2009-2010 MEDIA KITAdvertising Rates & Information

PO LY P O ST

THE

California State Polytechnic University, Pomona

ly post - 2 -

WELCOME

S o c i e t y o f P r o f e S S i o n a l J o u r n a l i S t S , 20 0 8Best Student Newspaper

Best Sports Story

Best Sports Photo

Second Place, Best Feature

Second Place, Best Page Layout

Second Place, Best News Photo

Third Place, Best Photo Illustration

c a l i f o r n i a co l l e g e M e d i a a S S o c i at i o n , 20 0 8Second Place, Best Arts and Entertainment Story

Second Place, Best Infographic

Third Place, Best Back to School Edition

a S S o c i at e d co l l e g i at e P r e S S , 20 07Third Place, Best of Show, General Excellence

First published in 1945, The Poly Post is the official independent student publication of California State Polytechnic University, Pomona. The 1,400-acre campus, once the winter ranch of ce-real magnate W.K. Kellogg, now offers a polytechnic approach to education through such programs as agriculture, engineer-ing, and animal sciences.

The Poly Post has over 64 years of award-winning journalistic coverage of Cal Poly Pomona and the surrounding community. It is the best and most affordable medium to reach more than 21,477 students, and 2,455 faculty & staff in the midst of one of the world’s most diverse and exciting metropolitan areas.

The Poly Post distributes 7,000 free copies of the newspaper every TUESDAY at over 60 various locations both on and off campus. These copies are free and frequently passed between classmates and friends. About 75% of the campus community reads the paper moderately to frequently, according to a recent market research survey.

Since the Poly Post is a student-run publication, it provides em-ployment for dozens of students in a professional and educa-tional environment. The Poly Post is self-supporting; therefore, all advertising revenue directly benefits the advancement of students studying for careers in journalism, photography, busi-ness marketing, and graphic design.

Co n t a C t I n f o

The Poly Post also publishes online 24/7 at www.thepolypost.com. The online edition receives approximately 90,000 impressions per month.

a d d r e S S : The Poly Post

3801 W. Temple Avenue

Building 1, Room 210

Pomona, CA 91768

We b S i t e : { w w w . t h e p o l y p o s t . c o m }

e M a i l : { a d v e r t i s e @ t h e p o l y p o s t . c o m }

a d v e r t i S i n g d e Pa r t M e n t

(909) 869-3528

(909) 869-3533

b u S i n e S S d e Pa r t M e n t

(909) 869-5483

fa x : (909) 869-5179

ou r St o r y

aw a r d S

c a l i f o r n i a co l l e g i at e M e d i a a S S o c i at i o n , 20 07Second Place, Best Column

Second Place, Best Sports Story

c a l i f o r n i a co l l e g e M e d i a a S S o c i at i o n , 20 0 6Second Place, Best Column

Second Place, Best Feature Story

S o c i e t y o f P r o f e S S i o n a l J o u r n a l i S t S , 20 05Best Feature Story

Best Feature Photo

Second Place, Best News Story

Second Place, Best Feature Story

atterns Business & Marketing Office | Tel: (909) 869-5483 | Fax: (909) 869-5179 | Email: advertise@thepolypost.com - 3 -

demogra Employed full or part time: 78%Average monthly income: $931.78 per monthEarns more than $2,000 per month: 19%Lives on campus: 33% (1st time freshmen)

Rents apartment or home: 35%Lives at home: 32%Uses the Internet: 97%Has shopped online recently: 77%

1. Restaurants 55.6%2. Employment 45.5%3. Coupons 42.6%4. Recreation 35.5%5. Auto/ Service 37.8%6. Retail 30.8%7. Electronics 28.1%

The Poly Post is specifically targeted to reach the Cal Poly Students, Faculty, and Staff members. No other advertising vehicle has the reach of the Poly Post on the Cal Poly student body.

The Poly Post is printed weekly every TUESDAY to give you exposure for the whole week.

The Poly Post is portable and convenient, through its print edition available at over 60 newsstands both on & off campus and the online edition available 24/7 at www.thepolypost.com.

The Campus community relies on the Poly Post to be their number one source of news, entertainment, information and advertising. Readership is intensely loyal: half say they read us every week and 71 percent say they read us three out of four issues. That’s a better reach among Cal Poly students than either of the two dominant daily newspapers in the area: 39 percent of our readers say they don’t read the Los Angeles Times and 76 percent say they don’t read the Inland Valley Daily Bulletin.

