the power of influencer marketing in b2b content - uk edition
TRANSCRIPT
LeeOddenCEOTopRankMarke2ng
THE POWER OF INFLUENCE IN B2B CONTENT
ImageShu+erstock
B2BInTech B2BInProfleeodden
AboutLeeOddenampTopRankMarkeDngB2BContentampInfluencerMarke2ngConsul2ng
toprankmarkeDngcom markeDngblogcom
B2BInTech B2BInProfleeodden
MajorTrendsFacingB2BMarkeDng
ImageShu+erstock
B2BInTech B2BInProfleeodden
TheMarkeDngFunnelHasBecomeIrrelevant
B2BInTech B2BInProfleeodden
TheBuyerJourneyisMoreComplex
SourceLoriWizdoForrester-MythBusDng101InsightsIntoTheB2BBuyerJourney
B2BInTech B2BInProfleeodden
RiseofB2BBrandPublishing
5100B2BTitlesintheUKSourceMagforum
B2BInTech B2BInProfleeodden
LatestB2BContentTrendHubs
B2BInTech B2BInProfleeodden
ContentisOutofHand
SourceMarkSchaefer
B2BInTech B2BInProfleeodden
MostContentDoesnrsquotGetShared
MostContentIsnrsquotSeenorShared
SourceBanksyviaredditvancouver
B2BInTech B2BInProfleeodden
TopContentCreaDonChallengesSourceContentMarkeDngInsDtuteMarkeDngProfs
Engaging
Measurable
Consistently
B2BInTech B2BInProfleeodden
UKBuyersDonrsquotTrustEditorialorAdsbull Editorialbull Emailsbull RadioAdsbull NewspaperAdsbull BillboardAdsbull Pre-MovieAds
WhatDoTheyTrust
bull PersonalRecommendaDons
bull Otherconsumeropinionsonline
SourceNielsenUK
B2BInTech B2BInProfleeodden
WhatistheMostPowerfulFormofAdverDsing
ImageShu+erstock
B2BInTech B2BInProfleeodden
84ofB2Bbuyersstartthepurchasingprocesswitha
referral(LinkedIn)
92ofconsumersrelyonreferralsfrompeopletheyknow
aboveallelse(TapInfluence)
ImageShu+erstock
B2BInTech B2BInProfleeodden
BuyersTrustExpertContent
ExpertOverBrandedContentbull 88LieinBrandFamiliaritybull 50LieinBrandAffinitybull 38LieinPurchaseIntent
85 ConsumersseekouttrustedexpertcontentwhenconsideringapurchaseSourcenielsenampinPowered
B2BInTech B2BInProfleeodden
oftheB2Bbuyerrsquosjourneyiscomplete
beforeabuyereverreachesout
tosales
70 SourcePardot
SelfDirectedBuyersRelyonPeersCommunity
B2BInTech B2BInProfleeodden
HowCanB2BCompaniesScaleContentQualityampQuanDtyWhileBoosDngInternalExpertsandIncreasingBrandReach
ImageShu+erstock
B2BInTech B2BInProfleeodden
EnterInfluencerMarkeDng
ImageShu+erstock
B2BInTech B2BInProfleeodden
InfluencerMarke2ngisthepracDceofengaginginternalandindustryexpertswithacDvenetworkstohelpachieve
measurablebusinessgoals
ImageShu+erstock
TopRank
B2BInTech B2BInProfleeodden
ldquoTheWisdomofYourCommunityisaBankRichwithUsefulMarkeDngContentrdquo
Co-Create Amplify
Activate
ImageShu+erstock
B2BInTech B2BInProfleeodden
B2BInTech B2BInProfleeodden
WhoAretheInfluencers
IndustryExpertsBrandExecuDvesInternalSMEsClientsIndustryMedia
EveryoneisinfluenDalaboutsomething
ImageShu+erstock
B2BInTech B2BInProfleeodden
Authen2cFromldquorealpeoplerdquoQualityTapsExperDseVarietyCreatemorequalityEngagementSMEsampInfluencersReachParDcipaDonInspiresAcDonScaleDistributesContentCreaDonMeasurableContentKPIsampROI
AdvantagesofInfluencerContentCo-CreaDon
B2BInTech B2BInProfleeodden
InfluencersAreForMorethanMarkeDng
MarkeDng PR RecruiDng Support CSR
ContentQualityCredibilityAdvocacyPromoDon
BrandContentEarnedMediaAdvocacy
CollaborateOnSharedCauses
CommunityInternalSMEsFAQs
CareerTipsTesDmonials
ImageShu+erstock
B2BInTech B2BInProfleeodden
AddingInfluencersBringsHometheBacon
ImageShu+erstock
81ofthosesurveyedconsideredinfluencer
engagementtobeeffecDveorveryeffecDveformeeDng
theirobjecDves(Augure)
Businessesaremaking$650foreach$1spentoninfluencermarkeDngwiththetop13earning$20ormore(Tomoson)
B2BInTech B2BInProfleeodden
WhatDoesitMeanforB2B
TechnologyMarketers
bull SupportsProductMarkeDngcampaigns
bull ProvidesPRwithSMEstouseinmediarelaDonsearnedmediacontent
bull Workswithsocialmediacommunityengagement
ProfessionalServicesMarketersbull Influencercontentsupports
referrals(validaDon)bull Internalinfluencersco-creaDng
withindustryinfluencersboostsexpertstatus
bull InfluencercontentsupportscontentmarkeDngPRclientmarkeDng
HelpsB2BBrandsBecomeMoreInfluenDal
B2BInTech B2BInProfleeodden
TechnologyMarkeDngndashInfluencerIntegraDon
AnchorPiece
Q12016
Influencer
ThoughtLeadership
News
AnchorPiece
Q22016
BlogPosts
News
AnchorPiece
Q32016
BlogPosts
ThoughtLeadership
News
AnchorPiece
Q42016
ContributedArDcle
News
SocialSEOCROMonitoring
TopicsampThemeTracksBrandNarraDveUDlityStorySalesCycle
Influencer Influencer
Influencer
Influencer Influencer
Influencer
ContentMarke2ngCampaignsTopicsKeywordsInfluencers
B2BInTech B2BInProfleeodden
ProfessionalServicesndashPartnerInfluence
Pharma
LeadPartnersinEachVerDcal
Tech Finance
InfluencersMonitorEngageBuildRelaDonships
NurtureForMarkeDngParDcipaDonCo-CreaDon
Influencers Influencers
bull InfluencersPromoteCo-CreatedContent
bull InfluencersPromoteBrandContent
bull PartnerInfluenceGrowsbull FirmInfluenceGrows
B2BInTech B2BInProfleeodden
B2BInfluencerCo-CreatedContent
h+ptprkuscmw14ebooksCampaignbyCMIampTopRankMarkeDng
To promote awareness of CMWorld CMI amp TopRank co-created with 40 influencers from major brands themed eBooks infographics blog posts amp social content as an event preview Results Over 200000 eBook views 4000+ downloads 1000+ leads for the sponsor amp hundreds of event referrals Winner DGR Killer Content Award Finalist MarketingProfs Bright Bulbs
B2BInTech B2BInProfleeodden
8CampaignseBooksinfographicsblogpostssocialimageamptextcontent
262Par2cipants(Added100+Execu-veBrandMarketerstoourInfluencerNetwork)
1million+viewsimpressions10rsquosofthousandsofsharesampmulDplenewcontentmarkeDngengagements
RepurposedfornumerouscontentprojectsBlogpostsearnedmediainfographicsSlideSharedecksnewsle+er
ImpactofOngoingInfluencerContentPrograms
B2BInTech B2BInProfleeodden
bull Quality bull Quantity bull Engagement bull Reach bull Scale
Herersquos a Way to Make it Happen
Increase Performance
Lower Costs
B2BInTech leeodden B2BInProf
InfluencerMarkeDngFramework
1 DefineGoals2 PickTopicsContent3 IdenDfyQualifyampRecruit4 CollectampCo-CreateContent5 InspirePromoDon6 PerformanceFeedback7 MaintainRelaDonships
ImageShu+erstock
B2BInTech B2BInProfleeodden
FindingtheRightInfluencers
ldquoB2BMarkeDngrdquoldquoEnglishrdquoldquoUKrdquo
BrainstormwithyourexecuDvessalesampPRUseaninfluencersearchengine(BuzzSumoFollowerWonk)Importtoaninfluencerplavorm(likeTraackr)
SourceTraackr
B2BInTech B2BInProfleeodden
MonitorampEngage
SourceTraackr
B2BInTech B2BInProfleeodden
B2BContentModularCo-Created
ImageShu+erstock
B2BInTech B2BInProfleeodden
ContentMarkeDngProjectBriefTheStory
1 Whatisit
2 Howdoesitsolveaproblemforcustomers
3 Whatdotheydonext
ImageShu+erstock
B2BInTech B2BInProfleeodden
InfluencerCo-CreatedContentPlanning
Co-Creation Participants
bull InternalSubjectMa+erExpertsbull Customersbull IndustryInfluencersbull CommunityampNetworksbull Partners
Content Plan
bull TopicFocusbull ContentTypesbull Sub-Topicsbull PromoDon
DistribuDon
Contribution Formats
bull Quotesbull Tipsbull FullInterview
bull Textbull Audiobull Videobull Image
B2BInTech B2BInProfleeodden
MapThemetoContentSEOampInfluencers
Brand Story USP
=ThemesTopicsKeywords
Customer PainGoals Cross Posted
Blogs
Social Networks
Industry Media
Customer Pain
Branding
Contributed Content
Brand Solution
SEO Keywords
CTA
Proof
SEO Keywords
Image Assets
SEO
Influencer Content
Social Networks Contributed Content
B2BInTech B2BInProfleeodden
ModularContentRepurposing
eBookBlogPost
Infographics
IndustryArDcle
Micro-ContentSmallFormatContribuDons
B2BInTech B2BInProfleeodden
OpDmizedSocializedInfluencerAcDvated
ImageShu+erstock
B2BInTech B2BInProfleeodden
Content Planning Audits Program
Implementation Attraction amp Promotion
Performance Optimization
TopRankMarketingcom
Customer Segments Inform Personas
Map TopicsKeywords to Buying Cycle
Map influencers to topics amp editorial
Optimized Content Plan (New) Site Blog Social Profiles amp Networks
Off Site Content Guest Posts Byline Articles Content Objects (eBooks Infographics Video Reports Guides)
Content Amplification
Social Profile Alignment Messaging Keywords
Social Media Influencer Outreach
Optimize Social Connections Google+ Authorship Twitter Facebook LinkedIn YouTube Flickr
Blog Optimization Search Social Shares
Social Network Engagement
Social Channel Promotions
Influencer Performance
SEO KPI Measurement Ranking Referred Organic Traffic Keywords Links Share of Search Results
Social KPI Measurement Brand + Keyword Mentions Social Referred Traffic Engagement Social Citations Sentiment Share of Conversation
Content KPI Measurement Page views of Target Content Actions from Target Content Shares Engagement Links
Keyword Audit Difficulty amp Glossary
Content amp Digital Assets Audit
Tech SEO Audit
External Link Audit
Social Media Audit
Competitive Audit
Internal and External Influencer Advocates
Keyword Mapping to Content
Content Creation Curation Repurposing
Influencer Engagement amp Co-Creation
Content Optimization
WMT Crawl Page Speed Structured Data HTMLCode URLs Internal Links
External Link Signal Acquisition Reclamation Disavowal
Digital Asset Optimization Image Video Audio MS Office Docs PDFs
Op2mizedContentWorkflow
Identify program objectives
Research market competition current situation
Develop integrated strategy
Research audience goals
Define target audience segments
Research influencers
Research topics keywords messaging themes
Research amp Strategy
B2BInTech B2BInProfleeodden
AnyB2BContentCanbeInfluencerOpDmized
Empathy with Customer Pain
Influencer Content
Keyword Optimized
Topic Focus
CTA
Social Proof amp Share
SME Content Community Content
Keyword Optimized
BlogPostsArDcleseBooksWhitepapersCaseStudiesNewsle+ersInfographicsSocialContentTextImagesAudioVideo
B2BInTech leeodden B2BInProf
InfluencerMarkeDngTools
bull FollowerWonkbull BuzzSumobull Brandwatchbull Li+leBirdbull GroupHighbull Traackr
B2BInTech B2BInProfleeodden
Ifyouwantyourcontenttobegreataskinfluencerstopar2cipate
leeodden
ImageShu+erstock
B2BInTech B2BInProfleeodden
YourChallengeB2BInfluencersampContent
IdenDfyanInfluencerMarkeDngplavormandstartincorporaDnginfluencerengagementinmarkeDng
1
2
3
Organizeco-createdcontentusingamodularapproachitmakespersonalizaDonandrepurposingeasier
Toboostthereachofyourco-createdcontentopDmizewithkeywordspromotethroughsocialampacDvatewithinfluencers
ImageShu+erstock
B2BInTech B2BInProfleeodden
ThankYou
LeeOddenCEOleetoprankmarkeDngcomTopRankMarkeDngcomTopRankBlogcomStrategyConsulDngTrainingInquiriesresultstoprankmarkeDngcom
FreeDownloadh+ptprkusb2bintechprof
B2BInTech B2BInProfleeodden
AboutLeeOddenampTopRankMarkeDngB2BContentampInfluencerMarke2ngConsul2ng
toprankmarkeDngcom markeDngblogcom
B2BInTech B2BInProfleeodden
MajorTrendsFacingB2BMarkeDng
ImageShu+erstock
B2BInTech B2BInProfleeodden
TheMarkeDngFunnelHasBecomeIrrelevant
B2BInTech B2BInProfleeodden
TheBuyerJourneyisMoreComplex
SourceLoriWizdoForrester-MythBusDng101InsightsIntoTheB2BBuyerJourney
B2BInTech B2BInProfleeodden
RiseofB2BBrandPublishing
5100B2BTitlesintheUKSourceMagforum
B2BInTech B2BInProfleeodden
LatestB2BContentTrendHubs
B2BInTech B2BInProfleeodden
ContentisOutofHand
SourceMarkSchaefer
B2BInTech B2BInProfleeodden
MostContentDoesnrsquotGetShared
MostContentIsnrsquotSeenorShared
SourceBanksyviaredditvancouver
B2BInTech B2BInProfleeodden
TopContentCreaDonChallengesSourceContentMarkeDngInsDtuteMarkeDngProfs
Engaging
Measurable
Consistently
B2BInTech B2BInProfleeodden
UKBuyersDonrsquotTrustEditorialorAdsbull Editorialbull Emailsbull RadioAdsbull NewspaperAdsbull BillboardAdsbull Pre-MovieAds
WhatDoTheyTrust
bull PersonalRecommendaDons
bull Otherconsumeropinionsonline
SourceNielsenUK
B2BInTech B2BInProfleeodden
WhatistheMostPowerfulFormofAdverDsing
ImageShu+erstock
B2BInTech B2BInProfleeodden
84ofB2Bbuyersstartthepurchasingprocesswitha
referral(LinkedIn)
92ofconsumersrelyonreferralsfrompeopletheyknow
aboveallelse(TapInfluence)
ImageShu+erstock
B2BInTech B2BInProfleeodden
BuyersTrustExpertContent
ExpertOverBrandedContentbull 88LieinBrandFamiliaritybull 50LieinBrandAffinitybull 38LieinPurchaseIntent
85 ConsumersseekouttrustedexpertcontentwhenconsideringapurchaseSourcenielsenampinPowered
B2BInTech B2BInProfleeodden
oftheB2Bbuyerrsquosjourneyiscomplete
beforeabuyereverreachesout
tosales
70 SourcePardot
SelfDirectedBuyersRelyonPeersCommunity
B2BInTech B2BInProfleeodden
HowCanB2BCompaniesScaleContentQualityampQuanDtyWhileBoosDngInternalExpertsandIncreasingBrandReach
ImageShu+erstock
B2BInTech B2BInProfleeodden
EnterInfluencerMarkeDng
ImageShu+erstock
B2BInTech B2BInProfleeodden
InfluencerMarke2ngisthepracDceofengaginginternalandindustryexpertswithacDvenetworkstohelpachieve
measurablebusinessgoals
ImageShu+erstock
TopRank
B2BInTech B2BInProfleeodden
ldquoTheWisdomofYourCommunityisaBankRichwithUsefulMarkeDngContentrdquo
Co-Create Amplify
Activate
ImageShu+erstock
B2BInTech B2BInProfleeodden
B2BInTech B2BInProfleeodden
WhoAretheInfluencers
IndustryExpertsBrandExecuDvesInternalSMEsClientsIndustryMedia
EveryoneisinfluenDalaboutsomething
ImageShu+erstock
B2BInTech B2BInProfleeodden
Authen2cFromldquorealpeoplerdquoQualityTapsExperDseVarietyCreatemorequalityEngagementSMEsampInfluencersReachParDcipaDonInspiresAcDonScaleDistributesContentCreaDonMeasurableContentKPIsampROI
AdvantagesofInfluencerContentCo-CreaDon
B2BInTech B2BInProfleeodden
InfluencersAreForMorethanMarkeDng
MarkeDng PR RecruiDng Support CSR
ContentQualityCredibilityAdvocacyPromoDon
BrandContentEarnedMediaAdvocacy
CollaborateOnSharedCauses
CommunityInternalSMEsFAQs
CareerTipsTesDmonials
ImageShu+erstock
B2BInTech B2BInProfleeodden
AddingInfluencersBringsHometheBacon
ImageShu+erstock
81ofthosesurveyedconsideredinfluencer
engagementtobeeffecDveorveryeffecDveformeeDng
theirobjecDves(Augure)
Businessesaremaking$650foreach$1spentoninfluencermarkeDngwiththetop13earning$20ormore(Tomoson)
B2BInTech B2BInProfleeodden
WhatDoesitMeanforB2B
TechnologyMarketers
bull SupportsProductMarkeDngcampaigns
bull ProvidesPRwithSMEstouseinmediarelaDonsearnedmediacontent
bull Workswithsocialmediacommunityengagement
ProfessionalServicesMarketersbull Influencercontentsupports
referrals(validaDon)bull Internalinfluencersco-creaDng
withindustryinfluencersboostsexpertstatus
bull InfluencercontentsupportscontentmarkeDngPRclientmarkeDng
HelpsB2BBrandsBecomeMoreInfluenDal
B2BInTech B2BInProfleeodden
TechnologyMarkeDngndashInfluencerIntegraDon
AnchorPiece
Q12016
Influencer
ThoughtLeadership
News
AnchorPiece
Q22016
BlogPosts
News
AnchorPiece
Q32016
BlogPosts
ThoughtLeadership
News
AnchorPiece
Q42016
ContributedArDcle
News
SocialSEOCROMonitoring
TopicsampThemeTracksBrandNarraDveUDlityStorySalesCycle
Influencer Influencer
Influencer
Influencer Influencer
Influencer
ContentMarke2ngCampaignsTopicsKeywordsInfluencers
B2BInTech B2BInProfleeodden
ProfessionalServicesndashPartnerInfluence
Pharma
LeadPartnersinEachVerDcal
Tech Finance
InfluencersMonitorEngageBuildRelaDonships
NurtureForMarkeDngParDcipaDonCo-CreaDon
Influencers Influencers
bull InfluencersPromoteCo-CreatedContent
bull InfluencersPromoteBrandContent
bull PartnerInfluenceGrowsbull FirmInfluenceGrows
B2BInTech B2BInProfleeodden
B2BInfluencerCo-CreatedContent
h+ptprkuscmw14ebooksCampaignbyCMIampTopRankMarkeDng
To promote awareness of CMWorld CMI amp TopRank co-created with 40 influencers from major brands themed eBooks infographics blog posts amp social content as an event preview Results Over 200000 eBook views 4000+ downloads 1000+ leads for the sponsor amp hundreds of event referrals Winner DGR Killer Content Award Finalist MarketingProfs Bright Bulbs
B2BInTech B2BInProfleeodden
8CampaignseBooksinfographicsblogpostssocialimageamptextcontent
262Par2cipants(Added100+Execu-veBrandMarketerstoourInfluencerNetwork)
1million+viewsimpressions10rsquosofthousandsofsharesampmulDplenewcontentmarkeDngengagements
RepurposedfornumerouscontentprojectsBlogpostsearnedmediainfographicsSlideSharedecksnewsle+er
ImpactofOngoingInfluencerContentPrograms
B2BInTech B2BInProfleeodden
bull Quality bull Quantity bull Engagement bull Reach bull Scale
Herersquos a Way to Make it Happen
Increase Performance
Lower Costs
B2BInTech leeodden B2BInProf
InfluencerMarkeDngFramework
1 DefineGoals2 PickTopicsContent3 IdenDfyQualifyampRecruit4 CollectampCo-CreateContent5 InspirePromoDon6 PerformanceFeedback7 MaintainRelaDonships
ImageShu+erstock
B2BInTech B2BInProfleeodden
FindingtheRightInfluencers
ldquoB2BMarkeDngrdquoldquoEnglishrdquoldquoUKrdquo
BrainstormwithyourexecuDvessalesampPRUseaninfluencersearchengine(BuzzSumoFollowerWonk)Importtoaninfluencerplavorm(likeTraackr)
SourceTraackr
B2BInTech B2BInProfleeodden
MonitorampEngage
SourceTraackr
B2BInTech B2BInProfleeodden
B2BContentModularCo-Created
ImageShu+erstock
B2BInTech B2BInProfleeodden
ContentMarkeDngProjectBriefTheStory
1 Whatisit
2 Howdoesitsolveaproblemforcustomers
3 Whatdotheydonext
ImageShu+erstock
B2BInTech B2BInProfleeodden
InfluencerCo-CreatedContentPlanning
Co-Creation Participants
bull InternalSubjectMa+erExpertsbull Customersbull IndustryInfluencersbull CommunityampNetworksbull Partners
Content Plan
bull TopicFocusbull ContentTypesbull Sub-Topicsbull PromoDon
DistribuDon
Contribution Formats
bull Quotesbull Tipsbull FullInterview
bull Textbull Audiobull Videobull Image
B2BInTech B2BInProfleeodden
MapThemetoContentSEOampInfluencers
Brand Story USP
=ThemesTopicsKeywords
Customer PainGoals Cross Posted
Blogs
Social Networks
Industry Media
Customer Pain
Branding
Contributed Content
Brand Solution
SEO Keywords
CTA
Proof
SEO Keywords
Image Assets
SEO
Influencer Content
Social Networks Contributed Content
B2BInTech B2BInProfleeodden
ModularContentRepurposing
eBookBlogPost
Infographics
IndustryArDcle
Micro-ContentSmallFormatContribuDons
B2BInTech B2BInProfleeodden
OpDmizedSocializedInfluencerAcDvated
ImageShu+erstock
B2BInTech B2BInProfleeodden
Content Planning Audits Program
Implementation Attraction amp Promotion
Performance Optimization
TopRankMarketingcom
Customer Segments Inform Personas
Map TopicsKeywords to Buying Cycle
Map influencers to topics amp editorial
Optimized Content Plan (New) Site Blog Social Profiles amp Networks
Off Site Content Guest Posts Byline Articles Content Objects (eBooks Infographics Video Reports Guides)
Content Amplification
Social Profile Alignment Messaging Keywords
Social Media Influencer Outreach
Optimize Social Connections Google+ Authorship Twitter Facebook LinkedIn YouTube Flickr
Blog Optimization Search Social Shares
Social Network Engagement
Social Channel Promotions
Influencer Performance
SEO KPI Measurement Ranking Referred Organic Traffic Keywords Links Share of Search Results
Social KPI Measurement Brand + Keyword Mentions Social Referred Traffic Engagement Social Citations Sentiment Share of Conversation
Content KPI Measurement Page views of Target Content Actions from Target Content Shares Engagement Links
Keyword Audit Difficulty amp Glossary
Content amp Digital Assets Audit
Tech SEO Audit
External Link Audit
Social Media Audit
Competitive Audit
Internal and External Influencer Advocates
Keyword Mapping to Content
Content Creation Curation Repurposing
Influencer Engagement amp Co-Creation
Content Optimization
WMT Crawl Page Speed Structured Data HTMLCode URLs Internal Links
External Link Signal Acquisition Reclamation Disavowal
Digital Asset Optimization Image Video Audio MS Office Docs PDFs
Op2mizedContentWorkflow
Identify program objectives
Research market competition current situation
Develop integrated strategy
Research audience goals
Define target audience segments
Research influencers
Research topics keywords messaging themes
Research amp Strategy
B2BInTech B2BInProfleeodden
AnyB2BContentCanbeInfluencerOpDmized
Empathy with Customer Pain
Influencer Content
Keyword Optimized
Topic Focus
CTA
Social Proof amp Share
SME Content Community Content
Keyword Optimized
BlogPostsArDcleseBooksWhitepapersCaseStudiesNewsle+ersInfographicsSocialContentTextImagesAudioVideo
B2BInTech leeodden B2BInProf
InfluencerMarkeDngTools
bull FollowerWonkbull BuzzSumobull Brandwatchbull Li+leBirdbull GroupHighbull Traackr
B2BInTech B2BInProfleeodden
Ifyouwantyourcontenttobegreataskinfluencerstopar2cipate
leeodden
ImageShu+erstock
B2BInTech B2BInProfleeodden
YourChallengeB2BInfluencersampContent
IdenDfyanInfluencerMarkeDngplavormandstartincorporaDnginfluencerengagementinmarkeDng
1
2
3
Organizeco-createdcontentusingamodularapproachitmakespersonalizaDonandrepurposingeasier
Toboostthereachofyourco-createdcontentopDmizewithkeywordspromotethroughsocialampacDvatewithinfluencers
ImageShu+erstock
B2BInTech B2BInProfleeodden
ThankYou
LeeOddenCEOleetoprankmarkeDngcomTopRankMarkeDngcomTopRankBlogcomStrategyConsulDngTrainingInquiriesresultstoprankmarkeDngcom
FreeDownloadh+ptprkusb2bintechprof
B2BInTech B2BInProfleeodden
MajorTrendsFacingB2BMarkeDng
ImageShu+erstock
B2BInTech B2BInProfleeodden
TheMarkeDngFunnelHasBecomeIrrelevant
B2BInTech B2BInProfleeodden
TheBuyerJourneyisMoreComplex
SourceLoriWizdoForrester-MythBusDng101InsightsIntoTheB2BBuyerJourney
B2BInTech B2BInProfleeodden
RiseofB2BBrandPublishing
5100B2BTitlesintheUKSourceMagforum
B2BInTech B2BInProfleeodden
LatestB2BContentTrendHubs
B2BInTech B2BInProfleeodden
ContentisOutofHand
SourceMarkSchaefer
B2BInTech B2BInProfleeodden
MostContentDoesnrsquotGetShared
MostContentIsnrsquotSeenorShared
SourceBanksyviaredditvancouver
B2BInTech B2BInProfleeodden
TopContentCreaDonChallengesSourceContentMarkeDngInsDtuteMarkeDngProfs
Engaging
Measurable
Consistently
B2BInTech B2BInProfleeodden
UKBuyersDonrsquotTrustEditorialorAdsbull Editorialbull Emailsbull RadioAdsbull NewspaperAdsbull BillboardAdsbull Pre-MovieAds
WhatDoTheyTrust
bull PersonalRecommendaDons
bull Otherconsumeropinionsonline
SourceNielsenUK
B2BInTech B2BInProfleeodden
WhatistheMostPowerfulFormofAdverDsing
ImageShu+erstock
B2BInTech B2BInProfleeodden
84ofB2Bbuyersstartthepurchasingprocesswitha
referral(LinkedIn)
92ofconsumersrelyonreferralsfrompeopletheyknow
aboveallelse(TapInfluence)
ImageShu+erstock
B2BInTech B2BInProfleeodden
BuyersTrustExpertContent
ExpertOverBrandedContentbull 88LieinBrandFamiliaritybull 50LieinBrandAffinitybull 38LieinPurchaseIntent
85 ConsumersseekouttrustedexpertcontentwhenconsideringapurchaseSourcenielsenampinPowered
B2BInTech B2BInProfleeodden
oftheB2Bbuyerrsquosjourneyiscomplete
beforeabuyereverreachesout
tosales
70 SourcePardot
SelfDirectedBuyersRelyonPeersCommunity
B2BInTech B2BInProfleeodden
HowCanB2BCompaniesScaleContentQualityampQuanDtyWhileBoosDngInternalExpertsandIncreasingBrandReach
ImageShu+erstock
B2BInTech B2BInProfleeodden
EnterInfluencerMarkeDng
ImageShu+erstock
B2BInTech B2BInProfleeodden
InfluencerMarke2ngisthepracDceofengaginginternalandindustryexpertswithacDvenetworkstohelpachieve
measurablebusinessgoals
ImageShu+erstock
TopRank
B2BInTech B2BInProfleeodden
ldquoTheWisdomofYourCommunityisaBankRichwithUsefulMarkeDngContentrdquo
Co-Create Amplify
Activate
ImageShu+erstock
B2BInTech B2BInProfleeodden
B2BInTech B2BInProfleeodden
WhoAretheInfluencers
IndustryExpertsBrandExecuDvesInternalSMEsClientsIndustryMedia
EveryoneisinfluenDalaboutsomething
ImageShu+erstock
B2BInTech B2BInProfleeodden
Authen2cFromldquorealpeoplerdquoQualityTapsExperDseVarietyCreatemorequalityEngagementSMEsampInfluencersReachParDcipaDonInspiresAcDonScaleDistributesContentCreaDonMeasurableContentKPIsampROI
AdvantagesofInfluencerContentCo-CreaDon
B2BInTech B2BInProfleeodden
InfluencersAreForMorethanMarkeDng
MarkeDng PR RecruiDng Support CSR
ContentQualityCredibilityAdvocacyPromoDon
BrandContentEarnedMediaAdvocacy
CollaborateOnSharedCauses
CommunityInternalSMEsFAQs
CareerTipsTesDmonials
ImageShu+erstock
B2BInTech B2BInProfleeodden
AddingInfluencersBringsHometheBacon
ImageShu+erstock
81ofthosesurveyedconsideredinfluencer
engagementtobeeffecDveorveryeffecDveformeeDng
theirobjecDves(Augure)
Businessesaremaking$650foreach$1spentoninfluencermarkeDngwiththetop13earning$20ormore(Tomoson)
B2BInTech B2BInProfleeodden
WhatDoesitMeanforB2B
TechnologyMarketers
bull SupportsProductMarkeDngcampaigns
bull ProvidesPRwithSMEstouseinmediarelaDonsearnedmediacontent
bull Workswithsocialmediacommunityengagement
ProfessionalServicesMarketersbull Influencercontentsupports
referrals(validaDon)bull Internalinfluencersco-creaDng
withindustryinfluencersboostsexpertstatus
bull InfluencercontentsupportscontentmarkeDngPRclientmarkeDng
HelpsB2BBrandsBecomeMoreInfluenDal
B2BInTech B2BInProfleeodden
TechnologyMarkeDngndashInfluencerIntegraDon
AnchorPiece
Q12016
Influencer
ThoughtLeadership
News
AnchorPiece
Q22016
BlogPosts
News
AnchorPiece
Q32016
BlogPosts
ThoughtLeadership
News
AnchorPiece
Q42016
ContributedArDcle
News
SocialSEOCROMonitoring
TopicsampThemeTracksBrandNarraDveUDlityStorySalesCycle
Influencer Influencer
Influencer
Influencer Influencer
Influencer
ContentMarke2ngCampaignsTopicsKeywordsInfluencers
B2BInTech B2BInProfleeodden
ProfessionalServicesndashPartnerInfluence
Pharma
LeadPartnersinEachVerDcal
Tech Finance
InfluencersMonitorEngageBuildRelaDonships
NurtureForMarkeDngParDcipaDonCo-CreaDon
Influencers Influencers
bull InfluencersPromoteCo-CreatedContent
bull InfluencersPromoteBrandContent
bull PartnerInfluenceGrowsbull FirmInfluenceGrows
B2BInTech B2BInProfleeodden
B2BInfluencerCo-CreatedContent
h+ptprkuscmw14ebooksCampaignbyCMIampTopRankMarkeDng
To promote awareness of CMWorld CMI amp TopRank co-created with 40 influencers from major brands themed eBooks infographics blog posts amp social content as an event preview Results Over 200000 eBook views 4000+ downloads 1000+ leads for the sponsor amp hundreds of event referrals Winner DGR Killer Content Award Finalist MarketingProfs Bright Bulbs
B2BInTech B2BInProfleeodden
8CampaignseBooksinfographicsblogpostssocialimageamptextcontent
262Par2cipants(Added100+Execu-veBrandMarketerstoourInfluencerNetwork)
1million+viewsimpressions10rsquosofthousandsofsharesampmulDplenewcontentmarkeDngengagements
RepurposedfornumerouscontentprojectsBlogpostsearnedmediainfographicsSlideSharedecksnewsle+er
ImpactofOngoingInfluencerContentPrograms
B2BInTech B2BInProfleeodden
bull Quality bull Quantity bull Engagement bull Reach bull Scale
Herersquos a Way to Make it Happen
Increase Performance
Lower Costs
B2BInTech leeodden B2BInProf
InfluencerMarkeDngFramework
1 DefineGoals2 PickTopicsContent3 IdenDfyQualifyampRecruit4 CollectampCo-CreateContent5 InspirePromoDon6 PerformanceFeedback7 MaintainRelaDonships
ImageShu+erstock
B2BInTech B2BInProfleeodden
FindingtheRightInfluencers
ldquoB2BMarkeDngrdquoldquoEnglishrdquoldquoUKrdquo
BrainstormwithyourexecuDvessalesampPRUseaninfluencersearchengine(BuzzSumoFollowerWonk)Importtoaninfluencerplavorm(likeTraackr)
SourceTraackr
B2BInTech B2BInProfleeodden
MonitorampEngage
SourceTraackr
B2BInTech B2BInProfleeodden
B2BContentModularCo-Created
ImageShu+erstock
B2BInTech B2BInProfleeodden
ContentMarkeDngProjectBriefTheStory
1 Whatisit
2 Howdoesitsolveaproblemforcustomers
3 Whatdotheydonext
ImageShu+erstock
B2BInTech B2BInProfleeodden
InfluencerCo-CreatedContentPlanning
Co-Creation Participants
bull InternalSubjectMa+erExpertsbull Customersbull IndustryInfluencersbull CommunityampNetworksbull Partners
Content Plan
bull TopicFocusbull ContentTypesbull Sub-Topicsbull PromoDon
DistribuDon
Contribution Formats
bull Quotesbull Tipsbull FullInterview
bull Textbull Audiobull Videobull Image
B2BInTech B2BInProfleeodden
MapThemetoContentSEOampInfluencers
Brand Story USP
=ThemesTopicsKeywords
Customer PainGoals Cross Posted
Blogs
Social Networks
Industry Media
Customer Pain
Branding
Contributed Content
Brand Solution
SEO Keywords
CTA
Proof
SEO Keywords
Image Assets
SEO
Influencer Content
Social Networks Contributed Content
B2BInTech B2BInProfleeodden
ModularContentRepurposing
eBookBlogPost
Infographics
IndustryArDcle
Micro-ContentSmallFormatContribuDons
B2BInTech B2BInProfleeodden
OpDmizedSocializedInfluencerAcDvated
ImageShu+erstock
B2BInTech B2BInProfleeodden
Content Planning Audits Program
Implementation Attraction amp Promotion
Performance Optimization
TopRankMarketingcom
Customer Segments Inform Personas
Map TopicsKeywords to Buying Cycle
Map influencers to topics amp editorial
Optimized Content Plan (New) Site Blog Social Profiles amp Networks
Off Site Content Guest Posts Byline Articles Content Objects (eBooks Infographics Video Reports Guides)
Content Amplification
Social Profile Alignment Messaging Keywords
Social Media Influencer Outreach
Optimize Social Connections Google+ Authorship Twitter Facebook LinkedIn YouTube Flickr
Blog Optimization Search Social Shares
Social Network Engagement
Social Channel Promotions
Influencer Performance
SEO KPI Measurement Ranking Referred Organic Traffic Keywords Links Share of Search Results
Social KPI Measurement Brand + Keyword Mentions Social Referred Traffic Engagement Social Citations Sentiment Share of Conversation
Content KPI Measurement Page views of Target Content Actions from Target Content Shares Engagement Links
Keyword Audit Difficulty amp Glossary
Content amp Digital Assets Audit
Tech SEO Audit
External Link Audit
Social Media Audit
Competitive Audit
Internal and External Influencer Advocates
Keyword Mapping to Content
Content Creation Curation Repurposing
Influencer Engagement amp Co-Creation
Content Optimization
WMT Crawl Page Speed Structured Data HTMLCode URLs Internal Links
External Link Signal Acquisition Reclamation Disavowal
Digital Asset Optimization Image Video Audio MS Office Docs PDFs
Op2mizedContentWorkflow
Identify program objectives
Research market competition current situation
Develop integrated strategy
Research audience goals
Define target audience segments
Research influencers
Research topics keywords messaging themes
Research amp Strategy
B2BInTech B2BInProfleeodden
AnyB2BContentCanbeInfluencerOpDmized
Empathy with Customer Pain
Influencer Content
Keyword Optimized
Topic Focus
CTA
Social Proof amp Share
SME Content Community Content
Keyword Optimized
BlogPostsArDcleseBooksWhitepapersCaseStudiesNewsle+ersInfographicsSocialContentTextImagesAudioVideo
B2BInTech leeodden B2BInProf
InfluencerMarkeDngTools
bull FollowerWonkbull BuzzSumobull Brandwatchbull Li+leBirdbull GroupHighbull Traackr
B2BInTech B2BInProfleeodden
Ifyouwantyourcontenttobegreataskinfluencerstopar2cipate
leeodden
ImageShu+erstock
B2BInTech B2BInProfleeodden
YourChallengeB2BInfluencersampContent
IdenDfyanInfluencerMarkeDngplavormandstartincorporaDnginfluencerengagementinmarkeDng
1
2
3
Organizeco-createdcontentusingamodularapproachitmakespersonalizaDonandrepurposingeasier
Toboostthereachofyourco-createdcontentopDmizewithkeywordspromotethroughsocialampacDvatewithinfluencers
ImageShu+erstock
B2BInTech B2BInProfleeodden
ThankYou
LeeOddenCEOleetoprankmarkeDngcomTopRankMarkeDngcomTopRankBlogcomStrategyConsulDngTrainingInquiriesresultstoprankmarkeDngcom
FreeDownloadh+ptprkusb2bintechprof
B2BInTech B2BInProfleeodden
TheMarkeDngFunnelHasBecomeIrrelevant
B2BInTech B2BInProfleeodden
TheBuyerJourneyisMoreComplex
SourceLoriWizdoForrester-MythBusDng101InsightsIntoTheB2BBuyerJourney
B2BInTech B2BInProfleeodden
RiseofB2BBrandPublishing
5100B2BTitlesintheUKSourceMagforum
B2BInTech B2BInProfleeodden
LatestB2BContentTrendHubs
B2BInTech B2BInProfleeodden
ContentisOutofHand
SourceMarkSchaefer
B2BInTech B2BInProfleeodden
MostContentDoesnrsquotGetShared
MostContentIsnrsquotSeenorShared
SourceBanksyviaredditvancouver
B2BInTech B2BInProfleeodden
TopContentCreaDonChallengesSourceContentMarkeDngInsDtuteMarkeDngProfs
Engaging
Measurable
Consistently
B2BInTech B2BInProfleeodden
UKBuyersDonrsquotTrustEditorialorAdsbull Editorialbull Emailsbull RadioAdsbull NewspaperAdsbull BillboardAdsbull Pre-MovieAds
WhatDoTheyTrust
bull PersonalRecommendaDons
bull Otherconsumeropinionsonline
SourceNielsenUK
B2BInTech B2BInProfleeodden
WhatistheMostPowerfulFormofAdverDsing
ImageShu+erstock
B2BInTech B2BInProfleeodden
84ofB2Bbuyersstartthepurchasingprocesswitha
referral(LinkedIn)
92ofconsumersrelyonreferralsfrompeopletheyknow
aboveallelse(TapInfluence)
ImageShu+erstock
B2BInTech B2BInProfleeodden
BuyersTrustExpertContent
ExpertOverBrandedContentbull 88LieinBrandFamiliaritybull 50LieinBrandAffinitybull 38LieinPurchaseIntent
85 ConsumersseekouttrustedexpertcontentwhenconsideringapurchaseSourcenielsenampinPowered
B2BInTech B2BInProfleeodden
oftheB2Bbuyerrsquosjourneyiscomplete
beforeabuyereverreachesout
tosales
70 SourcePardot
SelfDirectedBuyersRelyonPeersCommunity
B2BInTech B2BInProfleeodden
HowCanB2BCompaniesScaleContentQualityampQuanDtyWhileBoosDngInternalExpertsandIncreasingBrandReach
ImageShu+erstock
B2BInTech B2BInProfleeodden
EnterInfluencerMarkeDng
ImageShu+erstock
B2BInTech B2BInProfleeodden
InfluencerMarke2ngisthepracDceofengaginginternalandindustryexpertswithacDvenetworkstohelpachieve
measurablebusinessgoals
ImageShu+erstock
TopRank
B2BInTech B2BInProfleeodden
ldquoTheWisdomofYourCommunityisaBankRichwithUsefulMarkeDngContentrdquo
Co-Create Amplify
Activate
ImageShu+erstock
B2BInTech B2BInProfleeodden
B2BInTech B2BInProfleeodden
WhoAretheInfluencers
IndustryExpertsBrandExecuDvesInternalSMEsClientsIndustryMedia
EveryoneisinfluenDalaboutsomething
ImageShu+erstock
B2BInTech B2BInProfleeodden
Authen2cFromldquorealpeoplerdquoQualityTapsExperDseVarietyCreatemorequalityEngagementSMEsampInfluencersReachParDcipaDonInspiresAcDonScaleDistributesContentCreaDonMeasurableContentKPIsampROI
AdvantagesofInfluencerContentCo-CreaDon
B2BInTech B2BInProfleeodden
InfluencersAreForMorethanMarkeDng
MarkeDng PR RecruiDng Support CSR
ContentQualityCredibilityAdvocacyPromoDon
BrandContentEarnedMediaAdvocacy
CollaborateOnSharedCauses
CommunityInternalSMEsFAQs
CareerTipsTesDmonials
ImageShu+erstock
B2BInTech B2BInProfleeodden
AddingInfluencersBringsHometheBacon
ImageShu+erstock
81ofthosesurveyedconsideredinfluencer
engagementtobeeffecDveorveryeffecDveformeeDng
theirobjecDves(Augure)
Businessesaremaking$650foreach$1spentoninfluencermarkeDngwiththetop13earning$20ormore(Tomoson)
B2BInTech B2BInProfleeodden
WhatDoesitMeanforB2B
TechnologyMarketers
bull SupportsProductMarkeDngcampaigns
bull ProvidesPRwithSMEstouseinmediarelaDonsearnedmediacontent
bull Workswithsocialmediacommunityengagement
ProfessionalServicesMarketersbull Influencercontentsupports
referrals(validaDon)bull Internalinfluencersco-creaDng
withindustryinfluencersboostsexpertstatus
bull InfluencercontentsupportscontentmarkeDngPRclientmarkeDng
HelpsB2BBrandsBecomeMoreInfluenDal
B2BInTech B2BInProfleeodden
TechnologyMarkeDngndashInfluencerIntegraDon
AnchorPiece
Q12016
Influencer
ThoughtLeadership
News
AnchorPiece
Q22016
BlogPosts
News
AnchorPiece
Q32016
BlogPosts
ThoughtLeadership
News
AnchorPiece
Q42016
ContributedArDcle
News
SocialSEOCROMonitoring
TopicsampThemeTracksBrandNarraDveUDlityStorySalesCycle
Influencer Influencer
Influencer
Influencer Influencer
Influencer
ContentMarke2ngCampaignsTopicsKeywordsInfluencers
B2BInTech B2BInProfleeodden
ProfessionalServicesndashPartnerInfluence
Pharma
LeadPartnersinEachVerDcal
Tech Finance
InfluencersMonitorEngageBuildRelaDonships
NurtureForMarkeDngParDcipaDonCo-CreaDon
Influencers Influencers
bull InfluencersPromoteCo-CreatedContent
bull InfluencersPromoteBrandContent
bull PartnerInfluenceGrowsbull FirmInfluenceGrows
B2BInTech B2BInProfleeodden
B2BInfluencerCo-CreatedContent
h+ptprkuscmw14ebooksCampaignbyCMIampTopRankMarkeDng
To promote awareness of CMWorld CMI amp TopRank co-created with 40 influencers from major brands themed eBooks infographics blog posts amp social content as an event preview Results Over 200000 eBook views 4000+ downloads 1000+ leads for the sponsor amp hundreds of event referrals Winner DGR Killer Content Award Finalist MarketingProfs Bright Bulbs
B2BInTech B2BInProfleeodden
8CampaignseBooksinfographicsblogpostssocialimageamptextcontent
262Par2cipants(Added100+Execu-veBrandMarketerstoourInfluencerNetwork)
1million+viewsimpressions10rsquosofthousandsofsharesampmulDplenewcontentmarkeDngengagements
RepurposedfornumerouscontentprojectsBlogpostsearnedmediainfographicsSlideSharedecksnewsle+er
ImpactofOngoingInfluencerContentPrograms
B2BInTech B2BInProfleeodden
bull Quality bull Quantity bull Engagement bull Reach bull Scale
Herersquos a Way to Make it Happen
Increase Performance
Lower Costs
B2BInTech leeodden B2BInProf
InfluencerMarkeDngFramework
1 DefineGoals2 PickTopicsContent3 IdenDfyQualifyampRecruit4 CollectampCo-CreateContent5 InspirePromoDon6 PerformanceFeedback7 MaintainRelaDonships
ImageShu+erstock
B2BInTech B2BInProfleeodden
FindingtheRightInfluencers
ldquoB2BMarkeDngrdquoldquoEnglishrdquoldquoUKrdquo
