the one most important thing you can do for your business
TRANSCRIPT
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BEFORE THE DIGITAL ERA
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BRANDS
Large Budgets
Message
DEPLOYMENT BUYERS
BEFORE THE DIGITAL ERA
TV
Radio
Flyers
Outdoor
Other
Traditional
Channels
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BrandsContent
creators
BEFORE THE DIGITAL ERA
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THE DIGITAL ERA
Source: www.media.ofcom.org.uk
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THE DIGITAL ERA
Source: www.rsanw.files.wordpress.com
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Anyone with internet
connection
With a minimal budget,
sometimes even no budget
Message
DEPLOYMENT
•Owned blog
•Wordpress
•Blogger
•Facebook / Twitter / Linkedin /
Instagram / Google+ / Tumblr
•Youtube channel
•Any online channel
Any
interested
digital user
THE DIGITAL ERA
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THE DIGITAL ERA
Onlinepopulation
Content creators
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The deployment of your content can be done in a smart way, with a small budget
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You need one thing
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Remember!You are already the content
creator.
The internet users are always looking for valuable,
entertaining and educationalcontent or to solve their
problem.
And it needs to be presented in the digital channels they live in.
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With low budget or no budget at all
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THE POWER OF CHOICE
http://www.dailymail.co.uk/news/article-2095385/Facebook-IPO-Graffiti-artist-David-Choe-painted-HQ-set-bumper-shares-payday.html
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THE POWER OF CHOICE
http://www.dailymail.co.uk/news/article-2095385/Facebook-IPO-Graffiti-artist-David-Choe-painted-HQ-set-bumper-shares-payday.html
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10,500,000+
Youtube subscribers
4,000,000+
Facebook fans
460,000+
Twitter followers
407.000
Instagram followers
If you are a business, how much
budget would it take you to get:
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With no budget at all
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www.youtube.com/watch?v=Mb51Mvd-yWI
http://www.dailymail.co.uk/news/article-2095563/Comedian-makes-1million-month-YouTube-videos.html
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With no budget at all
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https://www.youtube.com/watch?v=KmtzQCSh6xk
https://www.youtube.com/watch?v=W9m9UFhEARg
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Remember!You need courage to take the extra-step, to be relevant and
entertaining.
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Let’s say... $4,500 (declared by the business owner)
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Rmember!
http://www.businessinsider.com/how-the-dollar-shave-club-became-a-615-million-company-2015-6
http://fortune.com/2015/03/10/dollar-shave-club-founding/
https://www.youtube.com/watch?v=ZUG9qYTJMsI
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Take the step and push things forward!
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