The disruptive Power of choiceRosa GarcíaVice President Consumer and OnlineMicrosoft Western Europe

WēiPeligro

Jī Oportunidad

“ Insanity is doing the same thing over and over again and expecting different results”

Albert Einstein

XXI Century Economy

Vertical integration

Traditional assets

Size matters

Information is expensive and limited

Broad time to market

Disintegration: Focus on core business

Talent, R&D, brand, relationship

Size doesn’t matter

Easy access to information

Cycle acceleration

XX Century Economy

“Because the purpose of business is to create a customer, a business has two, and only

two , basic functions: marketing and innovation.”

Peter Drucker

New World of Work

Global businesse

s

Mobility and always

on

Transparent organizations

New workforc

e

Working with

virtual teams

Find information

Better results faster

Internal process

optimization

I am the most important person

The mutant customerAll of my facets

(Many Me’s) My social connections

(Me amongst We)

Personalization

Community - The conversation

Experiences Marketing

All for Free

Connected Entertainmentphotos IM

games

chat

video

newsblogs

email

music

YOU

Integrated Products and Services

PC WebPhone…A PC on every desktop,

in every home……A smarter phone

in every hand……And Web access

for everyone, everywhere.

Bringing People and Technology Together

In closing.. Crisis: Change & Innovation is the recipe Embrace the New World of Work

Extend Operations Excellence Improve Relationship Excellence

Customer is the King Know the mutant customer Try new experiences marketing Personalization is the key Community matters They want it all… and want it for free Integration is the name of the game

“ You can not control de waves – so learn to surf”

rosamag@microsoft.com +34 91 391 99 50