BrainstormwithyourexecuDvessalesampPRUseaninfluencersearchengine(BuzzSumoFollowerWonk)Importtoaninfluencerplavorm(likeTraackr)
SourceTraackr
B2BInTech B2BInProfleeodden
MonitorampEngage
SourceTraackr
B2BInTech B2BInProfleeodden
B2BContentModularCo-Created
ImageShu+erstock
B2BInTech B2BInProfleeodden
ContentMarkeDngProjectBriefTheStory
1 Whatisit
2 Howdoesitsolveaproblemforcustomers
3 Whatdotheydonext
ImageShu+erstock
B2BInTech B2BInProfleeodden
InfluencerCo-CreatedContentPlanning
Co-Creation Participants
bull InternalSubjectMa+erExpertsbull Customersbull IndustryInfluencersbull CommunityampNetworksbull Partners
Content Plan
bull TopicFocusbull ContentTypesbull Sub-Topicsbull PromoDon
DistribuDon
Contribution Formats
bull Quotesbull Tipsbull FullInterview
bull Textbull Audiobull Videobull Image
B2BInTech B2BInProfleeodden
MapThemetoContentSEOampInfluencers
Brand Story USP
=ThemesTopicsKeywords
Customer PainGoals Cross Posted
Blogs
Social Networks
Industry Media
Customer Pain
Branding
Contributed Content
Brand Solution
SEO Keywords
CTA
Proof
SEO Keywords
Image Assets
SEO
Influencer Content
Social Networks Contributed Content
B2BInTech B2BInProfleeodden
ModularContentRepurposing
eBookBlogPost
Infographics
IndustryArDcle
Micro-ContentSmallFormatContribuDons
B2BInTech B2BInProfleeodden
OpDmizedSocializedInfluencerAcDvated
ImageShu+erstock
B2BInTech B2BInProfleeodden
Content Planning Audits Program
Implementation Attraction amp Promotion
Performance Optimization
TopRankMarketingcom
Customer Segments Inform Personas
Map TopicsKeywords to Buying Cycle
Map influencers to topics amp editorial
Optimized Content Plan (New) Site Blog Social Profiles amp Networks
Off Site Content Guest Posts Byline Articles Content Objects (eBooks Infographics Video Reports Guides)
Content Amplification
Social Profile Alignment Messaging Keywords
Social Media Influencer Outreach
Optimize Social Connections Google+ Authorship Twitter Facebook LinkedIn YouTube Flickr
Blog Optimization Search Social Shares
Social Network Engagement
Social Channel Promotions
Influencer Performance
SEO KPI Measurement Ranking Referred Organic Traffic Keywords Links Share of Search Results
Social KPI Measurement Brand + Keyword Mentions Social Referred Traffic Engagement Social Citations Sentiment Share of Conversation
Content KPI Measurement Page views of Target Content Actions from Target Content Shares Engagement Links
Keyword Audit Difficulty amp Glossary
Content amp Digital Assets Audit
Tech SEO Audit
External Link Audit
Social Media Audit
Competitive Audit
Internal and External Influencer Advocates
Keyword Mapping to Content
Content Creation Curation Repurposing
Influencer Engagement amp Co-Creation
Content Optimization
WMT Crawl Page Speed Structured Data HTMLCode URLs Internal Links
External Link Signal Acquisition Reclamation Disavowal
Digital Asset Optimization Image Video Audio MS Office Docs PDFs
Op2mizedContentWorkflow
Identify program objectives
Research market competition current situation
Develop integrated strategy
Research audience goals
Define target audience segments
Research influencers
Research topics keywords messaging themes
Research amp Strategy
B2BInTech B2BInProfleeodden
AnyB2BContentCanbeInfluencerOpDmized
Empathy with Customer Pain
Influencer Content
Keyword Optimized
Topic Focus
CTA
Social Proof amp Share
SME Content Community Content
Keyword Optimized
BlogPostsArDcleseBooksWhitepapersCaseStudiesNewsle+ersInfographicsSocialContentTextImagesAudioVideo
B2BInTech leeodden B2BInProf
InfluencerMarkeDngTools
bull FollowerWonkbull BuzzSumobull Brandwatchbull Li+leBirdbull GroupHighbull Traackr
B2BInTech B2BInProfleeodden
Ifyouwantyourcontenttobegreataskinfluencerstopar2cipate
leeodden
ImageShu+erstock
B2BInTech B2BInProfleeodden
YourChallengeB2BInfluencersampContent
IdenDfyanInfluencerMarkeDngplavormandstartincorporaDnginfluencerengagementinmarkeDng
1
2
3
Organizeco-createdcontentusingamodularapproachitmakespersonalizaDonandrepurposingeasier
Toboostthereachofyourco-createdcontentopDmizewithkeywordspromotethroughsocialampacDvatewithinfluencers
ImageShu+erstock
B2BInTech B2BInProfleeodden
ThankYou
LeeOddenCEOleetoprankmarkeDngcomTopRankMarkeDngcomTopRankBlogcomStrategyConsulDngTrainingInquiriesresultstoprankmarkeDngcom
FreeDownloadh+ptprkusb2bintechprof
B2BInTech B2BInProfleeodden
TheBuyerJourneyisMoreComplex
SourceLoriWizdoForrester-MythBusDng101InsightsIntoTheB2BBuyerJourney
B2BInTech B2BInProfleeodden
RiseofB2BBrandPublishing
5100B2BTitlesintheUKSourceMagforum
B2BInTech B2BInProfleeodden
LatestB2BContentTrendHubs
B2BInTech B2BInProfleeodden
ContentisOutofHand
SourceMarkSchaefer
B2BInTech B2BInProfleeodden
MostContentDoesnrsquotGetShared
MostContentIsnrsquotSeenorShared
SourceBanksyviaredditvancouver
B2BInTech B2BInProfleeodden
TopContentCreaDonChallengesSourceContentMarkeDngInsDtuteMarkeDngProfs
Engaging
Measurable
Consistently
B2BInTech B2BInProfleeodden
UKBuyersDonrsquotTrustEditorialorAdsbull Editorialbull Emailsbull RadioAdsbull NewspaperAdsbull BillboardAdsbull Pre-MovieAds
WhatDoTheyTrust
bull PersonalRecommendaDons
bull Otherconsumeropinionsonline
SourceNielsenUK
B2BInTech B2BInProfleeodden
WhatistheMostPowerfulFormofAdverDsing
ImageShu+erstock
B2BInTech B2BInProfleeodden
84ofB2Bbuyersstartthepurchasingprocesswitha
referral(LinkedIn)
92ofconsumersrelyonreferralsfrompeopletheyknow
aboveallelse(TapInfluence)
ImageShu+erstock
B2BInTech B2BInProfleeodden
BuyersTrustExpertContent
ExpertOverBrandedContentbull 88LieinBrandFamiliaritybull 50LieinBrandAffinitybull 38LieinPurchaseIntent
85 ConsumersseekouttrustedexpertcontentwhenconsideringapurchaseSourcenielsenampinPowered
B2BInTech B2BInProfleeodden
oftheB2Bbuyerrsquosjourneyiscomplete
beforeabuyereverreachesout
tosales
70 SourcePardot
SelfDirectedBuyersRelyonPeersCommunity
B2BInTech B2BInProfleeodden
HowCanB2BCompaniesScaleContentQualityampQuanDtyWhileBoosDngInternalExpertsandIncreasingBrandReach
ImageShu+erstock
B2BInTech B2BInProfleeodden
EnterInfluencerMarkeDng
ImageShu+erstock
B2BInTech B2BInProfleeodden
InfluencerMarke2ngisthepracDceofengaginginternalandindustryexpertswithacDvenetworkstohelpachieve
measurablebusinessgoals
ImageShu+erstock
TopRank
B2BInTech B2BInProfleeodden
ldquoTheWisdomofYourCommunityisaBankRichwithUsefulMarkeDngContentrdquo
Co-Create Amplify
Activate
ImageShu+erstock
B2BInTech B2BInProfleeodden
B2BInTech B2BInProfleeodden
WhoAretheInfluencers
IndustryExpertsBrandExecuDvesInternalSMEsClientsIndustryMedia
EveryoneisinfluenDalaboutsomething
ImageShu+erstock
B2BInTech B2BInProfleeodden
Authen2cFromldquorealpeoplerdquoQualityTapsExperDseVarietyCreatemorequalityEngagementSMEsampInfluencersReachParDcipaDonInspiresAcDonScaleDistributesContentCreaDonMeasurableContentKPIsampROI
AdvantagesofInfluencerContentCo-CreaDon
B2BInTech B2BInProfleeodden
InfluencersAreForMorethanMarkeDng
MarkeDng PR RecruiDng Support CSR
ContentQualityCredibilityAdvocacyPromoDon
BrandContentEarnedMediaAdvocacy
CollaborateOnSharedCauses
CommunityInternalSMEsFAQs
CareerTipsTesDmonials
ImageShu+erstock
B2BInTech B2BInProfleeodden
AddingInfluencersBringsHometheBacon
ImageShu+erstock
81ofthosesurveyedconsideredinfluencer
engagementtobeeffecDveorveryeffecDveformeeDng
theirobjecDves(Augure)
Businessesaremaking$650foreach$1spentoninfluencermarkeDngwiththetop13earning$20ormore(Tomoson)
B2BInTech B2BInProfleeodden
WhatDoesitMeanforB2B
TechnologyMarketers
bull SupportsProductMarkeDngcampaigns
bull ProvidesPRwithSMEstouseinmediarelaDonsearnedmediacontent
bull Workswithsocialmediacommunityengagement
ProfessionalServicesMarketersbull Influencercontentsupports
referrals(validaDon)bull Internalinfluencersco-creaDng
withindustryinfluencersboostsexpertstatus
bull InfluencercontentsupportscontentmarkeDngPRclientmarkeDng
HelpsB2BBrandsBecomeMoreInfluenDal
B2BInTech B2BInProfleeodden
TechnologyMarkeDngndashInfluencerIntegraDon
AnchorPiece
Q12016
Influencer
ThoughtLeadership
News
AnchorPiece
Q22016
BlogPosts
News
AnchorPiece
Q32016
BlogPosts
ThoughtLeadership
News
AnchorPiece
Q42016
ContributedArDcle
News
SocialSEOCROMonitoring
TopicsampThemeTracksBrandNarraDveUDlityStorySalesCycle
Influencer Influencer
Influencer
Influencer Influencer
Influencer
ContentMarke2ngCampaignsTopicsKeywordsInfluencers
B2BInTech B2BInProfleeodden
ProfessionalServicesndashPartnerInfluence
Pharma
LeadPartnersinEachVerDcal
Tech Finance
InfluencersMonitorEngageBuildRelaDonships
NurtureForMarkeDngParDcipaDonCo-CreaDon
Influencers Influencers
bull InfluencersPromoteCo-CreatedContent
bull InfluencersPromoteBrandContent
bull PartnerInfluenceGrowsbull FirmInfluenceGrows
B2BInTech B2BInProfleeodden
B2BInfluencerCo-CreatedContent
h+ptprkuscmw14ebooksCampaignbyCMIampTopRankMarkeDng
To promote awareness of CMWorld CMI amp TopRank co-created with 40 influencers from major brands themed eBooks infographics blog posts amp social content as an event preview Results Over 200000 eBook views 4000+ downloads 1000+ leads for the sponsor amp hundreds of event referrals Winner DGR Killer Content Award Finalist MarketingProfs Bright Bulbs
B2BInTech B2BInProfleeodden
8CampaignseBooksinfographicsblogpostssocialimageamptextcontent
262Par2cipants(Added100+Execu-veBrandMarketerstoourInfluencerNetwork)
1million+viewsimpressions10rsquosofthousandsofsharesampmulDplenewcontentmarkeDngengagements
RepurposedfornumerouscontentprojectsBlogpostsearnedmediainfographicsSlideSharedecksnewsle+er
ImpactofOngoingInfluencerContentPrograms
B2BInTech B2BInProfleeodden
bull Quality bull Quantity bull Engagement bull Reach bull Scale
Herersquos a Way to Make it Happen
Increase Performance
Lower Costs
B2BInTech leeodden B2BInProf
InfluencerMarkeDngFramework
1 DefineGoals2 PickTopicsContent3 IdenDfyQualifyampRecruit4 CollectampCo-CreateContent5 InspirePromoDon6 PerformanceFeedback7 MaintainRelaDonships
ImageShu+erstock
B2BInTech B2BInProfleeodden
FindingtheRightInfluencers
ldquoB2BMarkeDngrdquoldquoEnglishrdquoldquoUKrdquo
BrainstormwithyourexecuDvessalesampPRUseaninfluencersearchengine(BuzzSumoFollowerWonk)Importtoaninfluencerplavorm(likeTraackr)
SourceTraackr
B2BInTech B2BInProfleeodden
MonitorampEngage
SourceTraackr
B2BInTech B2BInProfleeodden
B2BContentModularCo-Created
ImageShu+erstock
B2BInTech B2BInProfleeodden
ContentMarkeDngProjectBriefTheStory
1 Whatisit
2 Howdoesitsolveaproblemforcustomers
3 Whatdotheydonext
ImageShu+erstock
B2BInTech B2BInProfleeodden
InfluencerCo-CreatedContentPlanning
Co-Creation Participants
bull InternalSubjectMa+erExpertsbull Customersbull IndustryInfluencersbull CommunityampNetworksbull Partners
Content Plan
bull TopicFocusbull ContentTypesbull Sub-Topicsbull PromoDon
DistribuDon
Contribution Formats
bull Quotesbull Tipsbull FullInterview
bull Textbull Audiobull Videobull Image
B2BInTech B2BInProfleeodden
MapThemetoContentSEOampInfluencers
Brand Story USP
=ThemesTopicsKeywords
Customer PainGoals Cross Posted
Blogs
Social Networks
Industry Media
Customer Pain
Branding
Contributed Content
Brand Solution
SEO Keywords
CTA
Proof
SEO Keywords
Image Assets
SEO
Influencer Content
Social Networks Contributed Content
B2BInTech B2BInProfleeodden
ModularContentRepurposing
eBookBlogPost
Infographics
IndustryArDcle
Micro-ContentSmallFormatContribuDons
B2BInTech B2BInProfleeodden
OpDmizedSocializedInfluencerAcDvated
ImageShu+erstock
B2BInTech B2BInProfleeodden
Content Planning Audits Program
Implementation Attraction amp Promotion
Performance Optimization
TopRankMarketingcom
Customer Segments Inform Personas
Map TopicsKeywords to Buying Cycle
Map influencers to topics amp editorial
Optimized Content Plan (New) Site Blog Social Profiles amp Networks
Off Site Content Guest Posts Byline Articles Content Objects (eBooks Infographics Video Reports Guides)
Content Amplification
Social Profile Alignment Messaging Keywords
Social Media Influencer Outreach
Optimize Social Connections Google+ Authorship Twitter Facebook LinkedIn YouTube Flickr
Blog Optimization Search Social Shares
Social Network Engagement
Social Channel Promotions
Influencer Performance
SEO KPI Measurement Ranking Referred Organic Traffic Keywords Links Share of Search Results
Social KPI Measurement Brand + Keyword Mentions Social Referred Traffic Engagement Social Citations Sentiment Share of Conversation
Content KPI Measurement Page views of Target Content Actions from Target Content Shares Engagement Links
Keyword Audit Difficulty amp Glossary
Content amp Digital Assets Audit
Tech SEO Audit
External Link Audit
Social Media Audit
Competitive Audit
Internal and External Influencer Advocates
Keyword Mapping to Content
Content Creation Curation Repurposing
Influencer Engagement amp Co-Creation
Content Optimization
WMT Crawl Page Speed Structured Data HTMLCode URLs Internal Links
External Link Signal Acquisition Reclamation Disavowal
Digital Asset Optimization Image Video Audio MS Office Docs PDFs
Op2mizedContentWorkflow
Identify program objectives
Research market competition current situation
Develop integrated strategy
Research audience goals
Define target audience segments
Research influencers
Research topics keywords messaging themes
Research amp Strategy
B2BInTech B2BInProfleeodden
AnyB2BContentCanbeInfluencerOpDmized
Empathy with Customer Pain
Influencer Content
Keyword Optimized
Topic Focus
CTA
Social Proof amp Share
SME Content Community Content
Keyword Optimized
BlogPostsArDcleseBooksWhitepapersCaseStudiesNewsle+ersInfographicsSocialContentTextImagesAudioVideo
B2BInTech leeodden B2BInProf
InfluencerMarkeDngTools
bull FollowerWonkbull BuzzSumobull Brandwatchbull Li+leBirdbull GroupHighbull Traackr
B2BInTech B2BInProfleeodden
Ifyouwantyourcontenttobegreataskinfluencerstopar2cipate
leeodden
ImageShu+erstock
B2BInTech B2BInProfleeodden
YourChallengeB2BInfluencersampContent
IdenDfyanInfluencerMarkeDngplavormandstartincorporaDnginfluencerengagementinmarkeDng
1
2
3
Organizeco-createdcontentusingamodularapproachitmakespersonalizaDonandrepurposingeasier
Toboostthereachofyourco-createdcontentopDmizewithkeywordspromotethroughsocialampacDvatewithinfluencers
ImageShu+erstock
B2BInTech B2BInProfleeodden
ThankYou
LeeOddenCEOleetoprankmarkeDngcomTopRankMarkeDngcomTopRankBlogcomStrategyConsulDngTrainingInquiriesresultstoprankmarkeDngcom
FreeDownloadh+ptprkusb2bintechprof
B2BInTech B2BInProfleeodden
RiseofB2BBrandPublishing
5100B2BTitlesintheUKSourceMagforum
B2BInTech B2BInProfleeodden
LatestB2BContentTrendHubs
B2BInTech B2BInProfleeodden
ContentisOutofHand
SourceMarkSchaefer
B2BInTech B2BInProfleeodden
MostContentDoesnrsquotGetShared
MostContentIsnrsquotSeenorShared
SourceBanksyviaredditvancouver
B2BInTech B2BInProfleeodden
TopContentCreaDonChallengesSourceContentMarkeDngInsDtuteMarkeDngProfs
Engaging
Measurable
Consistently
B2BInTech B2BInProfleeodden
UKBuyersDonrsquotTrustEditorialorAdsbull Editorialbull Emailsbull RadioAdsbull NewspaperAdsbull BillboardAdsbull Pre-MovieAds
WhatDoTheyTrust
bull PersonalRecommendaDons
bull Otherconsumeropinionsonline
SourceNielsenUK
B2BInTech B2BInProfleeodden
WhatistheMostPowerfulFormofAdverDsing
ImageShu+erstock
B2BInTech B2BInProfleeodden
84ofB2Bbuyersstartthepurchasingprocesswitha
referral(LinkedIn)
92ofconsumersrelyonreferralsfrompeopletheyknow
aboveallelse(TapInfluence)
ImageShu+erstock
B2BInTech B2BInProfleeodden
BuyersTrustExpertContent
ExpertOverBrandedContentbull 88LieinBrandFamiliaritybull 50LieinBrandAffinitybull 38LieinPurchaseIntent
85 ConsumersseekouttrustedexpertcontentwhenconsideringapurchaseSourcenielsenampinPowered
B2BInTech B2BInProfleeodden
oftheB2Bbuyerrsquosjourneyiscomplete
beforeabuyereverreachesout
tosales
70 SourcePardot
SelfDirectedBuyersRelyonPeersCommunity
B2BInTech B2BInProfleeodden
HowCanB2BCompaniesScaleContentQualityampQuanDtyWhileBoosDngInternalExpertsandIncreasingBrandReach
ImageShu+erstock
B2BInTech B2BInProfleeodden
EnterInfluencerMarkeDng
ImageShu+erstock
B2BInTech B2BInProfleeodden
InfluencerMarke2ngisthepracDceofengaginginternalandindustryexpertswithacDvenetworkstohelpachieve
measurablebusinessgoals
ImageShu+erstock
TopRank
B2BInTech B2BInProfleeodden
ldquoTheWisdomofYourCommunityisaBankRichwithUsefulMarkeDngContentrdquo
Co-Create Amplify
Activate
ImageShu+erstock
B2BInTech B2BInProfleeodden
B2BInTech B2BInProfleeodden
WhoAretheInfluencers
IndustryExpertsBrandExecuDvesInternalSMEsClientsIndustryMedia
EveryoneisinfluenDalaboutsomething
ImageShu+erstock
B2BInTech B2BInProfleeodden
Authen2cFromldquorealpeoplerdquoQualityTapsExperDseVarietyCreatemorequalityEngagementSMEsampInfluencersReachParDcipaDonInspiresAcDonScaleDistributesContentCreaDonMeasurableContentKPIsampROI
AdvantagesofInfluencerContentCo-CreaDon
B2BInTech B2BInProfleeodden
InfluencersAreForMorethanMarkeDng
MarkeDng PR RecruiDng Support CSR
ContentQualityCredibilityAdvocacyPromoDon
BrandContentEarnedMediaAdvocacy
CollaborateOnSharedCauses
CommunityInternalSMEsFAQs
CareerTipsTesDmonials
ImageShu+erstock
B2BInTech B2BInProfleeodden
AddingInfluencersBringsHometheBacon
ImageShu+erstock
81ofthosesurveyedconsideredinfluencer
engagementtobeeffecDveorveryeffecDveformeeDng
theirobjecDves(Augure)
Businessesaremaking$650foreach$1spentoninfluencermarkeDngwiththetop13earning$20ormore(Tomoson)
B2BInTech B2BInProfleeodden
WhatDoesitMeanforB2B
TechnologyMarketers
bull SupportsProductMarkeDngcampaigns
bull ProvidesPRwithSMEstouseinmediarelaDonsearnedmediacontent
bull Workswithsocialmediacommunityengagement
ProfessionalServicesMarketersbull Influencercontentsupports
referrals(validaDon)bull Internalinfluencersco-creaDng
withindustryinfluencersboostsexpertstatus
bull InfluencercontentsupportscontentmarkeDngPRclientmarkeDng
HelpsB2BBrandsBecomeMoreInfluenDal
B2BInTech B2BInProfleeodden
TechnologyMarkeDngndashInfluencerIntegraDon
AnchorPiece
Q12016
Influencer
ThoughtLeadership
News
AnchorPiece
Q22016
BlogPosts
News
AnchorPiece
Q32016
BlogPosts
ThoughtLeadership
News
AnchorPiece
Q42016
ContributedArDcle
News
SocialSEOCROMonitoring
TopicsampThemeTracksBrandNarraDveUDlityStorySalesCycle
Influencer Influencer
Influencer
Influencer Influencer
Influencer
ContentMarke2ngCampaignsTopicsKeywordsInfluencers
B2BInTech B2BInProfleeodden
ProfessionalServicesndashPartnerInfluence
Pharma
LeadPartnersinEachVerDcal
Tech Finance
InfluencersMonitorEngageBuildRelaDonships
NurtureForMarkeDngParDcipaDonCo-CreaDon
Influencers Influencers
bull InfluencersPromoteCo-CreatedContent
bull InfluencersPromoteBrandContent
bull PartnerInfluenceGrowsbull FirmInfluenceGrows
B2BInTech B2BInProfleeodden
B2BInfluencerCo-CreatedContent
h+ptprkuscmw14ebooksCampaignbyCMIampTopRankMarkeDng
To promote awareness of CMWorld CMI amp TopRank co-created with 40 influencers from major brands themed eBooks infographics blog posts amp social content as an event preview Results Over 200000 eBook views 4000+ downloads 1000+ leads for the sponsor amp hundreds of event referrals Winner DGR Killer Content Award Finalist MarketingProfs Bright Bulbs
B2BInTech B2BInProfleeodden
8CampaignseBooksinfographicsblogpostssocialimageamptextcontent
262Par2cipants(Added100+Execu-veBrandMarketerstoourInfluencerNetwork)
1million+viewsimpressions10rsquosofthousandsofsharesampmulDplenewcontentmarkeDngengagements
RepurposedfornumerouscontentprojectsBlogpostsearnedmediainfographicsSlideSharedecksnewsle+er
ImpactofOngoingInfluencerContentPrograms
B2BInTech B2BInProfleeodden
bull Quality bull Quantity bull Engagement bull Reach bull Scale
Herersquos a Way to Make it Happen
Increase Performance
Lower Costs
B2BInTech leeodden B2BInProf
InfluencerMarkeDngFramework
1 DefineGoals2 PickTopicsContent3 IdenDfyQualifyampRecruit4 CollectampCo-CreateContent5 InspirePromoDon6 PerformanceFeedback7 MaintainRelaDonships
ImageShu+erstock
B2BInTech B2BInProfleeodden
FindingtheRightInfluencers
ldquoB2BMarkeDngrdquoldquoEnglishrdquoldquoUKrdquo
BrainstormwithyourexecuDvessalesampPRUseaninfluencersearchengine(BuzzSumoFollowerWonk)Importtoaninfluencerplavorm(likeTraackr)
SourceTraackr
B2BInTech B2BInProfleeodden
MonitorampEngage
SourceTraackr
B2BInTech B2BInProfleeodden
B2BContentModularCo-Created
ImageShu+erstock
B2BInTech B2BInProfleeodden
ContentMarkeDngProjectBriefTheStory
1 Whatisit
2 Howdoesitsolveaproblemforcustomers
3 Whatdotheydonext
ImageShu+erstock
B2BInTech B2BInProfleeodden
InfluencerCo-CreatedContentPlanning
Co-Creation Participants
bull InternalSubjectMa+erExpertsbull Customersbull IndustryInfluencersbull CommunityampNetworksbull Partners
Content Plan
bull TopicFocusbull ContentTypesbull Sub-Topicsbull PromoDon
DistribuDon
Contribution Formats
bull Quotesbull Tipsbull FullInterview
bull Textbull Audiobull Videobull Image
B2BInTech B2BInProfleeodden
MapThemetoContentSEOampInfluencers
Brand Story USP
=ThemesTopicsKeywords
Customer PainGoals Cross Posted
Blogs
Social Networks
Industry Media
Customer Pain
Branding
Contributed Content
Brand Solution
SEO Keywords
CTA
Proof
SEO Keywords
Image Assets
SEO
Influencer Content
Social Networks Contributed Content
B2BInTech B2BInProfleeodden
ModularContentRepurposing
eBookBlogPost
Infographics
IndustryArDcle
Micro-ContentSmallFormatContribuDons
B2BInTech B2BInProfleeodden
OpDmizedSocializedInfluencerAcDvated
ImageShu+erstock
B2BInTech B2BInProfleeodden
Content Planning Audits Program
Implementation Attraction amp Promotion
Performance Optimization
TopRankMarketingcom
Customer Segments Inform Personas
Map TopicsKeywords to Buying Cycle
Map influencers to topics amp editorial
Optimized Content Plan (New) Site Blog Social Profiles amp Networks
Off Site Content Guest Posts Byline Articles Content Objects (eBooks Infographics Video Reports Guides)
Content Amplification
Social Profile Alignment Messaging Keywords
Social Media Influencer Outreach
Optimize Social Connections Google+ Authorship Twitter Facebook LinkedIn YouTube Flickr
Blog Optimization Search Social Shares
Social Network Engagement
Social Channel Promotions
Influencer Performance
SEO KPI Measurement Ranking Referred Organic Traffic Keywords Links Share of Search Results
Social KPI Measurement Brand + Keyword Mentions Social Referred Traffic Engagement Social Citations Sentiment Share of Conversation
Content KPI Measurement Page views of Target Content Actions from Target Content Shares Engagement Links
Keyword Audit Difficulty amp Glossary
Content amp Digital Assets Audit
Tech SEO Audit
External Link Audit
Social Media Audit
Competitive Audit
Internal and External Influencer Advocates
Keyword Mapping to Content
Content Creation Curation Repurposing
Influencer Engagement amp Co-Creation
Content Optimization
WMT Crawl Page Speed Structured Data HTMLCode URLs Internal Links
External Link Signal Acquisition Reclamation Disavowal
Digital Asset Optimization Image Video Audio MS Office Docs PDFs
Op2mizedContentWorkflow
Identify program objectives
Research market competition current situation
Develop integrated strategy
Research audience goals
Define target audience segments
Research influencers
Research topics keywords messaging themes
Research amp Strategy
B2BInTech B2BInProfleeodden
AnyB2BContentCanbeInfluencerOpDmized
Empathy with Customer Pain
Influencer Content
Keyword Optimized
Topic Focus
CTA
Social Proof amp Share
SME Content Community Content
Keyword Optimized
BlogPostsArDcleseBooksWhitepapersCaseStudiesNewsle+ersInfographicsSocialContentTextImagesAudioVideo
B2BInTech leeodden B2BInProf
InfluencerMarkeDngTools
bull FollowerWonkbull BuzzSumobull Brandwatchbull Li+leBirdbull GroupHighbull Traackr
B2BInTech B2BInProfleeodden
Ifyouwantyourcontenttobegreataskinfluencerstopar2cipate
leeodden
ImageShu+erstock
B2BInTech B2BInProfleeodden
YourChallengeB2BInfluencersampContent
IdenDfyanInfluencerMarkeDngplavormandstartincorporaDnginfluencerengagementinmarkeDng
1
2
3
Organizeco-createdcontentusingamodularapproachitmakespersonalizaDonandrepurposingeasier
Toboostthereachofyourco-createdcontentopDmizewithkeywordspromotethroughsocialampacDvatewithinfluencers
ImageShu+erstock
B2BInTech B2BInProfleeodden
ThankYou
LeeOddenCEOleetoprankmarkeDngcomTopRankMarkeDngcomTopRankBlogcomStrategyConsulDngTrainingInquiriesresultstoprankmarkeDngcom
FreeDownloadh+ptprkusb2bintechprof
B2BInTech B2BInProfleeodden
LatestB2BContentTrendHubs
B2BInTech B2BInProfleeodden
ContentisOutofHand
SourceMarkSchaefer
B2BInTech B2BInProfleeodden
MostContentDoesnrsquotGetShared
MostContentIsnrsquotSeenorShared
SourceBanksyviaredditvancouver
B2BInTech B2BInProfleeodden
TopContentCreaDonChallengesSourceContentMarkeDngInsDtuteMarkeDngProfs
Engaging
Measurable
Consistently
B2BInTech B2BInProfleeodden
UKBuyersDonrsquotTrustEditorialorAdsbull Editorialbull Emailsbull RadioAdsbull NewspaperAdsbull BillboardAdsbull Pre-MovieAds
WhatDoTheyTrust
bull PersonalRecommendaDons
bull Otherconsumeropinionsonline
SourceNielsenUK
B2BInTech B2BInProfleeodden
WhatistheMostPowerfulFormofAdverDsing
ImageShu+erstock
B2BInTech B2BInProfleeodden
84ofB2Bbuyersstartthepurchasingprocesswitha
referral(LinkedIn)
92ofconsumersrelyonreferralsfrompeopletheyknow
aboveallelse(TapInfluence)
ImageShu+erstock
B2BInTech B2BInProfleeodden
BuyersTrustExpertContent
ExpertOverBrandedContentbull 88LieinBrandFamiliaritybull 50LieinBrandAffinitybull 38LieinPurchaseIntent
85 ConsumersseekouttrustedexpertcontentwhenconsideringapurchaseSourcenielsenampinPowered
B2BInTech B2BInProfleeodden
oftheB2Bbuyerrsquosjourneyiscomplete
beforeabuyereverreachesout
tosales
70 SourcePardot
SelfDirectedBuyersRelyonPeersCommunity
B2BInTech B2BInProfleeodden
HowCanB2BCompaniesScaleContentQualityampQuanDtyWhileBoosDngInternalExpertsandIncreasingBrandReach
ImageShu+erstock
B2BInTech B2BInProfleeodden
EnterInfluencerMarkeDng
ImageShu+erstock
B2BInTech B2BInProfleeodden
InfluencerMarke2ngisthepracDceofengaginginternalandindustryexpertswithacDvenetworkstohelpachieve
measurablebusinessgoals
ImageShu+erstock
TopRank
B2BInTech B2BInProfleeodden
ldquoTheWisdomofYourCommunityisaBankRichwithUsefulMarkeDngContentrdquo
Co-Create Amplify
Activate
ImageShu+erstock
B2BInTech B2BInProfleeodden
B2BInTech B2BInProfleeodden
WhoAretheInfluencers
IndustryExpertsBrandExecuDvesInternalSMEsClientsIndustryMedia
EveryoneisinfluenDalaboutsomething
ImageShu+erstock
B2BInTech B2BInProfleeodden
Authen2cFromldquorealpeoplerdquoQualityTapsExperDseVarietyCreatemorequalityEngagementSMEsampInfluencersReachParDcipaDonInspiresAcDonScaleDistributesContentCreaDonMeasurableContentKPIsampROI
AdvantagesofInfluencerContentCo-CreaDon
B2BInTech B2BInProfleeodden
InfluencersAreForMorethanMarkeDng
MarkeDng PR RecruiDng Support CSR
ContentQualityCredibilityAdvocacyPromoDon
BrandContentEarnedMediaAdvocacy
CollaborateOnSharedCauses
CommunityInternalSMEsFAQs
CareerTipsTesDmonials
ImageShu+erstock
B2BInTech B2BInProfleeodden
AddingInfluencersBringsHometheBacon
ImageShu+erstock
81ofthosesurveyedconsideredinfluencer
engagementtobeeffecDveorveryeffecDveformeeDng
theirobjecDves(Augure)
Businessesaremaking$650foreach$1spentoninfluencermarkeDngwiththetop13earning$20ormore(Tomoson)
B2BInTech B2BInProfleeodden
WhatDoesitMeanforB2B
TechnologyMarketers
bull SupportsProductMarkeDngcampaigns
bull ProvidesPRwithSMEstouseinmediarelaDonsearnedmediacontent
bull Workswithsocialmediacommunityengagement
ProfessionalServicesMarketersbull Influencercontentsupports
referrals(validaDon)bull Internalinfluencersco-creaDng
withindustryinfluencersboostsexpertstatus
bull InfluencercontentsupportscontentmarkeDngPRclientmarkeDng
HelpsB2BBrandsBecomeMoreInfluenDal
B2BInTech B2BInProfleeodden
TechnologyMarkeDngndashInfluencerIntegraDon
AnchorPiece
Q12016
Influencer
ThoughtLeadership
News
AnchorPiece
Q22016
BlogPosts
News
AnchorPiece
Q32016
BlogPosts
ThoughtLeadership
News
AnchorPiece
Q42016
ContributedArDcle
News
SocialSEOCROMonitoring
TopicsampThemeTracksBrandNarraDveUDlityStorySalesCycle
Influencer Influencer
Influencer
Influencer Influencer
Influencer
ContentMarke2ngCampaignsTopicsKeywordsInfluencers
B2BInTech B2BInProfleeodden
ProfessionalServicesndashPartnerInfluence
Pharma
LeadPartnersinEachVerDcal
Tech Finance
InfluencersMonitorEngageBuildRelaDonships
NurtureForMarkeDngParDcipaDonCo-CreaDon
Influencers Influencers
bull InfluencersPromoteCo-CreatedContent
bull InfluencersPromoteBrandContent
bull PartnerInfluenceGrowsbull FirmInfluenceGrows
B2BInTech B2BInProfleeodden
B2BInfluencerCo-CreatedContent
h+ptprkuscmw14ebooksCampaignbyCMIampTopRankMarkeDng
To promote awareness of CMWorld CMI amp TopRank co-created with 40 influencers from major brands themed eBooks infographics blog posts amp social content as an event preview Results Over 200000 eBook views 4000+ downloads 1000+ leads for the sponsor amp hundreds of event referrals Winner DGR Killer Content Award Finalist MarketingProfs Bright Bulbs
B2BInTech B2BInProfleeodden
8CampaignseBooksinfographicsblogpostssocialimageamptextcontent
262Par2cipants(Added100+Execu-veBrandMarketerstoourInfluencerNetwork)
1million+viewsimpressions10rsquosofthousandsofsharesampmulDplenewcontentmarkeDngengagements
RepurposedfornumerouscontentprojectsBlogpostsearnedmediainfographicsSlideSharedecksnewsle+er
ImpactofOngoingInfluencerContentPrograms
B2BInTech B2BInProfleeodden
bull Quality bull Quantity bull Engagement bull Reach bull Scale
Herersquos a Way to Make it Happen
Increase Performance
Lower Costs
B2BInTech leeodden B2BInProf
InfluencerMarkeDngFramework
1 DefineGoals2 PickTopicsContent3 IdenDfyQualifyampRecruit4 CollectampCo-CreateContent5 InspirePromoDon6 PerformanceFeedback7 MaintainRelaDonships
ImageShu+erstock
B2BInTech B2BInProfleeodden
FindingtheRightInfluencers
ldquoB2BMarkeDngrdquoldquoEnglishrdquoldquoUKrdquo
BrainstormwithyourexecuDvessalesampPRUseaninfluencersearchengine(BuzzSumoFollowerWonk)Importtoaninfluencerplavorm(likeTraackr)
SourceTraackr
B2BInTech B2BInProfleeodden
MonitorampEngage
SourceTraackr
B2BInTech B2BInProfleeodden
B2BContentModularCo-Created
ImageShu+erstock
B2BInTech B2BInProfleeodden
ContentMarkeDngProjectBriefTheStory
1 Whatisit
2 Howdoesitsolveaproblemforcustomers
3 Whatdotheydonext
ImageShu+erstock
B2BInTech B2BInProfleeodden
InfluencerCo-CreatedContentPlanning
Co-Creation Participants
bull InternalSubjectMa+erExpertsbull Customersbull IndustryInfluencersbull CommunityampNetworksbull Partners
Content Plan
bull TopicFocusbull ContentTypesbull Sub-Topicsbull PromoDon
DistribuDon
Contribution Formats
bull Quotesbull Tipsbull FullInterview
bull Textbull Audiobull Videobull Image
B2BInTech B2BInProfleeodden
MapThemetoContentSEOampInfluencers
Brand Story USP
=ThemesTopicsKeywords
Customer PainGoals Cross Posted
Blogs
Social Networks
Industry Media
Customer Pain
Branding
Contributed Content
Brand Solution
SEO Keywords
CTA
Proof
SEO Keywords
Image Assets
SEO
Influencer Content
Social Networks Contributed Content
B2BInTech B2BInProfleeodden
ModularContentRepurposing
eBookBlogPost
Infographics
IndustryArDcle
Micro-ContentSmallFormatContribuDons
B2BInTech B2BInProfleeodden
OpDmizedSocializedInfluencerAcDvated
ImageShu+erstock
B2BInTech B2BInProfleeodden
Content Planning Audits Program
Implementation Attraction amp Promotion
Performance Optimization
TopRankMarketingcom
Customer Segments Inform Personas
Map TopicsKeywords to Buying Cycle
Map influencers to topics amp editorial
Optimized Content Plan (New) Site Blog Social Profiles amp Networks
Off Site Content Guest Posts Byline Articles Content Objects (eBooks Infographics Video Reports Guides)
Content Amplification
Social Profile Alignment Messaging Keywords
Social Media Influencer Outreach
Optimize Social Connections Google+ Authorship Twitter Facebook LinkedIn YouTube Flickr
Blog Optimization Search Social Shares
Social Network Engagement
Social Channel Promotions
Influencer Performance
SEO KPI Measurement Ranking Referred Organic Traffic Keywords Links Share of Search Results
Social KPI Measurement Brand + Keyword Mentions Social Referred Traffic Engagement Social Citations Sentiment Share of Conversation
Content KPI Measurement Page views of Target Content Actions from Target Content Shares Engagement Links
Keyword Audit Difficulty amp Glossary
Content amp Digital Assets Audit
Tech SEO Audit
External Link Audit
Social Media Audit
Competitive Audit
Internal and External Influencer Advocates
Keyword Mapping to Content
Content Creation Curation Repurposing
Influencer Engagement amp Co-Creation
Content Optimization
WMT Crawl Page Speed Structured Data HTMLCode URLs Internal Links
External Link Signal Acquisition Reclamation Disavowal
Digital Asset Optimization Image Video Audio MS Office Docs PDFs
Op2mizedContentWorkflow
Identify program objectives
Research market competition current situation
Develop integrated strategy
Research audience goals
Define target audience segments
Research influencers
Research topics keywords messaging themes
Research amp Strategy
B2BInTech B2BInProfleeodden
AnyB2BContentCanbeInfluencerOpDmized
Empathy with Customer Pain
Influencer Content
Keyword Optimized
Topic Focus
CTA
Social Proof amp Share
SME Content Community Content
Keyword Optimized
BlogPostsArDcleseBooksWhitepapersCaseStudiesNewsle+ersInfographicsSocialContentTextImagesAudioVideo
B2BInTech leeodden B2BInProf
InfluencerMarkeDngTools
bull FollowerWonkbull BuzzSumobull Brandwatchbull Li+leBirdbull GroupHighbull Traackr
B2BInTech B2BInProfleeodden
Ifyouwantyourcontenttobegreataskinfluencerstopar2cipate
leeodden
ImageShu+erstock
B2BInTech B2BInProfleeodden
YourChallengeB2BInfluencersampContent
IdenDfyanInfluencerMarkeDngplavormandstartincorporaDnginfluencerengagementinmarkeDng
1
2
3
Organizeco-createdcontentusingamodularapproachitmakespersonalizaDonandrepurposingeasier
Toboostthereachofyourco-createdcontentopDmizewithkeywordspromotethroughsocialampacDvatewithinfluencers
ImageShu+erstock
B2BInTech B2BInProfleeodden
ThankYou
LeeOddenCEOleetoprankmarkeDngcomTopRankMarkeDngcomTopRankBlogcomStrategyConsulDngTrainingInquiriesresultstoprankmarkeDngcom
FreeDownloadh+ptprkusb2bintechprof
B2BInTech B2BInProfleeodden
ContentisOutofHand
SourceMarkSchaefer
B2BInTech B2BInProfleeodden
MostContentDoesnrsquotGetShared
MostContentIsnrsquotSeenorShared
SourceBanksyviaredditvancouver
B2BInTech B2BInProfleeodden
TopContentCreaDonChallengesSourceContentMarkeDngInsDtuteMarkeDngProfs
Engaging
Measurable
Consistently
B2BInTech B2BInProfleeodden
UKBuyersDonrsquotTrustEditorialorAdsbull Editorialbull Emailsbull RadioAdsbull NewspaperAdsbull BillboardAdsbull Pre-MovieAds
WhatDoTheyTrust
bull PersonalRecommendaDons
bull Otherconsumeropinionsonline
SourceNielsenUK
B2BInTech B2BInProfleeodden
WhatistheMostPowerfulFormofAdverDsing
ImageShu+erstock
B2BInTech B2BInProfleeodden
84ofB2Bbuyersstartthepurchasingprocesswitha
referral(LinkedIn)
92ofconsumersrelyonreferralsfrompeopletheyknow
aboveallelse(TapInfluence)
ImageShu+erstock
B2BInTech B2BInProfleeodden
BuyersTrustExpertContent
ExpertOverBrandedContentbull 88LieinBrandFamiliaritybull 50LieinBrandAffinitybull 38LieinPurchaseIntent
85 ConsumersseekouttrustedexpertcontentwhenconsideringapurchaseSourcenielsenampinPowered
B2BInTech B2BInProfleeodden
oftheB2Bbuyerrsquosjourneyiscomplete
beforeabuyereverreachesout
tosales
70 SourcePardot
SelfDirectedBuyersRelyonPeersCommunity
B2BInTech B2BInProfleeodden
HowCanB2BCompaniesScaleContentQualityampQuanDtyWhileBoosDngInternalExpertsandIncreasingBrandReach
ImageShu+erstock
B2BInTech B2BInProfleeodden
EnterInfluencerMarkeDng
ImageShu+erstock
B2BInTech B2BInProfleeodden
InfluencerMarke2ngisthepracDceofengaginginternalandindustryexpertswithacDvenetworkstohelpachieve
measurablebusinessgoals
ImageShu+erstock
TopRank
B2BInTech B2BInProfleeodden
ldquoTheWisdomofYourCommunityisaBankRichwithUsefulMarkeDngContentrdquo
Co-Create Amplify
Activate
ImageShu+erstock
B2BInTech B2BInProfleeodden
B2BInTech B2BInProfleeodden
WhoAretheInfluencers
IndustryExpertsBrandExecuDvesInternalSMEsClientsIndustryMedia
EveryoneisinfluenDalaboutsomething
ImageShu+erstock
B2BInTech B2BInProfleeodden
Authen2cFromldquorealpeoplerdquoQualityTapsExperDseVarietyCreatemorequalityEngagementSMEsampInfluencersReachParDcipaDonInspiresAcDonScaleDistributesContentCreaDonMeasurableContentKPIsampROI
AdvantagesofInfluencerContentCo-CreaDon
B2BInTech B2BInProfleeodden
InfluencersAreForMorethanMarkeDng
MarkeDng PR RecruiDng Support CSR
ContentQualityCredibilityAdvocacyPromoDon
BrandContentEarnedMediaAdvocacy
CollaborateOnSharedCauses
CommunityInternalSMEsFAQs
CareerTipsTesDmonials
ImageShu+erstock
B2BInTech B2BInProfleeodden
AddingInfluencersBringsHometheBacon
ImageShu+erstock
