the power of linkedin in promoting your destination | melissa washington | #somet15us new orleans,...
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![Page 1: The power of LinkedIn in promoting your destination | Melissa Washington | #SoMeT15US New Orleans, USA](https://reader036.vdocuments.us/reader036/viewer/2022070516/58729e741a28ab07208b535b/html5/thumbnails/1.jpg)
www.MelissaWashington.com
LinkedInPresented by Melissa Washington
Presented by Melissa Washingtonwww.MelissaWashington.co
m@melissawashing
Your
Destination
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LinkedInPresented by Melissa Washington
Navy Veteran Sales | Operations Leadership
Laid Off in 2009
• Everything from Boutique to Fortune
500 Companies• Over 10 Years in
Staffing & Recruiting
About Melissa
![Page 3: The power of LinkedIn in promoting your destination | Melissa Washington | #SoMeT15US New Orleans, USA](https://reader036.vdocuments.us/reader036/viewer/2022070516/58729e741a28ab07208b535b/html5/thumbnails/3.jpg)
Launched 2014
About Melissa Next Chapter
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LinkedInPresented by Melissa Washington
LinkedIN Insights
![Page 5: The power of LinkedIn in promoting your destination | Melissa Washington | #SoMeT15US New Orleans, USA](https://reader036.vdocuments.us/reader036/viewer/2022070516/58729e741a28ab07208b535b/html5/thumbnails/5.jpg)
LinkedInPresented by Melissa Washington
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Questions
1. We don’t have a budget for a social media person? Who should manage our LinkedIn Account?
2. How to find contacts and reach out to them
3. Company Page- Your business presence
1. How many followers are on my company page and who are they?
2. Ways to attract Meeting Planners and business professionals as followers?
3. Organization to grow our destination versus individual promotion
4. Impactful posts?- engagement for hoteliers and get business to stay
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LinkedInPresented by Melissa Washington
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Questions
1. Ways to Advertise (have a presence/engagement)?
1. Company Page
2. Employees- Share updates, Blog Posts
3. Groups
4. Paid
2. How do we best target our audience – LinkedIn
advertising perimeters are so broad; I.e. Geography
only allows us to target North America. How do we
drill down to more specifics that work for a regional
audience versus a national audience?
![Page 7: The power of LinkedIn in promoting your destination | Melissa Washington | #SoMeT15US New Orleans, USA](https://reader036.vdocuments.us/reader036/viewer/2022070516/58729e741a28ab07208b535b/html5/thumbnails/7.jpg)
www.MelissaWashington.com
LinkedInPresented by Melissa Washington
![Page 8: The power of LinkedIn in promoting your destination | Melissa Washington | #SoMeT15US New Orleans, USA](https://reader036.vdocuments.us/reader036/viewer/2022070516/58729e741a28ab07208b535b/html5/thumbnails/8.jpg)
www.MelissaWashington.com
LinkedInPresented by Melissa Washington
![Page 9: The power of LinkedIn in promoting your destination | Melissa Washington | #SoMeT15US New Orleans, USA](https://reader036.vdocuments.us/reader036/viewer/2022070516/58729e741a28ab07208b535b/html5/thumbnails/9.jpg)
www.MelissaWashington.com
LinkedInPresented by Melissa Washington
![Page 10: The power of LinkedIn in promoting your destination | Melissa Washington | #SoMeT15US New Orleans, USA](https://reader036.vdocuments.us/reader036/viewer/2022070516/58729e741a28ab07208b535b/html5/thumbnails/10.jpg)
www.MelissaWashington.com
LinkedInPresented by Melissa Washington
![Page 11: The power of LinkedIn in promoting your destination | Melissa Washington | #SoMeT15US New Orleans, USA](https://reader036.vdocuments.us/reader036/viewer/2022070516/58729e741a28ab07208b535b/html5/thumbnails/11.jpg)
www.MelissaWashington.com
LinkedInPresented by Melissa Washington
![Page 12: The power of LinkedIn in promoting your destination | Melissa Washington | #SoMeT15US New Orleans, USA](https://reader036.vdocuments.us/reader036/viewer/2022070516/58729e741a28ab07208b535b/html5/thumbnails/12.jpg)
www.MelissaWashington.com
LinkedInPresented by Melissa Washington
![Page 13: The power of LinkedIn in promoting your destination | Melissa Washington | #SoMeT15US New Orleans, USA](https://reader036.vdocuments.us/reader036/viewer/2022070516/58729e741a28ab07208b535b/html5/thumbnails/13.jpg)
www.MelissaWashington.com
LinkedInPresented by Melissa Washington
5 steps to engaging followers on LinkedIn
1.Establish your presence
2.Attract followers
3.Engage followers
4.Amplify through the network
5.Analyze and refine
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Phone916.253.7357
www.MelissaWashington.com
Facebook.com/melissawashingtonspeaker
Twitter.com/melissawashing
LinkedIn.com/in/washingtonmelissa
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Work with Melissa