jesse schell - the pleasure revolution: why games will lead the way
DESCRIPTION
In the 21st century, it turns out that the principles for designing videogames have become the principles for designing everything. In this talk, Jesse explains why "gamification" is only the tip of a much larger iceberg that is influencing all of society, and he will go into some detail about best practices for using pleasure to improve the motivational design of a wide variety of experiences. Key Takeaways: Gamification" is about the creation of pleasurable experiences for the purposes of improved motivational design. Pleasure is powerful, complicated, and contextual. Five important keys to improving motivational design are appeal, engagement, effortlessness, uncheatability, and disembarrassmentation.TRANSCRIPT
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The Pleasure RevolutionWhy Games Will Lead the Way
Jesse SchellGSummit 2013
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Real LifeGames
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Choco-fication!
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Rewards can Backfire
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Self-Determination Theory
Competence Autonomy RelatednessI want to be
good at what I do!
I want freedom!
I want to connect to
others!
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“Hafta” “Wanna”
Slavery FreedomWork Play
Efficiency Pleasure
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Games are special because…
• They are interactive• They are designed
ENTIRELY for pleasure
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Games provide:
• Clear Feedback• A Sense of Progress• The Possibility of Success• Mental and Physical Exercise• A Chance to Satisfy Your Curiosity• A Chance to Solve a Problem• A Feeling of Freedom
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Pleasure is COMPLEX
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Pleasure is… CONTEXTUAL
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Pleasure is… CONTEXTUAL
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Steenburgh & Ahearne: Motivating Salespeople: What Really Works
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Sensation
Fantasy
DiscoveryLaughter
Story
Challenge
Thrill
Triumph
Expression
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Gamify
Pleasurize
Improve Motivational Design
-or-
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Five Keys to Motivational Design
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Key 1: Make it Appealing
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Key 2: Make it Engaging
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Key 3: Make it Effortless
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Key 4: Make it Uncheatable
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Key 5: Make it Not Embarrassing
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Pleasure is…• Complex and Counterintuitive• Embarrassing to discuss
• Not fully understood by anyone• The motivation for EVERYTHING we do• The key to design in the 21st century
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You CAN make your experiences better
• Ask yourself these simple questions:– Given what I know about
my guests…– Why will they like this
experience?– How can I get them to like
it more?