81ofthosesurveyedconsideredinfluencer
engagementtobeeffecDveorveryeffecDveformeeDng
theirobjecDves(Augure)
Businessesaremaking$650foreach$1spentoninfluencermarkeDngwiththetop13earning$20ormore(Tomoson)
B2BInTech B2BInProfleeodden
WhatDoesitMeanforB2B
TechnologyMarketers
bull SupportsProductMarkeDngcampaigns
bull ProvidesPRwithSMEstouseinmediarelaDonsearnedmediacontent
bull Workswithsocialmediacommunityengagement
ProfessionalServicesMarketersbull Influencercontentsupports
referrals(validaDon)bull Internalinfluencersco-creaDng
withindustryinfluencersboostsexpertstatus
bull InfluencercontentsupportscontentmarkeDngPRclientmarkeDng
HelpsB2BBrandsBecomeMoreInfluenDal
B2BInTech B2BInProfleeodden
TechnologyMarkeDngndashInfluencerIntegraDon
AnchorPiece
Q12016
Influencer
ThoughtLeadership
News
AnchorPiece
Q22016
BlogPosts
News
AnchorPiece
Q32016
BlogPosts
ThoughtLeadership
News
AnchorPiece
Q42016
ContributedArDcle
News
SocialSEOCROMonitoring
TopicsampThemeTracksBrandNarraDveUDlityStorySalesCycle
Influencer Influencer
Influencer
Influencer Influencer
Influencer
ContentMarke2ngCampaignsTopicsKeywordsInfluencers
B2BInTech B2BInProfleeodden
ProfessionalServicesndashPartnerInfluence
Pharma
LeadPartnersinEachVerDcal
Tech Finance
InfluencersMonitorEngageBuildRelaDonships
NurtureForMarkeDngParDcipaDonCo-CreaDon
Influencers Influencers
bull InfluencersPromoteCo-CreatedContent
bull InfluencersPromoteBrandContent
bull PartnerInfluenceGrowsbull FirmInfluenceGrows
B2BInTech B2BInProfleeodden
B2BInfluencerCo-CreatedContent
h+ptprkuscmw14ebooksCampaignbyCMIampTopRankMarkeDng
To promote awareness of CMWorld CMI amp TopRank co-created with 40 influencers from major brands themed eBooks infographics blog posts amp social content as an event preview Results Over 200000 eBook views 4000+ downloads 1000+ leads for the sponsor amp hundreds of event referrals Winner DGR Killer Content Award Finalist MarketingProfs Bright Bulbs
B2BInTech B2BInProfleeodden
8CampaignseBooksinfographicsblogpostssocialimageamptextcontent
262Par2cipants(Added100+Execu-veBrandMarketerstoourInfluencerNetwork)
1million+viewsimpressions10rsquosofthousandsofsharesampmulDplenewcontentmarkeDngengagements
RepurposedfornumerouscontentprojectsBlogpostsearnedmediainfographicsSlideSharedecksnewsle+er
ImpactofOngoingInfluencerContentPrograms
B2BInTech B2BInProfleeodden
bull Quality bull Quantity bull Engagement bull Reach bull Scale
Herersquos a Way to Make it Happen
Increase Performance
Lower Costs
B2BInTech leeodden B2BInProf
InfluencerMarkeDngFramework
1 DefineGoals2 PickTopicsContent3 IdenDfyQualifyampRecruit4 CollectampCo-CreateContent5 InspirePromoDon6 PerformanceFeedback7 MaintainRelaDonships
ImageShu+erstock
B2BInTech B2BInProfleeodden
FindingtheRightInfluencers
ldquoB2BMarkeDngrdquoldquoEnglishrdquoldquoUKrdquo
BrainstormwithyourexecuDvessalesampPRUseaninfluencersearchengine(BuzzSumoFollowerWonk)Importtoaninfluencerplavorm(likeTraackr)
SourceTraackr
B2BInTech B2BInProfleeodden
MonitorampEngage
SourceTraackr
B2BInTech B2BInProfleeodden
B2BContentModularCo-Created
ImageShu+erstock
B2BInTech B2BInProfleeodden
ContentMarkeDngProjectBriefTheStory
1 Whatisit
2 Howdoesitsolveaproblemforcustomers
3 Whatdotheydonext
ImageShu+erstock
B2BInTech B2BInProfleeodden
InfluencerCo-CreatedContentPlanning
Co-Creation Participants
bull InternalSubjectMa+erExpertsbull Customersbull IndustryInfluencersbull CommunityampNetworksbull Partners
Content Plan
bull TopicFocusbull ContentTypesbull Sub-Topicsbull PromoDon
DistribuDon
Contribution Formats
bull Quotesbull Tipsbull FullInterview
bull Textbull Audiobull Videobull Image
B2BInTech B2BInProfleeodden
MapThemetoContentSEOampInfluencers
Brand Story USP
=ThemesTopicsKeywords
Customer PainGoals Cross Posted
Blogs
Social Networks
Industry Media
Customer Pain
Branding
Contributed Content
Brand Solution
SEO Keywords
CTA
Proof
SEO Keywords
Image Assets
SEO
Influencer Content
Social Networks Contributed Content
B2BInTech B2BInProfleeodden
ModularContentRepurposing
eBookBlogPost
Infographics
IndustryArDcle
Micro-ContentSmallFormatContribuDons
B2BInTech B2BInProfleeodden
OpDmizedSocializedInfluencerAcDvated
ImageShu+erstock
B2BInTech B2BInProfleeodden
Content Planning Audits Program
Implementation Attraction amp Promotion
Performance Optimization
TopRankMarketingcom
Customer Segments Inform Personas
Map TopicsKeywords to Buying Cycle
Map influencers to topics amp editorial
Optimized Content Plan (New) Site Blog Social Profiles amp Networks
Off Site Content Guest Posts Byline Articles Content Objects (eBooks Infographics Video Reports Guides)
Content Amplification
Social Profile Alignment Messaging Keywords
Social Media Influencer Outreach
Optimize Social Connections Google+ Authorship Twitter Facebook LinkedIn YouTube Flickr
Blog Optimization Search Social Shares
Social Network Engagement
Social Channel Promotions
Influencer Performance
SEO KPI Measurement Ranking Referred Organic Traffic Keywords Links Share of Search Results
Social KPI Measurement Brand + Keyword Mentions Social Referred Traffic Engagement Social Citations Sentiment Share of Conversation
Content KPI Measurement Page views of Target Content Actions from Target Content Shares Engagement Links
Keyword Audit Difficulty amp Glossary
Content amp Digital Assets Audit
Tech SEO Audit
External Link Audit
Social Media Audit
Competitive Audit
Internal and External Influencer Advocates
Keyword Mapping to Content
Content Creation Curation Repurposing
Influencer Engagement amp Co-Creation
Content Optimization
WMT Crawl Page Speed Structured Data HTMLCode URLs Internal Links
External Link Signal Acquisition Reclamation Disavowal
Digital Asset Optimization Image Video Audio MS Office Docs PDFs
Op2mizedContentWorkflow
Identify program objectives
Research market competition current situation
Develop integrated strategy
Research audience goals
Define target audience segments
Research influencers
Research topics keywords messaging themes
Research amp Strategy
B2BInTech B2BInProfleeodden
AnyB2BContentCanbeInfluencerOpDmized
Empathy with Customer Pain
Influencer Content
Keyword Optimized
Topic Focus
CTA
Social Proof amp Share
SME Content Community Content
Keyword Optimized
BlogPostsArDcleseBooksWhitepapersCaseStudiesNewsle+ersInfographicsSocialContentTextImagesAudioVideo
B2BInTech leeodden B2BInProf
InfluencerMarkeDngTools
bull FollowerWonkbull BuzzSumobull Brandwatchbull Li+leBirdbull GroupHighbull Traackr
B2BInTech B2BInProfleeodden
Ifyouwantyourcontenttobegreataskinfluencerstopar2cipate
leeodden
ImageShu+erstock
B2BInTech B2BInProfleeodden
YourChallengeB2BInfluencersampContent
IdenDfyanInfluencerMarkeDngplavormandstartincorporaDnginfluencerengagementinmarkeDng
1
2
3
Organizeco-createdcontentusingamodularapproachitmakespersonalizaDonandrepurposingeasier
Toboostthereachofyourco-createdcontentopDmizewithkeywordspromotethroughsocialampacDvatewithinfluencers
ImageShu+erstock
B2BInTech B2BInProfleeodden
ThankYou
LeeOddenCEOleetoprankmarkeDngcomTopRankMarkeDngcomTopRankBlogcomStrategyConsulDngTrainingInquiriesresultstoprankmarkeDngcom
FreeDownloadh+ptprkusb2bintechprof
B2BInTech B2BInProfleeodden
MostContentDoesnrsquotGetShared
MostContentIsnrsquotSeenorShared
SourceBanksyviaredditvancouver
B2BInTech B2BInProfleeodden
TopContentCreaDonChallengesSourceContentMarkeDngInsDtuteMarkeDngProfs
Engaging
Measurable
Consistently
B2BInTech B2BInProfleeodden
UKBuyersDonrsquotTrustEditorialorAdsbull Editorialbull Emailsbull RadioAdsbull NewspaperAdsbull BillboardAdsbull Pre-MovieAds
WhatDoTheyTrust
bull PersonalRecommendaDons
bull Otherconsumeropinionsonline
SourceNielsenUK
B2BInTech B2BInProfleeodden
WhatistheMostPowerfulFormofAdverDsing
ImageShu+erstock
B2BInTech B2BInProfleeodden
84ofB2Bbuyersstartthepurchasingprocesswitha
referral(LinkedIn)
92ofconsumersrelyonreferralsfrompeopletheyknow
aboveallelse(TapInfluence)
ImageShu+erstock
B2BInTech B2BInProfleeodden
BuyersTrustExpertContent
ExpertOverBrandedContentbull 88LieinBrandFamiliaritybull 50LieinBrandAffinitybull 38LieinPurchaseIntent
85 ConsumersseekouttrustedexpertcontentwhenconsideringapurchaseSourcenielsenampinPowered
B2BInTech B2BInProfleeodden
oftheB2Bbuyerrsquosjourneyiscomplete
beforeabuyereverreachesout
tosales
70 SourcePardot
SelfDirectedBuyersRelyonPeersCommunity
B2BInTech B2BInProfleeodden
HowCanB2BCompaniesScaleContentQualityampQuanDtyWhileBoosDngInternalExpertsandIncreasingBrandReach
ImageShu+erstock
B2BInTech B2BInProfleeodden
EnterInfluencerMarkeDng
ImageShu+erstock
B2BInTech B2BInProfleeodden
InfluencerMarke2ngisthepracDceofengaginginternalandindustryexpertswithacDvenetworkstohelpachieve
measurablebusinessgoals
ImageShu+erstock
TopRank
B2BInTech B2BInProfleeodden
ldquoTheWisdomofYourCommunityisaBankRichwithUsefulMarkeDngContentrdquo
Co-Create Amplify
Activate
ImageShu+erstock
B2BInTech B2BInProfleeodden
B2BInTech B2BInProfleeodden
WhoAretheInfluencers
IndustryExpertsBrandExecuDvesInternalSMEsClientsIndustryMedia
EveryoneisinfluenDalaboutsomething
ImageShu+erstock
B2BInTech B2BInProfleeodden
Authen2cFromldquorealpeoplerdquoQualityTapsExperDseVarietyCreatemorequalityEngagementSMEsampInfluencersReachParDcipaDonInspiresAcDonScaleDistributesContentCreaDonMeasurableContentKPIsampROI
AdvantagesofInfluencerContentCo-CreaDon
B2BInTech B2BInProfleeodden
InfluencersAreForMorethanMarkeDng
MarkeDng PR RecruiDng Support CSR
ContentQualityCredibilityAdvocacyPromoDon
BrandContentEarnedMediaAdvocacy
CollaborateOnSharedCauses
CommunityInternalSMEsFAQs
CareerTipsTesDmonials
ImageShu+erstock
B2BInTech B2BInProfleeodden
AddingInfluencersBringsHometheBacon
ImageShu+erstock
81ofthosesurveyedconsideredinfluencer
engagementtobeeffecDveorveryeffecDveformeeDng
theirobjecDves(Augure)
Businessesaremaking$650foreach$1spentoninfluencermarkeDngwiththetop13earning$20ormore(Tomoson)
B2BInTech B2BInProfleeodden
WhatDoesitMeanforB2B
TechnologyMarketers
bull SupportsProductMarkeDngcampaigns
bull ProvidesPRwithSMEstouseinmediarelaDonsearnedmediacontent
bull Workswithsocialmediacommunityengagement
ProfessionalServicesMarketersbull Influencercontentsupports
referrals(validaDon)bull Internalinfluencersco-creaDng
withindustryinfluencersboostsexpertstatus
bull InfluencercontentsupportscontentmarkeDngPRclientmarkeDng
HelpsB2BBrandsBecomeMoreInfluenDal
B2BInTech B2BInProfleeodden
TechnologyMarkeDngndashInfluencerIntegraDon
AnchorPiece
Q12016
Influencer
ThoughtLeadership
News
AnchorPiece
Q22016
BlogPosts
News
AnchorPiece
Q32016
BlogPosts
ThoughtLeadership
News
AnchorPiece
Q42016
ContributedArDcle
News
SocialSEOCROMonitoring
TopicsampThemeTracksBrandNarraDveUDlityStorySalesCycle
Influencer Influencer
Influencer
Influencer Influencer
Influencer
ContentMarke2ngCampaignsTopicsKeywordsInfluencers
B2BInTech B2BInProfleeodden
ProfessionalServicesndashPartnerInfluence
Pharma
LeadPartnersinEachVerDcal
Tech Finance
InfluencersMonitorEngageBuildRelaDonships
NurtureForMarkeDngParDcipaDonCo-CreaDon
Influencers Influencers
bull InfluencersPromoteCo-CreatedContent
bull InfluencersPromoteBrandContent
bull PartnerInfluenceGrowsbull FirmInfluenceGrows
B2BInTech B2BInProfleeodden
B2BInfluencerCo-CreatedContent
h+ptprkuscmw14ebooksCampaignbyCMIampTopRankMarkeDng
To promote awareness of CMWorld CMI amp TopRank co-created with 40 influencers from major brands themed eBooks infographics blog posts amp social content as an event preview Results Over 200000 eBook views 4000+ downloads 1000+ leads for the sponsor amp hundreds of event referrals Winner DGR Killer Content Award Finalist MarketingProfs Bright Bulbs
B2BInTech B2BInProfleeodden
8CampaignseBooksinfographicsblogpostssocialimageamptextcontent
262Par2cipants(Added100+Execu-veBrandMarketerstoourInfluencerNetwork)
1million+viewsimpressions10rsquosofthousandsofsharesampmulDplenewcontentmarkeDngengagements
RepurposedfornumerouscontentprojectsBlogpostsearnedmediainfographicsSlideSharedecksnewsle+er
ImpactofOngoingInfluencerContentPrograms
B2BInTech B2BInProfleeodden
bull Quality bull Quantity bull Engagement bull Reach bull Scale
Herersquos a Way to Make it Happen
Increase Performance
Lower Costs
B2BInTech leeodden B2BInProf
InfluencerMarkeDngFramework
1 DefineGoals2 PickTopicsContent3 IdenDfyQualifyampRecruit4 CollectampCo-CreateContent5 InspirePromoDon6 PerformanceFeedback7 MaintainRelaDonships
ImageShu+erstock
B2BInTech B2BInProfleeodden
FindingtheRightInfluencers
ldquoB2BMarkeDngrdquoldquoEnglishrdquoldquoUKrdquo
BrainstormwithyourexecuDvessalesampPRUseaninfluencersearchengine(BuzzSumoFollowerWonk)Importtoaninfluencerplavorm(likeTraackr)
SourceTraackr
B2BInTech B2BInProfleeodden
MonitorampEngage
SourceTraackr
B2BInTech B2BInProfleeodden
B2BContentModularCo-Created
ImageShu+erstock
B2BInTech B2BInProfleeodden
ContentMarkeDngProjectBriefTheStory
1 Whatisit
2 Howdoesitsolveaproblemforcustomers
3 Whatdotheydonext
ImageShu+erstock
B2BInTech B2BInProfleeodden
InfluencerCo-CreatedContentPlanning
Co-Creation Participants
bull InternalSubjectMa+erExpertsbull Customersbull IndustryInfluencersbull CommunityampNetworksbull Partners
Content Plan
bull TopicFocusbull ContentTypesbull Sub-Topicsbull PromoDon
DistribuDon
Contribution Formats
bull Quotesbull Tipsbull FullInterview
bull Textbull Audiobull Videobull Image
B2BInTech B2BInProfleeodden
MapThemetoContentSEOampInfluencers
Brand Story USP
=ThemesTopicsKeywords
Customer PainGoals Cross Posted
Blogs
Social Networks
Industry Media
Customer Pain
Branding
Contributed Content
Brand Solution
SEO Keywords
CTA
Proof
SEO Keywords
Image Assets
SEO
Influencer Content
Social Networks Contributed Content
B2BInTech B2BInProfleeodden
ModularContentRepurposing
eBookBlogPost
Infographics
IndustryArDcle
Micro-ContentSmallFormatContribuDons
B2BInTech B2BInProfleeodden
OpDmizedSocializedInfluencerAcDvated
ImageShu+erstock
B2BInTech B2BInProfleeodden
Content Planning Audits Program
Implementation Attraction amp Promotion
Performance Optimization
TopRankMarketingcom
Customer Segments Inform Personas
Map TopicsKeywords to Buying Cycle
Map influencers to topics amp editorial
Optimized Content Plan (New) Site Blog Social Profiles amp Networks
Off Site Content Guest Posts Byline Articles Content Objects (eBooks Infographics Video Reports Guides)
Content Amplification
Social Profile Alignment Messaging Keywords
Social Media Influencer Outreach
Optimize Social Connections Google+ Authorship Twitter Facebook LinkedIn YouTube Flickr
Blog Optimization Search Social Shares
Social Network Engagement
Social Channel Promotions
Influencer Performance
SEO KPI Measurement Ranking Referred Organic Traffic Keywords Links Share of Search Results
Social KPI Measurement Brand + Keyword Mentions Social Referred Traffic Engagement Social Citations Sentiment Share of Conversation
Content KPI Measurement Page views of Target Content Actions from Target Content Shares Engagement Links
Keyword Audit Difficulty amp Glossary
Content amp Digital Assets Audit
Tech SEO Audit
External Link Audit
Social Media Audit
Competitive Audit
Internal and External Influencer Advocates
Keyword Mapping to Content
Content Creation Curation Repurposing
Influencer Engagement amp Co-Creation
Content Optimization
WMT Crawl Page Speed Structured Data HTMLCode URLs Internal Links
External Link Signal Acquisition Reclamation Disavowal
Digital Asset Optimization Image Video Audio MS Office Docs PDFs
Op2mizedContentWorkflow
Identify program objectives
Research market competition current situation
Develop integrated strategy
Research audience goals
Define target audience segments
Research influencers
Research topics keywords messaging themes
Research amp Strategy
B2BInTech B2BInProfleeodden
AnyB2BContentCanbeInfluencerOpDmized
Empathy with Customer Pain
Influencer Content
Keyword Optimized
Topic Focus
CTA
Social Proof amp Share
SME Content Community Content
Keyword Optimized
BlogPostsArDcleseBooksWhitepapersCaseStudiesNewsle+ersInfographicsSocialContentTextImagesAudioVideo
B2BInTech leeodden B2BInProf
InfluencerMarkeDngTools
bull FollowerWonkbull BuzzSumobull Brandwatchbull Li+leBirdbull GroupHighbull Traackr
B2BInTech B2BInProfleeodden
Ifyouwantyourcontenttobegreataskinfluencerstopar2cipate
leeodden
ImageShu+erstock
B2BInTech B2BInProfleeodden
YourChallengeB2BInfluencersampContent
IdenDfyanInfluencerMarkeDngplavormandstartincorporaDnginfluencerengagementinmarkeDng
1
2
3
Organizeco-createdcontentusingamodularapproachitmakespersonalizaDonandrepurposingeasier
Toboostthereachofyourco-createdcontentopDmizewithkeywordspromotethroughsocialampacDvatewithinfluencers
ImageShu+erstock
B2BInTech B2BInProfleeodden
ThankYou
LeeOddenCEOleetoprankmarkeDngcomTopRankMarkeDngcomTopRankBlogcomStrategyConsulDngTrainingInquiriesresultstoprankmarkeDngcom
FreeDownloadh+ptprkusb2bintechprof
B2BInTech B2BInProfleeodden
TopContentCreaDonChallengesSourceContentMarkeDngInsDtuteMarkeDngProfs
Engaging
Measurable
Consistently
B2BInTech B2BInProfleeodden
UKBuyersDonrsquotTrustEditorialorAdsbull Editorialbull Emailsbull RadioAdsbull NewspaperAdsbull BillboardAdsbull Pre-MovieAds
WhatDoTheyTrust
bull PersonalRecommendaDons
bull Otherconsumeropinionsonline
SourceNielsenUK
B2BInTech B2BInProfleeodden
WhatistheMostPowerfulFormofAdverDsing
ImageShu+erstock
B2BInTech B2BInProfleeodden
84ofB2Bbuyersstartthepurchasingprocesswitha
referral(LinkedIn)
92ofconsumersrelyonreferralsfrompeopletheyknow
aboveallelse(TapInfluence)
ImageShu+erstock
B2BInTech B2BInProfleeodden
BuyersTrustExpertContent
ExpertOverBrandedContentbull 88LieinBrandFamiliaritybull 50LieinBrandAffinitybull 38LieinPurchaseIntent
85 ConsumersseekouttrustedexpertcontentwhenconsideringapurchaseSourcenielsenampinPowered
B2BInTech B2BInProfleeodden
oftheB2Bbuyerrsquosjourneyiscomplete
beforeabuyereverreachesout
tosales
70 SourcePardot
SelfDirectedBuyersRelyonPeersCommunity
B2BInTech B2BInProfleeodden
HowCanB2BCompaniesScaleContentQualityampQuanDtyWhileBoosDngInternalExpertsandIncreasingBrandReach
ImageShu+erstock
B2BInTech B2BInProfleeodden
EnterInfluencerMarkeDng
ImageShu+erstock
B2BInTech B2BInProfleeodden
InfluencerMarke2ngisthepracDceofengaginginternalandindustryexpertswithacDvenetworkstohelpachieve
measurablebusinessgoals
ImageShu+erstock
TopRank
B2BInTech B2BInProfleeodden
ldquoTheWisdomofYourCommunityisaBankRichwithUsefulMarkeDngContentrdquo
Co-Create Amplify
Activate
ImageShu+erstock
B2BInTech B2BInProfleeodden
B2BInTech B2BInProfleeodden
WhoAretheInfluencers
IndustryExpertsBrandExecuDvesInternalSMEsClientsIndustryMedia
EveryoneisinfluenDalaboutsomething
ImageShu+erstock
B2BInTech B2BInProfleeodden
Authen2cFromldquorealpeoplerdquoQualityTapsExperDseVarietyCreatemorequalityEngagementSMEsampInfluencersReachParDcipaDonInspiresAcDonScaleDistributesContentCreaDonMeasurableContentKPIsampROI
AdvantagesofInfluencerContentCo-CreaDon
B2BInTech B2BInProfleeodden
InfluencersAreForMorethanMarkeDng
MarkeDng PR RecruiDng Support CSR
ContentQualityCredibilityAdvocacyPromoDon
BrandContentEarnedMediaAdvocacy
CollaborateOnSharedCauses
CommunityInternalSMEsFAQs
CareerTipsTesDmonials
ImageShu+erstock
B2BInTech B2BInProfleeodden
AddingInfluencersBringsHometheBacon
ImageShu+erstock
81ofthosesurveyedconsideredinfluencer
engagementtobeeffecDveorveryeffecDveformeeDng
theirobjecDves(Augure)
Businessesaremaking$650foreach$1spentoninfluencermarkeDngwiththetop13earning$20ormore(Tomoson)
B2BInTech B2BInProfleeodden
WhatDoesitMeanforB2B
TechnologyMarketers
bull SupportsProductMarkeDngcampaigns
bull ProvidesPRwithSMEstouseinmediarelaDonsearnedmediacontent
bull Workswithsocialmediacommunityengagement
ProfessionalServicesMarketersbull Influencercontentsupports
referrals(validaDon)bull Internalinfluencersco-creaDng
withindustryinfluencersboostsexpertstatus
bull InfluencercontentsupportscontentmarkeDngPRclientmarkeDng
HelpsB2BBrandsBecomeMoreInfluenDal
B2BInTech B2BInProfleeodden
TechnologyMarkeDngndashInfluencerIntegraDon
AnchorPiece
Q12016
Influencer
ThoughtLeadership
News
AnchorPiece
Q22016
BlogPosts
News
AnchorPiece
Q32016
BlogPosts
ThoughtLeadership
News
AnchorPiece
Q42016
ContributedArDcle
News
SocialSEOCROMonitoring
TopicsampThemeTracksBrandNarraDveUDlityStorySalesCycle
Influencer Influencer
Influencer
Influencer Influencer
Influencer
ContentMarke2ngCampaignsTopicsKeywordsInfluencers
B2BInTech B2BInProfleeodden
ProfessionalServicesndashPartnerInfluence
Pharma
LeadPartnersinEachVerDcal
Tech Finance
InfluencersMonitorEngageBuildRelaDonships
NurtureForMarkeDngParDcipaDonCo-CreaDon
Influencers Influencers
bull InfluencersPromoteCo-CreatedContent
bull InfluencersPromoteBrandContent
bull PartnerInfluenceGrowsbull FirmInfluenceGrows
B2BInTech B2BInProfleeodden
B2BInfluencerCo-CreatedContent
h+ptprkuscmw14ebooksCampaignbyCMIampTopRankMarkeDng
To promote awareness of CMWorld CMI amp TopRank co-created with 40 influencers from major brands themed eBooks infographics blog posts amp social content as an event preview Results Over 200000 eBook views 4000+ downloads 1000+ leads for the sponsor amp hundreds of event referrals Winner DGR Killer Content Award Finalist MarketingProfs Bright Bulbs
B2BInTech B2BInProfleeodden
8CampaignseBooksinfographicsblogpostssocialimageamptextcontent
262Par2cipants(Added100+Execu-veBrandMarketerstoourInfluencerNetwork)
1million+viewsimpressions10rsquosofthousandsofsharesampmulDplenewcontentmarkeDngengagements
RepurposedfornumerouscontentprojectsBlogpostsearnedmediainfographicsSlideSharedecksnewsle+er
ImpactofOngoingInfluencerContentPrograms
B2BInTech B2BInProfleeodden
bull Quality bull Quantity bull Engagement bull Reach bull Scale
Herersquos a Way to Make it Happen
Increase Performance
Lower Costs
B2BInTech leeodden B2BInProf
InfluencerMarkeDngFramework
1 DefineGoals2 PickTopicsContent3 IdenDfyQualifyampRecruit4 CollectampCo-CreateContent5 InspirePromoDon6 PerformanceFeedback7 MaintainRelaDonships
ImageShu+erstock
B2BInTech B2BInProfleeodden
FindingtheRightInfluencers
ldquoB2BMarkeDngrdquoldquoEnglishrdquoldquoUKrdquo
BrainstormwithyourexecuDvessalesampPRUseaninfluencersearchengine(BuzzSumoFollowerWonk)Importtoaninfluencerplavorm(likeTraackr)
SourceTraackr
B2BInTech B2BInProfleeodden
MonitorampEngage
SourceTraackr
B2BInTech B2BInProfleeodden
B2BContentModularCo-Created
ImageShu+erstock
B2BInTech B2BInProfleeodden
ContentMarkeDngProjectBriefTheStory
1 Whatisit
2 Howdoesitsolveaproblemforcustomers
3 Whatdotheydonext
ImageShu+erstock
B2BInTech B2BInProfleeodden
InfluencerCo-CreatedContentPlanning
Co-Creation Participants
bull InternalSubjectMa+erExpertsbull Customersbull IndustryInfluencersbull CommunityampNetworksbull Partners
Content Plan
bull TopicFocusbull ContentTypesbull Sub-Topicsbull PromoDon
DistribuDon
Contribution Formats
bull Quotesbull Tipsbull FullInterview
bull Textbull Audiobull Videobull Image
B2BInTech B2BInProfleeodden
MapThemetoContentSEOampInfluencers
Brand Story USP
=ThemesTopicsKeywords
Customer PainGoals Cross Posted
Blogs
Social Networks
Industry Media
Customer Pain
Branding
Contributed Content
Brand Solution
SEO Keywords
CTA
Proof
SEO Keywords
Image Assets
SEO
Influencer Content
Social Networks Contributed Content
B2BInTech B2BInProfleeodden
ModularContentRepurposing
eBookBlogPost
Infographics
IndustryArDcle
Micro-ContentSmallFormatContribuDons
B2BInTech B2BInProfleeodden
OpDmizedSocializedInfluencerAcDvated
ImageShu+erstock
B2BInTech B2BInProfleeodden
Content Planning Audits Program
Implementation Attraction amp Promotion
Performance Optimization
TopRankMarketingcom
Customer Segments Inform Personas
Map TopicsKeywords to Buying Cycle
Map influencers to topics amp editorial
Optimized Content Plan (New) Site Blog Social Profiles amp Networks
Off Site Content Guest Posts Byline Articles Content Objects (eBooks Infographics Video Reports Guides)
Content Amplification
Social Profile Alignment Messaging Keywords
Social Media Influencer Outreach
Optimize Social Connections Google+ Authorship Twitter Facebook LinkedIn YouTube Flickr
Blog Optimization Search Social Shares
Social Network Engagement
Social Channel Promotions
Influencer Performance
SEO KPI Measurement Ranking Referred Organic Traffic Keywords Links Share of Search Results
Social KPI Measurement Brand + Keyword Mentions Social Referred Traffic Engagement Social Citations Sentiment Share of Conversation
Content KPI Measurement Page views of Target Content Actions from Target Content Shares Engagement Links
Keyword Audit Difficulty amp Glossary
Content amp Digital Assets Audit
Tech SEO Audit
External Link Audit
Social Media Audit
Competitive Audit
Internal and External Influencer Advocates
Keyword Mapping to Content
Content Creation Curation Repurposing
Influencer Engagement amp Co-Creation
Content Optimization
WMT Crawl Page Speed Structured Data HTMLCode URLs Internal Links
External Link Signal Acquisition Reclamation Disavowal
Digital Asset Optimization Image Video Audio MS Office Docs PDFs
Op2mizedContentWorkflow
Identify program objectives
Research market competition current situation
Develop integrated strategy
Research audience goals
Define target audience segments
Research influencers
Research topics keywords messaging themes
Research amp Strategy
B2BInTech B2BInProfleeodden
AnyB2BContentCanbeInfluencerOpDmized
Empathy with Customer Pain
Influencer Content
Keyword Optimized
Topic Focus
CTA
Social Proof amp Share
SME Content Community Content
Keyword Optimized
BlogPostsArDcleseBooksWhitepapersCaseStudiesNewsle+ersInfographicsSocialContentTextImagesAudioVideo
B2BInTech leeodden B2BInProf
InfluencerMarkeDngTools
bull FollowerWonkbull BuzzSumobull Brandwatchbull Li+leBirdbull GroupHighbull Traackr
B2BInTech B2BInProfleeodden
Ifyouwantyourcontenttobegreataskinfluencerstopar2cipate
leeodden
ImageShu+erstock
B2BInTech B2BInProfleeodden
YourChallengeB2BInfluencersampContent
IdenDfyanInfluencerMarkeDngplavormandstartincorporaDnginfluencerengagementinmarkeDng
1
2
3
Organizeco-createdcontentusingamodularapproachitmakespersonalizaDonandrepurposingeasier
Toboostthereachofyourco-createdcontentopDmizewithkeywordspromotethroughsocialampacDvatewithinfluencers
ImageShu+erstock
B2BInTech B2BInProfleeodden
ThankYou
LeeOddenCEOleetoprankmarkeDngcomTopRankMarkeDngcomTopRankBlogcomStrategyConsulDngTrainingInquiriesresultstoprankmarkeDngcom
FreeDownloadh+ptprkusb2bintechprof
B2BInTech B2BInProfleeodden
UKBuyersDonrsquotTrustEditorialorAdsbull Editorialbull Emailsbull RadioAdsbull NewspaperAdsbull BillboardAdsbull Pre-MovieAds
WhatDoTheyTrust
bull PersonalRecommendaDons
bull Otherconsumeropinionsonline
SourceNielsenUK
B2BInTech B2BInProfleeodden
WhatistheMostPowerfulFormofAdverDsing
ImageShu+erstock
B2BInTech B2BInProfleeodden
84ofB2Bbuyersstartthepurchasingprocesswitha
referral(LinkedIn)
92ofconsumersrelyonreferralsfrompeopletheyknow
aboveallelse(TapInfluence)
ImageShu+erstock
B2BInTech B2BInProfleeodden
BuyersTrustExpertContent
ExpertOverBrandedContentbull 88LieinBrandFamiliaritybull 50LieinBrandAffinitybull 38LieinPurchaseIntent
85 ConsumersseekouttrustedexpertcontentwhenconsideringapurchaseSourcenielsenampinPowered
B2BInTech B2BInProfleeodden
oftheB2Bbuyerrsquosjourneyiscomplete
beforeabuyereverreachesout
tosales
70 SourcePardot
SelfDirectedBuyersRelyonPeersCommunity
B2BInTech B2BInProfleeodden
HowCanB2BCompaniesScaleContentQualityampQuanDtyWhileBoosDngInternalExpertsandIncreasingBrandReach
ImageShu+erstock
B2BInTech B2BInProfleeodden
EnterInfluencerMarkeDng
ImageShu+erstock
B2BInTech B2BInProfleeodden
InfluencerMarke2ngisthepracDceofengaginginternalandindustryexpertswithacDvenetworkstohelpachieve
measurablebusinessgoals
ImageShu+erstock
TopRank
B2BInTech B2BInProfleeodden
ldquoTheWisdomofYourCommunityisaBankRichwithUsefulMarkeDngContentrdquo
Co-Create Amplify
Activate
ImageShu+erstock
B2BInTech B2BInProfleeodden
B2BInTech B2BInProfleeodden
WhoAretheInfluencers
IndustryExpertsBrandExecuDvesInternalSMEsClientsIndustryMedia
EveryoneisinfluenDalaboutsomething
ImageShu+erstock
B2BInTech B2BInProfleeodden
Authen2cFromldquorealpeoplerdquoQualityTapsExperDseVarietyCreatemorequalityEngagementSMEsampInfluencersReachParDcipaDonInspiresAcDonScaleDistributesContentCreaDonMeasurableContentKPIsampROI
AdvantagesofInfluencerContentCo-CreaDon
B2BInTech B2BInProfleeodden
InfluencersAreForMorethanMarkeDng
MarkeDng PR RecruiDng Support CSR
ContentQualityCredibilityAdvocacyPromoDon
BrandContentEarnedMediaAdvocacy
CollaborateOnSharedCauses
CommunityInternalSMEsFAQs
CareerTipsTesDmonials
ImageShu+erstock
B2BInTech B2BInProfleeodden
AddingInfluencersBringsHometheBacon
ImageShu+erstock
81ofthosesurveyedconsideredinfluencer
engagementtobeeffecDveorveryeffecDveformeeDng
theirobjecDves(Augure)
Businessesaremaking$650foreach$1spentoninfluencermarkeDngwiththetop13earning$20ormore(Tomoson)
B2BInTech B2BInProfleeodden
WhatDoesitMeanforB2B
TechnologyMarketers
bull SupportsProductMarkeDngcampaigns
bull ProvidesPRwithSMEstouseinmediarelaDonsearnedmediacontent
bull Workswithsocialmediacommunityengagement
ProfessionalServicesMarketersbull Influencercontentsupports
referrals(validaDon)bull Internalinfluencersco-creaDng
withindustryinfluencersboostsexpertstatus
bull InfluencercontentsupportscontentmarkeDngPRclientmarkeDng
HelpsB2BBrandsBecomeMoreInfluenDal
B2BInTech B2BInProfleeodden
TechnologyMarkeDngndashInfluencerIntegraDon
AnchorPiece
Q12016
Influencer
ThoughtLeadership
News
AnchorPiece
Q22016
BlogPosts
News
AnchorPiece
Q32016
BlogPosts
ThoughtLeadership
News
AnchorPiece
Q42016
ContributedArDcle
News
SocialSEOCROMonitoring
TopicsampThemeTracksBrandNarraDveUDlityStorySalesCycle
Influencer Influencer
Influencer
Influencer Influencer
Influencer
ContentMarke2ngCampaignsTopicsKeywordsInfluencers
B2BInTech B2BInProfleeodden
ProfessionalServicesndashPartnerInfluence
Pharma
LeadPartnersinEachVerDcal
Tech Finance
InfluencersMonitorEngageBuildRelaDonships
NurtureForMarkeDngParDcipaDonCo-CreaDon
Influencers Influencers
bull InfluencersPromoteCo-CreatedContent
bull InfluencersPromoteBrandContent
bull PartnerInfluenceGrowsbull FirmInfluenceGrows
B2BInTech B2BInProfleeodden
B2BInfluencerCo-CreatedContent
h+ptprkuscmw14ebooksCampaignbyCMIampTopRankMarkeDng
To promote awareness of CMWorld CMI amp TopRank co-created with 40 influencers from major brands themed eBooks infographics blog posts amp social content as an event preview Results Over 200000 eBook views 4000+ downloads 1000+ leads for the sponsor amp hundreds of event referrals Winner DGR Killer Content Award Finalist MarketingProfs Bright Bulbs
B2BInTech B2BInProfleeodden
8CampaignseBooksinfographicsblogpostssocialimageamptextcontent
262Par2cipants(Added100+Execu-veBrandMarketerstoourInfluencerNetwork)
1million+viewsimpressions10rsquosofthousandsofsharesampmulDplenewcontentmarkeDngengagements
RepurposedfornumerouscontentprojectsBlogpostsearnedmediainfographicsSlideSharedecksnewsle+er
ImpactofOngoingInfluencerContentPrograms
B2BInTech B2BInProfleeodden
bull Quality bull Quantity bull Engagement bull Reach bull Scale
Herersquos a Way to Make it Happen
Increase Performance
Lower Costs
B2BInTech leeodden B2BInProf
InfluencerMarkeDngFramework
1 DefineGoals2 PickTopicsContent3 IdenDfyQualifyampRecruit4 CollectampCo-CreateContent5 InspirePromoDon6 PerformanceFeedback7 MaintainRelaDonships
ImageShu+erstock
B2BInTech B2BInProfleeodden
FindingtheRightInfluencers
ldquoB2BMarkeDngrdquoldquoEnglishrdquoldquoUKrdquo
BrainstormwithyourexecuDvessalesampPRUseaninfluencersearchengine(BuzzSumoFollowerWonk)Importtoaninfluencerplavorm(likeTraackr)
SourceTraackr
B2BInTech B2BInProfleeodden
MonitorampEngage
SourceTraackr
B2BInTech B2BInProfleeodden
B2BContentModularCo-Created
ImageShu+erstock
B2BInTech B2BInProfleeodden
ContentMarkeDngProjectBriefTheStory
1 Whatisit
2 Howdoesitsolveaproblemforcustomers
3 Whatdotheydonext
ImageShu+erstock
B2BInTech B2BInProfleeodden
InfluencerCo-CreatedContentPlanning
Co-Creation Participants
bull InternalSubjectMa+erExpertsbull Customersbull IndustryInfluencersbull CommunityampNetworksbull Partners
Content Plan
bull TopicFocusbull ContentTypesbull Sub-Topicsbull PromoDon
DistribuDon
Contribution Formats
bull Quotesbull Tipsbull FullInterview
bull Textbull Audiobull Videobull Image
B2BInTech B2BInProfleeodden
MapThemetoContentSEOampInfluencers
Brand Story USP
=ThemesTopicsKeywords
Customer PainGoals Cross Posted
Blogs
Social Networks
Industry Media
Customer Pain
Branding
Contributed Content
Brand Solution
SEO Keywords
CTA
Proof
SEO Keywords
Image Assets
SEO
Influencer Content
Social Networks Contributed Content
B2BInTech B2BInProfleeodden
ModularContentRepurposing
eBookBlogPost
Infographics
IndustryArDcle
Micro-ContentSmallFormatContribuDons
B2BInTech B2BInProfleeodden
OpDmizedSocializedInfluencerAcDvated
ImageShu+erstock
B2BInTech B2BInProfleeodden
Content Planning Audits Program
Implementation Attraction amp Promotion
Performance Optimization
TopRankMarketingcom
Customer Segments Inform Personas
Map TopicsKeywords to Buying Cycle
Map influencers to topics amp editorial
Optimized Content Plan (New) Site Blog Social Profiles amp Networks
Off Site Content Guest Posts Byline Articles Content Objects (eBooks Infographics Video Reports Guides)
Content Amplification
Social Profile Alignment Messaging Keywords
Social Media Influencer Outreach
Optimize Social Connections Google+ Authorship Twitter Facebook LinkedIn YouTube Flickr
Blog Optimization Search Social Shares
Social Network Engagement
Social Channel Promotions
Influencer Performance
SEO KPI Measurement Ranking Referred Organic Traffic Keywords Links Share of Search Results
Social KPI Measurement Brand + Keyword Mentions Social Referred Traffic Engagement Social Citations Sentiment Share of Conversation
Content KPI Measurement Page views of Target Content Actions from Target Content Shares Engagement Links
Keyword Audit Difficulty amp Glossary
Content amp Digital Assets Audit
Tech SEO Audit
External Link Audit
Social Media Audit
Competitive Audit
Internal and External Influencer Advocates
Keyword Mapping to Content
Content Creation Curation Repurposing
Influencer Engagement amp Co-Creation
Content Optimization
WMT Crawl Page Speed Structured Data HTMLCode URLs Internal Links
External Link Signal Acquisition Reclamation Disavowal
Digital Asset Optimization Image Video Audio MS Office Docs PDFs
Op2mizedContentWorkflow
Identify program objectives
Research market competition current situation
Develop integrated strategy
Research audience goals
Define target audience segments
Research influencers
Research topics keywords messaging themes
Research amp Strategy
B2BInTech B2BInProfleeodden
AnyB2BContentCanbeInfluencerOpDmized
Empathy with Customer Pain
Influencer Content
Keyword Optimized
Topic Focus
CTA
Social Proof amp Share
SME Content Community Content
Keyword Optimized
BlogPostsArDcleseBooksWhitepapersCaseStudiesNewsle+ersInfographicsSocialContentTextImagesAudioVideo
B2BInTech leeodden B2BInProf
InfluencerMarkeDngTools
bull FollowerWonkbull BuzzSumobull Brandwatchbull Li+leBirdbull GroupHighbull Traackr
B2BInTech B2BInProfleeodden
Ifyouwantyourcontenttobegreataskinfluencerstopar2cipate
leeodden
ImageShu+erstock
B2BInTech B2BInProfleeodden
YourChallengeB2BInfluencersampContent
IdenDfyanInfluencerMarkeDngplavormandstartincorporaDnginfluencerengagementinmarkeDng
1
2
3
Organizeco-createdcontentusingamodularapproachitmakespersonalizaDonandrepurposingeasier
Toboostthereachofyourco-createdcontentopDmizewithkeywordspromotethroughsocialampacDvatewithinfluencers
ImageShu+erstock
B2BInTech B2BInProfleeodden
ThankYou
LeeOddenCEOleetoprankmarkeDngcomTopRankMarkeDngcomTopRankBlogcomStrategyConsulDngTrainingInquiriesresultstoprankmarkeDngcom
FreeDownloadh+ptprkusb2bintechprof
B2BInTech B2BInProfleeodden
WhatistheMostPowerfulFormofAdverDsing
ImageShu+erstock
B2BInTech B2BInProfleeodden
84ofB2Bbuyersstartthepurchasingprocesswitha
referral(LinkedIn)
92ofconsumersrelyonreferralsfrompeopletheyknow
aboveallelse(TapInfluence)
ImageShu+erstock
B2BInTech B2BInProfleeodden
BuyersTrustExpertContent
ExpertOverBrandedContentbull 88LieinBrandFamiliaritybull 50LieinBrandAffinitybull 38LieinPurchaseIntent
85 ConsumersseekouttrustedexpertcontentwhenconsideringapurchaseSourcenielsenampinPowered
B2BInTech B2BInProfleeodden
oftheB2Bbuyerrsquosjourneyiscomplete
beforeabuyereverreachesout
tosales
70 SourcePardot
SelfDirectedBuyersRelyonPeersCommunity
B2BInTech B2BInProfleeodden
HowCanB2BCompaniesScaleContentQualityampQuanDtyWhileBoosDngInternalExpertsandIncreasingBrandReach
