the online experience
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TRANSCRIPT
The Online Experience: living your brand in the online environment
A quick exercise.
Remember this Ad?
How are you going to live your brand in the online environment?
http://www.flickr.com/photos/58428285@N00/6521346329
How are you going to live your brand in the online environment?
1. Define your brand’s persona
How are you going to live your brand in the online environment?
1. Define your brand’s persona2. Determine what platforms you will use to
engage with your community
How are you going to live your brand in the online environment?
1. Define your brand’s persona2. Determine what platforms you will use to
engage with your community3. Be social!
How are you going to live your brand in the online environment?
1. Define your brand’s persona2. Determine what platforms you will use to
engage with your community3. Be social!4. Be consistent