the poly post media kit...the campus community relies on the poly post to be their number one source...
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NATIONAL
MEDIA KITTHE POLY POST
3801 WEST TEMPLE AVENUE BUILDING 1, ROOM 208 POMONA, CA [email protected] • (909) 869-3528 OR (909) 869-3533 • THEPOLYPOST.COM
First published in 1940, The Poly Post is the official indepen-dent student publication of California State Polytechnic Univer-sity, Pomona. With over 75 years of award-winning journalistic coverage of Cal Poly Pomona and the surrounding community, The Poly Post is the best medium to reach more than 28,000 students and staff members. The Poly Post distributes 7,000 free copies of the newspaper every TUESDAY at over 60 various locations both on and off campus. These copies are free and fre-quently passed between classmates and friends. About 75% of the campus community reads the paper moderately to frequent-ly, according to a research survey. The Poly Post is a student-run publication, which provides employment for numerous students in a professional and educational environment. The Poly Post also publishes online 24/7 @ www.thepolypost.com. The online edition of The Poly Post receives approximately 90,000 impres-sions per month.
Email materials in PDF format to: [email protected] by 12 PM on the Friday prior to the publication date. Required PDF Export preset is PDF/X-1a:2001. Artwork must be properly sized and have the correct aspect ratio. Resolution should be 300 DPI. The Poly Post uses open type fonts (OTF) or Mac compat-ible fonts. Please embed and list all of the fonts utilized in the artwork. Other fonts should be vectorized (convert text to out-lines in illustrator). The Poly Post reserves the right to substitute corrupt font files. The Poly Post is printed using cyan, magenta, yellow and black in CMYK. Please design your ads accordingly. Because of the inherent limitations of newspaper printing, The Poly Post recommends that text in process color ads be 100% K black (C=0, M=0, Y=0, K=100). Rich black should never be used because the text will appear fuzzy and may not be legible. Black and white ads should be gray-scaled. RGB colors (created by combining red, green and blue), even those that appear gray on screen, will not separate into four colors and may also not be legible. The Poly Post will not be held responsible for advertise-ments that do not follow these guidelines.The signed ad agreement for publication signifies acceptance of
the policy and provisions in the media kit. The Poly Post is inclined to run ads for a wide variety of products, services and beliefs that an advertiser thinks will appeal to members of the newspaper’s diverse adult reading audience. The decision to run an ad is neither an implicit or explicit endorsement of the product, service or belief being advertised. The Poly Post reserves the right to reject or revise any advertising deemed to adversely affect the integrity, credibility and/or business functions of the newspaper as a source of truthful and accurate information. The advertiser and/or agency agree to assume full responsibility and liability for the content of any ads placed in The Poly Post.
Advertisement placement in any given publication is at the discretion of those employed at The Poly Post. Page position can be sold for an additional 15% to original cost for the back page for ads that are half or full page. Every effort is made to honor other special placement requests when possible, subject to avail-ability, but not guaranteed.
Liability for errors is limited to the cost of the space or time pur-chased and is limited to the first insertion of such error. Claim for allowance must be made within 10 business days. Credit will be given for the first incorrect insertion only. The original copy and instructions must be clear and legible. The Poly Post is not responsible for incorrect copies submitted by the client and is not liable for damage caused by content of paid advertisement or by poor production quality due to printing laws. It is the advertiser’s responsibility to proofread display ads for accuracy and errors. The Poly Post is not liable for typographical errors.
Ad insertion and payment arrangements must be completed by 12pm on the Friday prior to publication date, except on weeks that may contain a holiday. If ad materials are not received by the deadline, payment is still required and ad space shall be forfeited. Please contact the advertising office for deadline extensions.
Rates are net (non-commissionable). A contract/insertion order must be signed with The Poly Post. All contracts that are not completed by the term of the contract will be charged for the remainder of unused space.
Payment in advance is required unless credit has been estab-lished. Accepted forms of payment are cash, check, major cards, purchase orders and IDT. Billing terms are net amount due and payable in 30 days from invoice date.
OUR STORY SUBMISSIONS & TECHNICAL SPECIFICATIONS
PAYMENT TERMS
ERRORS & ADJUSTMENTS
PLACEMENTS
GENERAL AD POLICIES
RATES & CONTRACTS
DEADLINES
Top 5 Reasons to ADVERTISE in THE POLY POST
1. Target & Reach
The Poly Post is specifically targeted to reach the Cal Poly more than 28,000 students, faculty, and staff members.
No other advertising vehicle has the reach of The Poly Post on the Cal Poly campus community.
2. Flexibility & Convenience
The Poly Post is printed weekly every TUESDAY to give you exposure for the whole week. The Poly Post is portable and convenient, through its print edition available at over 60 newsstands both on and off campus and through the online edition available 24/7 at www.thepolypost.com.
3. Reliability
The campus community relies on The Poly Post to be their number one source of news, entertainment, information and advertising. Readership is loyal.
4. Creativity
No art, no problem! The Poly Post has a staff of talented graphic designers that can provide complimentary artwork.
5. Results
The Poly Post works! Display and online advertising are proven marketing tools that deliver results. Your ad will also be displayed on our social media sites to give you ad-ditional exposure.
Total enrollment for fall was 26,443 students, of which 94% were in undergraduate studies.
