the open location ecosystem and the mobile internet gary gale, yahoo! geo technologies @ bcs nlb...
TRANSCRIPT
The Open Location Ecosystem and the Mobile Internet
Gary Gale, Yahoo! Geo Technologies @ BCS NLBSeptember 2008
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Overview and Introduction
• Yahoo! Geo Technologies
– who we are, what we do
• User location
– problems, challenges, demands, opportunities
• Socialising location
– Yahoo!’s location brokerage
– opening up the location ecosystem
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... where am I? ... where are my friends?
... who’s near to me?... what’s near me?
... what’s relevant to where I am?
Yahoo! Geo Technologies
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Challenges, Market Demands and Business Needs
Multiple, Fragmented ApproachesInconsistent capture, definition, and context across network
Limited access and visibility to other applications and the user
Conflicts and gaps between internal approaches and applications
Overlapping, mismatched approaches and user experience
Crippled Accuracy and RelevanceLack of understanding and intent in relationship to the user
No consistent method or place for declaring “I am Here”
Coverage and accuracy varies by granularity and geography
GPS/Phone Device ConsolidationMore devices with integrated functionality; cell phone, internet, navigation
into one device
Phones with GPS, 3G, GPS, WiFi, Bluetooth and Navigation
GPS devices with 3G, WiFi, Bluetooth and now phone
Market ConsolidationTomTom buys TeleAtlas for $4.5 Billion
Nokia buys Navteq for $8.1 Billion
Multiple Carriers backing Social Network/Location Services
•“Location-based services are one of the cornerstones of Nokia’s Internet services strategy. Location will ultimately be in every device” - Nokia’s president and CEO
Explosion of Location Based Services and APIs
Major handsets and platforms; Java, Symbian, Blackberry, Apple
Google Location API and Gears for Windows Mobile, Android
Yahoo! ZoneTag, Mobile, Fire Eagle Location API
Location-Aware Applications
Mainstream web sites leveraging location to display relevant info
Real-time traffic, gas prices, news, business listings, real-estate listings, etc.
Social mapping; upload maps, content with other users and applications
•“(the User Location market) … will nearly triple in revenue this year, to $1.3 billion from $485 million in 2007, and will reach $8 billion in 2011. - Gartner
•“(the User Location market) … will nearly triple in revenue this year, to $1.3 billion from $485 million in 2007, and will reach $8 billion in 2011. - Gartner
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User Location Solutions
Detection
Accuracy+
Granularity
Management
Privacy+
Sharing
Matching
Relevance+
Monetization
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Social Networks – Social Context
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Fire Eagle
Fire Eagle – Social and Location Context
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Without Fire Eagle
Vertical Towers of Siloed Location Data
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With Fire Eagle
User-Controlled Location Sharing and Integration
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Fire Eagle’s User-Controlled Geo ACLs
|- n’hood -|
|------ zip -----|
|-------- city -------|
|------------ county -----------||--------------- state ----------------|
|---------------- country -----------------|
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Fire Eagle
fireeagle.yahoo.net
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Fire Eagle
fireeagle.yahoo.net
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Navizon
navizon.com
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My Loki
my.loki.com
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eKit
ekit.com
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BrightKite
brightkite.com
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Plazes
plazes.com
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•Find me spot
Spot
findmespot.com
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Consolidating the World’s Geography
• WOEIDs
• Unique
• Permanent
• Global
• Shared with the public via
• Language Neutral– London = Londres = Londra = ロンドン
– United States = États-Unis = Stati Uniti = 米国
• Consolidates the concept of ‘place’; allows Yahoo! and our users to recognise locations consistently and globally
WhereHaus™Global Locations Database
• place names• zip codes
• airport codes• administrative regions• telephone code areas
• marketing areas• points of interests• colloquial areas• neighbourhoods
Describing the World’s Geography
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The Developers and Publishers Dilemma
•Yahoo’s Mobile Language
•Yahoo! needed a flexible language to seamlessly move our own mobile products across devices, platforms, operating systems, globally.
•Yahoo! developed our own new mobile language and opened it up to all developers in January 2008
•Based on W3C standard XForms
•Now available to advertisers, publishers and developers to mobilize content and services
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Resources
www.ygeoblog.com
developer.yahoo.com/fireeagle
developer.yahoo.com/geo
mobile.yahoo.com/developers/roadmap
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Thank You for Listening