Power Up Your Content MarketingMake an

About Christoph C. Cemper

Founder & CEO of:SEO & Marketing since 2003

@cemper

Are you looking at the right metrics when you measure the success of your content

marketing campaigns?

Most marketers don’t go beyond the social signals when they speak about a Content

Marketing campaign.

…and the problem is that social signals only measure distribution.

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I can “like” 50 posts per minute…but does that mean I’m engaged?

We’re looking to get an edge and earn share of mind with our marketing, not tons

of tweets and likes, aren’t we?

A strong content marketing strategy engages users beyond likes and shares.

But how can you measure user engagement?

Which are the meaningful metrics?

Links = User Engagement

Comments = User Engagement

Downloads = User Engagement

Clicks & Views = User Engagement

Strong content is all about user engagement.

Here’s more meaningful set of metrics. We call this Impact

• Long term effect

• Hard/Expensive to fake

• Dangerous to fake

• Clicks

• Views• Comme

nts• Downloads

• Backlinks

There are two different dimensions you need to look at when measuring

the success of your content marketing:

You only understand the value of a piece of content by only looking at

the full picture.

Viral cat content Awesome content shared by powerful influencers

Possibly good content but lacking

distribution and feedback

Useful and engaging content but lacking

distribution

HIGH

LOW

L O W H I G H

Impact

Buzz

Do you want to create content that rocks no matter what’s the topic?

Say no more!

What’s the “trick” in content marketing for boring topics like air

conditioners?

Here’s a typical example of content that will never create BUZZ:

an article on air conditioners may not be shared on Facebook or Twitter.

But it can still have a high Impact: lots of comments, lots of downloads,

lots of links.

We can use Impactana to search for some engaging topics related to air

conditioners.

There is strong content out there on any topic even if there is no

high Buzz around it.

Example: intitle:“air conditioners"

An article containing tips about air conditioners

attracted almost 4K backlinks

Another article about how air conditioners work

attracted more than 2.5K backlinks, as well as 200+ comments

When you find great authors, or influencers who shared your content you want to reach

out to these people.Impactana has rich, detailed information on

each author:

E-mail adresses Phone numbers Social media profile informations

and you also get a list of all the websites where he ever wrote something.

Relevant outreach has never been this simple!

A content marketer’s dreamLooking at the most engaging content for

any topic, in any industry.

Zzzzzz

It can now come true!

Try Impactana yourself!You can discover a sea of opportunities.

Find content ideas

Find key influencers

Study influeantial videos

Try Impactana yourself!You can discover a sea of opportunities.

I hope you enjoyed these content marketing tips.

Questions?

hello@impactana.com