The Poly Post works! Display and online advertising are proven marketing tools that deliver results. Its ads create traffic, move merchandise and establish brands.

Ta r g e T & r e a c h

Fl e x i b i l i T y

c o n v e n i e n c e

r e l i a b i l i T y

r e s u lT s

In total, CPP students have an effective spending

power of $20 million dollars a month

wh o we re a C h

St u d e n t Pu r C h a S I n g I n t e r e S t S

to P 5 re a S o n S t o a d v e r t I S e I n th e Po ly Po S t

St u d e n t d e m o g r a P h I C S

Total Undergraduate: 19,569Total Graduate 1,908Total Enrolled 21,477

Female 44%Male 56%

Am. Indian/ Alaskan 0.4%Asian/ Pac. Islander 28.1%African American 3.9%Hispanic 28.1%White 24.7%Unknown 9.2%Nonresident Aliens 5.6%

Average Age 24 yrs.

ads fied ads- 4 -

DISPLAY

Display pages are oriented in 6 columns wide and 20 inches tall.

The Poly Post publishes a broadsheet newspaper with printable dimensions of 10.5” wide by 21” tall. The paper is broken into six columns with 1/9” gutters. Ads are measured in terms of column inches expressed in the number of columns wide multiplied by the number of inches tall.

o n e c o l u m n i n c ha c T u a l s i z e 1 . 6 5 ” x 1 ”

CAL POLY LOCAL OPEN4 col. 2 col. x 2” $24 $28 $348 col. 2 col. x 4” $48 $56 $6812 col. 2 col. x 6” $72 $84 $10220 col. 4 col. x 5” $120 $140 $170

M o d u l a r S i z e S

Eighth Page V 2 col. x 8” $96 $112 $136Eighth Page H 4 col. x 4” $96 $112 $136Quarter Page V 3 col. x 10“ $180 $210 $255 Quarter Page H 6 col. x 5” $180 $210 $255Half Page V 3 col. x 20“ $360 $420 $510Half Page H 6 col. x 10” $360 $420 $510Full Page 6 col. x 20” $720 $840 $1020Double Truck 12 col. x 20” $1440 $1680 $2040

[ ]

Sta n d a r d r at e S (P e r c o l u M n i n c h) CAL POLY $6.00LOCAL $7.00 OPEN/ NATIONAL $8.50

Col. Width x Inches Height x Standard Rate = $ AD PRICE * Formula used to calculate custom ad sizes

Full Page Half Page Quarter Page Eighth Page Front Page

Sa m P l e lay o u t S

a d S i z e S

* The Post has not increased display rates in over 10 years

Full Page6 col x 20”

Vertical Half

3 col x 20”

VerticalQuarter

3 col x 10”

Horizontal Half

6 col x 10” Horizontal

Eighth4 col x 4”

VerticalEighth

2 col x 8”Front Page 6 col x 2”

Horizontal Quarter

6 col x 5”

1 column 1.65” wide2 columns 3.41” wide3 columns 5.18” wide4 columns 6.95” wide5 columns 8.72” wide6 columns 10.5” wide

co l u M n Wi d t h S fr o n t Pa g e a d v e r t i S i n g

6 col x 2”$375 per issue Free Color

Front Page Section6 col x 2” $200

fied adsBusiness & Marketing Office | Tel: (909) 869-5483 | Fax: (909) 869-5179 | Email: advertise@thepolypost.com - 5 -

online

CAL POLY LOCAL OPEN4 col. 2 col. x 2” $24 $28 $348 col. 2 col. x 4” $48 $56 $6812 col. 2 col. x 6” $72 $84 $10220 col. 4 col. x 5” $120 $140 $170

M o d u l a r S i z e S

Eighth Page V 2 col. x 8” $96 $112 $136Eighth Page H 4 col. x 4” $96 $112 $136Quarter Page V 3 col. x 10“ $180 $210 $255 Quarter Page H 6 col. x 5” $180 $210 $255Half Page V 3 col. x 20“ $360 $420 $510Half Page H 6 col. x 10” $360 $420 $510Full Page 6 col. x 20” $720 $840 $1020Double Truck 12 col. x 20” $1440 $1680 $2040

* The Post has not increased display rates in over 10 years

on l I n e a d Su b m I S S I o n

To place an online ad, submit your artwork, graphic, or animation to:{ a d v e r t i s e @ t h e p o l y p o s t . c o m }

Please include your contact information and URL of the page you would like to be linked.

