The Power of Choice

[Marketing]

The Power of Choice

Think Local is a Two Way Street

“We can, however, woo them to at least try us. To give us a chance, an opportunity to showcase our offer.

At that point customers will judge us on many things... And, if they like what they experience, there’s a good chance that they’ll give us their business.

Which means we need to pop our heads up so they know we exist!”

Source: Debra Templar

We Businesses Can’t TELL Locals Where to Spend THEIR $$$

Our COMMUNITY is Our BUSINESS

Cafe Gaia

80% of businesses

believe they give outstanding service.

8% of customers agree with them

Source: HelpScout

This is What Customers SaySource: Crowdsourced by Debra Templar. Via email, meetings, twitter & facebook. Compilation from 2500

responsese

“ If prices are such a secret that you deliberately turn tickets over so we can’t see the price, then

I’m sorry but I’m shopping elsewhere”

Our COMMUNITY is Our BUSINESS

Bancroft Drycleaners

I am deeply resentful when ignored

Staff who don’t acknowledge me, who continue their conversations rather than serve me.Staff who look me up and down and judge me as not worthy of conversation, attention, lacking in some way....Bored with staff getting bored. I go in excited to spend some $ ... Feel a bit stupid when they are bored with my choicesI won’t shop there again, EVER!

”

“

Waiting, waiting, waiting...

Our COMMUNITY is Our BUSINESS

Westpac

Salespeople who talk too much. Too busy “pitching” to listen...

Not listening. (This is the most cited reason customers

dislike salespeople.)

Our COMMUNITY is Our BUSINESS

Ganache

The music is too LOUD or too

beige

Business owners or staff who don’t ‘know their stuff’...

Our COMMUNITY is Our BUSINESS

Movida Bakery

A dirty business or a business that smells of cigarette

smokeor take-away

food

“

”

Cleanliness is a must..

Just to state the obvious: this does not refer to take-away food joints re smell of take-away food

Can’t find the business online ANYWHERE!

Hello??...

These are just tools – snow shovels

Out-dated clunky

websites that aren’t optimised

for mobile

Optimised for mobile

Customers hang out on social media ... Even if you don’t think so!

You might think social media is this

These are just tools - & EVERYONE has access to the toolshed...

People who ‘supposedly’ run a business and yet constantly groan and moan about their customers and/or their woes over social media.

Don’t they know it wrecks my perception of their business?

“

”The Power of Social Media

Seriously, fix these issues and you’ll have delighted customers who come back again and again ~ bringing their friends with them.

I strongly believe that in most cases it’s the little things that make the difference.

Concentrate on the little stuff! Debra Templar

The Successful Four

Website that is

readable on mobiles

Social media

presence

Events for customers or clients

Products Prices

Convenience

Service

Be a resource for your customers beyond just the products you sell. Become a resource and place of inspiration for your customers — even after they’ve made a purchase.Your social media presence should be an exact duplication of your ‘real life’ service experience.

And your ‘real life’ service experience should be UNBELIEVABLY SHAREABLE!

GO Beyond Your Product or Service

Got comments?Let’s talk!

Website: www.thetemplargroup.com.auEmail: debra@thetemplargroup.com.auTwitter: @debratemplarFacebook: www.facebook.com/DebraTemplarTalksShopPinterest: www.pinterest.com/DebraTemplarYoutube: www.youtube.com/TheTemplarGroupSlideshare: www.slideshare.net/DebraTemplarLinked In: www.linkedin.com/in/DebraTemplar

Pics from istockphoto.com, dollar photoclub , Toorak Road South Yarra Association , Debra Templar

Just so you know: The photos of businesses shown in this presentation are ALL outstanding businesses that do it exceptionally well. All are located in Toorak Road South Yarra