1

Online experience

Denise van der MeerElinesofie Dolhain

21 – 12 – 2011

2

Contents Problems

Analysis of sales data

Trends

Recommendations

New website

Summary

3

Online Customer Experience Analysis

4

Problems Content

Usability

Navigation

Copy-writing

5

Analysis of sales data

23%

17%

11%

49%

Sales conversion rates

Users browsing only

Returning cus-tomers

One-off cus-tomers

Abandonment during registra-tion

6

Webdesign Trends1. Simple Color Schemes

7

2. Fixed-Position Navigation

8

3. Social Media

9

Internet Users

10

4. Responsive Web Design

5. Letter types

Conclusion: Simplicity

11

Recommendations New logo

No registration

More product information

Better navigation

Social media

12

Logo

Search

Search

18

Projected sales data

Users

bro

wsing

onl

y

Retur

ning

cus

tom

ers

One-o

ff cus

tom

ers

Aban

donm

ent r

ate

0%

10%

20%

30%

40%

50%

60%

20112012

Sales conversion rates

19

Summary Problems

- Navigation & registration process

New logo

Improve webdesign No registration

Better navigation

Social Media

20

Thank you for your attention