the one and a half second rule

THE ONE and a HALF SECOND RULE It’s radical impact on every aspect of marketing

JOHN SAMPSON ( SAM)Executive Creative Director/Managing Partner DDB Group Vietnam.

Visit VietnamBusiness.TV for business videos, news & research

This slideshow is from a presentation at the M2 Marketing & Media events in Ho Chi Minh City, Vietnam organized by ITV-Asia.com and VietnamBusiness.TV

To see videos from the events, interviews with speakers and to get information on upcoming M2 - Marketing & Media Network events

Please visit VietnamBusiness.TV

“For advertisers the commodityin shortest supply is human attention.”

Nigel BogleBartle Bogle Hegarty


ADVERTISING HAS CHANGED

PASSIVE

FREQUENCY

DEMOGRAPHICS TRIBES OF MIND

QUALITY

INTERACTIVE


You!Visit VietnamBusiness.TV

for business videos, news & research

Physically Present. Emotionally Absent.


How to win?

Moving at the speed

of cultureIDEAS ARE STILL THE MOST VALUABLE CURRENCY.


Actual Self + Brand = IDEAL SELF


Social Media

Blogs

Big DataTwitterFaceboo

k

Digital

Apps

Technology

MobileMedi

a Virtual RealityNeuro-

Marketing Visit VietnamBusiness.TV for business videos, news & research

THE ONE and a HALF SECOND RULE That was so 2 seconds ago.

If you’re not noticed, everything else is irrelevant.

If people don’t share it, it isn’t any good.

Ideas are still the key to everything.

Never let your partner leave their phone by the bed.Visit VietnamBusiness.TV

for business videos, news & research

JOHN SAMPSON ( SAM)Executive Creative Director/Managing Partner DDB Group Vietnam.


This slideshow is from a presentation at the M2 Marketing & Media events in Ho Chi Minh City, Vietnam organized by ITV-Asia.com and VietnamBusiness.TV

To see videos from the events, interviews with speakers and to get information on upcoming M2 - Marketing & Media Network events

Please visit VietnamBusiness.TV

the one and a half second rule

Marketing

m2 marketing media events

ho chi minh city

ideal self

actual self brand

speed of culture ideas

radical impact

shortest supply

human attention