the power of being an instagram early adopter
TRANSCRIPT
INSTAGRAM ADVERTISING: THE POWER OF BEING AN EARLY ADOPTER
datify.co.uk | [email protected] | 01733 667110
TARGETABLE INSTAGRAM AUDIENCE (IN MILLIONS)
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0
5
10
15
20
25
30
35
USA UK Italy Spain Germany France Netherlands Poland Switzerland Austria
datify.co.uk | [email protected] | 01733 667110
WHO AM I?
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BEN HARPER, CO-FOUNDER, DATIFY
@benharper87
01733 667110
datify.co.uk | [email protected] | 01733 667110
THE TEAM
BEN HARPER
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ADAM MASON DEAN LYNN LIZZIE BENTON
AMY BULL LUCY STEVENS JOE FLETCHER WILL BALLANTINE
datify.co.uk | [email protected] | 01733 667110
CAMPAIGN GOAL TYPES
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CLICKS TO WEBSITE
WEBSITE CONVERSIONS
MASS AWARENESS
POST ENGAGEMENT
VIDEO VIEWS
REACH & FREQUENCY
APP ENGAGEMENT
APP INSTALLS
datify.co.uk | [email protected] | 01733 667110
PROS AND CONS
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•LESS COMPETITION
•LOWER CPC
•HIGHER ROI
•LEARNINGS MAY NOT APPLY AS PLATFORM CHANGES
•RISKY INVESTMENT
PROS CONS
datify.co.uk | [email protected] | 01733 667110
PROS AND CONS
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•LESS COMPETITION
PROS
•LOWER CPC
•HIGHER ROI
datify.co.uk | [email protected] | 01733 667110
PROS AND CONS
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PROS
•LESS COMPETITION •LOWER CPC
•HIGHER ROI
datify.co.uk | [email protected] | 01733 667110
PROS AND CONS
17
PROS
•LESS COMPETITION •LOWER CPC
•HIGHER ROI
datify.co.uk | [email protected] | 01733 667110
TOP LEVEL RESULTS
Averages as compared to Facebook ad placements
4% HIGHER AOV17% LOWER REACH22% LOWER CPA24% LOWER CPC
20
datify.co.uk | [email protected] | 01733 667110
PARTICULAR CAMPAIGN RESULTS
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25% LOWER CPC
31% LOWER CPA
datify.co.uk | [email protected] | 01733 667110
PARTICULAR CAMPAIGN RESULTS
25
6P PER VIDEO VIEW
12P PER VIDEO VIEW
datify.co.uk | [email protected] | 01733 667110
PARTICULAR CAMPAIGN RESULTS
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6P PER VIDEO VIEW
12P PER VIDEO VIEW
2P PER VIDEO VIEW
datify.co.uk | [email protected] | 01733 667110
IGNORE FACEBOOK!
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1.59BN USERS
400M USERS
0%
5%
10%
15%
20%
25%
30%
35%
40%
13-17 18-24 25-34 35-44 45-54 55-64 65+
Facebook Instagram
datify.co.uk | [email protected] | 01733 667110
KEY TAKEAWAYS
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•IF YOU HAVEN’T YET - NOW IS THE TIME TO TRY INSTAGRAM ADS
•TAKE CONTROL OF THE PAID ELEMENT OF YOUR SOCIAL MEDIA
•BEING AN EARLY ADOPTER CAN GIVE GREAT BENEFITS, BUT THERE ARE RISKS
•WHEN ADVERTISING ON INSTAGRAM THE TARGETING IS KEY
•DON’T LISTEN TO FACEBOOK - THEY JUST WANT THE €€€’S
datify.co.uk | [email protected] | 01733 667110 40
@datifyuk
facebook.com/datify
datify.co.uk
01733 667110
Datify, 28a Tesla Court, Innovation Way
Peterborough, PE2 6FL, 01733 667110
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