the nuts and bolts of twitter (updated)
DESCRIPTION
This version The Nuts and Bolts of Twitter presentation is an updated slideshow. It has been shared after the May 13, 2009 Greater Fort Worth Chapter of PRSA's Professional Development Workshop entitled @ TheForefront: Successfully Navigating Social Media with special guest Beth Harte.TRANSCRIPT
The Nuts and Bolts of Twitter@morate & @vedo
#fwprsa
Twitter = microblogging
microblogging ~ Think of each entry as a mini-blog entry to share information, informally and as often as you wish
http://www.flickr.com/photos/handles/2748048479/
Can we get a volunteer?
http://www.flickr.com/photos/cpt_obvious/2715446427/
Twittlingo
tweet = microblog posts are called “tweets”
follow = signing up to receive updates makes you a follower
reply or @reply = to respond to others, use @username, a good way to build community
Twittlingo
DM = direct messaging, this is only seen by the other user, will also send copy to their email
RT or “Retweet” = a way to share the posts of others, also a good way to be a good citizen (not good form to repost without giving credit)
twitpic = sharing photos via Twitter, people love photos (now famous example)
Twitter & Professional Growth
referralscommunitynetworkingcommerceknowledgeserendipity
Twitter and Professional Growth :: Referrals
Twitter and Professional Growth :: Community
Twitter and Professional Growth :: Networking
Twitter and Professional Growth :: Commerce
Twitter and Professional Growth :: Knowledge
Twitter and Professional Growth :: Serendipity
Good to know
Spam is just as annoying on Twitter
Use direct messages with care
Remember to be respectful and smart
Twitter is not instant messaging
tweetup = gathering at a local restaurant or watering hole, everyone is invited
Get some appsTweetdeck, Twhirl, iPhone/Storm/etc apps
search.twitter.com, twellow, etc.
Facebook, blog integration
Twitter can be...a cost-effective (free) option to accentuate existing messages;a broadcasting tool to announce relevant information to specific audiences; and a (brief) conversational tool to appropriately respond to relevant inquiries and follow-up questions or comments.
Two Types
Broadcasteruseful if audience knows what they are gettinganother way to push informationworks best if you have good information to givecould fill a need from specific area or topic
http://www.flickr.com/photos/looking4poetry/253074522/
Two Types
Conversationalistprovides a "voice"seen as an authority and sourceROE - return on engagementa way to interact with those interested in topic or org. all about building relationships
http://www.flickr.com/photos/herculie/2370039001/
Broadcastercnnbrk > BreakingNewsOn > digitalps > BarackObama > UOregonNews >mansfieldisd >
Conversationalistwfaachannel8 >DellOutlet > JetBlue > butleradmission > jakemckee > zappos >
http://www.flickr.com/photos/lucias_clay/2699584043/
Hashtagshashtag (#TEXT) way to tracking topics, communities, live events, breaking news, etc.
Easily found on search.twitter.com and indexed on Hashtags.org
who are these guys again?
Richie Escovedorichie.escovedo [at] gmail.com
nextcommunications.blogspot.comTwitter: @vedo
linkedin.com/in/rescovedodelicious.com/rescovedo
Terry Morawskiterrymorawski [at] gmail.com
tmosgarage.blogspot.comTwitter: @morate
linkedin.com/in/terrymorawskidelicious.com/morate