For questions or to place an ad by phone, please call (909) 869-3528 or (909) 869-3533.

{ h t t p : / / t h e p o l y p o s t . c a m p u s a v e . c o m }

P r i n t $5.50 first 20 words $ .30 per word aftero n l i n e $25.00 for 30 days

on l I n e a d v e r t I S I n g d I S C o u n t S

Cl a S S I f I e d S

Main Content

Top Banner (468 x 60 pix) $300/month

Medium Rectangle (300 x 250 pix) $250/month

Vertical Banner (160 x 600 pix) $200/month

on l I n e r at e S

25% discounts available for package deals with display ads. *All sizes and location of the ad are subject to change to

fit the Poly Post website.

The Poly Post’s official website is:

{ w w w . t h e p o l y p o s t . c o m }

This site offers non-stop news, lifestyle, sports, and opinion articles throughout the week.

we b S I t e

cations policies- 6 -

submissisubmissions & Techical Specifications

Co l o r

I n S e r t S

Free Standing Inserts are a flat rate of $500 for a 1-2 page insert and must be 8.5” x 11” only. Please call for alternate size and pages for approval and pricing. Inserts must be sent at least one week prior to ad deadline for proper distribution. (min. 7000 copies of preprinted inserts)

Insert Date and Advertiser Name must be clearly marked on package and sent to: The San Bernardino Sun.

Submit all ad materials in PDF format to: { a d v e r t i s e @ t h e p o l y p o s t . c o m } by 12PM Friday prior to the publication date. (see Special Deadlines for weeks that contain holidays on page 8)

Ads must be properly sized and must have the correct aspect ratio. Resolution should be at 300 dpi. Ads that do not contain a border will have a 0.5 point border added.

The Poly Post recommends using open type fonts (OTF) or Mac compatible fonts. Please embed and list fonts utilize in artwork. The Poly Post reserves the right to substitute corrupt file fonts. Process color ads should be created as an Illustrator EPS or Photoshop TIFF. The Poly Post is printed using cyan, magenta, yellow, and black ink (CMYK). Please design your ads accordingly. Because of the inherent limitations of newspaper printing, The Poly Post strongly recommends that text in process color ads be 100% K black. Rich black should never be used because the text will appear fuzzy and may not be legible.

Black & white ads should be grey-scaled. RGB colors (created by combining red, green, and blue), even those that appear gray onscreen, will not correctly separate into four color and may also not be legible.

The Poly Post will not be held responsible for ads that do not follow these guidelines.

[ S u b M i S S i o n S & t e c h n i c a l S P e c i f i c a t i o n S ]A COLOR Ad gets noticed { 60% more } than a B&W ad

B&W SPOT FULL

Su b m I S S I o n S + te C h n I C a l SP e C I f I C at I o n S

The San Bernardino Sun2239 Gannett ParkwaySan Bernardino, CA 92407 Publication: The Poly PostPublication Date: _____________Advertiser Name: _____________

S P o t $30 flat rate per colorfu l l co l o r P r o c e S S $2.50 per col. inch (min $15)e i g h t h Pa g e $40Fourth Page $75Half Page $150Full Page $300

policiesBusiness & Marketing Office | Tel: (909) 869-5483 | Fax: (909) 869-5179 | Email: advertise@thepolypost.com - 7 -

submissisubmissions & Techical Specifications

terms a d v e r t I S I n g P o l I C y

Ad placement in any given publication is at the discretion of those employed at the Poly Post. Page position can be sold for an additional 15% to original cost for the back page for ads which are half page or larger running in color. Every effort is made to honor other special placement requests when possible, sub-ject to availability, but not guaranteed.

Ad insertion and payment arrangements must be completed by 12 PM on the Fri-day prior to publication date, except on weeks that may contain a holiday. If Ad materials are not received by deadline, payment is still required and ad space shall be forfeited. Please contact the ad-vertising office for deadline extensions.

Payment in advance is required unless credit has been established. Accepted forms of payment are cash, check, major credit cards, purchase orders and IDT. Billing terms are net amount due and payable in 30 days from invoice date.

A $25 charge is applied for returned checks. A $15 late fee is applied for payments not received by the due date. A monthly 1.5 percent service charge will be added to accounts 60 days de-linquent. Accounts carrying a balance over 90 days may not advertise until the outstanding balance is paid in full. Credit privileges and pre-pay discounts will be revoked for accounts with a history of slow payments.