ENROLLMENT
Agriculture 2,143
Business Administration 5,049
Education & Integrative Studies 1,367
Engineering 5,858
Environmental Design 1,762
Hospitality Management 896
Letters, Arts, & Social Sciences 4,646
Science 4,286
University Programs 436
Total 26,443
College Total
2% University Programs3% Hospitality Management5% Education & Intergrative Studies7% Environmental Design8% Agriculture 16% Science18% Letters, Arts & Social Sciences19% Business Administration22% Engineering
STUDENT DIVERSITY
ENROLLMENT BY COLLEGE
7% International 45% Hispanic
21% Asian 3% Black
16% White 8% Other
53% Male 47% Female
57% First Generation
Junior6,210
Freshmen 4,898
Sophomore 3,856
Post Baccalaureate 1,512
Senior9,967
The Poly Post publishes a broadsheet newspaper with the printable dimensions of 9.89” wide by 21” tall. The paper is broken into six columns with 1/9” gutters. Advertisements are measured in terms of column inches expressed in the number of columns multiplied by the number of inches tall.
DISPLAY ADS
HALF PAGE
HORIZONTAL HALF
6 col. x 10”
FRONT PAGE/ SECTION
FRONT PAGE6 col. x 2”
HALF PAGE
VERTICAL HALF
3 col. x 20.5”
QUARTER PAGE
QUARTER PAGE
VERTICAL QUARTER3 col. x 10”
EIGTH PAGE
VERTICAL EIGTH
2 col. x 8”HORIZONTAL
EIGTH4 col. x 4”
AD SIZES
Standard rate per col. inch4 col. (business card)6 col.8 col.10 col.12 col.20 col.1/8 Page Horizontal1/8 Page Vertical1/4 Page Horizontal1/4 Page Vertical1/2 Page Horizontal1/2 Page Vertical1/8 PageFull PageDouble TruckCover Front Page StripSection Front Page Strip
COLUMNS X IN.
1 col.2 col. x 2”2 col. x 3”2 col. x 4”2 col. x 5”2 col. x 6”4 col. x 5”4 col. x 4”2 col. x 8”6 col. x 5”3 col. x 10”6 col. x 10”3 col. x 20”6 col. x 15”6 col. x 20.5”12 col. x 20.5”6 col. x 2”6 col. x 2”
AD DIMENSIONS
1.56” x 1”3.22” x 2”3.22” x 3”3.22” x 4”3.22” x 5”3.22” x 6”6.56” x 5”6.56” x 4”3.22” x 8”9.89” x 5”4.89” x 10”9.89” x 10”4.89” x 20.5”9.89” x 159.89” x 20.5”20.89” x 20.5”9.89” x 2”9.89” x 2”
BLACK & WHITE
$8.50$34.00$51.00$68.00$85.00$102.00$170.00$136.00$136.00$255.00$255.00$510.00$510.00$765.00$1,020.00$2,040.00$375.00$200.00
COLOR
$11.00$44.00$66.00$88.00$110.00$132.00$220.00$176.00$176.00$330.00$330.00$660.00$660.00$990.00$1,320.00$2,640.00$375.00$200.00
AD SIZES & RATES
HORIZONTAL QUARTER6 col. x 5”
COLORSPOT COLORBLACK & WHITE
FULL PAGE
6 col. x 20.5’’
Full Color Process $2.50 per col. inch (min $15)
COLOR
Spot $30 flat rate per color
CLASSIFIED ADSONLINE AD SUBMISSIONS
www.thepolypost.com/classified$6.00 one insertion, 3 lines(first twenty words)$2.00 each additional line
To place an online ad, submit your work, graphic or anima-tion to: [email protected]. Please include your contact information and the url of the page you would like to be linked to.
For additional inquiries or to place an advertisement by telephone, please call: (909)869-3528 or (909)869-3533.
ONLINE AD SIZES & RATES
Leader Board (728 x 90 px) $400.00Top Main (728 x 90 px) $350.00Middle Banner (728 x 90 px) $250.00Footer Medium (300 x 250 px) $200.00
Sidebar Medium (300 x 250 px) $300.00Sidebar Large (300 x 600 px) $450.00Lightbox (336 x 280 px) $300.00
300 x 250 px FOOTER MEDIUM
$200
336 x 280 px LIGHTBOX
$300
728 x 90 pxLEADER BOARD
728 x 90 pxTOP MAIN
$400
$350
PRINTED INSERTS
Freestanding inserts are a flat rate of $500 for a 1-2 page insert and must be 8.5”x 11” only. Advertiser is responsible for providing pre-printed inserts. Please call for alternate sizes and pages for approval and pricing. Printed insert material must be received at least one week prior to publication date for proper distribution. Publication date and advertiser name must be clearly marked on package and sent to:
SCNG Printing1771 Lewis St.Anaheim, CA 92805
Attention: Jon MerendinoPublication: The Poly PostPublication Date:Advertiser Name:
728 x 90 pxMIDDLE BANNER $250
$300
300 x 250 pxSIDEBAR MEDIUM
$450
300 x 600 px SIDEBAR LARGE
PUBLICATION CALENDAR2019 - 2020
The Poly Post publishes every TUESDAY with the exception of breaks & summer. Submissions are due the Friday prior to the publication date with the exception of holiday weeks.
INSERATION DATE
December 3, 2019
January 21, 2020
April 7, 2020
SPECIAL DEADLINES
November 27, 2019
December 13, 2019
March 27, 2020
BRONCO GUIDE
SUMMER MAGAZINE
May 2020 - August 2020
(magazine format)
DEADLINE: April 17, 2020
(909) 869-3528 or (909) [email protected]
AUGUST 2019 SEPTEMBER 2019 OCTOBER 2019 NOVEMBER 2019
MARCH 2020FEBRUARY 2020JANUARY 2019DECEMBER 2019
APRIL 2020 MAY 2020
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