ImageShu+erstock
B2BInTech B2BInProfleeodden
EnterInfluencerMarkeDng
ImageShu+erstock
B2BInTech B2BInProfleeodden
InfluencerMarke2ngisthepracDceofengaginginternalandindustryexpertswithacDvenetworkstohelpachieve
measurablebusinessgoals
ImageShu+erstock
TopRank
B2BInTech B2BInProfleeodden
ldquoTheWisdomofYourCommunityisaBankRichwithUsefulMarkeDngContentrdquo
Co-Create Amplify
Activate
ImageShu+erstock
B2BInTech B2BInProfleeodden
B2BInTech B2BInProfleeodden
WhoAretheInfluencers
IndustryExpertsBrandExecuDvesInternalSMEsClientsIndustryMedia
EveryoneisinfluenDalaboutsomething
ImageShu+erstock
B2BInTech B2BInProfleeodden
Authen2cFromldquorealpeoplerdquoQualityTapsExperDseVarietyCreatemorequalityEngagementSMEsampInfluencersReachParDcipaDonInspiresAcDonScaleDistributesContentCreaDonMeasurableContentKPIsampROI
AdvantagesofInfluencerContentCo-CreaDon
B2BInTech B2BInProfleeodden
InfluencersAreForMorethanMarkeDng
MarkeDng PR RecruiDng Support CSR
ContentQualityCredibilityAdvocacyPromoDon
BrandContentEarnedMediaAdvocacy
CollaborateOnSharedCauses
CommunityInternalSMEsFAQs
CareerTipsTesDmonials
ImageShu+erstock
B2BInTech B2BInProfleeodden
AddingInfluencersBringsHometheBacon
ImageShu+erstock
81ofthosesurveyedconsideredinfluencer
engagementtobeeffecDveorveryeffecDveformeeDng
theirobjecDves(Augure)
Businessesaremaking$650foreach$1spentoninfluencermarkeDngwiththetop13earning$20ormore(Tomoson)
B2BInTech B2BInProfleeodden
WhatDoesitMeanforB2B
TechnologyMarketers
bull SupportsProductMarkeDngcampaigns
bull ProvidesPRwithSMEstouseinmediarelaDonsearnedmediacontent
bull Workswithsocialmediacommunityengagement
ProfessionalServicesMarketersbull Influencercontentsupports
referrals(validaDon)bull Internalinfluencersco-creaDng
withindustryinfluencersboostsexpertstatus
bull InfluencercontentsupportscontentmarkeDngPRclientmarkeDng
HelpsB2BBrandsBecomeMoreInfluenDal
B2BInTech B2BInProfleeodden
TechnologyMarkeDngndashInfluencerIntegraDon
AnchorPiece
Q12016
Influencer
ThoughtLeadership
News
AnchorPiece
Q22016
BlogPosts
News
AnchorPiece
Q32016
BlogPosts
ThoughtLeadership
News
AnchorPiece
Q42016
ContributedArDcle
News
SocialSEOCROMonitoring
TopicsampThemeTracksBrandNarraDveUDlityStorySalesCycle
Influencer Influencer
Influencer
Influencer Influencer
Influencer
ContentMarke2ngCampaignsTopicsKeywordsInfluencers
B2BInTech B2BInProfleeodden
ProfessionalServicesndashPartnerInfluence
Pharma
LeadPartnersinEachVerDcal
Tech Finance
InfluencersMonitorEngageBuildRelaDonships
NurtureForMarkeDngParDcipaDonCo-CreaDon
Influencers Influencers
bull InfluencersPromoteCo-CreatedContent
bull InfluencersPromoteBrandContent
bull PartnerInfluenceGrowsbull FirmInfluenceGrows
B2BInTech B2BInProfleeodden
B2BInfluencerCo-CreatedContent
h+ptprkuscmw14ebooksCampaignbyCMIampTopRankMarkeDng
To promote awareness of CMWorld CMI amp TopRank co-created with 40 influencers from major brands themed eBooks infographics blog posts amp social content as an event preview Results Over 200000 eBook views 4000+ downloads 1000+ leads for the sponsor amp hundreds of event referrals Winner DGR Killer Content Award Finalist MarketingProfs Bright Bulbs
B2BInTech B2BInProfleeodden
8CampaignseBooksinfographicsblogpostssocialimageamptextcontent
262Par2cipants(Added100+Execu-veBrandMarketerstoourInfluencerNetwork)
1million+viewsimpressions10rsquosofthousandsofsharesampmulDplenewcontentmarkeDngengagements
RepurposedfornumerouscontentprojectsBlogpostsearnedmediainfographicsSlideSharedecksnewsle+er
ImpactofOngoingInfluencerContentPrograms
B2BInTech B2BInProfleeodden
bull Quality bull Quantity bull Engagement bull Reach bull Scale
Herersquos a Way to Make it Happen
Increase Performance
Lower Costs
B2BInTech leeodden B2BInProf
InfluencerMarkeDngFramework
1 DefineGoals2 PickTopicsContent3 IdenDfyQualifyampRecruit4 CollectampCo-CreateContent5 InspirePromoDon6 PerformanceFeedback7 MaintainRelaDonships
ImageShu+erstock
B2BInTech B2BInProfleeodden
FindingtheRightInfluencers
ldquoB2BMarkeDngrdquoldquoEnglishrdquoldquoUKrdquo
BrainstormwithyourexecuDvessalesampPRUseaninfluencersearchengine(BuzzSumoFollowerWonk)Importtoaninfluencerplavorm(likeTraackr)
SourceTraackr
B2BInTech B2BInProfleeodden
MonitorampEngage
SourceTraackr
B2BInTech B2BInProfleeodden
B2BContentModularCo-Created
ImageShu+erstock
B2BInTech B2BInProfleeodden
ContentMarkeDngProjectBriefTheStory
1 Whatisit
2 Howdoesitsolveaproblemforcustomers
3 Whatdotheydonext
ImageShu+erstock
B2BInTech B2BInProfleeodden
InfluencerCo-CreatedContentPlanning
Co-Creation Participants
bull InternalSubjectMa+erExpertsbull Customersbull IndustryInfluencersbull CommunityampNetworksbull Partners
Content Plan
bull TopicFocusbull ContentTypesbull Sub-Topicsbull PromoDon
DistribuDon
Contribution Formats
bull Quotesbull Tipsbull FullInterview
bull Textbull Audiobull Videobull Image
B2BInTech B2BInProfleeodden
MapThemetoContentSEOampInfluencers
Brand Story USP
=ThemesTopicsKeywords
Customer PainGoals Cross Posted
Blogs
Social Networks
Industry Media
Customer Pain
Branding
Contributed Content
Brand Solution
SEO Keywords
CTA
Proof
SEO Keywords
Image Assets
SEO
Influencer Content
Social Networks Contributed Content
B2BInTech B2BInProfleeodden
ModularContentRepurposing
eBookBlogPost
Infographics
IndustryArDcle
Micro-ContentSmallFormatContribuDons
B2BInTech B2BInProfleeodden
OpDmizedSocializedInfluencerAcDvated
ImageShu+erstock
B2BInTech B2BInProfleeodden
Content Planning Audits Program
Implementation Attraction amp Promotion
Performance Optimization
TopRankMarketingcom
Customer Segments Inform Personas
Map TopicsKeywords to Buying Cycle
Map influencers to topics amp editorial
Optimized Content Plan (New) Site Blog Social Profiles amp Networks
Off Site Content Guest Posts Byline Articles Content Objects (eBooks Infographics Video Reports Guides)
Content Amplification
Social Profile Alignment Messaging Keywords
Social Media Influencer Outreach
Optimize Social Connections Google+ Authorship Twitter Facebook LinkedIn YouTube Flickr
Blog Optimization Search Social Shares
Social Network Engagement
Social Channel Promotions
Influencer Performance
SEO KPI Measurement Ranking Referred Organic Traffic Keywords Links Share of Search Results
Social KPI Measurement Brand + Keyword Mentions Social Referred Traffic Engagement Social Citations Sentiment Share of Conversation
Content KPI Measurement Page views of Target Content Actions from Target Content Shares Engagement Links
Keyword Audit Difficulty amp Glossary
Content amp Digital Assets Audit
Tech SEO Audit
External Link Audit
Social Media Audit
Competitive Audit
Internal and External Influencer Advocates
Keyword Mapping to Content
Content Creation Curation Repurposing
Influencer Engagement amp Co-Creation
Content Optimization
WMT Crawl Page Speed Structured Data HTMLCode URLs Internal Links
External Link Signal Acquisition Reclamation Disavowal
Digital Asset Optimization Image Video Audio MS Office Docs PDFs
Op2mizedContentWorkflow
Identify program objectives
Research market competition current situation
Develop integrated strategy
Research audience goals
Define target audience segments
Research influencers
Research topics keywords messaging themes
Research amp Strategy
B2BInTech B2BInProfleeodden
AnyB2BContentCanbeInfluencerOpDmized
Empathy with Customer Pain
Influencer Content
Keyword Optimized
Topic Focus
CTA
Social Proof amp Share
SME Content Community Content
Keyword Optimized
BlogPostsArDcleseBooksWhitepapersCaseStudiesNewsle+ersInfographicsSocialContentTextImagesAudioVideo
B2BInTech leeodden B2BInProf
InfluencerMarkeDngTools
bull FollowerWonkbull BuzzSumobull Brandwatchbull Li+leBirdbull GroupHighbull Traackr
B2BInTech B2BInProfleeodden
Ifyouwantyourcontenttobegreataskinfluencerstopar2cipate
leeodden
ImageShu+erstock
B2BInTech B2BInProfleeodden
YourChallengeB2BInfluencersampContent
IdenDfyanInfluencerMarkeDngplavormandstartincorporaDnginfluencerengagementinmarkeDng
1
2
3
Organizeco-createdcontentusingamodularapproachitmakespersonalizaDonandrepurposingeasier
Toboostthereachofyourco-createdcontentopDmizewithkeywordspromotethroughsocialampacDvatewithinfluencers
ImageShu+erstock
B2BInTech B2BInProfleeodden
ThankYou
LeeOddenCEOleetoprankmarkeDngcomTopRankMarkeDngcomTopRankBlogcomStrategyConsulDngTrainingInquiriesresultstoprankmarkeDngcom
FreeDownloadh+ptprkusb2bintechprof
B2BInTech B2BInProfleeodden
84ofB2Bbuyersstartthepurchasingprocesswitha
referral(LinkedIn)
92ofconsumersrelyonreferralsfrompeopletheyknow
aboveallelse(TapInfluence)
ImageShu+erstock
B2BInTech B2BInProfleeodden
BuyersTrustExpertContent
ExpertOverBrandedContentbull 88LieinBrandFamiliaritybull 50LieinBrandAffinitybull 38LieinPurchaseIntent
85 ConsumersseekouttrustedexpertcontentwhenconsideringapurchaseSourcenielsenampinPowered
B2BInTech B2BInProfleeodden
oftheB2Bbuyerrsquosjourneyiscomplete
beforeabuyereverreachesout
tosales
70 SourcePardot
SelfDirectedBuyersRelyonPeersCommunity
B2BInTech B2BInProfleeodden
HowCanB2BCompaniesScaleContentQualityampQuanDtyWhileBoosDngInternalExpertsandIncreasingBrandReach
ImageShu+erstock
B2BInTech B2BInProfleeodden
EnterInfluencerMarkeDng
ImageShu+erstock
B2BInTech B2BInProfleeodden
InfluencerMarke2ngisthepracDceofengaginginternalandindustryexpertswithacDvenetworkstohelpachieve
measurablebusinessgoals
ImageShu+erstock
TopRank
B2BInTech B2BInProfleeodden
ldquoTheWisdomofYourCommunityisaBankRichwithUsefulMarkeDngContentrdquo
Co-Create Amplify
Activate
ImageShu+erstock
B2BInTech B2BInProfleeodden
B2BInTech B2BInProfleeodden
WhoAretheInfluencers
IndustryExpertsBrandExecuDvesInternalSMEsClientsIndustryMedia
EveryoneisinfluenDalaboutsomething
ImageShu+erstock
B2BInTech B2BInProfleeodden
Authen2cFromldquorealpeoplerdquoQualityTapsExperDseVarietyCreatemorequalityEngagementSMEsampInfluencersReachParDcipaDonInspiresAcDonScaleDistributesContentCreaDonMeasurableContentKPIsampROI
AdvantagesofInfluencerContentCo-CreaDon
B2BInTech B2BInProfleeodden
InfluencersAreForMorethanMarkeDng
MarkeDng PR RecruiDng Support CSR
ContentQualityCredibilityAdvocacyPromoDon
BrandContentEarnedMediaAdvocacy
CollaborateOnSharedCauses
CommunityInternalSMEsFAQs
CareerTipsTesDmonials
ImageShu+erstock
B2BInTech B2BInProfleeodden
AddingInfluencersBringsHometheBacon
ImageShu+erstock
81ofthosesurveyedconsideredinfluencer
engagementtobeeffecDveorveryeffecDveformeeDng
theirobjecDves(Augure)
Businessesaremaking$650foreach$1spentoninfluencermarkeDngwiththetop13earning$20ormore(Tomoson)
B2BInTech B2BInProfleeodden
WhatDoesitMeanforB2B
TechnologyMarketers
bull SupportsProductMarkeDngcampaigns
bull ProvidesPRwithSMEstouseinmediarelaDonsearnedmediacontent
bull Workswithsocialmediacommunityengagement
ProfessionalServicesMarketersbull Influencercontentsupports
referrals(validaDon)bull Internalinfluencersco-creaDng
withindustryinfluencersboostsexpertstatus
bull InfluencercontentsupportscontentmarkeDngPRclientmarkeDng
HelpsB2BBrandsBecomeMoreInfluenDal
B2BInTech B2BInProfleeodden
TechnologyMarkeDngndashInfluencerIntegraDon
AnchorPiece
Q12016
Influencer
ThoughtLeadership
News
AnchorPiece
Q22016
BlogPosts
News
AnchorPiece
Q32016
BlogPosts
ThoughtLeadership
News
AnchorPiece
Q42016
ContributedArDcle
News
SocialSEOCROMonitoring
TopicsampThemeTracksBrandNarraDveUDlityStorySalesCycle
Influencer Influencer
Influencer
Influencer Influencer
Influencer
ContentMarke2ngCampaignsTopicsKeywordsInfluencers
B2BInTech B2BInProfleeodden
ProfessionalServicesndashPartnerInfluence
Pharma
LeadPartnersinEachVerDcal
Tech Finance
InfluencersMonitorEngageBuildRelaDonships
NurtureForMarkeDngParDcipaDonCo-CreaDon
Influencers Influencers
bull InfluencersPromoteCo-CreatedContent
bull InfluencersPromoteBrandContent
bull PartnerInfluenceGrowsbull FirmInfluenceGrows
B2BInTech B2BInProfleeodden
B2BInfluencerCo-CreatedContent
h+ptprkuscmw14ebooksCampaignbyCMIampTopRankMarkeDng
To promote awareness of CMWorld CMI amp TopRank co-created with 40 influencers from major brands themed eBooks infographics blog posts amp social content as an event preview Results Over 200000 eBook views 4000+ downloads 1000+ leads for the sponsor amp hundreds of event referrals Winner DGR Killer Content Award Finalist MarketingProfs Bright Bulbs
B2BInTech B2BInProfleeodden
8CampaignseBooksinfographicsblogpostssocialimageamptextcontent
262Par2cipants(Added100+Execu-veBrandMarketerstoourInfluencerNetwork)
1million+viewsimpressions10rsquosofthousandsofsharesampmulDplenewcontentmarkeDngengagements
RepurposedfornumerouscontentprojectsBlogpostsearnedmediainfographicsSlideSharedecksnewsle+er
ImpactofOngoingInfluencerContentPrograms
B2BInTech B2BInProfleeodden
bull Quality bull Quantity bull Engagement bull Reach bull Scale
Herersquos a Way to Make it Happen
Increase Performance
Lower Costs
B2BInTech leeodden B2BInProf
InfluencerMarkeDngFramework
1 DefineGoals2 PickTopicsContent3 IdenDfyQualifyampRecruit4 CollectampCo-CreateContent5 InspirePromoDon6 PerformanceFeedback7 MaintainRelaDonships
ImageShu+erstock
B2BInTech B2BInProfleeodden
FindingtheRightInfluencers
ldquoB2BMarkeDngrdquoldquoEnglishrdquoldquoUKrdquo
BrainstormwithyourexecuDvessalesampPRUseaninfluencersearchengine(BuzzSumoFollowerWonk)Importtoaninfluencerplavorm(likeTraackr)
SourceTraackr
B2BInTech B2BInProfleeodden
MonitorampEngage
SourceTraackr
B2BInTech B2BInProfleeodden
B2BContentModularCo-Created
ImageShu+erstock
B2BInTech B2BInProfleeodden
ContentMarkeDngProjectBriefTheStory
1 Whatisit
2 Howdoesitsolveaproblemforcustomers
3 Whatdotheydonext
ImageShu+erstock
B2BInTech B2BInProfleeodden
InfluencerCo-CreatedContentPlanning
Co-Creation Participants
bull InternalSubjectMa+erExpertsbull Customersbull IndustryInfluencersbull CommunityampNetworksbull Partners
Content Plan
bull TopicFocusbull ContentTypesbull Sub-Topicsbull PromoDon
DistribuDon
Contribution Formats
bull Quotesbull Tipsbull FullInterview
bull Textbull Audiobull Videobull Image
B2BInTech B2BInProfleeodden
MapThemetoContentSEOampInfluencers
Brand Story USP
=ThemesTopicsKeywords
Customer PainGoals Cross Posted
Blogs
Social Networks
Industry Media
Customer Pain
Branding
Contributed Content
Brand Solution
SEO Keywords
CTA
Proof
SEO Keywords
Image Assets
SEO
Influencer Content
Social Networks Contributed Content
B2BInTech B2BInProfleeodden
ModularContentRepurposing
eBookBlogPost
Infographics
IndustryArDcle
Micro-ContentSmallFormatContribuDons
B2BInTech B2BInProfleeodden
OpDmizedSocializedInfluencerAcDvated
ImageShu+erstock
B2BInTech B2BInProfleeodden
Content Planning Audits Program
Implementation Attraction amp Promotion
Performance Optimization
TopRankMarketingcom
Customer Segments Inform Personas
Map TopicsKeywords to Buying Cycle
Map influencers to topics amp editorial
Optimized Content Plan (New) Site Blog Social Profiles amp Networks
Off Site Content Guest Posts Byline Articles Content Objects (eBooks Infographics Video Reports Guides)
Content Amplification
Social Profile Alignment Messaging Keywords
Social Media Influencer Outreach
Optimize Social Connections Google+ Authorship Twitter Facebook LinkedIn YouTube Flickr
Blog Optimization Search Social Shares
Social Network Engagement
Social Channel Promotions
Influencer Performance
SEO KPI Measurement Ranking Referred Organic Traffic Keywords Links Share of Search Results
Social KPI Measurement Brand + Keyword Mentions Social Referred Traffic Engagement Social Citations Sentiment Share of Conversation
Content KPI Measurement Page views of Target Content Actions from Target Content Shares Engagement Links
Keyword Audit Difficulty amp Glossary
Content amp Digital Assets Audit
Tech SEO Audit
External Link Audit
Social Media Audit
Competitive Audit
Internal and External Influencer Advocates
Keyword Mapping to Content
Content Creation Curation Repurposing
Influencer Engagement amp Co-Creation
Content Optimization
WMT Crawl Page Speed Structured Data HTMLCode URLs Internal Links
External Link Signal Acquisition Reclamation Disavowal
Digital Asset Optimization Image Video Audio MS Office Docs PDFs
Op2mizedContentWorkflow
Identify program objectives
Research market competition current situation
Develop integrated strategy
Research audience goals
Define target audience segments
Research influencers
Research topics keywords messaging themes
Research amp Strategy
B2BInTech B2BInProfleeodden
AnyB2BContentCanbeInfluencerOpDmized
Empathy with Customer Pain
Influencer Content
Keyword Optimized
Topic Focus
CTA
Social Proof amp Share
SME Content Community Content
Keyword Optimized
BlogPostsArDcleseBooksWhitepapersCaseStudiesNewsle+ersInfographicsSocialContentTextImagesAudioVideo
B2BInTech leeodden B2BInProf
InfluencerMarkeDngTools
bull FollowerWonkbull BuzzSumobull Brandwatchbull Li+leBirdbull GroupHighbull Traackr
B2BInTech B2BInProfleeodden
Ifyouwantyourcontenttobegreataskinfluencerstopar2cipate
leeodden
ImageShu+erstock
B2BInTech B2BInProfleeodden
YourChallengeB2BInfluencersampContent
IdenDfyanInfluencerMarkeDngplavormandstartincorporaDnginfluencerengagementinmarkeDng
1
2
3
Organizeco-createdcontentusingamodularapproachitmakespersonalizaDonandrepurposingeasier
Toboostthereachofyourco-createdcontentopDmizewithkeywordspromotethroughsocialampacDvatewithinfluencers
ImageShu+erstock
B2BInTech B2BInProfleeodden
ThankYou
LeeOddenCEOleetoprankmarkeDngcomTopRankMarkeDngcomTopRankBlogcomStrategyConsulDngTrainingInquiriesresultstoprankmarkeDngcom
FreeDownloadh+ptprkusb2bintechprof
B2BInTech B2BInProfleeodden
BuyersTrustExpertContent
ExpertOverBrandedContentbull 88LieinBrandFamiliaritybull 50LieinBrandAffinitybull 38LieinPurchaseIntent
85 ConsumersseekouttrustedexpertcontentwhenconsideringapurchaseSourcenielsenampinPowered
B2BInTech B2BInProfleeodden
oftheB2Bbuyerrsquosjourneyiscomplete
beforeabuyereverreachesout
tosales
70 SourcePardot
SelfDirectedBuyersRelyonPeersCommunity
B2BInTech B2BInProfleeodden
HowCanB2BCompaniesScaleContentQualityampQuanDtyWhileBoosDngInternalExpertsandIncreasingBrandReach
ImageShu+erstock
B2BInTech B2BInProfleeodden
EnterInfluencerMarkeDng
ImageShu+erstock
B2BInTech B2BInProfleeodden
InfluencerMarke2ngisthepracDceofengaginginternalandindustryexpertswithacDvenetworkstohelpachieve
measurablebusinessgoals
ImageShu+erstock
TopRank
B2BInTech B2BInProfleeodden
ldquoTheWisdomofYourCommunityisaBankRichwithUsefulMarkeDngContentrdquo
Co-Create Amplify
Activate
ImageShu+erstock
B2BInTech B2BInProfleeodden
B2BInTech B2BInProfleeodden
WhoAretheInfluencers
IndustryExpertsBrandExecuDvesInternalSMEsClientsIndustryMedia
EveryoneisinfluenDalaboutsomething
ImageShu+erstock
B2BInTech B2BInProfleeodden
Authen2cFromldquorealpeoplerdquoQualityTapsExperDseVarietyCreatemorequalityEngagementSMEsampInfluencersReachParDcipaDonInspiresAcDonScaleDistributesContentCreaDonMeasurableContentKPIsampROI
AdvantagesofInfluencerContentCo-CreaDon
B2BInTech B2BInProfleeodden
InfluencersAreForMorethanMarkeDng
MarkeDng PR RecruiDng Support CSR
ContentQualityCredibilityAdvocacyPromoDon
BrandContentEarnedMediaAdvocacy
CollaborateOnSharedCauses
CommunityInternalSMEsFAQs
CareerTipsTesDmonials
ImageShu+erstock
B2BInTech B2BInProfleeodden
AddingInfluencersBringsHometheBacon
ImageShu+erstock
81ofthosesurveyedconsideredinfluencer
engagementtobeeffecDveorveryeffecDveformeeDng
theirobjecDves(Augure)
Businessesaremaking$650foreach$1spentoninfluencermarkeDngwiththetop13earning$20ormore(Tomoson)
B2BInTech B2BInProfleeodden
WhatDoesitMeanforB2B
TechnologyMarketers
bull SupportsProductMarkeDngcampaigns
bull ProvidesPRwithSMEstouseinmediarelaDonsearnedmediacontent
bull Workswithsocialmediacommunityengagement
ProfessionalServicesMarketersbull Influencercontentsupports
referrals(validaDon)bull Internalinfluencersco-creaDng
withindustryinfluencersboostsexpertstatus
bull InfluencercontentsupportscontentmarkeDngPRclientmarkeDng
HelpsB2BBrandsBecomeMoreInfluenDal
B2BInTech B2BInProfleeodden
TechnologyMarkeDngndashInfluencerIntegraDon
AnchorPiece
Q12016
Influencer
ThoughtLeadership
News
AnchorPiece
Q22016
BlogPosts
News
AnchorPiece
Q32016
BlogPosts
ThoughtLeadership
News
AnchorPiece
Q42016
ContributedArDcle
News
SocialSEOCROMonitoring
TopicsampThemeTracksBrandNarraDveUDlityStorySalesCycle
Influencer Influencer
Influencer
Influencer Influencer
Influencer
ContentMarke2ngCampaignsTopicsKeywordsInfluencers
B2BInTech B2BInProfleeodden
ProfessionalServicesndashPartnerInfluence
Pharma
LeadPartnersinEachVerDcal
Tech Finance
InfluencersMonitorEngageBuildRelaDonships
NurtureForMarkeDngParDcipaDonCo-CreaDon
Influencers Influencers
bull InfluencersPromoteCo-CreatedContent
bull InfluencersPromoteBrandContent
bull PartnerInfluenceGrowsbull FirmInfluenceGrows
B2BInTech B2BInProfleeodden
B2BInfluencerCo-CreatedContent
h+ptprkuscmw14ebooksCampaignbyCMIampTopRankMarkeDng
To promote awareness of CMWorld CMI amp TopRank co-created with 40 influencers from major brands themed eBooks infographics blog posts amp social content as an event preview Results Over 200000 eBook views 4000+ downloads 1000+ leads for the sponsor amp hundreds of event referrals Winner DGR Killer Content Award Finalist MarketingProfs Bright Bulbs
B2BInTech B2BInProfleeodden
8CampaignseBooksinfographicsblogpostssocialimageamptextcontent
262Par2cipants(Added100+Execu-veBrandMarketerstoourInfluencerNetwork)
1million+viewsimpressions10rsquosofthousandsofsharesampmulDplenewcontentmarkeDngengagements
RepurposedfornumerouscontentprojectsBlogpostsearnedmediainfographicsSlideSharedecksnewsle+er
ImpactofOngoingInfluencerContentPrograms
B2BInTech B2BInProfleeodden
bull Quality bull Quantity bull Engagement bull Reach bull Scale
Herersquos a Way to Make it Happen
Increase Performance
Lower Costs
B2BInTech leeodden B2BInProf
InfluencerMarkeDngFramework
1 DefineGoals2 PickTopicsContent3 IdenDfyQualifyampRecruit4 CollectampCo-CreateContent5 InspirePromoDon6 PerformanceFeedback7 MaintainRelaDonships
ImageShu+erstock
B2BInTech B2BInProfleeodden
FindingtheRightInfluencers
ldquoB2BMarkeDngrdquoldquoEnglishrdquoldquoUKrdquo
BrainstormwithyourexecuDvessalesampPRUseaninfluencersearchengine(BuzzSumoFollowerWonk)Importtoaninfluencerplavorm(likeTraackr)
SourceTraackr
B2BInTech B2BInProfleeodden
MonitorampEngage
SourceTraackr
B2BInTech B2BInProfleeodden
B2BContentModularCo-Created
ImageShu+erstock
B2BInTech B2BInProfleeodden
ContentMarkeDngProjectBriefTheStory
1 Whatisit
2 Howdoesitsolveaproblemforcustomers
3 Whatdotheydonext
ImageShu+erstock
B2BInTech B2BInProfleeodden
InfluencerCo-CreatedContentPlanning
Co-Creation Participants
bull InternalSubjectMa+erExpertsbull Customersbull IndustryInfluencersbull CommunityampNetworksbull Partners
Content Plan
bull TopicFocusbull ContentTypesbull Sub-Topicsbull PromoDon
DistribuDon
Contribution Formats
bull Quotesbull Tipsbull FullInterview
bull Textbull Audiobull Videobull Image
B2BInTech B2BInProfleeodden
MapThemetoContentSEOampInfluencers
Brand Story USP
=ThemesTopicsKeywords
Customer PainGoals Cross Posted
Blogs
Social Networks
Industry Media
Customer Pain
Branding
Contributed Content
Brand Solution
SEO Keywords
CTA
Proof
SEO Keywords
Image Assets
SEO
Influencer Content
Social Networks Contributed Content
B2BInTech B2BInProfleeodden
ModularContentRepurposing
eBookBlogPost
Infographics
IndustryArDcle
Micro-ContentSmallFormatContribuDons
B2BInTech B2BInProfleeodden
OpDmizedSocializedInfluencerAcDvated
ImageShu+erstock
B2BInTech B2BInProfleeodden
Content Planning Audits Program
Implementation Attraction amp Promotion
Performance Optimization
TopRankMarketingcom
Customer Segments Inform Personas
Map TopicsKeywords to Buying Cycle
Map influencers to topics amp editorial
Optimized Content Plan (New) Site Blog Social Profiles amp Networks
Off Site Content Guest Posts Byline Articles Content Objects (eBooks Infographics Video Reports Guides)
Content Amplification
Social Profile Alignment Messaging Keywords
Social Media Influencer Outreach
Optimize Social Connections Google+ Authorship Twitter Facebook LinkedIn YouTube Flickr
Blog Optimization Search Social Shares
Social Network Engagement
Social Channel Promotions
Influencer Performance
SEO KPI Measurement Ranking Referred Organic Traffic Keywords Links Share of Search Results
Social KPI Measurement Brand + Keyword Mentions Social Referred Traffic Engagement Social Citations Sentiment Share of Conversation
Content KPI Measurement Page views of Target Content Actions from Target Content Shares Engagement Links
Keyword Audit Difficulty amp Glossary
Content amp Digital Assets Audit
Tech SEO Audit
External Link Audit
Social Media Audit
Competitive Audit
Internal and External Influencer Advocates
Keyword Mapping to Content
Content Creation Curation Repurposing
Influencer Engagement amp Co-Creation
Content Optimization
WMT Crawl Page Speed Structured Data HTMLCode URLs Internal Links
External Link Signal Acquisition Reclamation Disavowal
Digital Asset Optimization Image Video Audio MS Office Docs PDFs
Op2mizedContentWorkflow
Identify program objectives
Research market competition current situation
Develop integrated strategy
Research audience goals
Define target audience segments
Research influencers
Research topics keywords messaging themes
Research amp Strategy
B2BInTech B2BInProfleeodden
AnyB2BContentCanbeInfluencerOpDmized
Empathy with Customer Pain
Influencer Content
Keyword Optimized
Topic Focus
CTA
Social Proof amp Share
SME Content Community Content
Keyword Optimized
BlogPostsArDcleseBooksWhitepapersCaseStudiesNewsle+ersInfographicsSocialContentTextImagesAudioVideo
B2BInTech leeodden B2BInProf
InfluencerMarkeDngTools
bull FollowerWonkbull BuzzSumobull Brandwatchbull Li+leBirdbull GroupHighbull Traackr
B2BInTech B2BInProfleeodden
Ifyouwantyourcontenttobegreataskinfluencerstopar2cipate
leeodden
ImageShu+erstock
B2BInTech B2BInProfleeodden
YourChallengeB2BInfluencersampContent
IdenDfyanInfluencerMarkeDngplavormandstartincorporaDnginfluencerengagementinmarkeDng
1
2
3
Organizeco-createdcontentusingamodularapproachitmakespersonalizaDonandrepurposingeasier
Toboostthereachofyourco-createdcontentopDmizewithkeywordspromotethroughsocialampacDvatewithinfluencers
ImageShu+erstock
B2BInTech B2BInProfleeodden
ThankYou
LeeOddenCEOleetoprankmarkeDngcomTopRankMarkeDngcomTopRankBlogcomStrategyConsulDngTrainingInquiriesresultstoprankmarkeDngcom
FreeDownloadh+ptprkusb2bintechprof
B2BInTech B2BInProfleeodden
oftheB2Bbuyerrsquosjourneyiscomplete
beforeabuyereverreachesout
tosales
70 SourcePardot
SelfDirectedBuyersRelyonPeersCommunity
B2BInTech B2BInProfleeodden
HowCanB2BCompaniesScaleContentQualityampQuanDtyWhileBoosDngInternalExpertsandIncreasingBrandReach
ImageShu+erstock
B2BInTech B2BInProfleeodden
EnterInfluencerMarkeDng
ImageShu+erstock
B2BInTech B2BInProfleeodden
InfluencerMarke2ngisthepracDceofengaginginternalandindustryexpertswithacDvenetworkstohelpachieve
measurablebusinessgoals
ImageShu+erstock
TopRank
B2BInTech B2BInProfleeodden
ldquoTheWisdomofYourCommunityisaBankRichwithUsefulMarkeDngContentrdquo
Co-Create Amplify
Activate
ImageShu+erstock
B2BInTech B2BInProfleeodden
B2BInTech B2BInProfleeodden
WhoAretheInfluencers
IndustryExpertsBrandExecuDvesInternalSMEsClientsIndustryMedia
EveryoneisinfluenDalaboutsomething
ImageShu+erstock
B2BInTech B2BInProfleeodden
Authen2cFromldquorealpeoplerdquoQualityTapsExperDseVarietyCreatemorequalityEngagementSMEsampInfluencersReachParDcipaDonInspiresAcDonScaleDistributesContentCreaDonMeasurableContentKPIsampROI
AdvantagesofInfluencerContentCo-CreaDon
B2BInTech B2BInProfleeodden
InfluencersAreForMorethanMarkeDng
MarkeDng PR RecruiDng Support CSR
ContentQualityCredibilityAdvocacyPromoDon
BrandContentEarnedMediaAdvocacy
CollaborateOnSharedCauses
CommunityInternalSMEsFAQs
CareerTipsTesDmonials
ImageShu+erstock
B2BInTech B2BInProfleeodden
AddingInfluencersBringsHometheBacon
ImageShu+erstock
81ofthosesurveyedconsideredinfluencer
engagementtobeeffecDveorveryeffecDveformeeDng
theirobjecDves(Augure)
Businessesaremaking$650foreach$1spentoninfluencermarkeDngwiththetop13earning$20ormore(Tomoson)
B2BInTech B2BInProfleeodden
WhatDoesitMeanforB2B
TechnologyMarketers
bull SupportsProductMarkeDngcampaigns
bull ProvidesPRwithSMEstouseinmediarelaDonsearnedmediacontent
bull Workswithsocialmediacommunityengagement
ProfessionalServicesMarketersbull Influencercontentsupports
referrals(validaDon)bull Internalinfluencersco-creaDng
withindustryinfluencersboostsexpertstatus
bull InfluencercontentsupportscontentmarkeDngPRclientmarkeDng
HelpsB2BBrandsBecomeMoreInfluenDal
B2BInTech B2BInProfleeodden
TechnologyMarkeDngndashInfluencerIntegraDon
AnchorPiece
Q12016
Influencer
ThoughtLeadership
News
AnchorPiece
Q22016
BlogPosts
News
AnchorPiece
Q32016
BlogPosts
ThoughtLeadership
News
AnchorPiece
Q42016
ContributedArDcle
News
SocialSEOCROMonitoring
TopicsampThemeTracksBrandNarraDveUDlityStorySalesCycle
Influencer Influencer
Influencer
Influencer Influencer
Influencer
ContentMarke2ngCampaignsTopicsKeywordsInfluencers
B2BInTech B2BInProfleeodden
ProfessionalServicesndashPartnerInfluence
Pharma
LeadPartnersinEachVerDcal
Tech Finance
InfluencersMonitorEngageBuildRelaDonships
NurtureForMarkeDngParDcipaDonCo-CreaDon
Influencers Influencers
bull InfluencersPromoteCo-CreatedContent
bull InfluencersPromoteBrandContent
bull PartnerInfluenceGrowsbull FirmInfluenceGrows
B2BInTech B2BInProfleeodden
B2BInfluencerCo-CreatedContent
h+ptprkuscmw14ebooksCampaignbyCMIampTopRankMarkeDng
To promote awareness of CMWorld CMI amp TopRank co-created with 40 influencers from major brands themed eBooks infographics blog posts amp social content as an event preview Results Over 200000 eBook views 4000+ downloads 1000+ leads for the sponsor amp hundreds of event referrals Winner DGR Killer Content Award Finalist MarketingProfs Bright Bulbs
B2BInTech B2BInProfleeodden
8CampaignseBooksinfographicsblogpostssocialimageamptextcontent
262Par2cipants(Added100+Execu-veBrandMarketerstoourInfluencerNetwork)
1million+viewsimpressions10rsquosofthousandsofsharesampmulDplenewcontentmarkeDngengagements
RepurposedfornumerouscontentprojectsBlogpostsearnedmediainfographicsSlideSharedecksnewsle+er
ImpactofOngoingInfluencerContentPrograms
B2BInTech B2BInProfleeodden
bull Quality bull Quantity bull Engagement bull Reach bull Scale
Herersquos a Way to Make it Happen
Increase Performance
Lower Costs
B2BInTech leeodden B2BInProf
InfluencerMarkeDngFramework
1 DefineGoals2 PickTopicsContent3 IdenDfyQualifyampRecruit4 CollectampCo-CreateContent5 InspirePromoDon6 PerformanceFeedback7 MaintainRelaDonships
ImageShu+erstock
B2BInTech B2BInProfleeodden
FindingtheRightInfluencers
ldquoB2BMarkeDngrdquoldquoEnglishrdquoldquoUKrdquo
BrainstormwithyourexecuDvessalesampPRUseaninfluencersearchengine(BuzzSumoFollowerWonk)Importtoaninfluencerplavorm(likeTraackr)
SourceTraackr
B2BInTech B2BInProfleeodden
MonitorampEngage
SourceTraackr
B2BInTech B2BInProfleeodden
B2BContentModularCo-Created
ImageShu+erstock
B2BInTech B2BInProfleeodden
ContentMarkeDngProjectBriefTheStory
1 Whatisit
2 Howdoesitsolveaproblemforcustomers
3 Whatdotheydonext
ImageShu+erstock
B2BInTech B2BInProfleeodden
InfluencerCo-CreatedContentPlanning
Co-Creation Participants
bull InternalSubjectMa+erExpertsbull Customersbull IndustryInfluencersbull CommunityampNetworksbull Partners
Content Plan
bull TopicFocusbull ContentTypesbull Sub-Topicsbull PromoDon
DistribuDon
Contribution Formats
bull Quotesbull Tipsbull FullInterview
bull Textbull Audiobull Videobull Image
B2BInTech B2BInProfleeodden
MapThemetoContentSEOampInfluencers
Brand Story USP
=ThemesTopicsKeywords
Customer PainGoals Cross Posted
Blogs
Social Networks
Industry Media
Customer Pain
Branding
Contributed Content
Brand Solution
SEO Keywords
CTA
Proof
SEO Keywords
Image Assets
SEO
Influencer Content
Social Networks Contributed Content
B2BInTech B2BInProfleeodden
ModularContentRepurposing
eBookBlogPost
Infographics
IndustryArDcle
Micro-ContentSmallFormatContribuDons
B2BInTech B2BInProfleeodden
OpDmizedSocializedInfluencerAcDvated
ImageShu+erstock
B2BInTech B2BInProfleeodden
Content Planning Audits Program
Implementation Attraction amp Promotion
Performance Optimization
TopRankMarketingcom
Customer Segments Inform Personas
Map TopicsKeywords to Buying Cycle
Map influencers to topics amp editorial
Optimized Content Plan (New) Site Blog Social Profiles amp Networks
Off Site Content Guest Posts Byline Articles Content Objects (eBooks Infographics Video Reports Guides)
Content Amplification
Social Profile Alignment Messaging Keywords
Social Media Influencer Outreach
Optimize Social Connections Google+ Authorship Twitter Facebook LinkedIn YouTube Flickr
Blog Optimization Search Social Shares
Social Network Engagement
Social Channel Promotions
Influencer Performance
SEO KPI Measurement Ranking Referred Organic Traffic Keywords Links Share of Search Results
Social KPI Measurement Brand + Keyword Mentions Social Referred Traffic Engagement Social Citations Sentiment Share of Conversation
Content KPI Measurement Page views of Target Content Actions from Target Content Shares Engagement Links
Keyword Audit Difficulty amp Glossary
Content amp Digital Assets Audit
Tech SEO Audit
External Link Audit
Social Media Audit
Competitive Audit
Internal and External Influencer Advocates
Keyword Mapping to Content
Content Creation Curation Repurposing
Influencer Engagement amp Co-Creation
Content Optimization
WMT Crawl Page Speed Structured Data HTMLCode URLs Internal Links
External Link Signal Acquisition Reclamation Disavowal
Digital Asset Optimization Image Video Audio MS Office Docs PDFs
Op2mizedContentWorkflow
Identify program objectives
Research market competition current situation
Develop integrated strategy
Research audience goals
Define target audience segments
Research influencers
Research topics keywords messaging themes
Research amp Strategy
B2BInTech B2BInProfleeodden
AnyB2BContentCanbeInfluencerOpDmized
Empathy with Customer Pain
Influencer Content
Keyword Optimized
Topic Focus
CTA
Social Proof amp Share
SME Content Community Content
Keyword Optimized
BlogPostsArDcleseBooksWhitepapersCaseStudiesNewsle+ersInfographicsSocialContentTextImagesAudioVideo
B2BInTech leeodden B2BInProf
InfluencerMarkeDngTools
bull FollowerWonkbull BuzzSumobull Brandwatchbull Li+leBirdbull GroupHighbull Traackr
B2BInTech B2BInProfleeodden
Ifyouwantyourcontenttobegreataskinfluencerstopar2cipate
leeodden
ImageShu+erstock
B2BInTech B2BInProfleeodden
YourChallengeB2BInfluencersampContent
IdenDfyanInfluencerMarkeDngplavormandstartincorporaDnginfluencerengagementinmarkeDng
1
2
3
Organizeco-createdcontentusingamodularapproachitmakespersonalizaDonandrepurposingeasier
Toboostthereachofyourco-createdcontentopDmizewithkeywordspromotethroughsocialampacDvatewithinfluencers
ImageShu+erstock
B2BInTech B2BInProfleeodden
ThankYou
LeeOddenCEOleetoprankmarkeDngcomTopRankMarkeDngcomTopRankBlogcomStrategyConsulDngTrainingInquiriesresultstoprankmarkeDngcom
FreeDownloadh+ptprkusb2bintechprof
B2BInTech B2BInProfleeodden
HowCanB2BCompaniesScaleContentQualityampQuanDtyWhileBoosDngInternalExpertsandIncreasingBrandReach
ImageShu+erstock
B2BInTech B2BInProfleeodden
EnterInfluencerMarkeDng
ImageShu+erstock
B2BInTech B2BInProfleeodden
InfluencerMarke2ngisthepracDceofengaginginternalandindustryexpertswithacDvenetworkstohelpachieve
measurablebusinessgoals
ImageShu+erstock
TopRank
B2BInTech B2BInProfleeodden
ldquoTheWisdomofYourCommunityisaBankRichwithUsefulMarkeDngContentrdquo
Co-Create Amplify
Activate
ImageShu+erstock
B2BInTech B2BInProfleeodden
B2BInTech B2BInProfleeodden
WhoAretheInfluencers
IndustryExpertsBrandExecuDvesInternalSMEsClientsIndustryMedia
EveryoneisinfluenDalaboutsomething
ImageShu+erstock
B2BInTech B2BInProfleeodden
Authen2cFromldquorealpeoplerdquoQualityTapsExperDseVarietyCreatemorequalityEngagementSMEsampInfluencersReachParDcipaDonInspiresAcDonScaleDistributesContentCreaDonMeasurableContentKPIsampROI
AdvantagesofInfluencerContentCo-CreaDon
B2BInTech B2BInProfleeodden
InfluencersAreForMorethanMarkeDng
MarkeDng PR RecruiDng Support CSR
ContentQualityCredibilityAdvocacyPromoDon
BrandContentEarnedMediaAdvocacy
CollaborateOnSharedCauses
CommunityInternalSMEsFAQs
CareerTipsTesDmonials
ImageShu+erstock
B2BInTech B2BInProfleeodden
AddingInfluencersBringsHometheBacon
ImageShu+erstock
81ofthosesurveyedconsideredinfluencer
engagementtobeeffecDveorveryeffecDveformeeDng
theirobjecDves(Augure)
Businessesaremaking$650foreach$1spentoninfluencermarkeDngwiththetop13earning$20ormore(Tomoson)
B2BInTech B2BInProfleeodden
WhatDoesitMeanforB2B
TechnologyMarketers
