death of the press trip: an insider look at how to work with influencers | matt long | #somet15us...
TRANSCRIPT
Who am I and why am I here?
Twitter - @LandLopers
Instagram -@LandLopers
Facebook - /Facebook
Email – [email protected]
Death of the Press TripMatt Long – LandLopers.com and Director, North America iAmbassador.net
Traditional Press Trips & Why They’re Dying Out
What Is A Travel Blogger/Influencer?
Why Work With Travel Bloggers/Influencers?
Where To Find Influencers
Engaging and Working With Influencers
Compensation
The Campaign
Now What? Determining ROI
Should Be A Long-term Relationship and Not a One Night Stand
A Few Don’ts
• Email them without first reaching out• Send them blanket press releases• Approach them until you’ve researched
them• Expect them to be billboards for you• Be vague about expectations• Feel pressured to say yes to everyone
who approaches you
Who am I and why am I here?
Twitter - @LandLopers
Instagram -@LandLopers
Facebook - /Facebook
Email – [email protected]
Death of the Press TripMatt Long – LandLopers.com and Director, North America iAmbassador.net