storytelling carrie caruthers. “storytelling is the most powerful way to put ideas...
TRANSCRIPT
The Power of Storytelling
Carrie Caruthers
“Storytelling is the most powerful way to put ideas into the world
today.”--Robert McKee
What is Storytelling
• Teaching• Conveying information• Sharing of wisdom• Preserving memories• Emotional connections
Storytelling Throughout History
40,000 Year Old Cave Painting
Diamond Sutra AD 868
154 Sonnets 1609
Modern Times
Word of Mouth
Why Storytelling is Important• Connect
• Convey
• Create
How to Tell Your Story
• Know your audience• Have a clear message• Believe in your message• Keep audience engaged• Paint a picture• Use direct quotes
“They may forget what you said, but they will never forget how you made them feel.” --Maya Angelou