bull SupportsProductMarkeDngcampaigns
bull ProvidesPRwithSMEstouseinmediarelaDonsearnedmediacontent
bull Workswithsocialmediacommunityengagement
ProfessionalServicesMarketersbull Influencercontentsupports
referrals(validaDon)bull Internalinfluencersco-creaDng
withindustryinfluencersboostsexpertstatus
bull InfluencercontentsupportscontentmarkeDngPRclientmarkeDng
HelpsB2BBrandsBecomeMoreInfluenDal
B2BInTech B2BInProfleeodden
TechnologyMarkeDngndashInfluencerIntegraDon
AnchorPiece
Q12016
Influencer
ThoughtLeadership
News
AnchorPiece
Q22016
BlogPosts
News
AnchorPiece
Q32016
BlogPosts
ThoughtLeadership
News
AnchorPiece
Q42016
ContributedArDcle
News
SocialSEOCROMonitoring
TopicsampThemeTracksBrandNarraDveUDlityStorySalesCycle
Influencer Influencer
Influencer
Influencer Influencer
Influencer
ContentMarke2ngCampaignsTopicsKeywordsInfluencers
B2BInTech B2BInProfleeodden
ProfessionalServicesndashPartnerInfluence
Pharma
LeadPartnersinEachVerDcal
Tech Finance
InfluencersMonitorEngageBuildRelaDonships
NurtureForMarkeDngParDcipaDonCo-CreaDon
Influencers Influencers
bull InfluencersPromoteCo-CreatedContent
bull InfluencersPromoteBrandContent
bull PartnerInfluenceGrowsbull FirmInfluenceGrows
B2BInTech B2BInProfleeodden
B2BInfluencerCo-CreatedContent
h+ptprkuscmw14ebooksCampaignbyCMIampTopRankMarkeDng
To promote awareness of CMWorld CMI amp TopRank co-created with 40 influencers from major brands themed eBooks infographics blog posts amp social content as an event preview Results Over 200000 eBook views 4000+ downloads 1000+ leads for the sponsor amp hundreds of event referrals Winner DGR Killer Content Award Finalist MarketingProfs Bright Bulbs
B2BInTech B2BInProfleeodden
8CampaignseBooksinfographicsblogpostssocialimageamptextcontent
262Par2cipants(Added100+Execu-veBrandMarketerstoourInfluencerNetwork)
1million+viewsimpressions10rsquosofthousandsofsharesampmulDplenewcontentmarkeDngengagements
RepurposedfornumerouscontentprojectsBlogpostsearnedmediainfographicsSlideSharedecksnewsle+er
ImpactofOngoingInfluencerContentPrograms
B2BInTech B2BInProfleeodden
bull Quality bull Quantity bull Engagement bull Reach bull Scale
Herersquos a Way to Make it Happen
Increase Performance
Lower Costs
B2BInTech leeodden B2BInProf
InfluencerMarkeDngFramework
1 DefineGoals2 PickTopicsContent3 IdenDfyQualifyampRecruit4 CollectampCo-CreateContent5 InspirePromoDon6 PerformanceFeedback7 MaintainRelaDonships
ImageShu+erstock
B2BInTech B2BInProfleeodden
FindingtheRightInfluencers
ldquoB2BMarkeDngrdquoldquoEnglishrdquoldquoUKrdquo
BrainstormwithyourexecuDvessalesampPRUseaninfluencersearchengine(BuzzSumoFollowerWonk)Importtoaninfluencerplavorm(likeTraackr)
SourceTraackr
B2BInTech B2BInProfleeodden
MonitorampEngage
SourceTraackr
B2BInTech B2BInProfleeodden
B2BContentModularCo-Created
ImageShu+erstock
B2BInTech B2BInProfleeodden
ContentMarkeDngProjectBriefTheStory
1 Whatisit
2 Howdoesitsolveaproblemforcustomers
3 Whatdotheydonext
ImageShu+erstock
B2BInTech B2BInProfleeodden
InfluencerCo-CreatedContentPlanning
Co-Creation Participants
bull InternalSubjectMa+erExpertsbull Customersbull IndustryInfluencersbull CommunityampNetworksbull Partners
Content Plan
bull TopicFocusbull ContentTypesbull Sub-Topicsbull PromoDon
DistribuDon
Contribution Formats
bull Quotesbull Tipsbull FullInterview
bull Textbull Audiobull Videobull Image
B2BInTech B2BInProfleeodden
MapThemetoContentSEOampInfluencers
Brand Story USP
=ThemesTopicsKeywords
Customer PainGoals Cross Posted
Blogs
Social Networks
Industry Media
Customer Pain
Branding
Contributed Content
Brand Solution
SEO Keywords
CTA
Proof
SEO Keywords
Image Assets
SEO
Influencer Content
Social Networks Contributed Content
B2BInTech B2BInProfleeodden
ModularContentRepurposing
eBookBlogPost
Infographics
IndustryArDcle
Micro-ContentSmallFormatContribuDons
B2BInTech B2BInProfleeodden
OpDmizedSocializedInfluencerAcDvated
ImageShu+erstock
B2BInTech B2BInProfleeodden
Content Planning Audits Program
Implementation Attraction amp Promotion
Performance Optimization
TopRankMarketingcom
Customer Segments Inform Personas
Map TopicsKeywords to Buying Cycle
Map influencers to topics amp editorial
Optimized Content Plan (New) Site Blog Social Profiles amp Networks
Off Site Content Guest Posts Byline Articles Content Objects (eBooks Infographics Video Reports Guides)
Content Amplification
Social Profile Alignment Messaging Keywords
Social Media Influencer Outreach
Optimize Social Connections Google+ Authorship Twitter Facebook LinkedIn YouTube Flickr
Blog Optimization Search Social Shares
Social Network Engagement
Social Channel Promotions
Influencer Performance
SEO KPI Measurement Ranking Referred Organic Traffic Keywords Links Share of Search Results
Social KPI Measurement Brand + Keyword Mentions Social Referred Traffic Engagement Social Citations Sentiment Share of Conversation
Content KPI Measurement Page views of Target Content Actions from Target Content Shares Engagement Links
Keyword Audit Difficulty amp Glossary
Content amp Digital Assets Audit
Tech SEO Audit
External Link Audit
Social Media Audit
Competitive Audit
Internal and External Influencer Advocates
Keyword Mapping to Content
Content Creation Curation Repurposing
Influencer Engagement amp Co-Creation
Content Optimization
WMT Crawl Page Speed Structured Data HTMLCode URLs Internal Links
External Link Signal Acquisition Reclamation Disavowal
Digital Asset Optimization Image Video Audio MS Office Docs PDFs
Op2mizedContentWorkflow
Identify program objectives
Research market competition current situation
Develop integrated strategy
Research audience goals
Define target audience segments
Research influencers
Research topics keywords messaging themes
Research amp Strategy
B2BInTech B2BInProfleeodden
AnyB2BContentCanbeInfluencerOpDmized
Empathy with Customer Pain
Influencer Content
Keyword Optimized
Topic Focus
CTA
Social Proof amp Share
SME Content Community Content
Keyword Optimized
BlogPostsArDcleseBooksWhitepapersCaseStudiesNewsle+ersInfographicsSocialContentTextImagesAudioVideo
B2BInTech leeodden B2BInProf
InfluencerMarkeDngTools
bull FollowerWonkbull BuzzSumobull Brandwatchbull Li+leBirdbull GroupHighbull Traackr
B2BInTech B2BInProfleeodden
Ifyouwantyourcontenttobegreataskinfluencerstopar2cipate
leeodden
ImageShu+erstock
B2BInTech B2BInProfleeodden
YourChallengeB2BInfluencersampContent
IdenDfyanInfluencerMarkeDngplavormandstartincorporaDnginfluencerengagementinmarkeDng
1
2
3
Organizeco-createdcontentusingamodularapproachitmakespersonalizaDonandrepurposingeasier
Toboostthereachofyourco-createdcontentopDmizewithkeywordspromotethroughsocialampacDvatewithinfluencers
ImageShu+erstock
B2BInTech B2BInProfleeodden
ThankYou
LeeOddenCEOleetoprankmarkeDngcomTopRankMarkeDngcomTopRankBlogcomStrategyConsulDngTrainingInquiriesresultstoprankmarkeDngcom
FreeDownloadh+ptprkusb2bintechprof
B2BInTech B2BInProfleeodden
EnterInfluencerMarkeDng
ImageShu+erstock
B2BInTech B2BInProfleeodden
InfluencerMarke2ngisthepracDceofengaginginternalandindustryexpertswithacDvenetworkstohelpachieve
measurablebusinessgoals
ImageShu+erstock
TopRank
B2BInTech B2BInProfleeodden
ldquoTheWisdomofYourCommunityisaBankRichwithUsefulMarkeDngContentrdquo
Co-Create Amplify
Activate
ImageShu+erstock
B2BInTech B2BInProfleeodden
B2BInTech B2BInProfleeodden
WhoAretheInfluencers
IndustryExpertsBrandExecuDvesInternalSMEsClientsIndustryMedia
EveryoneisinfluenDalaboutsomething
ImageShu+erstock
B2BInTech B2BInProfleeodden
Authen2cFromldquorealpeoplerdquoQualityTapsExperDseVarietyCreatemorequalityEngagementSMEsampInfluencersReachParDcipaDonInspiresAcDonScaleDistributesContentCreaDonMeasurableContentKPIsampROI
AdvantagesofInfluencerContentCo-CreaDon
B2BInTech B2BInProfleeodden
InfluencersAreForMorethanMarkeDng
MarkeDng PR RecruiDng Support CSR
ContentQualityCredibilityAdvocacyPromoDon
BrandContentEarnedMediaAdvocacy
CollaborateOnSharedCauses
CommunityInternalSMEsFAQs
CareerTipsTesDmonials
ImageShu+erstock
B2BInTech B2BInProfleeodden
AddingInfluencersBringsHometheBacon
ImageShu+erstock
81ofthosesurveyedconsideredinfluencer
engagementtobeeffecDveorveryeffecDveformeeDng
theirobjecDves(Augure)
Businessesaremaking$650foreach$1spentoninfluencermarkeDngwiththetop13earning$20ormore(Tomoson)
B2BInTech B2BInProfleeodden
WhatDoesitMeanforB2B
TechnologyMarketers
bull SupportsProductMarkeDngcampaigns
bull ProvidesPRwithSMEstouseinmediarelaDonsearnedmediacontent
bull Workswithsocialmediacommunityengagement
ProfessionalServicesMarketersbull Influencercontentsupports
referrals(validaDon)bull Internalinfluencersco-creaDng
withindustryinfluencersboostsexpertstatus
bull InfluencercontentsupportscontentmarkeDngPRclientmarkeDng
HelpsB2BBrandsBecomeMoreInfluenDal
B2BInTech B2BInProfleeodden
TechnologyMarkeDngndashInfluencerIntegraDon
AnchorPiece
Q12016
Influencer
ThoughtLeadership
News
AnchorPiece
Q22016
BlogPosts
News
AnchorPiece
Q32016
BlogPosts
ThoughtLeadership
News
AnchorPiece
Q42016
ContributedArDcle
News
SocialSEOCROMonitoring
TopicsampThemeTracksBrandNarraDveUDlityStorySalesCycle
Influencer Influencer
Influencer
Influencer Influencer
Influencer
ContentMarke2ngCampaignsTopicsKeywordsInfluencers
B2BInTech B2BInProfleeodden
ProfessionalServicesndashPartnerInfluence
Pharma
LeadPartnersinEachVerDcal
Tech Finance
InfluencersMonitorEngageBuildRelaDonships
NurtureForMarkeDngParDcipaDonCo-CreaDon
Influencers Influencers
bull InfluencersPromoteCo-CreatedContent
bull InfluencersPromoteBrandContent
bull PartnerInfluenceGrowsbull FirmInfluenceGrows
B2BInTech B2BInProfleeodden
B2BInfluencerCo-CreatedContent
h+ptprkuscmw14ebooksCampaignbyCMIampTopRankMarkeDng
To promote awareness of CMWorld CMI amp TopRank co-created with 40 influencers from major brands themed eBooks infographics blog posts amp social content as an event preview Results Over 200000 eBook views 4000+ downloads 1000+ leads for the sponsor amp hundreds of event referrals Winner DGR Killer Content Award Finalist MarketingProfs Bright Bulbs
B2BInTech B2BInProfleeodden
8CampaignseBooksinfographicsblogpostssocialimageamptextcontent
262Par2cipants(Added100+Execu-veBrandMarketerstoourInfluencerNetwork)
1million+viewsimpressions10rsquosofthousandsofsharesampmulDplenewcontentmarkeDngengagements
RepurposedfornumerouscontentprojectsBlogpostsearnedmediainfographicsSlideSharedecksnewsle+er
ImpactofOngoingInfluencerContentPrograms
B2BInTech B2BInProfleeodden
bull Quality bull Quantity bull Engagement bull Reach bull Scale
Herersquos a Way to Make it Happen
Increase Performance
Lower Costs
B2BInTech leeodden B2BInProf
InfluencerMarkeDngFramework
1 DefineGoals2 PickTopicsContent3 IdenDfyQualifyampRecruit4 CollectampCo-CreateContent5 InspirePromoDon6 PerformanceFeedback7 MaintainRelaDonships
ImageShu+erstock
B2BInTech B2BInProfleeodden
FindingtheRightInfluencers
ldquoB2BMarkeDngrdquoldquoEnglishrdquoldquoUKrdquo
BrainstormwithyourexecuDvessalesampPRUseaninfluencersearchengine(BuzzSumoFollowerWonk)Importtoaninfluencerplavorm(likeTraackr)
SourceTraackr
B2BInTech B2BInProfleeodden
MonitorampEngage
SourceTraackr
B2BInTech B2BInProfleeodden
B2BContentModularCo-Created
ImageShu+erstock
B2BInTech B2BInProfleeodden
ContentMarkeDngProjectBriefTheStory
1 Whatisit
2 Howdoesitsolveaproblemforcustomers
3 Whatdotheydonext
ImageShu+erstock
B2BInTech B2BInProfleeodden
InfluencerCo-CreatedContentPlanning
Co-Creation Participants
bull InternalSubjectMa+erExpertsbull Customersbull IndustryInfluencersbull CommunityampNetworksbull Partners
Content Plan
bull TopicFocusbull ContentTypesbull Sub-Topicsbull PromoDon
DistribuDon
Contribution Formats
bull Quotesbull Tipsbull FullInterview
bull Textbull Audiobull Videobull Image
B2BInTech B2BInProfleeodden
MapThemetoContentSEOampInfluencers
Brand Story USP
=ThemesTopicsKeywords
Customer PainGoals Cross Posted
Blogs
Social Networks
Industry Media
Customer Pain
Branding
Contributed Content
Brand Solution
SEO Keywords
CTA
Proof
SEO Keywords
Image Assets
SEO
Influencer Content
Social Networks Contributed Content
B2BInTech B2BInProfleeodden
ModularContentRepurposing
eBookBlogPost
Infographics
IndustryArDcle
Micro-ContentSmallFormatContribuDons
B2BInTech B2BInProfleeodden
OpDmizedSocializedInfluencerAcDvated
ImageShu+erstock
B2BInTech B2BInProfleeodden
Content Planning Audits Program
Implementation Attraction amp Promotion
Performance Optimization
TopRankMarketingcom
Customer Segments Inform Personas
Map TopicsKeywords to Buying Cycle
Map influencers to topics amp editorial
Optimized Content Plan (New) Site Blog Social Profiles amp Networks
Off Site Content Guest Posts Byline Articles Content Objects (eBooks Infographics Video Reports Guides)
Content Amplification
Social Profile Alignment Messaging Keywords
Social Media Influencer Outreach
Optimize Social Connections Google+ Authorship Twitter Facebook LinkedIn YouTube Flickr
Blog Optimization Search Social Shares
Social Network Engagement
Social Channel Promotions
Influencer Performance
SEO KPI Measurement Ranking Referred Organic Traffic Keywords Links Share of Search Results
Social KPI Measurement Brand + Keyword Mentions Social Referred Traffic Engagement Social Citations Sentiment Share of Conversation
Content KPI Measurement Page views of Target Content Actions from Target Content Shares Engagement Links
Keyword Audit Difficulty amp Glossary
Content amp Digital Assets Audit
Tech SEO Audit
External Link Audit
Social Media Audit
Competitive Audit
Internal and External Influencer Advocates
Keyword Mapping to Content
Content Creation Curation Repurposing
Influencer Engagement amp Co-Creation
Content Optimization
WMT Crawl Page Speed Structured Data HTMLCode URLs Internal Links
External Link Signal Acquisition Reclamation Disavowal
Digital Asset Optimization Image Video Audio MS Office Docs PDFs
Op2mizedContentWorkflow
Identify program objectives
Research market competition current situation
Develop integrated strategy
Research audience goals
Define target audience segments
Research influencers
Research topics keywords messaging themes
Research amp Strategy
B2BInTech B2BInProfleeodden
AnyB2BContentCanbeInfluencerOpDmized
Empathy with Customer Pain
Influencer Content
Keyword Optimized
Topic Focus
CTA
Social Proof amp Share
SME Content Community Content
Keyword Optimized
BlogPostsArDcleseBooksWhitepapersCaseStudiesNewsle+ersInfographicsSocialContentTextImagesAudioVideo
B2BInTech leeodden B2BInProf
InfluencerMarkeDngTools
bull FollowerWonkbull BuzzSumobull Brandwatchbull Li+leBirdbull GroupHighbull Traackr
B2BInTech B2BInProfleeodden
Ifyouwantyourcontenttobegreataskinfluencerstopar2cipate
leeodden
ImageShu+erstock
B2BInTech B2BInProfleeodden
YourChallengeB2BInfluencersampContent
IdenDfyanInfluencerMarkeDngplavormandstartincorporaDnginfluencerengagementinmarkeDng
1
2
3
Organizeco-createdcontentusingamodularapproachitmakespersonalizaDonandrepurposingeasier
Toboostthereachofyourco-createdcontentopDmizewithkeywordspromotethroughsocialampacDvatewithinfluencers
ImageShu+erstock
B2BInTech B2BInProfleeodden
ThankYou
LeeOddenCEOleetoprankmarkeDngcomTopRankMarkeDngcomTopRankBlogcomStrategyConsulDngTrainingInquiriesresultstoprankmarkeDngcom
FreeDownloadh+ptprkusb2bintechprof
B2BInTech B2BInProfleeodden
InfluencerMarke2ngisthepracDceofengaginginternalandindustryexpertswithacDvenetworkstohelpachieve
measurablebusinessgoals
ImageShu+erstock
TopRank
B2BInTech B2BInProfleeodden
ldquoTheWisdomofYourCommunityisaBankRichwithUsefulMarkeDngContentrdquo
Co-Create Amplify
Activate
ImageShu+erstock
B2BInTech B2BInProfleeodden
B2BInTech B2BInProfleeodden
WhoAretheInfluencers
IndustryExpertsBrandExecuDvesInternalSMEsClientsIndustryMedia
EveryoneisinfluenDalaboutsomething
ImageShu+erstock
B2BInTech B2BInProfleeodden
Authen2cFromldquorealpeoplerdquoQualityTapsExperDseVarietyCreatemorequalityEngagementSMEsampInfluencersReachParDcipaDonInspiresAcDonScaleDistributesContentCreaDonMeasurableContentKPIsampROI
AdvantagesofInfluencerContentCo-CreaDon
B2BInTech B2BInProfleeodden
InfluencersAreForMorethanMarkeDng
MarkeDng PR RecruiDng Support CSR
ContentQualityCredibilityAdvocacyPromoDon
BrandContentEarnedMediaAdvocacy
CollaborateOnSharedCauses
CommunityInternalSMEsFAQs
CareerTipsTesDmonials
ImageShu+erstock
B2BInTech B2BInProfleeodden
AddingInfluencersBringsHometheBacon
ImageShu+erstock
81ofthosesurveyedconsideredinfluencer
engagementtobeeffecDveorveryeffecDveformeeDng
theirobjecDves(Augure)
Businessesaremaking$650foreach$1spentoninfluencermarkeDngwiththetop13earning$20ormore(Tomoson)
B2BInTech B2BInProfleeodden
WhatDoesitMeanforB2B
TechnologyMarketers
bull SupportsProductMarkeDngcampaigns
bull ProvidesPRwithSMEstouseinmediarelaDonsearnedmediacontent
bull Workswithsocialmediacommunityengagement
ProfessionalServicesMarketersbull Influencercontentsupports
referrals(validaDon)bull Internalinfluencersco-creaDng
withindustryinfluencersboostsexpertstatus
bull InfluencercontentsupportscontentmarkeDngPRclientmarkeDng
HelpsB2BBrandsBecomeMoreInfluenDal
B2BInTech B2BInProfleeodden
TechnologyMarkeDngndashInfluencerIntegraDon
AnchorPiece
Q12016
Influencer
ThoughtLeadership
News
AnchorPiece
Q22016
BlogPosts
News
AnchorPiece
Q32016
BlogPosts
ThoughtLeadership
News
AnchorPiece
Q42016
ContributedArDcle
News
SocialSEOCROMonitoring
TopicsampThemeTracksBrandNarraDveUDlityStorySalesCycle
Influencer Influencer
Influencer
Influencer Influencer
Influencer
ContentMarke2ngCampaignsTopicsKeywordsInfluencers
B2BInTech B2BInProfleeodden
ProfessionalServicesndashPartnerInfluence
Pharma
LeadPartnersinEachVerDcal
Tech Finance
InfluencersMonitorEngageBuildRelaDonships
NurtureForMarkeDngParDcipaDonCo-CreaDon
Influencers Influencers
bull InfluencersPromoteCo-CreatedContent
bull InfluencersPromoteBrandContent
bull PartnerInfluenceGrowsbull FirmInfluenceGrows
B2BInTech B2BInProfleeodden
B2BInfluencerCo-CreatedContent
h+ptprkuscmw14ebooksCampaignbyCMIampTopRankMarkeDng
To promote awareness of CMWorld CMI amp TopRank co-created with 40 influencers from major brands themed eBooks infographics blog posts amp social content as an event preview Results Over 200000 eBook views 4000+ downloads 1000+ leads for the sponsor amp hundreds of event referrals Winner DGR Killer Content Award Finalist MarketingProfs Bright Bulbs
B2BInTech B2BInProfleeodden
8CampaignseBooksinfographicsblogpostssocialimageamptextcontent
262Par2cipants(Added100+Execu-veBrandMarketerstoourInfluencerNetwork)
1million+viewsimpressions10rsquosofthousandsofsharesampmulDplenewcontentmarkeDngengagements
RepurposedfornumerouscontentprojectsBlogpostsearnedmediainfographicsSlideSharedecksnewsle+er
ImpactofOngoingInfluencerContentPrograms
B2BInTech B2BInProfleeodden
bull Quality bull Quantity bull Engagement bull Reach bull Scale
Herersquos a Way to Make it Happen
Increase Performance
Lower Costs
B2BInTech leeodden B2BInProf
InfluencerMarkeDngFramework
1 DefineGoals2 PickTopicsContent3 IdenDfyQualifyampRecruit4 CollectampCo-CreateContent5 InspirePromoDon6 PerformanceFeedback7 MaintainRelaDonships
ImageShu+erstock
B2BInTech B2BInProfleeodden
FindingtheRightInfluencers
ldquoB2BMarkeDngrdquoldquoEnglishrdquoldquoUKrdquo
BrainstormwithyourexecuDvessalesampPRUseaninfluencersearchengine(BuzzSumoFollowerWonk)Importtoaninfluencerplavorm(likeTraackr)
SourceTraackr
B2BInTech B2BInProfleeodden
MonitorampEngage
SourceTraackr
B2BInTech B2BInProfleeodden
B2BContentModularCo-Created
ImageShu+erstock
B2BInTech B2BInProfleeodden
ContentMarkeDngProjectBriefTheStory
1 Whatisit
2 Howdoesitsolveaproblemforcustomers
3 Whatdotheydonext
ImageShu+erstock
B2BInTech B2BInProfleeodden
InfluencerCo-CreatedContentPlanning
Co-Creation Participants
bull InternalSubjectMa+erExpertsbull Customersbull IndustryInfluencersbull CommunityampNetworksbull Partners
Content Plan
bull TopicFocusbull ContentTypesbull Sub-Topicsbull PromoDon
DistribuDon
Contribution Formats
bull Quotesbull Tipsbull FullInterview
bull Textbull Audiobull Videobull Image
B2BInTech B2BInProfleeodden
MapThemetoContentSEOampInfluencers
Brand Story USP
=ThemesTopicsKeywords
Customer PainGoals Cross Posted
Blogs
Social Networks
Industry Media
Customer Pain
Branding
Contributed Content
Brand Solution
SEO Keywords
CTA
Proof
SEO Keywords
Image Assets
SEO
Influencer Content
Social Networks Contributed Content
B2BInTech B2BInProfleeodden
ModularContentRepurposing
eBookBlogPost
Infographics
IndustryArDcle
Micro-ContentSmallFormatContribuDons
B2BInTech B2BInProfleeodden
OpDmizedSocializedInfluencerAcDvated
ImageShu+erstock
B2BInTech B2BInProfleeodden
Content Planning Audits Program
Implementation Attraction amp Promotion
Performance Optimization
TopRankMarketingcom
Customer Segments Inform Personas
Map TopicsKeywords to Buying Cycle
Map influencers to topics amp editorial
Optimized Content Plan (New) Site Blog Social Profiles amp Networks
Off Site Content Guest Posts Byline Articles Content Objects (eBooks Infographics Video Reports Guides)
Content Amplification
Social Profile Alignment Messaging Keywords
Social Media Influencer Outreach
Optimize Social Connections Google+ Authorship Twitter Facebook LinkedIn YouTube Flickr
Blog Optimization Search Social Shares
Social Network Engagement
Social Channel Promotions
Influencer Performance
SEO KPI Measurement Ranking Referred Organic Traffic Keywords Links Share of Search Results
Social KPI Measurement Brand + Keyword Mentions Social Referred Traffic Engagement Social Citations Sentiment Share of Conversation
Content KPI Measurement Page views of Target Content Actions from Target Content Shares Engagement Links
Keyword Audit Difficulty amp Glossary
Content amp Digital Assets Audit
Tech SEO Audit
External Link Audit
Social Media Audit
Competitive Audit
Internal and External Influencer Advocates
Keyword Mapping to Content
Content Creation Curation Repurposing
Influencer Engagement amp Co-Creation
Content Optimization
WMT Crawl Page Speed Structured Data HTMLCode URLs Internal Links
External Link Signal Acquisition Reclamation Disavowal
Digital Asset Optimization Image Video Audio MS Office Docs PDFs
Op2mizedContentWorkflow
Identify program objectives
Research market competition current situation
Develop integrated strategy
Research audience goals
Define target audience segments
Research influencers
Research topics keywords messaging themes
Research amp Strategy
B2BInTech B2BInProfleeodden
AnyB2BContentCanbeInfluencerOpDmized
Empathy with Customer Pain
Influencer Content
Keyword Optimized
Topic Focus
CTA
Social Proof amp Share
SME Content Community Content
Keyword Optimized
BlogPostsArDcleseBooksWhitepapersCaseStudiesNewsle+ersInfographicsSocialContentTextImagesAudioVideo
B2BInTech leeodden B2BInProf
InfluencerMarkeDngTools
bull FollowerWonkbull BuzzSumobull Brandwatchbull Li+leBirdbull GroupHighbull Traackr
B2BInTech B2BInProfleeodden
Ifyouwantyourcontenttobegreataskinfluencerstopar2cipate
leeodden
ImageShu+erstock
B2BInTech B2BInProfleeodden
YourChallengeB2BInfluencersampContent
IdenDfyanInfluencerMarkeDngplavormandstartincorporaDnginfluencerengagementinmarkeDng
1
2
3
Organizeco-createdcontentusingamodularapproachitmakespersonalizaDonandrepurposingeasier
Toboostthereachofyourco-createdcontentopDmizewithkeywordspromotethroughsocialampacDvatewithinfluencers
ImageShu+erstock
B2BInTech B2BInProfleeodden
ThankYou
LeeOddenCEOleetoprankmarkeDngcomTopRankMarkeDngcomTopRankBlogcomStrategyConsulDngTrainingInquiriesresultstoprankmarkeDngcom
FreeDownloadh+ptprkusb2bintechprof
B2BInTech B2BInProfleeodden
ldquoTheWisdomofYourCommunityisaBankRichwithUsefulMarkeDngContentrdquo
Co-Create Amplify
Activate
ImageShu+erstock
B2BInTech B2BInProfleeodden
B2BInTech B2BInProfleeodden
WhoAretheInfluencers
IndustryExpertsBrandExecuDvesInternalSMEsClientsIndustryMedia
EveryoneisinfluenDalaboutsomething
ImageShu+erstock
B2BInTech B2BInProfleeodden
Authen2cFromldquorealpeoplerdquoQualityTapsExperDseVarietyCreatemorequalityEngagementSMEsampInfluencersReachParDcipaDonInspiresAcDonScaleDistributesContentCreaDonMeasurableContentKPIsampROI
AdvantagesofInfluencerContentCo-CreaDon
B2BInTech B2BInProfleeodden
InfluencersAreForMorethanMarkeDng
MarkeDng PR RecruiDng Support CSR
ContentQualityCredibilityAdvocacyPromoDon
BrandContentEarnedMediaAdvocacy
CollaborateOnSharedCauses
CommunityInternalSMEsFAQs
CareerTipsTesDmonials
ImageShu+erstock
B2BInTech B2BInProfleeodden
AddingInfluencersBringsHometheBacon
ImageShu+erstock
81ofthosesurveyedconsideredinfluencer
engagementtobeeffecDveorveryeffecDveformeeDng
theirobjecDves(Augure)
Businessesaremaking$650foreach$1spentoninfluencermarkeDngwiththetop13earning$20ormore(Tomoson)
B2BInTech B2BInProfleeodden
WhatDoesitMeanforB2B
TechnologyMarketers
bull SupportsProductMarkeDngcampaigns
bull ProvidesPRwithSMEstouseinmediarelaDonsearnedmediacontent
bull Workswithsocialmediacommunityengagement
ProfessionalServicesMarketersbull Influencercontentsupports
referrals(validaDon)bull Internalinfluencersco-creaDng
withindustryinfluencersboostsexpertstatus
bull InfluencercontentsupportscontentmarkeDngPRclientmarkeDng
HelpsB2BBrandsBecomeMoreInfluenDal
B2BInTech B2BInProfleeodden
TechnologyMarkeDngndashInfluencerIntegraDon
AnchorPiece
Q12016
Influencer
ThoughtLeadership
News
AnchorPiece
Q22016
BlogPosts
News
AnchorPiece
Q32016
BlogPosts
ThoughtLeadership
News
AnchorPiece
Q42016
ContributedArDcle
News
SocialSEOCROMonitoring
TopicsampThemeTracksBrandNarraDveUDlityStorySalesCycle
Influencer Influencer
Influencer
Influencer Influencer
Influencer
ContentMarke2ngCampaignsTopicsKeywordsInfluencers
B2BInTech B2BInProfleeodden
ProfessionalServicesndashPartnerInfluence
Pharma
LeadPartnersinEachVerDcal
Tech Finance
InfluencersMonitorEngageBuildRelaDonships
NurtureForMarkeDngParDcipaDonCo-CreaDon
Influencers Influencers
bull InfluencersPromoteCo-CreatedContent
bull InfluencersPromoteBrandContent
bull PartnerInfluenceGrowsbull FirmInfluenceGrows
B2BInTech B2BInProfleeodden
B2BInfluencerCo-CreatedContent
h+ptprkuscmw14ebooksCampaignbyCMIampTopRankMarkeDng
To promote awareness of CMWorld CMI amp TopRank co-created with 40 influencers from major brands themed eBooks infographics blog posts amp social content as an event preview Results Over 200000 eBook views 4000+ downloads 1000+ leads for the sponsor amp hundreds of event referrals Winner DGR Killer Content Award Finalist MarketingProfs Bright Bulbs
B2BInTech B2BInProfleeodden
8CampaignseBooksinfographicsblogpostssocialimageamptextcontent
262Par2cipants(Added100+Execu-veBrandMarketerstoourInfluencerNetwork)
1million+viewsimpressions10rsquosofthousandsofsharesampmulDplenewcontentmarkeDngengagements
RepurposedfornumerouscontentprojectsBlogpostsearnedmediainfographicsSlideSharedecksnewsle+er
ImpactofOngoingInfluencerContentPrograms
B2BInTech B2BInProfleeodden
bull Quality bull Quantity bull Engagement bull Reach bull Scale
Herersquos a Way to Make it Happen
Increase Performance
Lower Costs
B2BInTech leeodden B2BInProf
InfluencerMarkeDngFramework
1 DefineGoals2 PickTopicsContent3 IdenDfyQualifyampRecruit4 CollectampCo-CreateContent5 InspirePromoDon6 PerformanceFeedback7 MaintainRelaDonships
ImageShu+erstock
B2BInTech B2BInProfleeodden
FindingtheRightInfluencers
ldquoB2BMarkeDngrdquoldquoEnglishrdquoldquoUKrdquo
BrainstormwithyourexecuDvessalesampPRUseaninfluencersearchengine(BuzzSumoFollowerWonk)Importtoaninfluencerplavorm(likeTraackr)
SourceTraackr
B2BInTech B2BInProfleeodden
MonitorampEngage
SourceTraackr
B2BInTech B2BInProfleeodden
B2BContentModularCo-Created
ImageShu+erstock
B2BInTech B2BInProfleeodden
ContentMarkeDngProjectBriefTheStory
1 Whatisit
2 Howdoesitsolveaproblemforcustomers
3 Whatdotheydonext
ImageShu+erstock
B2BInTech B2BInProfleeodden
InfluencerCo-CreatedContentPlanning
Co-Creation Participants
bull InternalSubjectMa+erExpertsbull Customersbull IndustryInfluencersbull CommunityampNetworksbull Partners
Content Plan
bull TopicFocusbull ContentTypesbull Sub-Topicsbull PromoDon
DistribuDon
Contribution Formats
bull Quotesbull Tipsbull FullInterview
bull Textbull Audiobull Videobull Image
B2BInTech B2BInProfleeodden
MapThemetoContentSEOampInfluencers
Brand Story USP
=ThemesTopicsKeywords
Customer PainGoals Cross Posted
Blogs
Social Networks
Industry Media
Customer Pain
Branding
Contributed Content
Brand Solution
SEO Keywords
CTA
Proof
SEO Keywords
Image Assets
SEO
Influencer Content
Social Networks Contributed Content
B2BInTech B2BInProfleeodden
ModularContentRepurposing
eBookBlogPost
Infographics
IndustryArDcle
Micro-ContentSmallFormatContribuDons
B2BInTech B2BInProfleeodden
OpDmizedSocializedInfluencerAcDvated
ImageShu+erstock
B2BInTech B2BInProfleeodden
Content Planning Audits Program
Implementation Attraction amp Promotion
Performance Optimization
TopRankMarketingcom
Customer Segments Inform Personas
Map TopicsKeywords to Buying Cycle
Map influencers to topics amp editorial
Optimized Content Plan (New) Site Blog Social Profiles amp Networks
Off Site Content Guest Posts Byline Articles Content Objects (eBooks Infographics Video Reports Guides)
Content Amplification
Social Profile Alignment Messaging Keywords
Social Media Influencer Outreach
Optimize Social Connections Google+ Authorship Twitter Facebook LinkedIn YouTube Flickr
Blog Optimization Search Social Shares
Social Network Engagement
Social Channel Promotions
Influencer Performance
SEO KPI Measurement Ranking Referred Organic Traffic Keywords Links Share of Search Results
Social KPI Measurement Brand + Keyword Mentions Social Referred Traffic Engagement Social Citations Sentiment Share of Conversation
Content KPI Measurement Page views of Target Content Actions from Target Content Shares Engagement Links
Keyword Audit Difficulty amp Glossary
Content amp Digital Assets Audit
Tech SEO Audit
External Link Audit
Social Media Audit
Competitive Audit
Internal and External Influencer Advocates
Keyword Mapping to Content
Content Creation Curation Repurposing
Influencer Engagement amp Co-Creation
Content Optimization
WMT Crawl Page Speed Structured Data HTMLCode URLs Internal Links
External Link Signal Acquisition Reclamation Disavowal
Digital Asset Optimization Image Video Audio MS Office Docs PDFs
Op2mizedContentWorkflow
Identify program objectives
Research market competition current situation
Develop integrated strategy
Research audience goals
Define target audience segments
Research influencers
Research topics keywords messaging themes
Research amp Strategy
B2BInTech B2BInProfleeodden
AnyB2BContentCanbeInfluencerOpDmized
Empathy with Customer Pain
Influencer Content
Keyword Optimized
Topic Focus
CTA
Social Proof amp Share
SME Content Community Content
Keyword Optimized
BlogPostsArDcleseBooksWhitepapersCaseStudiesNewsle+ersInfographicsSocialContentTextImagesAudioVideo
B2BInTech leeodden B2BInProf
InfluencerMarkeDngTools
bull FollowerWonkbull BuzzSumobull Brandwatchbull Li+leBirdbull GroupHighbull Traackr
B2BInTech B2BInProfleeodden
Ifyouwantyourcontenttobegreataskinfluencerstopar2cipate
leeodden
ImageShu+erstock
B2BInTech B2BInProfleeodden
YourChallengeB2BInfluencersampContent
IdenDfyanInfluencerMarkeDngplavormandstartincorporaDnginfluencerengagementinmarkeDng
1
2
3
Organizeco-createdcontentusingamodularapproachitmakespersonalizaDonandrepurposingeasier
Toboostthereachofyourco-createdcontentopDmizewithkeywordspromotethroughsocialampacDvatewithinfluencers
ImageShu+erstock
B2BInTech B2BInProfleeodden
ThankYou
LeeOddenCEOleetoprankmarkeDngcomTopRankMarkeDngcomTopRankBlogcomStrategyConsulDngTrainingInquiriesresultstoprankmarkeDngcom
FreeDownloadh+ptprkusb2bintechprof
B2BInTech B2BInProfleeodden
B2BInTech B2BInProfleeodden
WhoAretheInfluencers
IndustryExpertsBrandExecuDvesInternalSMEsClientsIndustryMedia
EveryoneisinfluenDalaboutsomething
ImageShu+erstock
B2BInTech B2BInProfleeodden
Authen2cFromldquorealpeoplerdquoQualityTapsExperDseVarietyCreatemorequalityEngagementSMEsampInfluencersReachParDcipaDonInspiresAcDonScaleDistributesContentCreaDonMeasurableContentKPIsampROI
AdvantagesofInfluencerContentCo-CreaDon
B2BInTech B2BInProfleeodden
InfluencersAreForMorethanMarkeDng
MarkeDng PR RecruiDng Support CSR
ContentQualityCredibilityAdvocacyPromoDon
BrandContentEarnedMediaAdvocacy
CollaborateOnSharedCauses
CommunityInternalSMEsFAQs
CareerTipsTesDmonials
ImageShu+erstock
B2BInTech B2BInProfleeodden
AddingInfluencersBringsHometheBacon
ImageShu+erstock
81ofthosesurveyedconsideredinfluencer
engagementtobeeffecDveorveryeffecDveformeeDng
theirobjecDves(Augure)
Businessesaremaking$650foreach$1spentoninfluencermarkeDngwiththetop13earning$20ormore(Tomoson)
B2BInTech B2BInProfleeodden
WhatDoesitMeanforB2B
TechnologyMarketers
bull SupportsProductMarkeDngcampaigns
bull ProvidesPRwithSMEstouseinmediarelaDonsearnedmediacontent
bull Workswithsocialmediacommunityengagement
ProfessionalServicesMarketersbull Influencercontentsupports
referrals(validaDon)bull Internalinfluencersco-creaDng
withindustryinfluencersboostsexpertstatus
bull InfluencercontentsupportscontentmarkeDngPRclientmarkeDng
HelpsB2BBrandsBecomeMoreInfluenDal
B2BInTech B2BInProfleeodden
TechnologyMarkeDngndashInfluencerIntegraDon
AnchorPiece
Q12016
Influencer
ThoughtLeadership
News
AnchorPiece
Q22016
BlogPosts
News
AnchorPiece
Q32016
BlogPosts
ThoughtLeadership
News
AnchorPiece
Q42016
ContributedArDcle
News
SocialSEOCROMonitoring
TopicsampThemeTracksBrandNarraDveUDlityStorySalesCycle
Influencer Influencer
Influencer
Influencer Influencer
Influencer
ContentMarke2ngCampaignsTopicsKeywordsInfluencers
B2BInTech B2BInProfleeodden
ProfessionalServicesndashPartnerInfluence
Pharma
LeadPartnersinEachVerDcal
Tech Finance
InfluencersMonitorEngageBuildRelaDonships
NurtureForMarkeDngParDcipaDonCo-CreaDon
Influencers Influencers
bull InfluencersPromoteCo-CreatedContent
bull InfluencersPromoteBrandContent
bull PartnerInfluenceGrowsbull FirmInfluenceGrows
B2BInTech B2BInProfleeodden
B2BInfluencerCo-CreatedContent
h+ptprkuscmw14ebooksCampaignbyCMIampTopRankMarkeDng
To promote awareness of CMWorld CMI amp TopRank co-created with 40 influencers from major brands themed eBooks infographics blog posts amp social content as an event preview Results Over 200000 eBook views 4000+ downloads 1000+ leads for the sponsor amp hundreds of event referrals Winner DGR Killer Content Award Finalist MarketingProfs Bright Bulbs
B2BInTech B2BInProfleeodden
8CampaignseBooksinfographicsblogpostssocialimageamptextcontent
262Par2cipants(Added100+Execu-veBrandMarketerstoourInfluencerNetwork)
1million+viewsimpressions10rsquosofthousandsofsharesampmulDplenewcontentmarkeDngengagements
RepurposedfornumerouscontentprojectsBlogpostsearnedmediainfographicsSlideSharedecksnewsle+er
ImpactofOngoingInfluencerContentPrograms
B2BInTech B2BInProfleeodden
bull Quality bull Quantity bull Engagement bull Reach bull Scale
Herersquos a Way to Make it Happen
Increase Performance
Lower Costs
B2BInTech leeodden B2BInProf
InfluencerMarkeDngFramework
1 DefineGoals2 PickTopicsContent3 IdenDfyQualifyampRecruit4 CollectampCo-CreateContent5 InspirePromoDon6 PerformanceFeedback7 MaintainRelaDonships
ImageShu+erstock
B2BInTech B2BInProfleeodden
FindingtheRightInfluencers
ldquoB2BMarkeDngrdquoldquoEnglishrdquoldquoUKrdquo
BrainstormwithyourexecuDvessalesampPRUseaninfluencersearchengine(BuzzSumoFollowerWonk)Importtoaninfluencerplavorm(likeTraackr)
SourceTraackr
B2BInTech B2BInProfleeodden
MonitorampEngage
SourceTraackr
B2BInTech B2BInProfleeodden
B2BContentModularCo-Created
ImageShu+erstock
B2BInTech B2BInProfleeodden
ContentMarkeDngProjectBriefTheStory
1 Whatisit
2 Howdoesitsolveaproblemforcustomers
3 Whatdotheydonext
ImageShu+erstock
B2BInTech B2BInProfleeodden
InfluencerCo-CreatedContentPlanning
Co-Creation Participants
bull InternalSubjectMa+erExpertsbull Customersbull IndustryInfluencersbull CommunityampNetworksbull Partners
Content Plan
bull TopicFocusbull ContentTypesbull Sub-Topicsbull PromoDon
DistribuDon
Contribution Formats
bull Quotesbull Tipsbull FullInterview
bull Textbull Audiobull Videobull Image
B2BInTech B2BInProfleeodden
MapThemetoContentSEOampInfluencers
Brand Story USP
=ThemesTopicsKeywords
Customer PainGoals Cross Posted
Blogs
Social Networks
Industry Media
Customer Pain
Branding
Contributed Content
Brand Solution
SEO Keywords
CTA
Proof
SEO Keywords
Image Assets
SEO
Influencer Content
Social Networks Contributed Content
B2BInTech B2BInProfleeodden
ModularContentRepurposing
eBookBlogPost
Infographics
IndustryArDcle
Micro-ContentSmallFormatContribuDons
B2BInTech B2BInProfleeodden
OpDmizedSocializedInfluencerAcDvated