Invoices and tearsheets for print adver-tising are mailed out the day of publica-tion. Digital tearsheets and invoices may also be sent in lieu of paper copies.

All rates are net (non-commissionable).

A contract must be signed with the Poly Post to receive frequency, bulk, or other discounts and approved by the Business & Marketing Director. All contracts not completed by the term of the contract will be charged the remaining or unused space agreed to.

The signed ad agreement for publication signifies acceptance of the policy and pro-visions in the media kit.

The Poly Post is inclined to run ads for a wide variety of products, services, or be-liefs than an advertiser thinks will appeal to members of the newspaper’s diverse adult reading audience. The decision to run an ad is neither an implicit nor explicit endorsement of the product, service, or belief being advertised.

The Poly Post reserves the right to reject or revise any advertising deemed to adverse-ly affect the integrity, credibility and busi-ness function of the newspaper as a source of truthful and accurate information or be repugnant to a significant number of read-ers served by the paper. Although every ad is judged on its individual merits, the newspaper is disinclined to run those that promote hate, racism, or historical revision-ism; making outrageous or dubious claims, endorsing plagiarism, or offers products or services that violate the law.

The Poly Post will not accept advertising for alcohol, tobacco, gambling, 900 tele-phone services or any other product or service that promotes behavior that can easily become addictive and dangerous.

All political advertisements supporting causes or candidates must be paid in ad-vance.

The advertiser and/or agency agree to as-sume full and complete responsibility and liability for the content of any ads placed in the Poly Post.

Liability for errors is limited to the cost of the space or time purchased and is limited to the first insertion of such error. Claim for allowance must be make within 10 business days. Credit will be given for the first incorrect insertion only. The original copy and instructions must be clear and legible.

The Poly Post is not responsible for incor-rect copies submitted by the client and is not liable for damage caused by content of paid advertisement or by poor produc-tion quality due to printing flaws.

It is the advertiser’s responsibility to proofread display ads for accuracy and errors. The Poly Post is not liable for typo-graphical errors.

The advertiser assumes full liability for his/her advertisements and agrees to hold the Poly Post harmless for content of all advertisements authorized for pub-lication and any claims that may be made against the paper.

a d P l a C e m e n t

d e a d l I n e S

P ay m e n t te r m S

e r r o r S + a d j u S t m e n t S

r at e S + Co n t r a C t S

calenda- 8 -

publicat

Business & Marketing Office | Tel: (909) 869-5483 | Fax: (909) 869-5179 | Email: advertise@thepolypost.com

The Poly Post publishes every TUESDAY except on Thursday, September 24th, 2009.

Deadline for all contracts and artwork submissions is the Friday prior to the publication date, except for weeks containing holidays. (See Special Deadlines)

Insertion Date: Deadline: Tuesday, December 1, 2009 Wednesday, November 25, 2009Tuesday, January 5, 2010 Friday, December 18, 2009Tuesday, February 23, 2010 Thursday, February 18, 2010

Insertion Date: June 8, 2010Deadline: May 14, 2010

Jobs for Broncos (Part-Time JF) Wed, Sept 30, 2009Grad & Professional School Day Thurs, Oct 1, 2009Fall Career Day Thurs, Oct 15, 2009Engineering/Hi-Tech Job Fair Fri, Jan 29, 2010Hospitality Career Expo Thurs, Feb 18, 2010Spring Career Day/Summer JF Thurs, Apr 15, 2010Careers in Education, Non-Profit & Social Service Thurs, May 6, 2010Career Success Event TBD

Winter BreakDec. 14, 2009 - Jan. 1, 2010Spring BreakMar. 22, 2010 - Mar. 26, 2010

[n o t e S o n P u b l I C at I o n d at e S

SP e C I a l d e a d l I n e S

SP e C I a l o r I e n t at I o n I S S u e

C a r e e r f a I r d at e S

aC a d e m I C b r e a k S

OCTOBER 2009 NOVEMBER 2009

DECEMBER 2009 JANUARY 2010

FEBRUARY 2010 MARCH 2010

APRIL 2010 MAY2010

The Poly Post published

Special Orientation Issue

Career Fair

deadlines

JUNE 2010 JULY 2010

AUGUST 2009 SEPTEMBER 2009

HolidayGO THERE.