the power of content marketing
TRANSCRIPT
THE POWER OF CONTENT
MARKETING
Kimberly LoveLove Website Design
THE POWER OF CONTENT
MARKETING
I am excited to share my new book with you!Available on Amazon.com
WHY BOTHER WITH CONTENT
MARKETING?
“Your website can educate,persuade, and motivate yourprospects to take action.”John Jantsch – Author ofDuct Tape Marketing
WHY BOTHER WITH CONTENT
MARKETING?
2 Types of Traffic to a Website • Paid •Organic aka FRRRRREEEEE!
WHAT CAN WEBCONTENT DO FOR
YOU?
Attract Custome
rs
Educate
Create Buzz
Tell Your Story
Establish
Authority
Create Fan
Base
1. Attract New Customers
2. Educate Your Buyers
•Educate your buyers about a purchase they are considering. •Overcome resistance or address objections.
3. Create Buzz
•Create Buzz via Social Media such as Twitter, You-Tube, Etc.
4. Tell Your Story
“All things being equal, people will do business with and refer business to, those people they know, like and trust.” Bob Burg
• People want to know Your Story & Your Business’ Story
5. Establish Authority
• Establish your credibility, trust, and authority in your industry.
6. Create a Fan Base
• Build a base of fans and inspire customers to love you. • Inspire impulse buys.
What if I Hate to Write?
•One of the 9 methods was designed specifically for those who hate to write or simply don’t have the energy to write content.
9 Easy Methods for Content Creation