ImageShu+erstock
B2BInTech B2BInProfleeodden
Content Planning Audits Program
Implementation Attraction amp Promotion
Performance Optimization
TopRankMarketingcom
Customer Segments Inform Personas
Map TopicsKeywords to Buying Cycle
Map influencers to topics amp editorial
Optimized Content Plan (New) Site Blog Social Profiles amp Networks
Off Site Content Guest Posts Byline Articles Content Objects (eBooks Infographics Video Reports Guides)
Content Amplification
Social Profile Alignment Messaging Keywords
Social Media Influencer Outreach
Optimize Social Connections Google+ Authorship Twitter Facebook LinkedIn YouTube Flickr
Blog Optimization Search Social Shares
Social Network Engagement
Social Channel Promotions
Influencer Performance
SEO KPI Measurement Ranking Referred Organic Traffic Keywords Links Share of Search Results
Social KPI Measurement Brand + Keyword Mentions Social Referred Traffic Engagement Social Citations Sentiment Share of Conversation
Content KPI Measurement Page views of Target Content Actions from Target Content Shares Engagement Links
Keyword Audit Difficulty amp Glossary
Content amp Digital Assets Audit
Tech SEO Audit
External Link Audit
Social Media Audit
Competitive Audit
Internal and External Influencer Advocates
Keyword Mapping to Content
Content Creation Curation Repurposing
Influencer Engagement amp Co-Creation
Content Optimization
WMT Crawl Page Speed Structured Data HTMLCode URLs Internal Links
External Link Signal Acquisition Reclamation Disavowal
Digital Asset Optimization Image Video Audio MS Office Docs PDFs
Op2mizedContentWorkflow
Identify program objectives
Research market competition current situation
Develop integrated strategy
Research audience goals
Define target audience segments
Research influencers
Research topics keywords messaging themes
Research amp Strategy
B2BInTech B2BInProfleeodden
AnyB2BContentCanbeInfluencerOpDmized
Empathy with Customer Pain
Influencer Content
Keyword Optimized
Topic Focus
CTA
Social Proof amp Share
SME Content Community Content
Keyword Optimized
BlogPostsArDcleseBooksWhitepapersCaseStudiesNewsle+ersInfographicsSocialContentTextImagesAudioVideo
B2BInTech leeodden B2BInProf
InfluencerMarkeDngTools
bull FollowerWonkbull BuzzSumobull Brandwatchbull Li+leBirdbull GroupHighbull Traackr
B2BInTech B2BInProfleeodden
Ifyouwantyourcontenttobegreataskinfluencerstopar2cipate
leeodden
ImageShu+erstock
B2BInTech B2BInProfleeodden
YourChallengeB2BInfluencersampContent
IdenDfyanInfluencerMarkeDngplavormandstartincorporaDnginfluencerengagementinmarkeDng
1
2
3
Organizeco-createdcontentusingamodularapproachitmakespersonalizaDonandrepurposingeasier
Toboostthereachofyourco-createdcontentopDmizewithkeywordspromotethroughsocialampacDvatewithinfluencers
ImageShu+erstock
B2BInTech B2BInProfleeodden
ThankYou
LeeOddenCEOleetoprankmarkeDngcomTopRankMarkeDngcomTopRankBlogcomStrategyConsulDngTrainingInquiriesresultstoprankmarkeDngcom
FreeDownloadh+ptprkusb2bintechprof
B2BInTech B2BInProfleeodden
WhoAretheInfluencers
IndustryExpertsBrandExecuDvesInternalSMEsClientsIndustryMedia
EveryoneisinfluenDalaboutsomething
ImageShu+erstock
B2BInTech B2BInProfleeodden
Authen2cFromldquorealpeoplerdquoQualityTapsExperDseVarietyCreatemorequalityEngagementSMEsampInfluencersReachParDcipaDonInspiresAcDonScaleDistributesContentCreaDonMeasurableContentKPIsampROI
AdvantagesofInfluencerContentCo-CreaDon
B2BInTech B2BInProfleeodden
InfluencersAreForMorethanMarkeDng
MarkeDng PR RecruiDng Support CSR
ContentQualityCredibilityAdvocacyPromoDon
BrandContentEarnedMediaAdvocacy
CollaborateOnSharedCauses
CommunityInternalSMEsFAQs
CareerTipsTesDmonials
ImageShu+erstock
B2BInTech B2BInProfleeodden
AddingInfluencersBringsHometheBacon
ImageShu+erstock
81ofthosesurveyedconsideredinfluencer
engagementtobeeffecDveorveryeffecDveformeeDng
theirobjecDves(Augure)
Businessesaremaking$650foreach$1spentoninfluencermarkeDngwiththetop13earning$20ormore(Tomoson)
B2BInTech B2BInProfleeodden
WhatDoesitMeanforB2B
TechnologyMarketers
bull SupportsProductMarkeDngcampaigns
bull ProvidesPRwithSMEstouseinmediarelaDonsearnedmediacontent
bull Workswithsocialmediacommunityengagement
ProfessionalServicesMarketersbull Influencercontentsupports
referrals(validaDon)bull Internalinfluencersco-creaDng
withindustryinfluencersboostsexpertstatus
bull InfluencercontentsupportscontentmarkeDngPRclientmarkeDng
HelpsB2BBrandsBecomeMoreInfluenDal
B2BInTech B2BInProfleeodden
TechnologyMarkeDngndashInfluencerIntegraDon
AnchorPiece
Q12016
Influencer
ThoughtLeadership
News
AnchorPiece
Q22016
BlogPosts
News
AnchorPiece
Q32016
BlogPosts
ThoughtLeadership
News
AnchorPiece
Q42016
ContributedArDcle
News
SocialSEOCROMonitoring
TopicsampThemeTracksBrandNarraDveUDlityStorySalesCycle
Influencer Influencer
Influencer
Influencer Influencer
Influencer
ContentMarke2ngCampaignsTopicsKeywordsInfluencers
B2BInTech B2BInProfleeodden
ProfessionalServicesndashPartnerInfluence
Pharma
LeadPartnersinEachVerDcal
Tech Finance
InfluencersMonitorEngageBuildRelaDonships
NurtureForMarkeDngParDcipaDonCo-CreaDon
Influencers Influencers
bull InfluencersPromoteCo-CreatedContent
bull InfluencersPromoteBrandContent
bull PartnerInfluenceGrowsbull FirmInfluenceGrows
B2BInTech B2BInProfleeodden
B2BInfluencerCo-CreatedContent
h+ptprkuscmw14ebooksCampaignbyCMIampTopRankMarkeDng
To promote awareness of CMWorld CMI amp TopRank co-created with 40 influencers from major brands themed eBooks infographics blog posts amp social content as an event preview Results Over 200000 eBook views 4000+ downloads 1000+ leads for the sponsor amp hundreds of event referrals Winner DGR Killer Content Award Finalist MarketingProfs Bright Bulbs
B2BInTech B2BInProfleeodden
8CampaignseBooksinfographicsblogpostssocialimageamptextcontent
262Par2cipants(Added100+Execu-veBrandMarketerstoourInfluencerNetwork)
1million+viewsimpressions10rsquosofthousandsofsharesampmulDplenewcontentmarkeDngengagements
RepurposedfornumerouscontentprojectsBlogpostsearnedmediainfographicsSlideSharedecksnewsle+er
ImpactofOngoingInfluencerContentPrograms
B2BInTech B2BInProfleeodden
bull Quality bull Quantity bull Engagement bull Reach bull Scale
Herersquos a Way to Make it Happen
Increase Performance
Lower Costs
B2BInTech leeodden B2BInProf
InfluencerMarkeDngFramework
1 DefineGoals2 PickTopicsContent3 IdenDfyQualifyampRecruit4 CollectampCo-CreateContent5 InspirePromoDon6 PerformanceFeedback7 MaintainRelaDonships
ImageShu+erstock
B2BInTech B2BInProfleeodden
FindingtheRightInfluencers
ldquoB2BMarkeDngrdquoldquoEnglishrdquoldquoUKrdquo
BrainstormwithyourexecuDvessalesampPRUseaninfluencersearchengine(BuzzSumoFollowerWonk)Importtoaninfluencerplavorm(likeTraackr)
SourceTraackr
B2BInTech B2BInProfleeodden
MonitorampEngage
SourceTraackr
B2BInTech B2BInProfleeodden
B2BContentModularCo-Created
ImageShu+erstock
B2BInTech B2BInProfleeodden
ContentMarkeDngProjectBriefTheStory
1 Whatisit
2 Howdoesitsolveaproblemforcustomers
3 Whatdotheydonext
ImageShu+erstock
B2BInTech B2BInProfleeodden
InfluencerCo-CreatedContentPlanning
Co-Creation Participants
bull InternalSubjectMa+erExpertsbull Customersbull IndustryInfluencersbull CommunityampNetworksbull Partners
Content Plan
bull TopicFocusbull ContentTypesbull Sub-Topicsbull PromoDon
DistribuDon
Contribution Formats
bull Quotesbull Tipsbull FullInterview
bull Textbull Audiobull Videobull Image
B2BInTech B2BInProfleeodden
MapThemetoContentSEOampInfluencers
Brand Story USP
=ThemesTopicsKeywords
Customer PainGoals Cross Posted
Blogs
Social Networks
Industry Media
Customer Pain
Branding
Contributed Content
Brand Solution
SEO Keywords
CTA
Proof
SEO Keywords
Image Assets
SEO
Influencer Content
Social Networks Contributed Content
B2BInTech B2BInProfleeodden
ModularContentRepurposing
eBookBlogPost
Infographics
IndustryArDcle
Micro-ContentSmallFormatContribuDons
B2BInTech B2BInProfleeodden
OpDmizedSocializedInfluencerAcDvated
ImageShu+erstock
B2BInTech B2BInProfleeodden
Content Planning Audits Program
Implementation Attraction amp Promotion
Performance Optimization
TopRankMarketingcom
Customer Segments Inform Personas
Map TopicsKeywords to Buying Cycle
Map influencers to topics amp editorial
Optimized Content Plan (New) Site Blog Social Profiles amp Networks
Off Site Content Guest Posts Byline Articles Content Objects (eBooks Infographics Video Reports Guides)
Content Amplification
Social Profile Alignment Messaging Keywords
Social Media Influencer Outreach
Optimize Social Connections Google+ Authorship Twitter Facebook LinkedIn YouTube Flickr
Blog Optimization Search Social Shares
Social Network Engagement
Social Channel Promotions
Influencer Performance
SEO KPI Measurement Ranking Referred Organic Traffic Keywords Links Share of Search Results
Social KPI Measurement Brand + Keyword Mentions Social Referred Traffic Engagement Social Citations Sentiment Share of Conversation
Content KPI Measurement Page views of Target Content Actions from Target Content Shares Engagement Links
Keyword Audit Difficulty amp Glossary
Content amp Digital Assets Audit
Tech SEO Audit
External Link Audit
Social Media Audit
Competitive Audit
Internal and External Influencer Advocates
Keyword Mapping to Content
Content Creation Curation Repurposing
Influencer Engagement amp Co-Creation
Content Optimization
WMT Crawl Page Speed Structured Data HTMLCode URLs Internal Links
External Link Signal Acquisition Reclamation Disavowal
Digital Asset Optimization Image Video Audio MS Office Docs PDFs
Op2mizedContentWorkflow
Identify program objectives
Research market competition current situation
Develop integrated strategy
Research audience goals
Define target audience segments
Research influencers
Research topics keywords messaging themes
Research amp Strategy
B2BInTech B2BInProfleeodden
AnyB2BContentCanbeInfluencerOpDmized
Empathy with Customer Pain
Influencer Content
Keyword Optimized
Topic Focus
CTA
Social Proof amp Share
SME Content Community Content
Keyword Optimized
BlogPostsArDcleseBooksWhitepapersCaseStudiesNewsle+ersInfographicsSocialContentTextImagesAudioVideo
B2BInTech leeodden B2BInProf
InfluencerMarkeDngTools
bull FollowerWonkbull BuzzSumobull Brandwatchbull Li+leBirdbull GroupHighbull Traackr
B2BInTech B2BInProfleeodden
Ifyouwantyourcontenttobegreataskinfluencerstopar2cipate
leeodden
ImageShu+erstock
B2BInTech B2BInProfleeodden
YourChallengeB2BInfluencersampContent
IdenDfyanInfluencerMarkeDngplavormandstartincorporaDnginfluencerengagementinmarkeDng
1
2
3
Organizeco-createdcontentusingamodularapproachitmakespersonalizaDonandrepurposingeasier
Toboostthereachofyourco-createdcontentopDmizewithkeywordspromotethroughsocialampacDvatewithinfluencers
ImageShu+erstock
B2BInTech B2BInProfleeodden
ThankYou
LeeOddenCEOleetoprankmarkeDngcomTopRankMarkeDngcomTopRankBlogcomStrategyConsulDngTrainingInquiriesresultstoprankmarkeDngcom
FreeDownloadh+ptprkusb2bintechprof
B2BInTech B2BInProfleeodden
Authen2cFromldquorealpeoplerdquoQualityTapsExperDseVarietyCreatemorequalityEngagementSMEsampInfluencersReachParDcipaDonInspiresAcDonScaleDistributesContentCreaDonMeasurableContentKPIsampROI
AdvantagesofInfluencerContentCo-CreaDon
B2BInTech B2BInProfleeodden
InfluencersAreForMorethanMarkeDng
MarkeDng PR RecruiDng Support CSR
ContentQualityCredibilityAdvocacyPromoDon
BrandContentEarnedMediaAdvocacy
CollaborateOnSharedCauses
CommunityInternalSMEsFAQs
CareerTipsTesDmonials
ImageShu+erstock
B2BInTech B2BInProfleeodden
AddingInfluencersBringsHometheBacon
ImageShu+erstock
81ofthosesurveyedconsideredinfluencer
engagementtobeeffecDveorveryeffecDveformeeDng
theirobjecDves(Augure)
Businessesaremaking$650foreach$1spentoninfluencermarkeDngwiththetop13earning$20ormore(Tomoson)
B2BInTech B2BInProfleeodden
WhatDoesitMeanforB2B
TechnologyMarketers
bull SupportsProductMarkeDngcampaigns
bull ProvidesPRwithSMEstouseinmediarelaDonsearnedmediacontent
bull Workswithsocialmediacommunityengagement
ProfessionalServicesMarketersbull Influencercontentsupports
referrals(validaDon)bull Internalinfluencersco-creaDng
withindustryinfluencersboostsexpertstatus
bull InfluencercontentsupportscontentmarkeDngPRclientmarkeDng
HelpsB2BBrandsBecomeMoreInfluenDal
B2BInTech B2BInProfleeodden
TechnologyMarkeDngndashInfluencerIntegraDon
AnchorPiece
Q12016
Influencer
ThoughtLeadership
News
AnchorPiece
Q22016
BlogPosts
News
AnchorPiece
Q32016
BlogPosts
ThoughtLeadership
News
AnchorPiece
Q42016
ContributedArDcle
News
SocialSEOCROMonitoring
TopicsampThemeTracksBrandNarraDveUDlityStorySalesCycle
Influencer Influencer
Influencer
Influencer Influencer
Influencer
ContentMarke2ngCampaignsTopicsKeywordsInfluencers
B2BInTech B2BInProfleeodden
ProfessionalServicesndashPartnerInfluence
Pharma
LeadPartnersinEachVerDcal
Tech Finance
InfluencersMonitorEngageBuildRelaDonships
NurtureForMarkeDngParDcipaDonCo-CreaDon
Influencers Influencers
bull InfluencersPromoteCo-CreatedContent
bull InfluencersPromoteBrandContent
bull PartnerInfluenceGrowsbull FirmInfluenceGrows
B2BInTech B2BInProfleeodden
B2BInfluencerCo-CreatedContent
h+ptprkuscmw14ebooksCampaignbyCMIampTopRankMarkeDng
To promote awareness of CMWorld CMI amp TopRank co-created with 40 influencers from major brands themed eBooks infographics blog posts amp social content as an event preview Results Over 200000 eBook views 4000+ downloads 1000+ leads for the sponsor amp hundreds of event referrals Winner DGR Killer Content Award Finalist MarketingProfs Bright Bulbs
B2BInTech B2BInProfleeodden
8CampaignseBooksinfographicsblogpostssocialimageamptextcontent
262Par2cipants(Added100+Execu-veBrandMarketerstoourInfluencerNetwork)
1million+viewsimpressions10rsquosofthousandsofsharesampmulDplenewcontentmarkeDngengagements
RepurposedfornumerouscontentprojectsBlogpostsearnedmediainfographicsSlideSharedecksnewsle+er
ImpactofOngoingInfluencerContentPrograms
B2BInTech B2BInProfleeodden
bull Quality bull Quantity bull Engagement bull Reach bull Scale
Herersquos a Way to Make it Happen
Increase Performance
Lower Costs
B2BInTech leeodden B2BInProf
InfluencerMarkeDngFramework
1 DefineGoals2 PickTopicsContent3 IdenDfyQualifyampRecruit4 CollectampCo-CreateContent5 InspirePromoDon6 PerformanceFeedback7 MaintainRelaDonships
ImageShu+erstock
B2BInTech B2BInProfleeodden
FindingtheRightInfluencers
ldquoB2BMarkeDngrdquoldquoEnglishrdquoldquoUKrdquo
BrainstormwithyourexecuDvessalesampPRUseaninfluencersearchengine(BuzzSumoFollowerWonk)Importtoaninfluencerplavorm(likeTraackr)
SourceTraackr
B2BInTech B2BInProfleeodden
MonitorampEngage
SourceTraackr
B2BInTech B2BInProfleeodden
B2BContentModularCo-Created
ImageShu+erstock
B2BInTech B2BInProfleeodden
ContentMarkeDngProjectBriefTheStory
1 Whatisit
2 Howdoesitsolveaproblemforcustomers
3 Whatdotheydonext
ImageShu+erstock
B2BInTech B2BInProfleeodden
InfluencerCo-CreatedContentPlanning
Co-Creation Participants
bull InternalSubjectMa+erExpertsbull Customersbull IndustryInfluencersbull CommunityampNetworksbull Partners
Content Plan
bull TopicFocusbull ContentTypesbull Sub-Topicsbull PromoDon
DistribuDon
Contribution Formats
bull Quotesbull Tipsbull FullInterview
bull Textbull Audiobull Videobull Image
B2BInTech B2BInProfleeodden
MapThemetoContentSEOampInfluencers
Brand Story USP
=ThemesTopicsKeywords
Customer PainGoals Cross Posted
Blogs
Social Networks
Industry Media
Customer Pain
Branding
Contributed Content
Brand Solution
SEO Keywords
CTA
Proof
SEO Keywords
Image Assets
SEO
Influencer Content
Social Networks Contributed Content
B2BInTech B2BInProfleeodden
ModularContentRepurposing
eBookBlogPost
Infographics
IndustryArDcle
Micro-ContentSmallFormatContribuDons
B2BInTech B2BInProfleeodden
OpDmizedSocializedInfluencerAcDvated
ImageShu+erstock
B2BInTech B2BInProfleeodden
Content Planning Audits Program
Implementation Attraction amp Promotion
Performance Optimization
TopRankMarketingcom
Customer Segments Inform Personas
Map TopicsKeywords to Buying Cycle
Map influencers to topics amp editorial
Optimized Content Plan (New) Site Blog Social Profiles amp Networks
Off Site Content Guest Posts Byline Articles Content Objects (eBooks Infographics Video Reports Guides)
Content Amplification
Social Profile Alignment Messaging Keywords
Social Media Influencer Outreach
Optimize Social Connections Google+ Authorship Twitter Facebook LinkedIn YouTube Flickr
Blog Optimization Search Social Shares
Social Network Engagement
Social Channel Promotions
Influencer Performance
SEO KPI Measurement Ranking Referred Organic Traffic Keywords Links Share of Search Results
Social KPI Measurement Brand + Keyword Mentions Social Referred Traffic Engagement Social Citations Sentiment Share of Conversation
Content KPI Measurement Page views of Target Content Actions from Target Content Shares Engagement Links
Keyword Audit Difficulty amp Glossary
Content amp Digital Assets Audit
Tech SEO Audit
External Link Audit
Social Media Audit
Competitive Audit
Internal and External Influencer Advocates
Keyword Mapping to Content
Content Creation Curation Repurposing
Influencer Engagement amp Co-Creation
Content Optimization
WMT Crawl Page Speed Structured Data HTMLCode URLs Internal Links
External Link Signal Acquisition Reclamation Disavowal
Digital Asset Optimization Image Video Audio MS Office Docs PDFs
Op2mizedContentWorkflow
Identify program objectives
Research market competition current situation
Develop integrated strategy
Research audience goals
Define target audience segments
Research influencers
Research topics keywords messaging themes
Research amp Strategy
B2BInTech B2BInProfleeodden
AnyB2BContentCanbeInfluencerOpDmized
Empathy with Customer Pain
Influencer Content
Keyword Optimized
Topic Focus
CTA
Social Proof amp Share
SME Content Community Content
Keyword Optimized
BlogPostsArDcleseBooksWhitepapersCaseStudiesNewsle+ersInfographicsSocialContentTextImagesAudioVideo
B2BInTech leeodden B2BInProf
InfluencerMarkeDngTools
bull FollowerWonkbull BuzzSumobull Brandwatchbull Li+leBirdbull GroupHighbull Traackr
B2BInTech B2BInProfleeodden
Ifyouwantyourcontenttobegreataskinfluencerstopar2cipate
leeodden
ImageShu+erstock
B2BInTech B2BInProfleeodden
YourChallengeB2BInfluencersampContent
IdenDfyanInfluencerMarkeDngplavormandstartincorporaDnginfluencerengagementinmarkeDng
1
2
3
Organizeco-createdcontentusingamodularapproachitmakespersonalizaDonandrepurposingeasier
Toboostthereachofyourco-createdcontentopDmizewithkeywordspromotethroughsocialampacDvatewithinfluencers
ImageShu+erstock
B2BInTech B2BInProfleeodden
ThankYou
LeeOddenCEOleetoprankmarkeDngcomTopRankMarkeDngcomTopRankBlogcomStrategyConsulDngTrainingInquiriesresultstoprankmarkeDngcom
FreeDownloadh+ptprkusb2bintechprof
B2BInTech B2BInProfleeodden
InfluencersAreForMorethanMarkeDng
MarkeDng PR RecruiDng Support CSR
ContentQualityCredibilityAdvocacyPromoDon
BrandContentEarnedMediaAdvocacy
CollaborateOnSharedCauses
CommunityInternalSMEsFAQs
CareerTipsTesDmonials
ImageShu+erstock
B2BInTech B2BInProfleeodden
AddingInfluencersBringsHometheBacon
ImageShu+erstock
81ofthosesurveyedconsideredinfluencer
engagementtobeeffecDveorveryeffecDveformeeDng
theirobjecDves(Augure)
Businessesaremaking$650foreach$1spentoninfluencermarkeDngwiththetop13earning$20ormore(Tomoson)
B2BInTech B2BInProfleeodden
WhatDoesitMeanforB2B
TechnologyMarketers
bull SupportsProductMarkeDngcampaigns
bull ProvidesPRwithSMEstouseinmediarelaDonsearnedmediacontent
bull Workswithsocialmediacommunityengagement
ProfessionalServicesMarketersbull Influencercontentsupports
referrals(validaDon)bull Internalinfluencersco-creaDng
withindustryinfluencersboostsexpertstatus
bull InfluencercontentsupportscontentmarkeDngPRclientmarkeDng
HelpsB2BBrandsBecomeMoreInfluenDal
B2BInTech B2BInProfleeodden
TechnologyMarkeDngndashInfluencerIntegraDon
AnchorPiece
Q12016
Influencer
ThoughtLeadership
News
AnchorPiece
Q22016
BlogPosts
News
AnchorPiece
Q32016
BlogPosts
ThoughtLeadership
News
AnchorPiece
Q42016
ContributedArDcle
News
SocialSEOCROMonitoring
TopicsampThemeTracksBrandNarraDveUDlityStorySalesCycle
Influencer Influencer
Influencer
Influencer Influencer
Influencer
ContentMarke2ngCampaignsTopicsKeywordsInfluencers
B2BInTech B2BInProfleeodden
ProfessionalServicesndashPartnerInfluence
Pharma
LeadPartnersinEachVerDcal
Tech Finance
InfluencersMonitorEngageBuildRelaDonships
NurtureForMarkeDngParDcipaDonCo-CreaDon
Influencers Influencers
bull InfluencersPromoteCo-CreatedContent
bull InfluencersPromoteBrandContent
bull PartnerInfluenceGrowsbull FirmInfluenceGrows
B2BInTech B2BInProfleeodden
B2BInfluencerCo-CreatedContent
h+ptprkuscmw14ebooksCampaignbyCMIampTopRankMarkeDng
To promote awareness of CMWorld CMI amp TopRank co-created with 40 influencers from major brands themed eBooks infographics blog posts amp social content as an event preview Results Over 200000 eBook views 4000+ downloads 1000+ leads for the sponsor amp hundreds of event referrals Winner DGR Killer Content Award Finalist MarketingProfs Bright Bulbs
B2BInTech B2BInProfleeodden
8CampaignseBooksinfographicsblogpostssocialimageamptextcontent
262Par2cipants(Added100+Execu-veBrandMarketerstoourInfluencerNetwork)
1million+viewsimpressions10rsquosofthousandsofsharesampmulDplenewcontentmarkeDngengagements
RepurposedfornumerouscontentprojectsBlogpostsearnedmediainfographicsSlideSharedecksnewsle+er
ImpactofOngoingInfluencerContentPrograms
B2BInTech B2BInProfleeodden
bull Quality bull Quantity bull Engagement bull Reach bull Scale
Herersquos a Way to Make it Happen
Increase Performance
Lower Costs
B2BInTech leeodden B2BInProf
InfluencerMarkeDngFramework
1 DefineGoals2 PickTopicsContent3 IdenDfyQualifyampRecruit4 CollectampCo-CreateContent5 InspirePromoDon6 PerformanceFeedback7 MaintainRelaDonships
ImageShu+erstock
B2BInTech B2BInProfleeodden
FindingtheRightInfluencers
ldquoB2BMarkeDngrdquoldquoEnglishrdquoldquoUKrdquo
BrainstormwithyourexecuDvessalesampPRUseaninfluencersearchengine(BuzzSumoFollowerWonk)Importtoaninfluencerplavorm(likeTraackr)
SourceTraackr
B2BInTech B2BInProfleeodden
MonitorampEngage
SourceTraackr
B2BInTech B2BInProfleeodden
B2BContentModularCo-Created
ImageShu+erstock
B2BInTech B2BInProfleeodden
ContentMarkeDngProjectBriefTheStory
1 Whatisit
2 Howdoesitsolveaproblemforcustomers
3 Whatdotheydonext
ImageShu+erstock
B2BInTech B2BInProfleeodden
InfluencerCo-CreatedContentPlanning
Co-Creation Participants
bull InternalSubjectMa+erExpertsbull Customersbull IndustryInfluencersbull CommunityampNetworksbull Partners
Content Plan
bull TopicFocusbull ContentTypesbull Sub-Topicsbull PromoDon
DistribuDon
Contribution Formats
bull Quotesbull Tipsbull FullInterview
bull Textbull Audiobull Videobull Image
B2BInTech B2BInProfleeodden
MapThemetoContentSEOampInfluencers
Brand Story USP
=ThemesTopicsKeywords
Customer PainGoals Cross Posted
Blogs
Social Networks
Industry Media
Customer Pain
Branding
Contributed Content
Brand Solution
SEO Keywords
CTA
Proof
SEO Keywords
Image Assets
SEO
Influencer Content
Social Networks Contributed Content
B2BInTech B2BInProfleeodden
ModularContentRepurposing
eBookBlogPost
Infographics
IndustryArDcle
Micro-ContentSmallFormatContribuDons
B2BInTech B2BInProfleeodden
OpDmizedSocializedInfluencerAcDvated
ImageShu+erstock
B2BInTech B2BInProfleeodden
Content Planning Audits Program
Implementation Attraction amp Promotion
Performance Optimization
TopRankMarketingcom
Customer Segments Inform Personas
Map TopicsKeywords to Buying Cycle
Map influencers to topics amp editorial
Optimized Content Plan (New) Site Blog Social Profiles amp Networks
Off Site Content Guest Posts Byline Articles Content Objects (eBooks Infographics Video Reports Guides)
Content Amplification
Social Profile Alignment Messaging Keywords
Social Media Influencer Outreach
Optimize Social Connections Google+ Authorship Twitter Facebook LinkedIn YouTube Flickr
Blog Optimization Search Social Shares
Social Network Engagement
Social Channel Promotions
Influencer Performance
SEO KPI Measurement Ranking Referred Organic Traffic Keywords Links Share of Search Results
Social KPI Measurement Brand + Keyword Mentions Social Referred Traffic Engagement Social Citations Sentiment Share of Conversation
Content KPI Measurement Page views of Target Content Actions from Target Content Shares Engagement Links
Keyword Audit Difficulty amp Glossary
Content amp Digital Assets Audit
Tech SEO Audit
External Link Audit
Social Media Audit
Competitive Audit
Internal and External Influencer Advocates
Keyword Mapping to Content
Content Creation Curation Repurposing
Influencer Engagement amp Co-Creation
Content Optimization
WMT Crawl Page Speed Structured Data HTMLCode URLs Internal Links
External Link Signal Acquisition Reclamation Disavowal
Digital Asset Optimization Image Video Audio MS Office Docs PDFs
Op2mizedContentWorkflow
Identify program objectives
Research market competition current situation
Develop integrated strategy
Research audience goals
Define target audience segments
Research influencers
Research topics keywords messaging themes
Research amp Strategy
B2BInTech B2BInProfleeodden
AnyB2BContentCanbeInfluencerOpDmized
Empathy with Customer Pain
Influencer Content
Keyword Optimized
Topic Focus
CTA
Social Proof amp Share
SME Content Community Content
Keyword Optimized
BlogPostsArDcleseBooksWhitepapersCaseStudiesNewsle+ersInfographicsSocialContentTextImagesAudioVideo
B2BInTech leeodden B2BInProf
InfluencerMarkeDngTools
bull FollowerWonkbull BuzzSumobull Brandwatchbull Li+leBirdbull GroupHighbull Traackr
B2BInTech B2BInProfleeodden
Ifyouwantyourcontenttobegreataskinfluencerstopar2cipate
leeodden
ImageShu+erstock
B2BInTech B2BInProfleeodden
YourChallengeB2BInfluencersampContent
IdenDfyanInfluencerMarkeDngplavormandstartincorporaDnginfluencerengagementinmarkeDng
1
2
3
Organizeco-createdcontentusingamodularapproachitmakespersonalizaDonandrepurposingeasier
Toboostthereachofyourco-createdcontentopDmizewithkeywordspromotethroughsocialampacDvatewithinfluencers
ImageShu+erstock
B2BInTech B2BInProfleeodden
ThankYou
LeeOddenCEOleetoprankmarkeDngcomTopRankMarkeDngcomTopRankBlogcomStrategyConsulDngTrainingInquiriesresultstoprankmarkeDngcom
FreeDownloadh+ptprkusb2bintechprof
B2BInTech B2BInProfleeodden
AddingInfluencersBringsHometheBacon
ImageShu+erstock
81ofthosesurveyedconsideredinfluencer
engagementtobeeffecDveorveryeffecDveformeeDng
theirobjecDves(Augure)
Businessesaremaking$650foreach$1spentoninfluencermarkeDngwiththetop13earning$20ormore(Tomoson)
B2BInTech B2BInProfleeodden
WhatDoesitMeanforB2B
TechnologyMarketers
bull SupportsProductMarkeDngcampaigns
bull ProvidesPRwithSMEstouseinmediarelaDonsearnedmediacontent
bull Workswithsocialmediacommunityengagement
ProfessionalServicesMarketersbull Influencercontentsupports
referrals(validaDon)bull Internalinfluencersco-creaDng
withindustryinfluencersboostsexpertstatus
bull InfluencercontentsupportscontentmarkeDngPRclientmarkeDng
HelpsB2BBrandsBecomeMoreInfluenDal
B2BInTech B2BInProfleeodden
TechnologyMarkeDngndashInfluencerIntegraDon
AnchorPiece
Q12016
Influencer
ThoughtLeadership
News
AnchorPiece
Q22016
BlogPosts
News
AnchorPiece
Q32016
BlogPosts
ThoughtLeadership
News
AnchorPiece
Q42016
ContributedArDcle
News
SocialSEOCROMonitoring
TopicsampThemeTracksBrandNarraDveUDlityStorySalesCycle
Influencer Influencer
Influencer
Influencer Influencer
Influencer
ContentMarke2ngCampaignsTopicsKeywordsInfluencers
B2BInTech B2BInProfleeodden
ProfessionalServicesndashPartnerInfluence
Pharma
LeadPartnersinEachVerDcal
Tech Finance
InfluencersMonitorEngageBuildRelaDonships
NurtureForMarkeDngParDcipaDonCo-CreaDon
Influencers Influencers
bull InfluencersPromoteCo-CreatedContent
bull InfluencersPromoteBrandContent
bull PartnerInfluenceGrowsbull FirmInfluenceGrows
B2BInTech B2BInProfleeodden
B2BInfluencerCo-CreatedContent
h+ptprkuscmw14ebooksCampaignbyCMIampTopRankMarkeDng
To promote awareness of CMWorld CMI amp TopRank co-created with 40 influencers from major brands themed eBooks infographics blog posts amp social content as an event preview Results Over 200000 eBook views 4000+ downloads 1000+ leads for the sponsor amp hundreds of event referrals Winner DGR Killer Content Award Finalist MarketingProfs Bright Bulbs
B2BInTech B2BInProfleeodden
8CampaignseBooksinfographicsblogpostssocialimageamptextcontent
262Par2cipants(Added100+Execu-veBrandMarketerstoourInfluencerNetwork)
1million+viewsimpressions10rsquosofthousandsofsharesampmulDplenewcontentmarkeDngengagements
RepurposedfornumerouscontentprojectsBlogpostsearnedmediainfographicsSlideSharedecksnewsle+er
ImpactofOngoingInfluencerContentPrograms
B2BInTech B2BInProfleeodden
bull Quality bull Quantity bull Engagement bull Reach bull Scale
Herersquos a Way to Make it Happen
Increase Performance
Lower Costs
B2BInTech leeodden B2BInProf
InfluencerMarkeDngFramework
1 DefineGoals2 PickTopicsContent3 IdenDfyQualifyampRecruit4 CollectampCo-CreateContent5 InspirePromoDon6 PerformanceFeedback7 MaintainRelaDonships
ImageShu+erstock
B2BInTech B2BInProfleeodden
FindingtheRightInfluencers
ldquoB2BMarkeDngrdquoldquoEnglishrdquoldquoUKrdquo
BrainstormwithyourexecuDvessalesampPRUseaninfluencersearchengine(BuzzSumoFollowerWonk)Importtoaninfluencerplavorm(likeTraackr)
SourceTraackr
B2BInTech B2BInProfleeodden
MonitorampEngage
SourceTraackr
B2BInTech B2BInProfleeodden
B2BContentModularCo-Created
ImageShu+erstock
B2BInTech B2BInProfleeodden
ContentMarkeDngProjectBriefTheStory
1 Whatisit
2 Howdoesitsolveaproblemforcustomers
3 Whatdotheydonext
ImageShu+erstock
B2BInTech B2BInProfleeodden
InfluencerCo-CreatedContentPlanning
Co-Creation Participants
bull InternalSubjectMa+erExpertsbull Customersbull IndustryInfluencersbull CommunityampNetworksbull Partners
Content Plan
bull TopicFocusbull ContentTypesbull Sub-Topicsbull PromoDon
DistribuDon
Contribution Formats
bull Quotesbull Tipsbull FullInterview
bull Textbull Audiobull Videobull Image
B2BInTech B2BInProfleeodden
MapThemetoContentSEOampInfluencers
Brand Story USP
=ThemesTopicsKeywords
Customer PainGoals Cross Posted
Blogs
Social Networks
Industry Media
Customer Pain
Branding
Contributed Content
Brand Solution
SEO Keywords
CTA
Proof
SEO Keywords
Image Assets
SEO
Influencer Content
Social Networks Contributed Content
B2BInTech B2BInProfleeodden
ModularContentRepurposing
eBookBlogPost
Infographics
IndustryArDcle
Micro-ContentSmallFormatContribuDons
B2BInTech B2BInProfleeodden
OpDmizedSocializedInfluencerAcDvated
ImageShu+erstock
B2BInTech B2BInProfleeodden
Content Planning Audits Program
Implementation Attraction amp Promotion
Performance Optimization
TopRankMarketingcom
Customer Segments Inform Personas
Map TopicsKeywords to Buying Cycle
Map influencers to topics amp editorial
Optimized Content Plan (New) Site Blog Social Profiles amp Networks
Off Site Content Guest Posts Byline Articles Content Objects (eBooks Infographics Video Reports Guides)
Content Amplification
Social Profile Alignment Messaging Keywords
Social Media Influencer Outreach
Optimize Social Connections Google+ Authorship Twitter Facebook LinkedIn YouTube Flickr
Blog Optimization Search Social Shares
Social Network Engagement
Social Channel Promotions
Influencer Performance
SEO KPI Measurement Ranking Referred Organic Traffic Keywords Links Share of Search Results
Social KPI Measurement Brand + Keyword Mentions Social Referred Traffic Engagement Social Citations Sentiment Share of Conversation
Content KPI Measurement Page views of Target Content Actions from Target Content Shares Engagement Links
Keyword Audit Difficulty amp Glossary
Content amp Digital Assets Audit
Tech SEO Audit
External Link Audit
Social Media Audit
Competitive Audit
Internal and External Influencer Advocates
Keyword Mapping to Content
Content Creation Curation Repurposing
Influencer Engagement amp Co-Creation
Content Optimization
WMT Crawl Page Speed Structured Data HTMLCode URLs Internal Links
External Link Signal Acquisition Reclamation Disavowal
Digital Asset Optimization Image Video Audio MS Office Docs PDFs
Op2mizedContentWorkflow
Identify program objectives
Research market competition current situation
Develop integrated strategy
Research audience goals
Define target audience segments
Research influencers
Research topics keywords messaging themes
Research amp Strategy
B2BInTech B2BInProfleeodden
AnyB2BContentCanbeInfluencerOpDmized
Empathy with Customer Pain
Influencer Content
Keyword Optimized
Topic Focus
CTA
Social Proof amp Share
SME Content Community Content
Keyword Optimized
BlogPostsArDcleseBooksWhitepapersCaseStudiesNewsle+ersInfographicsSocialContentTextImagesAudioVideo
B2BInTech leeodden B2BInProf
InfluencerMarkeDngTools
bull FollowerWonkbull BuzzSumobull Brandwatchbull Li+leBirdbull GroupHighbull Traackr
B2BInTech B2BInProfleeodden
Ifyouwantyourcontenttobegreataskinfluencerstopar2cipate
leeodden
ImageShu+erstock
B2BInTech B2BInProfleeodden
YourChallengeB2BInfluencersampContent
IdenDfyanInfluencerMarkeDngplavormandstartincorporaDnginfluencerengagementinmarkeDng
1
2
3
Organizeco-createdcontentusingamodularapproachitmakespersonalizaDonandrepurposingeasier
Toboostthereachofyourco-createdcontentopDmizewithkeywordspromotethroughsocialampacDvatewithinfluencers
ImageShu+erstock
B2BInTech B2BInProfleeodden
ThankYou
LeeOddenCEOleetoprankmarkeDngcomTopRankMarkeDngcomTopRankBlogcomStrategyConsulDngTrainingInquiriesresultstoprankmarkeDngcom
FreeDownloadh+ptprkusb2bintechprof
B2BInTech B2BInProfleeodden
WhatDoesitMeanforB2B
TechnologyMarketers
bull SupportsProductMarkeDngcampaigns
bull ProvidesPRwithSMEstouseinmediarelaDonsearnedmediacontent
bull Workswithsocialmediacommunityengagement
ProfessionalServicesMarketersbull Influencercontentsupports
referrals(validaDon)bull Internalinfluencersco-creaDng
withindustryinfluencersboostsexpertstatus
bull InfluencercontentsupportscontentmarkeDngPRclientmarkeDng
HelpsB2BBrandsBecomeMoreInfluenDal
B2BInTech B2BInProfleeodden
TechnologyMarkeDngndashInfluencerIntegraDon
AnchorPiece
Q12016
Influencer
ThoughtLeadership
News
AnchorPiece
Q22016
BlogPosts
News
AnchorPiece
Q32016
BlogPosts
ThoughtLeadership
News
AnchorPiece
Q42016
ContributedArDcle
News
SocialSEOCROMonitoring
TopicsampThemeTracksBrandNarraDveUDlityStorySalesCycle
Influencer Influencer
Influencer
Influencer Influencer
Influencer
ContentMarke2ngCampaignsTopicsKeywordsInfluencers
B2BInTech B2BInProfleeodden
ProfessionalServicesndashPartnerInfluence
Pharma
LeadPartnersinEachVerDcal
Tech Finance
InfluencersMonitorEngageBuildRelaDonships
NurtureForMarkeDngParDcipaDonCo-CreaDon
Influencers Influencers
bull InfluencersPromoteCo-CreatedContent
bull InfluencersPromoteBrandContent
bull PartnerInfluenceGrowsbull FirmInfluenceGrows
B2BInTech B2BInProfleeodden
B2BInfluencerCo-CreatedContent
h+ptprkuscmw14ebooksCampaignbyCMIampTopRankMarkeDng
To promote awareness of CMWorld CMI amp TopRank co-created with 40 influencers from major brands themed eBooks infographics blog posts amp social content as an event preview Results Over 200000 eBook views 4000+ downloads 1000+ leads for the sponsor amp hundreds of event referrals Winner DGR Killer Content Award Finalist MarketingProfs Bright Bulbs
B2BInTech B2BInProfleeodden
8CampaignseBooksinfographicsblogpostssocialimageamptextcontent
262Par2cipants(Added100+Execu-veBrandMarketerstoourInfluencerNetwork)
1million+viewsimpressions10rsquosofthousandsofsharesampmulDplenewcontentmarkeDngengagements
RepurposedfornumerouscontentprojectsBlogpostsearnedmediainfographicsSlideSharedecksnewsle+er
ImpactofOngoingInfluencerContentPrograms
B2BInTech B2BInProfleeodden
bull Quality bull Quantity bull Engagement bull Reach bull Scale
Herersquos a Way to Make it Happen
Increase Performance
Lower Costs
B2BInTech leeodden B2BInProf
InfluencerMarkeDngFramework
1 DefineGoals2 PickTopicsContent3 IdenDfyQualifyampRecruit4 CollectampCo-CreateContent5 InspirePromoDon6 PerformanceFeedback7 MaintainRelaDonships
ImageShu+erstock
B2BInTech B2BInProfleeodden
FindingtheRightInfluencers
ldquoB2BMarkeDngrdquoldquoEnglishrdquoldquoUKrdquo
BrainstormwithyourexecuDvessalesampPRUseaninfluencersearchengine(BuzzSumoFollowerWonk)Importtoaninfluencerplavorm(likeTraackr)
SourceTraackr
B2BInTech B2BInProfleeodden
MonitorampEngage
SourceTraackr
B2BInTech B2BInProfleeodden
B2BContentModularCo-Created
ImageShu+erstock
B2BInTech B2BInProfleeodden
ContentMarkeDngProjectBriefTheStory
1 Whatisit
2 Howdoesitsolveaproblemforcustomers
3 Whatdotheydonext
ImageShu+erstock
B2BInTech B2BInProfleeodden
InfluencerCo-CreatedContentPlanning
Co-Creation Participants
