the pleasure revolution 2015
TRANSCRIPT
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The Pleasure Revolution
Jesse Schell
Get Tomorrow 2015
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Real Life
Games
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+10!
+20!
+20!
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+10!
+10!
+5!
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+45!
+500!
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+200!
+50!
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+100!+50!
+30!
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+10! +10!+10!+10!+10!
+500!
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+100!
+100!
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+
+2700!
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+2000!+5000! +9000!
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+5!
+1000!
+30!+100!
+30!
+10! +5!
+25!+75!
+300!+30!
+30!+200!
+50!
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Choco-fication!
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+
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Self-Determination Theory
Competence
I want to be good
at what I do!
Autonomy
I want
freedom!
Relatedness
I want to connect
to others!
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“Hafta” “Wanna”
Slavery Freedom
Duty Fun
Work Play
Efficiency Pleasure
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Games are special
because…
They are interactive
and designed ENTIRELY
for pleasure
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Games provide:Clear Feedback
A Sense of Progress
The Possibility of Success
Mental and Physical Exercise
A Chance to Satisfy Your Curiosity
A Chance to Solve a Problem
A Feeling of Freedom
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Pleasure is
POWERFUL
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Pleasure is
COMPLEX
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Pleasure is CONTEXTUAL
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Pleasure is CONTEXTUAL
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?
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=
∈
$12 $20
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A plan is a real thing.
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Data courtesy EEDAR
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Fantasy
Discovery Laughter Story
Challenge
Thrill
TriumphExpression
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PRESENCE
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Five Keys to
Motivational
Design
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Key 1: Make it
Appealing
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Key 2: Make it
Engaging
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Key 3: Make it
Effortless
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Key 4: Make it
Uncheatable
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Key 5: Make it
Not Embarrassing
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Pleasure is…Complex and counterintuitive
Embarrassing to discuss
Not fully understood by anyone
The motivation for EVERYTHING we do
The key to design in the 21st century
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You CAN make your
experiences better
Ask yourself these simple questions:
• Given what I know about my guests…
• Why will they like this experience?
• How can I get them to like it more?