The Outlook of the Competitiveness of Thai Software Industry

Anukul Tamprasirt

Association of Thai Software Industry

Labor Intensive

Labor Intensive

Firm Strategy, Industry Structure

Related and Supporting

Industry

Market Demand

Supply

Vertical/SpecificIndustry

Vertical/SpecificIndustry

Global Floor

“ISO” Ceiling

Low Cost,Low Value

Trap

Competitiveness

Source: Porter Competitiveness

Niches

Source: Thailand Competitiveness

Software Industry Outlook

AutoAuto FoodFood TourismTourismFashionFashion

PackagingPackaging

LogisticLogistic

SoftwareSoftware

Supportive 　　 Industr

ies

…..…..

…..…..

Strategic & Lead ing

Industries

Examples of ServicesExamples of Services

Export Promotion,www.depthai.go.th

•International Trade Strategies using ICT•E-Commerce Facilitator Hub•Online Networking Strategies for Entrepreneurs

Ministry of Finance, www.ThailandOutlook.com

Online InvestmentOpportunityin Thailand

Traceability in Agriculture & Food

E-Commerce in Jewelry