bull InternalSubjectMa+erExpertsbull Customersbull IndustryInfluencersbull CommunityampNetworksbull Partners
Content Plan
bull TopicFocusbull ContentTypesbull Sub-Topicsbull PromoDon
DistribuDon
Contribution Formats
bull Quotesbull Tipsbull FullInterview
bull Textbull Audiobull Videobull Image
B2BInTech B2BInProfleeodden
MapThemetoContentSEOampInfluencers
Brand Story USP
=ThemesTopicsKeywords
Customer PainGoals Cross Posted
Blogs
Social Networks
Industry Media
Customer Pain
Branding
Contributed Content
Brand Solution
SEO Keywords
CTA
Proof
SEO Keywords
Image Assets
SEO
Influencer Content
Social Networks Contributed Content
B2BInTech B2BInProfleeodden
ModularContentRepurposing
eBookBlogPost
Infographics
IndustryArDcle
Micro-ContentSmallFormatContribuDons
B2BInTech B2BInProfleeodden
OpDmizedSocializedInfluencerAcDvated
ImageShu+erstock
B2BInTech B2BInProfleeodden
Content Planning Audits Program
Implementation Attraction amp Promotion
Performance Optimization
TopRankMarketingcom
Customer Segments Inform Personas
Map TopicsKeywords to Buying Cycle
Map influencers to topics amp editorial
Optimized Content Plan (New) Site Blog Social Profiles amp Networks
Off Site Content Guest Posts Byline Articles Content Objects (eBooks Infographics Video Reports Guides)
Content Amplification
Social Profile Alignment Messaging Keywords
Social Media Influencer Outreach
Optimize Social Connections Google+ Authorship Twitter Facebook LinkedIn YouTube Flickr
Blog Optimization Search Social Shares
Social Network Engagement
Social Channel Promotions
Influencer Performance
SEO KPI Measurement Ranking Referred Organic Traffic Keywords Links Share of Search Results
Social KPI Measurement Brand + Keyword Mentions Social Referred Traffic Engagement Social Citations Sentiment Share of Conversation
Content KPI Measurement Page views of Target Content Actions from Target Content Shares Engagement Links
Keyword Audit Difficulty amp Glossary
Content amp Digital Assets Audit
Tech SEO Audit
External Link Audit
Social Media Audit
Competitive Audit
Internal and External Influencer Advocates
Keyword Mapping to Content
Content Creation Curation Repurposing
Influencer Engagement amp Co-Creation
Content Optimization
WMT Crawl Page Speed Structured Data HTMLCode URLs Internal Links
External Link Signal Acquisition Reclamation Disavowal
Digital Asset Optimization Image Video Audio MS Office Docs PDFs
Op2mizedContentWorkflow
Identify program objectives
Research market competition current situation
Develop integrated strategy
Research audience goals
Define target audience segments
Research influencers
Research topics keywords messaging themes
Research amp Strategy
B2BInTech B2BInProfleeodden
AnyB2BContentCanbeInfluencerOpDmized
Empathy with Customer Pain
Influencer Content
Keyword Optimized
Topic Focus
CTA
Social Proof amp Share
SME Content Community Content
Keyword Optimized
BlogPostsArDcleseBooksWhitepapersCaseStudiesNewsle+ersInfographicsSocialContentTextImagesAudioVideo
B2BInTech leeodden B2BInProf
InfluencerMarkeDngTools
bull FollowerWonkbull BuzzSumobull Brandwatchbull Li+leBirdbull GroupHighbull Traackr
B2BInTech B2BInProfleeodden
Ifyouwantyourcontenttobegreataskinfluencerstopar2cipate
leeodden
ImageShu+erstock
B2BInTech B2BInProfleeodden
YourChallengeB2BInfluencersampContent
IdenDfyanInfluencerMarkeDngplavormandstartincorporaDnginfluencerengagementinmarkeDng
1
2
3
Organizeco-createdcontentusingamodularapproachitmakespersonalizaDonandrepurposingeasier
Toboostthereachofyourco-createdcontentopDmizewithkeywordspromotethroughsocialampacDvatewithinfluencers
ImageShu+erstock
B2BInTech B2BInProfleeodden
ThankYou
LeeOddenCEOleetoprankmarkeDngcomTopRankMarkeDngcomTopRankBlogcomStrategyConsulDngTrainingInquiriesresultstoprankmarkeDngcom
FreeDownloadh+ptprkusb2bintechprof
B2BInTech B2BInProfleeodden
TechnologyMarkeDngndashInfluencerIntegraDon
AnchorPiece
Q12016
Influencer
ThoughtLeadership
News
AnchorPiece
Q22016
BlogPosts
News
AnchorPiece
Q32016
BlogPosts
ThoughtLeadership
News
AnchorPiece
Q42016
ContributedArDcle
News
SocialSEOCROMonitoring
TopicsampThemeTracksBrandNarraDveUDlityStorySalesCycle
Influencer Influencer
Influencer
Influencer Influencer
Influencer
ContentMarke2ngCampaignsTopicsKeywordsInfluencers
B2BInTech B2BInProfleeodden
ProfessionalServicesndashPartnerInfluence
Pharma
LeadPartnersinEachVerDcal
Tech Finance
InfluencersMonitorEngageBuildRelaDonships
NurtureForMarkeDngParDcipaDonCo-CreaDon
Influencers Influencers
bull InfluencersPromoteCo-CreatedContent
bull InfluencersPromoteBrandContent
bull PartnerInfluenceGrowsbull FirmInfluenceGrows
B2BInTech B2BInProfleeodden
B2BInfluencerCo-CreatedContent
h+ptprkuscmw14ebooksCampaignbyCMIampTopRankMarkeDng
To promote awareness of CMWorld CMI amp TopRank co-created with 40 influencers from major brands themed eBooks infographics blog posts amp social content as an event preview Results Over 200000 eBook views 4000+ downloads 1000+ leads for the sponsor amp hundreds of event referrals Winner DGR Killer Content Award Finalist MarketingProfs Bright Bulbs
B2BInTech B2BInProfleeodden
8CampaignseBooksinfographicsblogpostssocialimageamptextcontent
262Par2cipants(Added100+Execu-veBrandMarketerstoourInfluencerNetwork)
1million+viewsimpressions10rsquosofthousandsofsharesampmulDplenewcontentmarkeDngengagements
RepurposedfornumerouscontentprojectsBlogpostsearnedmediainfographicsSlideSharedecksnewsle+er
ImpactofOngoingInfluencerContentPrograms
B2BInTech B2BInProfleeodden
bull Quality bull Quantity bull Engagement bull Reach bull Scale
Herersquos a Way to Make it Happen
Increase Performance
Lower Costs
B2BInTech leeodden B2BInProf
InfluencerMarkeDngFramework
1 DefineGoals2 PickTopicsContent3 IdenDfyQualifyampRecruit4 CollectampCo-CreateContent5 InspirePromoDon6 PerformanceFeedback7 MaintainRelaDonships
ImageShu+erstock
B2BInTech B2BInProfleeodden
FindingtheRightInfluencers
ldquoB2BMarkeDngrdquoldquoEnglishrdquoldquoUKrdquo
BrainstormwithyourexecuDvessalesampPRUseaninfluencersearchengine(BuzzSumoFollowerWonk)Importtoaninfluencerplavorm(likeTraackr)
SourceTraackr
B2BInTech B2BInProfleeodden
MonitorampEngage
SourceTraackr
B2BInTech B2BInProfleeodden
B2BContentModularCo-Created
ImageShu+erstock
B2BInTech B2BInProfleeodden
ContentMarkeDngProjectBriefTheStory
1 Whatisit
2 Howdoesitsolveaproblemforcustomers
3 Whatdotheydonext
ImageShu+erstock
B2BInTech B2BInProfleeodden
InfluencerCo-CreatedContentPlanning
Co-Creation Participants
bull InternalSubjectMa+erExpertsbull Customersbull IndustryInfluencersbull CommunityampNetworksbull Partners
Content Plan
bull TopicFocusbull ContentTypesbull Sub-Topicsbull PromoDon
DistribuDon
Contribution Formats
bull Quotesbull Tipsbull FullInterview
bull Textbull Audiobull Videobull Image
B2BInTech B2BInProfleeodden
MapThemetoContentSEOampInfluencers
Brand Story USP
=ThemesTopicsKeywords
Customer PainGoals Cross Posted
Blogs
Social Networks
Industry Media
Customer Pain
Branding
Contributed Content
Brand Solution
SEO Keywords
CTA
Proof
SEO Keywords
Image Assets
SEO
Influencer Content
Social Networks Contributed Content
B2BInTech B2BInProfleeodden
ModularContentRepurposing
eBookBlogPost
Infographics
IndustryArDcle
Micro-ContentSmallFormatContribuDons
B2BInTech B2BInProfleeodden
OpDmizedSocializedInfluencerAcDvated
ImageShu+erstock
B2BInTech B2BInProfleeodden
Content Planning Audits Program
Implementation Attraction amp Promotion
Performance Optimization
TopRankMarketingcom
Customer Segments Inform Personas
Map TopicsKeywords to Buying Cycle
Map influencers to topics amp editorial
Optimized Content Plan (New) Site Blog Social Profiles amp Networks
Off Site Content Guest Posts Byline Articles Content Objects (eBooks Infographics Video Reports Guides)
Content Amplification
Social Profile Alignment Messaging Keywords
Social Media Influencer Outreach
Optimize Social Connections Google+ Authorship Twitter Facebook LinkedIn YouTube Flickr
Blog Optimization Search Social Shares
Social Network Engagement
Social Channel Promotions
Influencer Performance
SEO KPI Measurement Ranking Referred Organic Traffic Keywords Links Share of Search Results
Social KPI Measurement Brand + Keyword Mentions Social Referred Traffic Engagement Social Citations Sentiment Share of Conversation
Content KPI Measurement Page views of Target Content Actions from Target Content Shares Engagement Links
Keyword Audit Difficulty amp Glossary
Content amp Digital Assets Audit
Tech SEO Audit
External Link Audit
Social Media Audit
Competitive Audit
Internal and External Influencer Advocates
Keyword Mapping to Content
Content Creation Curation Repurposing
Influencer Engagement amp Co-Creation
Content Optimization
WMT Crawl Page Speed Structured Data HTMLCode URLs Internal Links
External Link Signal Acquisition Reclamation Disavowal
Digital Asset Optimization Image Video Audio MS Office Docs PDFs
Op2mizedContentWorkflow
Identify program objectives
Research market competition current situation
Develop integrated strategy
Research audience goals
Define target audience segments
Research influencers
Research topics keywords messaging themes
Research amp Strategy
B2BInTech B2BInProfleeodden
AnyB2BContentCanbeInfluencerOpDmized
Empathy with Customer Pain
Influencer Content
Keyword Optimized
Topic Focus
CTA
Social Proof amp Share
SME Content Community Content
Keyword Optimized
BlogPostsArDcleseBooksWhitepapersCaseStudiesNewsle+ersInfographicsSocialContentTextImagesAudioVideo
B2BInTech leeodden B2BInProf
InfluencerMarkeDngTools
bull FollowerWonkbull BuzzSumobull Brandwatchbull Li+leBirdbull GroupHighbull Traackr
B2BInTech B2BInProfleeodden
Ifyouwantyourcontenttobegreataskinfluencerstopar2cipate
leeodden
ImageShu+erstock
B2BInTech B2BInProfleeodden
YourChallengeB2BInfluencersampContent
IdenDfyanInfluencerMarkeDngplavormandstartincorporaDnginfluencerengagementinmarkeDng
1
2
3
Organizeco-createdcontentusingamodularapproachitmakespersonalizaDonandrepurposingeasier
Toboostthereachofyourco-createdcontentopDmizewithkeywordspromotethroughsocialampacDvatewithinfluencers
ImageShu+erstock
B2BInTech B2BInProfleeodden
ThankYou
LeeOddenCEOleetoprankmarkeDngcomTopRankMarkeDngcomTopRankBlogcomStrategyConsulDngTrainingInquiriesresultstoprankmarkeDngcom
FreeDownloadh+ptprkusb2bintechprof
B2BInTech B2BInProfleeodden
ProfessionalServicesndashPartnerInfluence
Pharma
LeadPartnersinEachVerDcal
Tech Finance
InfluencersMonitorEngageBuildRelaDonships
NurtureForMarkeDngParDcipaDonCo-CreaDon
Influencers Influencers
bull InfluencersPromoteCo-CreatedContent
bull InfluencersPromoteBrandContent
bull PartnerInfluenceGrowsbull FirmInfluenceGrows
B2BInTech B2BInProfleeodden
B2BInfluencerCo-CreatedContent
h+ptprkuscmw14ebooksCampaignbyCMIampTopRankMarkeDng
To promote awareness of CMWorld CMI amp TopRank co-created with 40 influencers from major brands themed eBooks infographics blog posts amp social content as an event preview Results Over 200000 eBook views 4000+ downloads 1000+ leads for the sponsor amp hundreds of event referrals Winner DGR Killer Content Award Finalist MarketingProfs Bright Bulbs
B2BInTech B2BInProfleeodden
8CampaignseBooksinfographicsblogpostssocialimageamptextcontent
262Par2cipants(Added100+Execu-veBrandMarketerstoourInfluencerNetwork)
1million+viewsimpressions10rsquosofthousandsofsharesampmulDplenewcontentmarkeDngengagements
RepurposedfornumerouscontentprojectsBlogpostsearnedmediainfographicsSlideSharedecksnewsle+er
ImpactofOngoingInfluencerContentPrograms
B2BInTech B2BInProfleeodden
bull Quality bull Quantity bull Engagement bull Reach bull Scale
Herersquos a Way to Make it Happen
Increase Performance
Lower Costs
B2BInTech leeodden B2BInProf
InfluencerMarkeDngFramework
1 DefineGoals2 PickTopicsContent3 IdenDfyQualifyampRecruit4 CollectampCo-CreateContent5 InspirePromoDon6 PerformanceFeedback7 MaintainRelaDonships
ImageShu+erstock
B2BInTech B2BInProfleeodden
FindingtheRightInfluencers
ldquoB2BMarkeDngrdquoldquoEnglishrdquoldquoUKrdquo
BrainstormwithyourexecuDvessalesampPRUseaninfluencersearchengine(BuzzSumoFollowerWonk)Importtoaninfluencerplavorm(likeTraackr)
SourceTraackr
B2BInTech B2BInProfleeodden
MonitorampEngage
SourceTraackr
B2BInTech B2BInProfleeodden
B2BContentModularCo-Created
ImageShu+erstock
B2BInTech B2BInProfleeodden
ContentMarkeDngProjectBriefTheStory
1 Whatisit
2 Howdoesitsolveaproblemforcustomers
3 Whatdotheydonext
ImageShu+erstock
B2BInTech B2BInProfleeodden
InfluencerCo-CreatedContentPlanning
Co-Creation Participants
bull InternalSubjectMa+erExpertsbull Customersbull IndustryInfluencersbull CommunityampNetworksbull Partners
Content Plan
bull TopicFocusbull ContentTypesbull Sub-Topicsbull PromoDon
DistribuDon
Contribution Formats
bull Quotesbull Tipsbull FullInterview
bull Textbull Audiobull Videobull Image
B2BInTech B2BInProfleeodden
MapThemetoContentSEOampInfluencers
Brand Story USP
=ThemesTopicsKeywords
Customer PainGoals Cross Posted
Blogs
Social Networks
Industry Media
Customer Pain
Branding
Contributed Content
Brand Solution
SEO Keywords
CTA
Proof
SEO Keywords
Image Assets
SEO
Influencer Content
Social Networks Contributed Content
B2BInTech B2BInProfleeodden
ModularContentRepurposing
eBookBlogPost
Infographics
IndustryArDcle
Micro-ContentSmallFormatContribuDons
B2BInTech B2BInProfleeodden
OpDmizedSocializedInfluencerAcDvated
ImageShu+erstock
B2BInTech B2BInProfleeodden
Content Planning Audits Program
Implementation Attraction amp Promotion
Performance Optimization
TopRankMarketingcom
Customer Segments Inform Personas
Map TopicsKeywords to Buying Cycle
Map influencers to topics amp editorial
Optimized Content Plan (New) Site Blog Social Profiles amp Networks
Off Site Content Guest Posts Byline Articles Content Objects (eBooks Infographics Video Reports Guides)
Content Amplification
Social Profile Alignment Messaging Keywords
Social Media Influencer Outreach
Optimize Social Connections Google+ Authorship Twitter Facebook LinkedIn YouTube Flickr
Blog Optimization Search Social Shares
Social Network Engagement
Social Channel Promotions
Influencer Performance
SEO KPI Measurement Ranking Referred Organic Traffic Keywords Links Share of Search Results
Social KPI Measurement Brand + Keyword Mentions Social Referred Traffic Engagement Social Citations Sentiment Share of Conversation
Content KPI Measurement Page views of Target Content Actions from Target Content Shares Engagement Links
Keyword Audit Difficulty amp Glossary
Content amp Digital Assets Audit
Tech SEO Audit
External Link Audit
Social Media Audit
Competitive Audit
Internal and External Influencer Advocates
Keyword Mapping to Content
Content Creation Curation Repurposing
Influencer Engagement amp Co-Creation
Content Optimization
WMT Crawl Page Speed Structured Data HTMLCode URLs Internal Links
External Link Signal Acquisition Reclamation Disavowal
Digital Asset Optimization Image Video Audio MS Office Docs PDFs
Op2mizedContentWorkflow
Identify program objectives
Research market competition current situation
Develop integrated strategy
Research audience goals
Define target audience segments
Research influencers
Research topics keywords messaging themes
Research amp Strategy
B2BInTech B2BInProfleeodden
AnyB2BContentCanbeInfluencerOpDmized
Empathy with Customer Pain
Influencer Content
Keyword Optimized
Topic Focus
CTA
Social Proof amp Share
SME Content Community Content
Keyword Optimized
BlogPostsArDcleseBooksWhitepapersCaseStudiesNewsle+ersInfographicsSocialContentTextImagesAudioVideo
B2BInTech leeodden B2BInProf
InfluencerMarkeDngTools
bull FollowerWonkbull BuzzSumobull Brandwatchbull Li+leBirdbull GroupHighbull Traackr
B2BInTech B2BInProfleeodden
Ifyouwantyourcontenttobegreataskinfluencerstopar2cipate
leeodden
ImageShu+erstock
B2BInTech B2BInProfleeodden
YourChallengeB2BInfluencersampContent
IdenDfyanInfluencerMarkeDngplavormandstartincorporaDnginfluencerengagementinmarkeDng
1
2
3
Organizeco-createdcontentusingamodularapproachitmakespersonalizaDonandrepurposingeasier
Toboostthereachofyourco-createdcontentopDmizewithkeywordspromotethroughsocialampacDvatewithinfluencers
ImageShu+erstock
B2BInTech B2BInProfleeodden
ThankYou
LeeOddenCEOleetoprankmarkeDngcomTopRankMarkeDngcomTopRankBlogcomStrategyConsulDngTrainingInquiriesresultstoprankmarkeDngcom
FreeDownloadh+ptprkusb2bintechprof
B2BInTech B2BInProfleeodden
B2BInfluencerCo-CreatedContent
h+ptprkuscmw14ebooksCampaignbyCMIampTopRankMarkeDng
To promote awareness of CMWorld CMI amp TopRank co-created with 40 influencers from major brands themed eBooks infographics blog posts amp social content as an event preview Results Over 200000 eBook views 4000+ downloads 1000+ leads for the sponsor amp hundreds of event referrals Winner DGR Killer Content Award Finalist MarketingProfs Bright Bulbs
B2BInTech B2BInProfleeodden
8CampaignseBooksinfographicsblogpostssocialimageamptextcontent
262Par2cipants(Added100+Execu-veBrandMarketerstoourInfluencerNetwork)
1million+viewsimpressions10rsquosofthousandsofsharesampmulDplenewcontentmarkeDngengagements
RepurposedfornumerouscontentprojectsBlogpostsearnedmediainfographicsSlideSharedecksnewsle+er
ImpactofOngoingInfluencerContentPrograms
B2BInTech B2BInProfleeodden
bull Quality bull Quantity bull Engagement bull Reach bull Scale
Herersquos a Way to Make it Happen
Increase Performance
Lower Costs
B2BInTech leeodden B2BInProf
InfluencerMarkeDngFramework
1 DefineGoals2 PickTopicsContent3 IdenDfyQualifyampRecruit4 CollectampCo-CreateContent5 InspirePromoDon6 PerformanceFeedback7 MaintainRelaDonships
ImageShu+erstock
B2BInTech B2BInProfleeodden
FindingtheRightInfluencers
ldquoB2BMarkeDngrdquoldquoEnglishrdquoldquoUKrdquo
BrainstormwithyourexecuDvessalesampPRUseaninfluencersearchengine(BuzzSumoFollowerWonk)Importtoaninfluencerplavorm(likeTraackr)
SourceTraackr
B2BInTech B2BInProfleeodden
MonitorampEngage
SourceTraackr
B2BInTech B2BInProfleeodden
B2BContentModularCo-Created
ImageShu+erstock
B2BInTech B2BInProfleeodden
ContentMarkeDngProjectBriefTheStory
1 Whatisit
2 Howdoesitsolveaproblemforcustomers
3 Whatdotheydonext
ImageShu+erstock
B2BInTech B2BInProfleeodden
InfluencerCo-CreatedContentPlanning
Co-Creation Participants
bull InternalSubjectMa+erExpertsbull Customersbull IndustryInfluencersbull CommunityampNetworksbull Partners
Content Plan
bull TopicFocusbull ContentTypesbull Sub-Topicsbull PromoDon
DistribuDon
Contribution Formats
bull Quotesbull Tipsbull FullInterview
bull Textbull Audiobull Videobull Image
B2BInTech B2BInProfleeodden
MapThemetoContentSEOampInfluencers
Brand Story USP
=ThemesTopicsKeywords
Customer PainGoals Cross Posted
Blogs
Social Networks
Industry Media
Customer Pain
Branding
Contributed Content
Brand Solution
SEO Keywords
CTA
Proof
SEO Keywords
Image Assets
SEO
Influencer Content
Social Networks Contributed Content
B2BInTech B2BInProfleeodden
ModularContentRepurposing
eBookBlogPost
Infographics
IndustryArDcle
Micro-ContentSmallFormatContribuDons
B2BInTech B2BInProfleeodden
OpDmizedSocializedInfluencerAcDvated
ImageShu+erstock
B2BInTech B2BInProfleeodden
Content Planning Audits Program
Implementation Attraction amp Promotion
Performance Optimization
TopRankMarketingcom
Customer Segments Inform Personas
Map TopicsKeywords to Buying Cycle
Map influencers to topics amp editorial
Optimized Content Plan (New) Site Blog Social Profiles amp Networks
Off Site Content Guest Posts Byline Articles Content Objects (eBooks Infographics Video Reports Guides)
Content Amplification
Social Profile Alignment Messaging Keywords
Social Media Influencer Outreach
Optimize Social Connections Google+ Authorship Twitter Facebook LinkedIn YouTube Flickr
Blog Optimization Search Social Shares
Social Network Engagement
Social Channel Promotions
Influencer Performance
SEO KPI Measurement Ranking Referred Organic Traffic Keywords Links Share of Search Results
Social KPI Measurement Brand + Keyword Mentions Social Referred Traffic Engagement Social Citations Sentiment Share of Conversation
Content KPI Measurement Page views of Target Content Actions from Target Content Shares Engagement Links
Keyword Audit Difficulty amp Glossary
Content amp Digital Assets Audit
Tech SEO Audit
External Link Audit
Social Media Audit
Competitive Audit
Internal and External Influencer Advocates
Keyword Mapping to Content
Content Creation Curation Repurposing
Influencer Engagement amp Co-Creation
Content Optimization
WMT Crawl Page Speed Structured Data HTMLCode URLs Internal Links
External Link Signal Acquisition Reclamation Disavowal
Digital Asset Optimization Image Video Audio MS Office Docs PDFs
Op2mizedContentWorkflow
Identify program objectives
Research market competition current situation
Develop integrated strategy
Research audience goals
Define target audience segments
Research influencers
Research topics keywords messaging themes
Research amp Strategy
B2BInTech B2BInProfleeodden
AnyB2BContentCanbeInfluencerOpDmized
Empathy with Customer Pain
Influencer Content
Keyword Optimized
Topic Focus
CTA
Social Proof amp Share
SME Content Community Content
Keyword Optimized
BlogPostsArDcleseBooksWhitepapersCaseStudiesNewsle+ersInfographicsSocialContentTextImagesAudioVideo
B2BInTech leeodden B2BInProf
InfluencerMarkeDngTools
bull FollowerWonkbull BuzzSumobull Brandwatchbull Li+leBirdbull GroupHighbull Traackr
B2BInTech B2BInProfleeodden
Ifyouwantyourcontenttobegreataskinfluencerstopar2cipate
leeodden
ImageShu+erstock
B2BInTech B2BInProfleeodden
YourChallengeB2BInfluencersampContent
IdenDfyanInfluencerMarkeDngplavormandstartincorporaDnginfluencerengagementinmarkeDng
1
2
3
Organizeco-createdcontentusingamodularapproachitmakespersonalizaDonandrepurposingeasier
Toboostthereachofyourco-createdcontentopDmizewithkeywordspromotethroughsocialampacDvatewithinfluencers
ImageShu+erstock
B2BInTech B2BInProfleeodden
ThankYou
LeeOddenCEOleetoprankmarkeDngcomTopRankMarkeDngcomTopRankBlogcomStrategyConsulDngTrainingInquiriesresultstoprankmarkeDngcom
FreeDownloadh+ptprkusb2bintechprof
B2BInTech B2BInProfleeodden
8CampaignseBooksinfographicsblogpostssocialimageamptextcontent
262Par2cipants(Added100+Execu-veBrandMarketerstoourInfluencerNetwork)
1million+viewsimpressions10rsquosofthousandsofsharesampmulDplenewcontentmarkeDngengagements
RepurposedfornumerouscontentprojectsBlogpostsearnedmediainfographicsSlideSharedecksnewsle+er
ImpactofOngoingInfluencerContentPrograms
B2BInTech B2BInProfleeodden
bull Quality bull Quantity bull Engagement bull Reach bull Scale
Herersquos a Way to Make it Happen
Increase Performance
Lower Costs
B2BInTech leeodden B2BInProf
InfluencerMarkeDngFramework
1 DefineGoals2 PickTopicsContent3 IdenDfyQualifyampRecruit4 CollectampCo-CreateContent5 InspirePromoDon6 PerformanceFeedback7 MaintainRelaDonships
ImageShu+erstock
B2BInTech B2BInProfleeodden
FindingtheRightInfluencers
ldquoB2BMarkeDngrdquoldquoEnglishrdquoldquoUKrdquo
BrainstormwithyourexecuDvessalesampPRUseaninfluencersearchengine(BuzzSumoFollowerWonk)Importtoaninfluencerplavorm(likeTraackr)
SourceTraackr
B2BInTech B2BInProfleeodden
MonitorampEngage
SourceTraackr
B2BInTech B2BInProfleeodden
B2BContentModularCo-Created
ImageShu+erstock
B2BInTech B2BInProfleeodden
ContentMarkeDngProjectBriefTheStory
1 Whatisit
2 Howdoesitsolveaproblemforcustomers
3 Whatdotheydonext
ImageShu+erstock
B2BInTech B2BInProfleeodden
InfluencerCo-CreatedContentPlanning
Co-Creation Participants
bull InternalSubjectMa+erExpertsbull Customersbull IndustryInfluencersbull CommunityampNetworksbull Partners
Content Plan
bull TopicFocusbull ContentTypesbull Sub-Topicsbull PromoDon
DistribuDon
Contribution Formats
bull Quotesbull Tipsbull FullInterview
bull Textbull Audiobull Videobull Image
B2BInTech B2BInProfleeodden
MapThemetoContentSEOampInfluencers
Brand Story USP
=ThemesTopicsKeywords
Customer PainGoals Cross Posted
Blogs
Social Networks
Industry Media
Customer Pain
Branding
Contributed Content
Brand Solution
SEO Keywords
CTA
Proof
SEO Keywords
Image Assets
SEO
Influencer Content
Social Networks Contributed Content
B2BInTech B2BInProfleeodden
ModularContentRepurposing
eBookBlogPost
Infographics
IndustryArDcle
Micro-ContentSmallFormatContribuDons
B2BInTech B2BInProfleeodden
OpDmizedSocializedInfluencerAcDvated
ImageShu+erstock
B2BInTech B2BInProfleeodden
Content Planning Audits Program
Implementation Attraction amp Promotion
Performance Optimization
TopRankMarketingcom
Customer Segments Inform Personas
Map TopicsKeywords to Buying Cycle
Map influencers to topics amp editorial
Optimized Content Plan (New) Site Blog Social Profiles amp Networks
Off Site Content Guest Posts Byline Articles Content Objects (eBooks Infographics Video Reports Guides)
Content Amplification
Social Profile Alignment Messaging Keywords
Social Media Influencer Outreach
Optimize Social Connections Google+ Authorship Twitter Facebook LinkedIn YouTube Flickr
Blog Optimization Search Social Shares
Social Network Engagement
Social Channel Promotions
Influencer Performance
SEO KPI Measurement Ranking Referred Organic Traffic Keywords Links Share of Search Results
Social KPI Measurement Brand + Keyword Mentions Social Referred Traffic Engagement Social Citations Sentiment Share of Conversation
Content KPI Measurement Page views of Target Content Actions from Target Content Shares Engagement Links
Keyword Audit Difficulty amp Glossary
Content amp Digital Assets Audit
Tech SEO Audit
External Link Audit
Social Media Audit
Competitive Audit
Internal and External Influencer Advocates
Keyword Mapping to Content
Content Creation Curation Repurposing
Influencer Engagement amp Co-Creation
Content Optimization
WMT Crawl Page Speed Structured Data HTMLCode URLs Internal Links
External Link Signal Acquisition Reclamation Disavowal
Digital Asset Optimization Image Video Audio MS Office Docs PDFs
Op2mizedContentWorkflow
Identify program objectives
Research market competition current situation
Develop integrated strategy
Research audience goals
Define target audience segments
Research influencers
Research topics keywords messaging themes
Research amp Strategy
B2BInTech B2BInProfleeodden
AnyB2BContentCanbeInfluencerOpDmized
Empathy with Customer Pain
Influencer Content
Keyword Optimized
Topic Focus
CTA
Social Proof amp Share
SME Content Community Content
Keyword Optimized
BlogPostsArDcleseBooksWhitepapersCaseStudiesNewsle+ersInfographicsSocialContentTextImagesAudioVideo
B2BInTech leeodden B2BInProf
InfluencerMarkeDngTools
bull FollowerWonkbull BuzzSumobull Brandwatchbull Li+leBirdbull GroupHighbull Traackr
B2BInTech B2BInProfleeodden
Ifyouwantyourcontenttobegreataskinfluencerstopar2cipate
leeodden
ImageShu+erstock
B2BInTech B2BInProfleeodden
YourChallengeB2BInfluencersampContent
IdenDfyanInfluencerMarkeDngplavormandstartincorporaDnginfluencerengagementinmarkeDng
1
2
3
Organizeco-createdcontentusingamodularapproachitmakespersonalizaDonandrepurposingeasier
Toboostthereachofyourco-createdcontentopDmizewithkeywordspromotethroughsocialampacDvatewithinfluencers
ImageShu+erstock
B2BInTech B2BInProfleeodden
ThankYou
LeeOddenCEOleetoprankmarkeDngcomTopRankMarkeDngcomTopRankBlogcomStrategyConsulDngTrainingInquiriesresultstoprankmarkeDngcom
FreeDownloadh+ptprkusb2bintechprof
B2BInTech B2BInProfleeodden
bull Quality bull Quantity bull Engagement bull Reach bull Scale
Herersquos a Way to Make it Happen
Increase Performance
Lower Costs
B2BInTech leeodden B2BInProf
InfluencerMarkeDngFramework
1 DefineGoals2 PickTopicsContent3 IdenDfyQualifyampRecruit4 CollectampCo-CreateContent5 InspirePromoDon6 PerformanceFeedback7 MaintainRelaDonships
ImageShu+erstock
B2BInTech B2BInProfleeodden
FindingtheRightInfluencers
ldquoB2BMarkeDngrdquoldquoEnglishrdquoldquoUKrdquo
BrainstormwithyourexecuDvessalesampPRUseaninfluencersearchengine(BuzzSumoFollowerWonk)Importtoaninfluencerplavorm(likeTraackr)
SourceTraackr
B2BInTech B2BInProfleeodden
MonitorampEngage
SourceTraackr
B2BInTech B2BInProfleeodden
B2BContentModularCo-Created
ImageShu+erstock
B2BInTech B2BInProfleeodden
ContentMarkeDngProjectBriefTheStory
1 Whatisit
2 Howdoesitsolveaproblemforcustomers
3 Whatdotheydonext
ImageShu+erstock
B2BInTech B2BInProfleeodden
InfluencerCo-CreatedContentPlanning
Co-Creation Participants
bull InternalSubjectMa+erExpertsbull Customersbull IndustryInfluencersbull CommunityampNetworksbull Partners
Content Plan
bull TopicFocusbull ContentTypesbull Sub-Topicsbull PromoDon
DistribuDon
Contribution Formats
bull Quotesbull Tipsbull FullInterview
bull Textbull Audiobull Videobull Image
B2BInTech B2BInProfleeodden
MapThemetoContentSEOampInfluencers
Brand Story USP
=ThemesTopicsKeywords
Customer PainGoals Cross Posted
Blogs
Social Networks
Industry Media
Customer Pain
Branding
Contributed Content
Brand Solution
SEO Keywords
CTA
Proof
SEO Keywords
Image Assets
SEO
Influencer Content
Social Networks Contributed Content
B2BInTech B2BInProfleeodden
ModularContentRepurposing
eBookBlogPost
Infographics
IndustryArDcle
Micro-ContentSmallFormatContribuDons
B2BInTech B2BInProfleeodden
OpDmizedSocializedInfluencerAcDvated
ImageShu+erstock
B2BInTech B2BInProfleeodden
Content Planning Audits Program
Implementation Attraction amp Promotion
Performance Optimization
TopRankMarketingcom
Customer Segments Inform Personas
Map TopicsKeywords to Buying Cycle
Map influencers to topics amp editorial
Optimized Content Plan (New) Site Blog Social Profiles amp Networks
Off Site Content Guest Posts Byline Articles Content Objects (eBooks Infographics Video Reports Guides)
Content Amplification
Social Profile Alignment Messaging Keywords
Social Media Influencer Outreach
Optimize Social Connections Google+ Authorship Twitter Facebook LinkedIn YouTube Flickr
Blog Optimization Search Social Shares
Social Network Engagement
Social Channel Promotions
Influencer Performance
SEO KPI Measurement Ranking Referred Organic Traffic Keywords Links Share of Search Results
Social KPI Measurement Brand + Keyword Mentions Social Referred Traffic Engagement Social Citations Sentiment Share of Conversation
Content KPI Measurement Page views of Target Content Actions from Target Content Shares Engagement Links
Keyword Audit Difficulty amp Glossary
Content amp Digital Assets Audit
Tech SEO Audit
External Link Audit
Social Media Audit
Competitive Audit
Internal and External Influencer Advocates
Keyword Mapping to Content
Content Creation Curation Repurposing
Influencer Engagement amp Co-Creation
Content Optimization
WMT Crawl Page Speed Structured Data HTMLCode URLs Internal Links
External Link Signal Acquisition Reclamation Disavowal
Digital Asset Optimization Image Video Audio MS Office Docs PDFs
Op2mizedContentWorkflow
Identify program objectives
Research market competition current situation
Develop integrated strategy
Research audience goals
Define target audience segments
Research influencers
Research topics keywords messaging themes
Research amp Strategy
B2BInTech B2BInProfleeodden
AnyB2BContentCanbeInfluencerOpDmized
Empathy with Customer Pain
Influencer Content
Keyword Optimized
Topic Focus
CTA
Social Proof amp Share
SME Content Community Content
Keyword Optimized
BlogPostsArDcleseBooksWhitepapersCaseStudiesNewsle+ersInfographicsSocialContentTextImagesAudioVideo
B2BInTech leeodden B2BInProf
InfluencerMarkeDngTools
bull FollowerWonkbull BuzzSumobull Brandwatchbull Li+leBirdbull GroupHighbull Traackr
B2BInTech B2BInProfleeodden
Ifyouwantyourcontenttobegreataskinfluencerstopar2cipate
leeodden
ImageShu+erstock
B2BInTech B2BInProfleeodden
YourChallengeB2BInfluencersampContent
IdenDfyanInfluencerMarkeDngplavormandstartincorporaDnginfluencerengagementinmarkeDng
1
2
3
Organizeco-createdcontentusingamodularapproachitmakespersonalizaDonandrepurposingeasier
Toboostthereachofyourco-createdcontentopDmizewithkeywordspromotethroughsocialampacDvatewithinfluencers
ImageShu+erstock
B2BInTech B2BInProfleeodden
ThankYou
LeeOddenCEOleetoprankmarkeDngcomTopRankMarkeDngcomTopRankBlogcomStrategyConsulDngTrainingInquiriesresultstoprankmarkeDngcom
FreeDownloadh+ptprkusb2bintechprof
B2BInTech leeodden B2BInProf
InfluencerMarkeDngFramework
1 DefineGoals2 PickTopicsContent3 IdenDfyQualifyampRecruit4 CollectampCo-CreateContent5 InspirePromoDon6 PerformanceFeedback7 MaintainRelaDonships
ImageShu+erstock
B2BInTech B2BInProfleeodden
FindingtheRightInfluencers
ldquoB2BMarkeDngrdquoldquoEnglishrdquoldquoUKrdquo
BrainstormwithyourexecuDvessalesampPRUseaninfluencersearchengine(BuzzSumoFollowerWonk)Importtoaninfluencerplavorm(likeTraackr)
SourceTraackr
B2BInTech B2BInProfleeodden
MonitorampEngage
SourceTraackr
B2BInTech B2BInProfleeodden
B2BContentModularCo-Created
ImageShu+erstock
B2BInTech B2BInProfleeodden
ContentMarkeDngProjectBriefTheStory
1 Whatisit
2 Howdoesitsolveaproblemforcustomers
3 Whatdotheydonext
ImageShu+erstock
B2BInTech B2BInProfleeodden
InfluencerCo-CreatedContentPlanning
Co-Creation Participants
bull InternalSubjectMa+erExpertsbull Customersbull IndustryInfluencersbull CommunityampNetworksbull Partners
Content Plan
bull TopicFocusbull ContentTypesbull Sub-Topicsbull PromoDon
DistribuDon
Contribution Formats
bull Quotesbull Tipsbull FullInterview
bull Textbull Audiobull Videobull Image
B2BInTech B2BInProfleeodden
MapThemetoContentSEOampInfluencers
Brand Story USP
=ThemesTopicsKeywords
Customer PainGoals Cross Posted
Blogs
Social Networks
Industry Media
Customer Pain
Branding
Contributed Content
Brand Solution
SEO Keywords
CTA
Proof
SEO Keywords
Image Assets
SEO
Influencer Content
Social Networks Contributed Content
B2BInTech B2BInProfleeodden
ModularContentRepurposing
eBookBlogPost
Infographics
IndustryArDcle
Micro-ContentSmallFormatContribuDons
B2BInTech B2BInProfleeodden
OpDmizedSocializedInfluencerAcDvated
ImageShu+erstock
B2BInTech B2BInProfleeodden
Content Planning Audits Program
Implementation Attraction amp Promotion
Performance Optimization
TopRankMarketingcom
Customer Segments Inform Personas
Map TopicsKeywords to Buying Cycle
Map influencers to topics amp editorial
Optimized Content Plan (New) Site Blog Social Profiles amp Networks
Off Site Content Guest Posts Byline Articles Content Objects (eBooks Infographics Video Reports Guides)
Content Amplification
Social Profile Alignment Messaging Keywords
Social Media Influencer Outreach
Optimize Social Connections Google+ Authorship Twitter Facebook LinkedIn YouTube Flickr
Blog Optimization Search Social Shares
Social Network Engagement
Social Channel Promotions
Influencer Performance
SEO KPI Measurement Ranking Referred Organic Traffic Keywords Links Share of Search Results
Social KPI Measurement Brand + Keyword Mentions Social Referred Traffic Engagement Social Citations Sentiment Share of Conversation
Content KPI Measurement Page views of Target Content Actions from Target Content Shares Engagement Links
Keyword Audit Difficulty amp Glossary
Content amp Digital Assets Audit
Tech SEO Audit
External Link Audit
Social Media Audit
Competitive Audit
Internal and External Influencer Advocates
Keyword Mapping to Content
Content Creation Curation Repurposing
Influencer Engagement amp Co-Creation
Content Optimization
WMT Crawl Page Speed Structured Data HTMLCode URLs Internal Links
External Link Signal Acquisition Reclamation Disavowal
Digital Asset Optimization Image Video Audio MS Office Docs PDFs
Op2mizedContentWorkflow
Identify program objectives
Research market competition current situation
Develop integrated strategy
Research audience goals
Define target audience segments
Research influencers
Research topics keywords messaging themes
Research amp Strategy
B2BInTech B2BInProfleeodden
AnyB2BContentCanbeInfluencerOpDmized
Empathy with Customer Pain
Influencer Content
Keyword Optimized
Topic Focus
CTA
Social Proof amp Share
SME Content Community Content
Keyword Optimized
BlogPostsArDcleseBooksWhitepapersCaseStudiesNewsle+ersInfographicsSocialContentTextImagesAudioVideo
B2BInTech leeodden B2BInProf
InfluencerMarkeDngTools
bull FollowerWonkbull BuzzSumobull Brandwatchbull Li+leBirdbull GroupHighbull Traackr
B2BInTech B2BInProfleeodden
Ifyouwantyourcontenttobegreataskinfluencerstopar2cipate
leeodden
ImageShu+erstock
B2BInTech B2BInProfleeodden
YourChallengeB2BInfluencersampContent
IdenDfyanInfluencerMarkeDngplavormandstartincorporaDnginfluencerengagementinmarkeDng
1
2
3
Organizeco-createdcontentusingamodularapproachitmakespersonalizaDonandrepurposingeasier
Toboostthereachofyourco-createdcontentopDmizewithkeywordspromotethroughsocialampacDvatewithinfluencers
ImageShu+erstock
B2BInTech B2BInProfleeodden
ThankYou
