Download - The Online Experience
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The Online Experience: living your brand in the online environment
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A quick exercise.
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Remember this Ad?
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![Page 5: The Online Experience](https://reader036.vdocuments.us/reader036/viewer/2022062615/548e724db47959253c8b45ec/html5/thumbnails/5.jpg)
![Page 6: The Online Experience](https://reader036.vdocuments.us/reader036/viewer/2022062615/548e724db47959253c8b45ec/html5/thumbnails/6.jpg)
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How are you going to live your brand in the online environment?
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![Page 9: The Online Experience](https://reader036.vdocuments.us/reader036/viewer/2022062615/548e724db47959253c8b45ec/html5/thumbnails/9.jpg)
http://www.flickr.com/photos/58428285@N00/6521346329
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How are you going to live your brand in the online environment?
1. Define your brand’s persona
![Page 11: The Online Experience](https://reader036.vdocuments.us/reader036/viewer/2022062615/548e724db47959253c8b45ec/html5/thumbnails/11.jpg)
How are you going to live your brand in the online environment?
1. Define your brand’s persona2. Determine what platforms you will use to
engage with your community
![Page 12: The Online Experience](https://reader036.vdocuments.us/reader036/viewer/2022062615/548e724db47959253c8b45ec/html5/thumbnails/12.jpg)
How are you going to live your brand in the online environment?
1. Define your brand’s persona2. Determine what platforms you will use to
engage with your community3. Be social!
![Page 13: The Online Experience](https://reader036.vdocuments.us/reader036/viewer/2022062615/548e724db47959253c8b45ec/html5/thumbnails/13.jpg)
How are you going to live your brand in the online environment?
1. Define your brand’s persona2. Determine what platforms you will use to
engage with your community3. Be social!4. Be consistent