the nuts and bolts of twitter (updated)

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The Nuts and Bolts of Twitter @morate & @vedo #fwprsa

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This version The Nuts and Bolts of Twitter presentation is an updated slideshow. It has been shared after the May 13, 2009 Greater Fort Worth Chapter of PRSA's Professional Development Workshop entitled @ TheForefront: Successfully Navigating Social Media with special guest Beth Harte.

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Page 1: The Nuts and Bolts of Twitter (updated)

The Nuts and Bolts of Twitter@morate & @vedo

#fwprsa

Page 2: The Nuts and Bolts of Twitter (updated)
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Twitter = microblogging

microblogging ~ Think of each entry as a mini-blog entry to share information, informally and as often as you wish

http://www.flickr.com/photos/handles/2748048479/

Page 5: The Nuts and Bolts of Twitter (updated)

Can we get a volunteer?

http://www.flickr.com/photos/cpt_obvious/2715446427/

Page 6: The Nuts and Bolts of Twitter (updated)

Twittlingo

tweet = microblog posts are called “tweets”

follow = signing up to receive updates makes you a follower

reply or @reply = to respond to others, use @username, a good way to build community

Page 7: The Nuts and Bolts of Twitter (updated)

Twittlingo

DM = direct messaging, this is only seen by the other user, will also send copy to their email

RT or “Retweet” = a way to share the posts of others, also a good way to be a good citizen (not good form to repost without giving credit)

twitpic = sharing photos via Twitter, people love photos (now famous example)

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Twitter & Professional Growth

referralscommunitynetworkingcommerceknowledgeserendipity

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Twitter and Professional Growth :: Referrals

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Twitter and Professional Growth :: Community

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Twitter and Professional Growth :: Networking

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Twitter and Professional Growth :: Commerce

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Twitter and Professional Growth :: Knowledge

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Twitter and Professional Growth :: Serendipity

Page 15: The Nuts and Bolts of Twitter (updated)

Good to know

Spam is just as annoying on Twitter

Use direct messages with care

Remember to be respectful and smart

Twitter is not instant messaging

tweetup = gathering at a local restaurant or watering hole, everyone is invited

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Get some appsTweetdeck, Twhirl, iPhone/Storm/etc apps

search.twitter.com, twellow, etc.

Facebook, blog integration

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Twitter can be...a cost-effective (free) option to accentuate existing messages;a broadcasting tool to announce relevant information to specific audiences; and a (brief) conversational tool to appropriately respond to relevant inquiries and follow-up questions or comments.

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Two Types

Broadcasteruseful if audience knows what they are gettinganother way to push informationworks best if you have good information to givecould fill a need from specific area or topic

http://www.flickr.com/photos/looking4poetry/253074522/

Page 19: The Nuts and Bolts of Twitter (updated)

Two Types

Conversationalistprovides a "voice"seen as an authority and sourceROE - return on engagementa way to interact with those interested in topic or org. all about building relationships

http://www.flickr.com/photos/herculie/2370039001/

Page 20: The Nuts and Bolts of Twitter (updated)

Broadcastercnnbrk > BreakingNewsOn > digitalps > BarackObama > UOregonNews >mansfieldisd >

Conversationalistwfaachannel8 >DellOutlet > JetBlue > butleradmission > jakemckee > zappos >

http://www.flickr.com/photos/lucias_clay/2699584043/

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Hashtagshashtag (#TEXT) way to tracking topics, communities, live events, breaking news, etc.

Easily found on search.twitter.com and indexed on Hashtags.org

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who are these guys again?

Richie Escovedorichie.escovedo [at] gmail.com

nextcommunications.blogspot.comTwitter: @vedo

linkedin.com/in/rescovedodelicious.com/rescovedo

Terry Morawskiterrymorawski [at] gmail.com

tmosgarage.blogspot.comTwitter: @morate

linkedin.com/in/terrymorawskidelicious.com/morate