LeeOddenCEOleetoprankmarkeDngcomTopRankMarkeDngcomTopRankBlogcomStrategyConsulDngTrainingInquiriesresultstoprankmarkeDngcom
FreeDownloadh+ptprkusb2bintechprof
B2BInTech B2BInProfleeodden
FindingtheRightInfluencers
ldquoB2BMarkeDngrdquoldquoEnglishrdquoldquoUKrdquo
BrainstormwithyourexecuDvessalesampPRUseaninfluencersearchengine(BuzzSumoFollowerWonk)Importtoaninfluencerplavorm(likeTraackr)
SourceTraackr
B2BInTech B2BInProfleeodden
MonitorampEngage
SourceTraackr
B2BInTech B2BInProfleeodden
B2BContentModularCo-Created
ImageShu+erstock
B2BInTech B2BInProfleeodden
ContentMarkeDngProjectBriefTheStory
1 Whatisit
2 Howdoesitsolveaproblemforcustomers
3 Whatdotheydonext
ImageShu+erstock
B2BInTech B2BInProfleeodden
InfluencerCo-CreatedContentPlanning
Co-Creation Participants
bull InternalSubjectMa+erExpertsbull Customersbull IndustryInfluencersbull CommunityampNetworksbull Partners
Content Plan
bull TopicFocusbull ContentTypesbull Sub-Topicsbull PromoDon
DistribuDon
Contribution Formats
bull Quotesbull Tipsbull FullInterview
bull Textbull Audiobull Videobull Image
B2BInTech B2BInProfleeodden
MapThemetoContentSEOampInfluencers
Brand Story USP
=ThemesTopicsKeywords
Customer PainGoals Cross Posted
Blogs
Social Networks
Industry Media
Customer Pain
Branding
Contributed Content
Brand Solution
SEO Keywords
CTA
Proof
SEO Keywords
Image Assets
SEO
Influencer Content
Social Networks Contributed Content
B2BInTech B2BInProfleeodden
ModularContentRepurposing
eBookBlogPost
Infographics
IndustryArDcle
Micro-ContentSmallFormatContribuDons
B2BInTech B2BInProfleeodden
OpDmizedSocializedInfluencerAcDvated
ImageShu+erstock
B2BInTech B2BInProfleeodden
Content Planning Audits Program
Implementation Attraction amp Promotion
Performance Optimization
TopRankMarketingcom
Customer Segments Inform Personas
Map TopicsKeywords to Buying Cycle
Map influencers to topics amp editorial
Optimized Content Plan (New) Site Blog Social Profiles amp Networks
Off Site Content Guest Posts Byline Articles Content Objects (eBooks Infographics Video Reports Guides)
Content Amplification
Social Profile Alignment Messaging Keywords
Social Media Influencer Outreach
Optimize Social Connections Google+ Authorship Twitter Facebook LinkedIn YouTube Flickr
Blog Optimization Search Social Shares
Social Network Engagement
Social Channel Promotions
Influencer Performance
SEO KPI Measurement Ranking Referred Organic Traffic Keywords Links Share of Search Results
Social KPI Measurement Brand + Keyword Mentions Social Referred Traffic Engagement Social Citations Sentiment Share of Conversation
Content KPI Measurement Page views of Target Content Actions from Target Content Shares Engagement Links
Keyword Audit Difficulty amp Glossary
Content amp Digital Assets Audit
Tech SEO Audit
External Link Audit
Social Media Audit
Competitive Audit
Internal and External Influencer Advocates
Keyword Mapping to Content
Content Creation Curation Repurposing
Influencer Engagement amp Co-Creation
Content Optimization
WMT Crawl Page Speed Structured Data HTMLCode URLs Internal Links
External Link Signal Acquisition Reclamation Disavowal
Digital Asset Optimization Image Video Audio MS Office Docs PDFs
Op2mizedContentWorkflow
Identify program objectives
Research market competition current situation
Develop integrated strategy
Research audience goals
Define target audience segments
Research influencers
Research topics keywords messaging themes
Research amp Strategy
B2BInTech B2BInProfleeodden
AnyB2BContentCanbeInfluencerOpDmized
Empathy with Customer Pain
Influencer Content
Keyword Optimized
Topic Focus
CTA
Social Proof amp Share
SME Content Community Content
Keyword Optimized
BlogPostsArDcleseBooksWhitepapersCaseStudiesNewsle+ersInfographicsSocialContentTextImagesAudioVideo
B2BInTech leeodden B2BInProf
InfluencerMarkeDngTools
bull FollowerWonkbull BuzzSumobull Brandwatchbull Li+leBirdbull GroupHighbull Traackr
B2BInTech B2BInProfleeodden
Ifyouwantyourcontenttobegreataskinfluencerstopar2cipate
leeodden
ImageShu+erstock
B2BInTech B2BInProfleeodden
YourChallengeB2BInfluencersampContent
IdenDfyanInfluencerMarkeDngplavormandstartincorporaDnginfluencerengagementinmarkeDng
1
2
3
Organizeco-createdcontentusingamodularapproachitmakespersonalizaDonandrepurposingeasier
Toboostthereachofyourco-createdcontentopDmizewithkeywordspromotethroughsocialampacDvatewithinfluencers
ImageShu+erstock
B2BInTech B2BInProfleeodden
ThankYou
LeeOddenCEOleetoprankmarkeDngcomTopRankMarkeDngcomTopRankBlogcomStrategyConsulDngTrainingInquiriesresultstoprankmarkeDngcom
FreeDownloadh+ptprkusb2bintechprof
B2BInTech B2BInProfleeodden
MonitorampEngage
SourceTraackr
B2BInTech B2BInProfleeodden
B2BContentModularCo-Created
ImageShu+erstock
B2BInTech B2BInProfleeodden
ContentMarkeDngProjectBriefTheStory
1 Whatisit
2 Howdoesitsolveaproblemforcustomers
3 Whatdotheydonext
ImageShu+erstock
B2BInTech B2BInProfleeodden
InfluencerCo-CreatedContentPlanning
Co-Creation Participants
bull InternalSubjectMa+erExpertsbull Customersbull IndustryInfluencersbull CommunityampNetworksbull Partners
Content Plan
bull TopicFocusbull ContentTypesbull Sub-Topicsbull PromoDon
DistribuDon
Contribution Formats
bull Quotesbull Tipsbull FullInterview
bull Textbull Audiobull Videobull Image
B2BInTech B2BInProfleeodden
MapThemetoContentSEOampInfluencers
Brand Story USP
=ThemesTopicsKeywords
Customer PainGoals Cross Posted
Blogs
Social Networks
Industry Media
Customer Pain
Branding
Contributed Content
Brand Solution
SEO Keywords
CTA
Proof
SEO Keywords
Image Assets
SEO
Influencer Content
Social Networks Contributed Content
B2BInTech B2BInProfleeodden
ModularContentRepurposing
eBookBlogPost
Infographics
IndustryArDcle
Micro-ContentSmallFormatContribuDons
B2BInTech B2BInProfleeodden
OpDmizedSocializedInfluencerAcDvated
ImageShu+erstock
B2BInTech B2BInProfleeodden
Content Planning Audits Program
Implementation Attraction amp Promotion
Performance Optimization
TopRankMarketingcom
Customer Segments Inform Personas
Map TopicsKeywords to Buying Cycle
Map influencers to topics amp editorial
Optimized Content Plan (New) Site Blog Social Profiles amp Networks
Off Site Content Guest Posts Byline Articles Content Objects (eBooks Infographics Video Reports Guides)
Content Amplification
Social Profile Alignment Messaging Keywords
Social Media Influencer Outreach
Optimize Social Connections Google+ Authorship Twitter Facebook LinkedIn YouTube Flickr
Blog Optimization Search Social Shares
Social Network Engagement
Social Channel Promotions
Influencer Performance
SEO KPI Measurement Ranking Referred Organic Traffic Keywords Links Share of Search Results
Social KPI Measurement Brand + Keyword Mentions Social Referred Traffic Engagement Social Citations Sentiment Share of Conversation
Content KPI Measurement Page views of Target Content Actions from Target Content Shares Engagement Links
Keyword Audit Difficulty amp Glossary
Content amp Digital Assets Audit
Tech SEO Audit
External Link Audit
Social Media Audit
Competitive Audit
Internal and External Influencer Advocates
Keyword Mapping to Content
Content Creation Curation Repurposing
Influencer Engagement amp Co-Creation
Content Optimization
WMT Crawl Page Speed Structured Data HTMLCode URLs Internal Links
External Link Signal Acquisition Reclamation Disavowal
Digital Asset Optimization Image Video Audio MS Office Docs PDFs
Op2mizedContentWorkflow
Identify program objectives
Research market competition current situation
Develop integrated strategy
Research audience goals
Define target audience segments
Research influencers
Research topics keywords messaging themes
Research amp Strategy
B2BInTech B2BInProfleeodden
AnyB2BContentCanbeInfluencerOpDmized
Empathy with Customer Pain
Influencer Content
Keyword Optimized
Topic Focus
CTA
Social Proof amp Share
SME Content Community Content
Keyword Optimized
BlogPostsArDcleseBooksWhitepapersCaseStudiesNewsle+ersInfographicsSocialContentTextImagesAudioVideo
B2BInTech leeodden B2BInProf
InfluencerMarkeDngTools
bull FollowerWonkbull BuzzSumobull Brandwatchbull Li+leBirdbull GroupHighbull Traackr
B2BInTech B2BInProfleeodden
Ifyouwantyourcontenttobegreataskinfluencerstopar2cipate
leeodden
ImageShu+erstock
B2BInTech B2BInProfleeodden
YourChallengeB2BInfluencersampContent
IdenDfyanInfluencerMarkeDngplavormandstartincorporaDnginfluencerengagementinmarkeDng
1
2
3
Organizeco-createdcontentusingamodularapproachitmakespersonalizaDonandrepurposingeasier
Toboostthereachofyourco-createdcontentopDmizewithkeywordspromotethroughsocialampacDvatewithinfluencers
ImageShu+erstock
B2BInTech B2BInProfleeodden
ThankYou
LeeOddenCEOleetoprankmarkeDngcomTopRankMarkeDngcomTopRankBlogcomStrategyConsulDngTrainingInquiriesresultstoprankmarkeDngcom
FreeDownloadh+ptprkusb2bintechprof
B2BInTech B2BInProfleeodden
B2BContentModularCo-Created
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B2BInTech B2BInProfleeodden
ContentMarkeDngProjectBriefTheStory
1 Whatisit
2 Howdoesitsolveaproblemforcustomers
3 Whatdotheydonext
ImageShu+erstock
B2BInTech B2BInProfleeodden
InfluencerCo-CreatedContentPlanning
Co-Creation Participants
bull InternalSubjectMa+erExpertsbull Customersbull IndustryInfluencersbull CommunityampNetworksbull Partners
Content Plan
bull TopicFocusbull ContentTypesbull Sub-Topicsbull PromoDon
DistribuDon
Contribution Formats
bull Quotesbull Tipsbull FullInterview
bull Textbull Audiobull Videobull Image
B2BInTech B2BInProfleeodden
MapThemetoContentSEOampInfluencers
Brand Story USP
=ThemesTopicsKeywords
Customer PainGoals Cross Posted
Blogs
Social Networks
Industry Media
Customer Pain
Branding
Contributed Content
Brand Solution
SEO Keywords
CTA
Proof
SEO Keywords
Image Assets
SEO
Influencer Content
Social Networks Contributed Content
B2BInTech B2BInProfleeodden
ModularContentRepurposing
eBookBlogPost
Infographics
IndustryArDcle
Micro-ContentSmallFormatContribuDons
B2BInTech B2BInProfleeodden
OpDmizedSocializedInfluencerAcDvated
ImageShu+erstock
B2BInTech B2BInProfleeodden
Content Planning Audits Program
Implementation Attraction amp Promotion
Performance Optimization
TopRankMarketingcom
Customer Segments Inform Personas
Map TopicsKeywords to Buying Cycle
Map influencers to topics amp editorial
Optimized Content Plan (New) Site Blog Social Profiles amp Networks
Off Site Content Guest Posts Byline Articles Content Objects (eBooks Infographics Video Reports Guides)
Content Amplification
Social Profile Alignment Messaging Keywords
Social Media Influencer Outreach
Optimize Social Connections Google+ Authorship Twitter Facebook LinkedIn YouTube Flickr
Blog Optimization Search Social Shares
Social Network Engagement
Social Channel Promotions
Influencer Performance
SEO KPI Measurement Ranking Referred Organic Traffic Keywords Links Share of Search Results
Social KPI Measurement Brand + Keyword Mentions Social Referred Traffic Engagement Social Citations Sentiment Share of Conversation
Content KPI Measurement Page views of Target Content Actions from Target Content Shares Engagement Links
Keyword Audit Difficulty amp Glossary
Content amp Digital Assets Audit
Tech SEO Audit
External Link Audit
Social Media Audit
Competitive Audit
Internal and External Influencer Advocates
Keyword Mapping to Content
Content Creation Curation Repurposing
Influencer Engagement amp Co-Creation
Content Optimization
WMT Crawl Page Speed Structured Data HTMLCode URLs Internal Links
External Link Signal Acquisition Reclamation Disavowal
Digital Asset Optimization Image Video Audio MS Office Docs PDFs
Op2mizedContentWorkflow
Identify program objectives
Research market competition current situation
Develop integrated strategy
Research audience goals
Define target audience segments
Research influencers
Research topics keywords messaging themes
Research amp Strategy
B2BInTech B2BInProfleeodden
AnyB2BContentCanbeInfluencerOpDmized
Empathy with Customer Pain
Influencer Content
Keyword Optimized
Topic Focus
CTA
Social Proof amp Share
SME Content Community Content
Keyword Optimized
BlogPostsArDcleseBooksWhitepapersCaseStudiesNewsle+ersInfographicsSocialContentTextImagesAudioVideo
B2BInTech leeodden B2BInProf
InfluencerMarkeDngTools
bull FollowerWonkbull BuzzSumobull Brandwatchbull Li+leBirdbull GroupHighbull Traackr
B2BInTech B2BInProfleeodden
Ifyouwantyourcontenttobegreataskinfluencerstopar2cipate
leeodden
ImageShu+erstock
B2BInTech B2BInProfleeodden
YourChallengeB2BInfluencersampContent
IdenDfyanInfluencerMarkeDngplavormandstartincorporaDnginfluencerengagementinmarkeDng
1
2
3
Organizeco-createdcontentusingamodularapproachitmakespersonalizaDonandrepurposingeasier
Toboostthereachofyourco-createdcontentopDmizewithkeywordspromotethroughsocialampacDvatewithinfluencers
ImageShu+erstock
B2BInTech B2BInProfleeodden
ThankYou
LeeOddenCEOleetoprankmarkeDngcomTopRankMarkeDngcomTopRankBlogcomStrategyConsulDngTrainingInquiriesresultstoprankmarkeDngcom
FreeDownloadh+ptprkusb2bintechprof
B2BInTech B2BInProfleeodden
ContentMarkeDngProjectBriefTheStory
1 Whatisit
2 Howdoesitsolveaproblemforcustomers
3 Whatdotheydonext
ImageShu+erstock
B2BInTech B2BInProfleeodden
InfluencerCo-CreatedContentPlanning
Co-Creation Participants
bull InternalSubjectMa+erExpertsbull Customersbull IndustryInfluencersbull CommunityampNetworksbull Partners
Content Plan
bull TopicFocusbull ContentTypesbull Sub-Topicsbull PromoDon
DistribuDon
Contribution Formats
bull Quotesbull Tipsbull FullInterview
bull Textbull Audiobull Videobull Image
B2BInTech B2BInProfleeodden
MapThemetoContentSEOampInfluencers
Brand Story USP
=ThemesTopicsKeywords
Customer PainGoals Cross Posted
Blogs
Social Networks
Industry Media
Customer Pain
Branding
Contributed Content
Brand Solution
SEO Keywords
CTA
Proof
SEO Keywords
Image Assets
SEO
Influencer Content
Social Networks Contributed Content
B2BInTech B2BInProfleeodden
ModularContentRepurposing
eBookBlogPost
Infographics
IndustryArDcle
Micro-ContentSmallFormatContribuDons
B2BInTech B2BInProfleeodden
OpDmizedSocializedInfluencerAcDvated
ImageShu+erstock
B2BInTech B2BInProfleeodden
Content Planning Audits Program
Implementation Attraction amp Promotion
Performance Optimization
TopRankMarketingcom
Customer Segments Inform Personas
Map TopicsKeywords to Buying Cycle
Map influencers to topics amp editorial
Optimized Content Plan (New) Site Blog Social Profiles amp Networks
Off Site Content Guest Posts Byline Articles Content Objects (eBooks Infographics Video Reports Guides)
Content Amplification
Social Profile Alignment Messaging Keywords
Social Media Influencer Outreach
Optimize Social Connections Google+ Authorship Twitter Facebook LinkedIn YouTube Flickr
Blog Optimization Search Social Shares
Social Network Engagement
Social Channel Promotions
Influencer Performance
SEO KPI Measurement Ranking Referred Organic Traffic Keywords Links Share of Search Results
Social KPI Measurement Brand + Keyword Mentions Social Referred Traffic Engagement Social Citations Sentiment Share of Conversation
Content KPI Measurement Page views of Target Content Actions from Target Content Shares Engagement Links
Keyword Audit Difficulty amp Glossary
Content amp Digital Assets Audit
Tech SEO Audit
External Link Audit
Social Media Audit
Competitive Audit
Internal and External Influencer Advocates
Keyword Mapping to Content
Content Creation Curation Repurposing
Influencer Engagement amp Co-Creation
Content Optimization
WMT Crawl Page Speed Structured Data HTMLCode URLs Internal Links
External Link Signal Acquisition Reclamation Disavowal
Digital Asset Optimization Image Video Audio MS Office Docs PDFs
Op2mizedContentWorkflow
Identify program objectives
Research market competition current situation
Develop integrated strategy
Research audience goals
Define target audience segments
Research influencers
Research topics keywords messaging themes
Research amp Strategy
B2BInTech B2BInProfleeodden
AnyB2BContentCanbeInfluencerOpDmized
Empathy with Customer Pain
Influencer Content
Keyword Optimized
Topic Focus
CTA
Social Proof amp Share
SME Content Community Content
Keyword Optimized
BlogPostsArDcleseBooksWhitepapersCaseStudiesNewsle+ersInfographicsSocialContentTextImagesAudioVideo
B2BInTech leeodden B2BInProf
InfluencerMarkeDngTools
bull FollowerWonkbull BuzzSumobull Brandwatchbull Li+leBirdbull GroupHighbull Traackr
B2BInTech B2BInProfleeodden
Ifyouwantyourcontenttobegreataskinfluencerstopar2cipate
leeodden
ImageShu+erstock
B2BInTech B2BInProfleeodden
YourChallengeB2BInfluencersampContent
IdenDfyanInfluencerMarkeDngplavormandstartincorporaDnginfluencerengagementinmarkeDng
1
2
3
Organizeco-createdcontentusingamodularapproachitmakespersonalizaDonandrepurposingeasier
Toboostthereachofyourco-createdcontentopDmizewithkeywordspromotethroughsocialampacDvatewithinfluencers
ImageShu+erstock
B2BInTech B2BInProfleeodden
ThankYou
LeeOddenCEOleetoprankmarkeDngcomTopRankMarkeDngcomTopRankBlogcomStrategyConsulDngTrainingInquiriesresultstoprankmarkeDngcom
FreeDownloadh+ptprkusb2bintechprof
B2BInTech B2BInProfleeodden
InfluencerCo-CreatedContentPlanning
Co-Creation Participants
bull InternalSubjectMa+erExpertsbull Customersbull IndustryInfluencersbull CommunityampNetworksbull Partners
Content Plan
bull TopicFocusbull ContentTypesbull Sub-Topicsbull PromoDon
DistribuDon
Contribution Formats
bull Quotesbull Tipsbull FullInterview
bull Textbull Audiobull Videobull Image
B2BInTech B2BInProfleeodden
MapThemetoContentSEOampInfluencers
Brand Story USP
=ThemesTopicsKeywords
Customer PainGoals Cross Posted
Blogs
Social Networks
Industry Media
Customer Pain
Branding
Contributed Content
Brand Solution
SEO Keywords
CTA
Proof
SEO Keywords
Image Assets
SEO
Influencer Content
Social Networks Contributed Content
B2BInTech B2BInProfleeodden
ModularContentRepurposing
eBookBlogPost
Infographics
IndustryArDcle
Micro-ContentSmallFormatContribuDons
B2BInTech B2BInProfleeodden
OpDmizedSocializedInfluencerAcDvated
ImageShu+erstock
B2BInTech B2BInProfleeodden
Content Planning Audits Program
Implementation Attraction amp Promotion
Performance Optimization
TopRankMarketingcom
Customer Segments Inform Personas
Map TopicsKeywords to Buying Cycle
Map influencers to topics amp editorial
Optimized Content Plan (New) Site Blog Social Profiles amp Networks
Off Site Content Guest Posts Byline Articles Content Objects (eBooks Infographics Video Reports Guides)
Content Amplification
Social Profile Alignment Messaging Keywords
Social Media Influencer Outreach
Optimize Social Connections Google+ Authorship Twitter Facebook LinkedIn YouTube Flickr
Blog Optimization Search Social Shares
Social Network Engagement
Social Channel Promotions
Influencer Performance
SEO KPI Measurement Ranking Referred Organic Traffic Keywords Links Share of Search Results
Social KPI Measurement Brand + Keyword Mentions Social Referred Traffic Engagement Social Citations Sentiment Share of Conversation
Content KPI Measurement Page views of Target Content Actions from Target Content Shares Engagement Links
Keyword Audit Difficulty amp Glossary
Content amp Digital Assets Audit
Tech SEO Audit
External Link Audit
Social Media Audit
Competitive Audit
Internal and External Influencer Advocates
Keyword Mapping to Content
Content Creation Curation Repurposing
Influencer Engagement amp Co-Creation
Content Optimization
WMT Crawl Page Speed Structured Data HTMLCode URLs Internal Links
External Link Signal Acquisition Reclamation Disavowal
Digital Asset Optimization Image Video Audio MS Office Docs PDFs
Op2mizedContentWorkflow
Identify program objectives
Research market competition current situation
Develop integrated strategy
Research audience goals
Define target audience segments
Research influencers
Research topics keywords messaging themes
Research amp Strategy
B2BInTech B2BInProfleeodden
AnyB2BContentCanbeInfluencerOpDmized
Empathy with Customer Pain
Influencer Content
Keyword Optimized
Topic Focus
CTA
Social Proof amp Share
SME Content Community Content
Keyword Optimized
BlogPostsArDcleseBooksWhitepapersCaseStudiesNewsle+ersInfographicsSocialContentTextImagesAudioVideo
B2BInTech leeodden B2BInProf
InfluencerMarkeDngTools
bull FollowerWonkbull BuzzSumobull Brandwatchbull Li+leBirdbull GroupHighbull Traackr
B2BInTech B2BInProfleeodden
Ifyouwantyourcontenttobegreataskinfluencerstopar2cipate
leeodden
ImageShu+erstock
B2BInTech B2BInProfleeodden
YourChallengeB2BInfluencersampContent
IdenDfyanInfluencerMarkeDngplavormandstartincorporaDnginfluencerengagementinmarkeDng
1
2
3
Organizeco-createdcontentusingamodularapproachitmakespersonalizaDonandrepurposingeasier
Toboostthereachofyourco-createdcontentopDmizewithkeywordspromotethroughsocialampacDvatewithinfluencers
ImageShu+erstock
B2BInTech B2BInProfleeodden
ThankYou
LeeOddenCEOleetoprankmarkeDngcomTopRankMarkeDngcomTopRankBlogcomStrategyConsulDngTrainingInquiriesresultstoprankmarkeDngcom
FreeDownloadh+ptprkusb2bintechprof
B2BInTech B2BInProfleeodden
MapThemetoContentSEOampInfluencers
Brand Story USP
=ThemesTopicsKeywords
Customer PainGoals Cross Posted
Blogs
Social Networks
Industry Media
Customer Pain
Branding
Contributed Content
Brand Solution
SEO Keywords
CTA
Proof
SEO Keywords
Image Assets
SEO
Influencer Content
Social Networks Contributed Content
B2BInTech B2BInProfleeodden
ModularContentRepurposing
eBookBlogPost
Infographics
IndustryArDcle
Micro-ContentSmallFormatContribuDons
B2BInTech B2BInProfleeodden
OpDmizedSocializedInfluencerAcDvated
ImageShu+erstock
B2BInTech B2BInProfleeodden
Content Planning Audits Program
Implementation Attraction amp Promotion
Performance Optimization
TopRankMarketingcom
Customer Segments Inform Personas
Map TopicsKeywords to Buying Cycle
Map influencers to topics amp editorial
Optimized Content Plan (New) Site Blog Social Profiles amp Networks
Off Site Content Guest Posts Byline Articles Content Objects (eBooks Infographics Video Reports Guides)
Content Amplification
Social Profile Alignment Messaging Keywords
Social Media Influencer Outreach
Optimize Social Connections Google+ Authorship Twitter Facebook LinkedIn YouTube Flickr
Blog Optimization Search Social Shares
Social Network Engagement
Social Channel Promotions
Influencer Performance
SEO KPI Measurement Ranking Referred Organic Traffic Keywords Links Share of Search Results
Social KPI Measurement Brand + Keyword Mentions Social Referred Traffic Engagement Social Citations Sentiment Share of Conversation
Content KPI Measurement Page views of Target Content Actions from Target Content Shares Engagement Links
Keyword Audit Difficulty amp Glossary
Content amp Digital Assets Audit
Tech SEO Audit
External Link Audit
Social Media Audit
Competitive Audit
Internal and External Influencer Advocates
Keyword Mapping to Content
Content Creation Curation Repurposing
Influencer Engagement amp Co-Creation
Content Optimization
WMT Crawl Page Speed Structured Data HTMLCode URLs Internal Links
External Link Signal Acquisition Reclamation Disavowal
Digital Asset Optimization Image Video Audio MS Office Docs PDFs
Op2mizedContentWorkflow
Identify program objectives
Research market competition current situation
Develop integrated strategy
Research audience goals
Define target audience segments
Research influencers
Research topics keywords messaging themes
Research amp Strategy
B2BInTech B2BInProfleeodden
AnyB2BContentCanbeInfluencerOpDmized
Empathy with Customer Pain
Influencer Content
Keyword Optimized
Topic Focus
CTA
Social Proof amp Share
SME Content Community Content
Keyword Optimized
BlogPostsArDcleseBooksWhitepapersCaseStudiesNewsle+ersInfographicsSocialContentTextImagesAudioVideo
B2BInTech leeodden B2BInProf
InfluencerMarkeDngTools
bull FollowerWonkbull BuzzSumobull Brandwatchbull Li+leBirdbull GroupHighbull Traackr
B2BInTech B2BInProfleeodden
Ifyouwantyourcontenttobegreataskinfluencerstopar2cipate
leeodden
ImageShu+erstock
B2BInTech B2BInProfleeodden
YourChallengeB2BInfluencersampContent
IdenDfyanInfluencerMarkeDngplavormandstartincorporaDnginfluencerengagementinmarkeDng
1
2
3
Organizeco-createdcontentusingamodularapproachitmakespersonalizaDonandrepurposingeasier
Toboostthereachofyourco-createdcontentopDmizewithkeywordspromotethroughsocialampacDvatewithinfluencers
ImageShu+erstock
B2BInTech B2BInProfleeodden
ThankYou
LeeOddenCEOleetoprankmarkeDngcomTopRankMarkeDngcomTopRankBlogcomStrategyConsulDngTrainingInquiriesresultstoprankmarkeDngcom
FreeDownloadh+ptprkusb2bintechprof
B2BInTech B2BInProfleeodden
ModularContentRepurposing
eBookBlogPost
Infographics
IndustryArDcle
Micro-ContentSmallFormatContribuDons
B2BInTech B2BInProfleeodden
OpDmizedSocializedInfluencerAcDvated
ImageShu+erstock
B2BInTech B2BInProfleeodden
Content Planning Audits Program
Implementation Attraction amp Promotion
Performance Optimization
TopRankMarketingcom
Customer Segments Inform Personas
Map TopicsKeywords to Buying Cycle
Map influencers to topics amp editorial
Optimized Content Plan (New) Site Blog Social Profiles amp Networks
Off Site Content Guest Posts Byline Articles Content Objects (eBooks Infographics Video Reports Guides)
Content Amplification
Social Profile Alignment Messaging Keywords
Social Media Influencer Outreach
Optimize Social Connections Google+ Authorship Twitter Facebook LinkedIn YouTube Flickr
Blog Optimization Search Social Shares
Social Network Engagement
Social Channel Promotions
Influencer Performance
SEO KPI Measurement Ranking Referred Organic Traffic Keywords Links Share of Search Results
Social KPI Measurement Brand + Keyword Mentions Social Referred Traffic Engagement Social Citations Sentiment Share of Conversation
Content KPI Measurement Page views of Target Content Actions from Target Content Shares Engagement Links
Keyword Audit Difficulty amp Glossary
Content amp Digital Assets Audit
Tech SEO Audit
External Link Audit
Social Media Audit
Competitive Audit
Internal and External Influencer Advocates
Keyword Mapping to Content
Content Creation Curation Repurposing
Influencer Engagement amp Co-Creation
Content Optimization
WMT Crawl Page Speed Structured Data HTMLCode URLs Internal Links
External Link Signal Acquisition Reclamation Disavowal
Digital Asset Optimization Image Video Audio MS Office Docs PDFs
Op2mizedContentWorkflow
Identify program objectives
Research market competition current situation
Develop integrated strategy
Research audience goals
Define target audience segments
Research influencers
Research topics keywords messaging themes
Research amp Strategy
B2BInTech B2BInProfleeodden
AnyB2BContentCanbeInfluencerOpDmized
Empathy with Customer Pain
Influencer Content
Keyword Optimized
Topic Focus
CTA
Social Proof amp Share
SME Content Community Content
Keyword Optimized
BlogPostsArDcleseBooksWhitepapersCaseStudiesNewsle+ersInfographicsSocialContentTextImagesAudioVideo
B2BInTech leeodden B2BInProf
InfluencerMarkeDngTools
bull FollowerWonkbull BuzzSumobull Brandwatchbull Li+leBirdbull GroupHighbull Traackr
B2BInTech B2BInProfleeodden
Ifyouwantyourcontenttobegreataskinfluencerstopar2cipate
leeodden
ImageShu+erstock
B2BInTech B2BInProfleeodden
YourChallengeB2BInfluencersampContent
IdenDfyanInfluencerMarkeDngplavormandstartincorporaDnginfluencerengagementinmarkeDng
1
2
3
Organizeco-createdcontentusingamodularapproachitmakespersonalizaDonandrepurposingeasier
Toboostthereachofyourco-createdcontentopDmizewithkeywordspromotethroughsocialampacDvatewithinfluencers
ImageShu+erstock
B2BInTech B2BInProfleeodden
ThankYou
LeeOddenCEOleetoprankmarkeDngcomTopRankMarkeDngcomTopRankBlogcomStrategyConsulDngTrainingInquiriesresultstoprankmarkeDngcom
FreeDownloadh+ptprkusb2bintechprof
B2BInTech B2BInProfleeodden
OpDmizedSocializedInfluencerAcDvated
ImageShu+erstock
B2BInTech B2BInProfleeodden
Content Planning Audits Program
Implementation Attraction amp Promotion
Performance Optimization
TopRankMarketingcom
Customer Segments Inform Personas
Map TopicsKeywords to Buying Cycle
Map influencers to topics amp editorial
Optimized Content Plan (New) Site Blog Social Profiles amp Networks
Off Site Content Guest Posts Byline Articles Content Objects (eBooks Infographics Video Reports Guides)
Content Amplification
Social Profile Alignment Messaging Keywords
Social Media Influencer Outreach
Optimize Social Connections Google+ Authorship Twitter Facebook LinkedIn YouTube Flickr
Blog Optimization Search Social Shares
Social Network Engagement
Social Channel Promotions
Influencer Performance
SEO KPI Measurement Ranking Referred Organic Traffic Keywords Links Share of Search Results
Social KPI Measurement Brand + Keyword Mentions Social Referred Traffic Engagement Social Citations Sentiment Share of Conversation
Content KPI Measurement Page views of Target Content Actions from Target Content Shares Engagement Links
Keyword Audit Difficulty amp Glossary
Content amp Digital Assets Audit
Tech SEO Audit
External Link Audit
Social Media Audit
Competitive Audit
Internal and External Influencer Advocates
Keyword Mapping to Content
Content Creation Curation Repurposing
Influencer Engagement amp Co-Creation
Content Optimization
WMT Crawl Page Speed Structured Data HTMLCode URLs Internal Links
External Link Signal Acquisition Reclamation Disavowal
Digital Asset Optimization Image Video Audio MS Office Docs PDFs
Op2mizedContentWorkflow
Identify program objectives
Research market competition current situation
Develop integrated strategy
Research audience goals
Define target audience segments
Research influencers
Research topics keywords messaging themes
Research amp Strategy
B2BInTech B2BInProfleeodden
AnyB2BContentCanbeInfluencerOpDmized
Empathy with Customer Pain
Influencer Content
Keyword Optimized
Topic Focus
CTA
Social Proof amp Share
SME Content Community Content
Keyword Optimized
BlogPostsArDcleseBooksWhitepapersCaseStudiesNewsle+ersInfographicsSocialContentTextImagesAudioVideo
B2BInTech leeodden B2BInProf
InfluencerMarkeDngTools
bull FollowerWonkbull BuzzSumobull Brandwatchbull Li+leBirdbull GroupHighbull Traackr
B2BInTech B2BInProfleeodden
Ifyouwantyourcontenttobegreataskinfluencerstopar2cipate
leeodden
ImageShu+erstock
B2BInTech B2BInProfleeodden
YourChallengeB2BInfluencersampContent
IdenDfyanInfluencerMarkeDngplavormandstartincorporaDnginfluencerengagementinmarkeDng
1
2
3
Organizeco-createdcontentusingamodularapproachitmakespersonalizaDonandrepurposingeasier
Toboostthereachofyourco-createdcontentopDmizewithkeywordspromotethroughsocialampacDvatewithinfluencers
ImageShu+erstock
B2BInTech B2BInProfleeodden
ThankYou
LeeOddenCEOleetoprankmarkeDngcomTopRankMarkeDngcomTopRankBlogcomStrategyConsulDngTrainingInquiriesresultstoprankmarkeDngcom
FreeDownloadh+ptprkusb2bintechprof
B2BInTech B2BInProfleeodden
Content Planning Audits Program
Implementation Attraction amp Promotion
Performance Optimization
TopRankMarketingcom
Customer Segments Inform Personas
Map TopicsKeywords to Buying Cycle
Map influencers to topics amp editorial
Optimized Content Plan (New) Site Blog Social Profiles amp Networks
Off Site Content Guest Posts Byline Articles Content Objects (eBooks Infographics Video Reports Guides)
Content Amplification
Social Profile Alignment Messaging Keywords
Social Media Influencer Outreach
Optimize Social Connections Google+ Authorship Twitter Facebook LinkedIn YouTube Flickr
Blog Optimization Search Social Shares
Social Network Engagement
Social Channel Promotions
Influencer Performance
SEO KPI Measurement Ranking Referred Organic Traffic Keywords Links Share of Search Results
Social KPI Measurement Brand + Keyword Mentions Social Referred Traffic Engagement Social Citations Sentiment Share of Conversation
Content KPI Measurement Page views of Target Content Actions from Target Content Shares Engagement Links
Keyword Audit Difficulty amp Glossary
Content amp Digital Assets Audit
Tech SEO Audit
External Link Audit
Social Media Audit
Competitive Audit
Internal and External Influencer Advocates
Keyword Mapping to Content
Content Creation Curation Repurposing
Influencer Engagement amp Co-Creation
Content Optimization
WMT Crawl Page Speed Structured Data HTMLCode URLs Internal Links
External Link Signal Acquisition Reclamation Disavowal
Digital Asset Optimization Image Video Audio MS Office Docs PDFs
Op2mizedContentWorkflow
Identify program objectives
Research market competition current situation
Develop integrated strategy
Research audience goals
Define target audience segments
Research influencers
Research topics keywords messaging themes
Research amp Strategy
B2BInTech B2BInProfleeodden
AnyB2BContentCanbeInfluencerOpDmized
Empathy with Customer Pain
Influencer Content
Keyword Optimized
Topic Focus
CTA
Social Proof amp Share
SME Content Community Content
Keyword Optimized
BlogPostsArDcleseBooksWhitepapersCaseStudiesNewsle+ersInfographicsSocialContentTextImagesAudioVideo
B2BInTech leeodden B2BInProf
InfluencerMarkeDngTools
bull FollowerWonkbull BuzzSumobull Brandwatchbull Li+leBirdbull GroupHighbull Traackr
B2BInTech B2BInProfleeodden
Ifyouwantyourcontenttobegreataskinfluencerstopar2cipate
leeodden
ImageShu+erstock
B2BInTech B2BInProfleeodden
YourChallengeB2BInfluencersampContent
IdenDfyanInfluencerMarkeDngplavormandstartincorporaDnginfluencerengagementinmarkeDng
1
2
3
Organizeco-createdcontentusingamodularapproachitmakespersonalizaDonandrepurposingeasier
Toboostthereachofyourco-createdcontentopDmizewithkeywordspromotethroughsocialampacDvatewithinfluencers
ImageShu+erstock
B2BInTech B2BInProfleeodden
ThankYou
LeeOddenCEOleetoprankmarkeDngcomTopRankMarkeDngcomTopRankBlogcomStrategyConsulDngTrainingInquiriesresultstoprankmarkeDngcom
FreeDownloadh+ptprkusb2bintechprof
B2BInTech B2BInProfleeodden
AnyB2BContentCanbeInfluencerOpDmized
Empathy with Customer Pain
Influencer Content
Keyword Optimized
Topic Focus
CTA
Social Proof amp Share
SME Content Community Content
Keyword Optimized
BlogPostsArDcleseBooksWhitepapersCaseStudiesNewsle+ersInfographicsSocialContentTextImagesAudioVideo
B2BInTech leeodden B2BInProf
InfluencerMarkeDngTools
bull FollowerWonkbull BuzzSumobull Brandwatchbull Li+leBirdbull GroupHighbull Traackr
B2BInTech B2BInProfleeodden
Ifyouwantyourcontenttobegreataskinfluencerstopar2cipate
leeodden
ImageShu+erstock
B2BInTech B2BInProfleeodden
YourChallengeB2BInfluencersampContent
IdenDfyanInfluencerMarkeDngplavormandstartincorporaDnginfluencerengagementinmarkeDng
1
2
3
Organizeco-createdcontentusingamodularapproachitmakespersonalizaDonandrepurposingeasier
Toboostthereachofyourco-createdcontentopDmizewithkeywordspromotethroughsocialampacDvatewithinfluencers
ImageShu+erstock
B2BInTech B2BInProfleeodden
ThankYou
LeeOddenCEOleetoprankmarkeDngcomTopRankMarkeDngcomTopRankBlogcomStrategyConsulDngTrainingInquiriesresultstoprankmarkeDngcom
FreeDownloadh+ptprkusb2bintechprof
B2BInTech leeodden B2BInProf
InfluencerMarkeDngTools
bull FollowerWonkbull BuzzSumobull Brandwatchbull Li+leBirdbull GroupHighbull Traackr
B2BInTech B2BInProfleeodden
Ifyouwantyourcontenttobegreataskinfluencerstopar2cipate
leeodden
ImageShu+erstock
B2BInTech B2BInProfleeodden
YourChallengeB2BInfluencersampContent
IdenDfyanInfluencerMarkeDngplavormandstartincorporaDnginfluencerengagementinmarkeDng
1
2
3
Organizeco-createdcontentusingamodularapproachitmakespersonalizaDonandrepurposingeasier
Toboostthereachofyourco-createdcontentopDmizewithkeywordspromotethroughsocialampacDvatewithinfluencers
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Organizeco-createdcontentusingamodularapproachitmakespersonalizaDonandrepurposingeasier
Toboostthereachofyourco-createdcontentopDmizewithkeywordspromotethroughsocialampacDvatewithinfluencers
ImageShu+erstock
B2BInTech B2BInProfleeodden
ThankYou
LeeOddenCEOleetoprankmarkeDngcomTopRankMarkeDngcomTopRankBlogcomStrategyConsulDngTrainingInquiriesresultstoprankmarkeDngcom
FreeDownloadh+ptprkusb2bintechprof
B2BInTech B2BInProfleeodden
YourChallengeB2BInfluencersampContent
IdenDfyanInfluencerMarkeDngplavormandstartincorporaDnginfluencerengagementinmarkeDng
1
2
3
Organizeco-createdcontentusingamodularapproachitmakespersonalizaDonandrepurposingeasier
Toboostthereachofyourco-createdcontentopDmizewithkeywordspromotethroughsocialampacDvatewithinfluencers
ImageShu+erstock
B2BInTech B2BInProfleeodden
ThankYou
LeeOddenCEOleetoprankmarkeDngcomTopRankMarkeDngcomTopRankBlogcomStrategyConsulDngTrainingInquiriesresultstoprankmarkeDngcom
FreeDownloadh+ptprkusb2bintechprof
B2BInTech B2BInProfleeodden
ThankYou
LeeOddenCEOleetoprankmarkeDngcomTopRankMarkeDngcomTopRankBlogcomStrategyConsulDngTrainingInquiriesresultstoprankmarkeDngcom
FreeDownloadh+ptprkusb2bintechprof