THE POWER OF CONTENT

MARKETING

Kimberly LoveLove Website Design

THE POWER OF CONTENT

MARKETING

I am excited to share my new book with you!Available on Amazon.com

WHY BOTHER WITH CONTENT

MARKETING?

“Your website can educate,persuade, and motivate yourprospects to take action.”John Jantsch – Author ofDuct Tape Marketing

WHY BOTHER WITH CONTENT

MARKETING?

2 Types of Traffic to a Website • Paid •Organic aka FRRRRREEEEE!

WHAT CAN WEBCONTENT DO FOR

YOU?

Attract Custome

rs

Educate

Create Buzz

Tell Your Story

Establish

Authority

Create Fan

Base

1. Attract New Customers

2. Educate Your Buyers

•Educate your buyers about a purchase they are considering. •Overcome resistance or address objections.

3. Create Buzz

•Create Buzz via Social Media such as Twitter, You-Tube, Etc.

4. Tell Your Story

“All things being equal, people will do business with and refer business to, those people they know, like and trust.” Bob Burg

• People want to know Your Story & Your Business’ Story

5. Establish Authority

• Establish your credibility, trust, and authority in your industry.

6. Create a Fan Base

• Build a base of fans and inspire customers to love you. • Inspire impulse buys.

What if I Hate to Write?

•One of the 9 methods was designed specifically for those who hate to write or simply don’t have the energy to write content.

9 Easy Methods for Content Creation