content nuts and bolts
TRANSCRIPT
![Page 1: Content Nuts and Bolts](https://reader035.vdocuments.us/reader035/viewer/2022062407/55d5572bbb61eb101a8b46fe/html5/thumbnails/1.jpg)
CONTENT MARKETINGPART III
Getting Tactical:Content Nuts and
Bolts
![Page 2: Content Nuts and Bolts](https://reader035.vdocuments.us/reader035/viewer/2022062407/55d5572bbb61eb101a8b46fe/html5/thumbnails/2.jpg)
Content and SEO
A strong, optimized written copy is the most critical part of any SEO initiative.
Identify keywords & keyword phrases for target audience.
Brainstorm a list of words and phrases searchers might use.
Relevance is paramount.
![Page 3: Content Nuts and Bolts](https://reader035.vdocuments.us/reader035/viewer/2022062407/55d5572bbb61eb101a8b46fe/html5/thumbnails/3.jpg)
The best keywords have…
Strong relevance to the business or products
Relatively high search volume
Relatively low competition
![Page 4: Content Nuts and Bolts](https://reader035.vdocuments.us/reader035/viewer/2022062407/55d5572bbb61eb101a8b46fe/html5/thumbnails/4.jpg)
Links- both quantity and quality- can determine and guarantee visibility of the content in search engines.
Google awards higher votes for a link from New York Times magazine than a link from a random Tweet.
A shareable content is a good linking strategy.
![Page 5: Content Nuts and Bolts](https://reader035.vdocuments.us/reader035/viewer/2022062407/55d5572bbb61eb101a8b46fe/html5/thumbnails/5.jpg)
Optimize!!!Search engines can’t read all content
formats other than text.Use descriptive names for images, audio,
and video files.For photos- in jpg. formatFor logos- in .gif filesFor audio/video- in HTMLNot just content; it’s QUALITY content!
![Page 6: Content Nuts and Bolts](https://reader035.vdocuments.us/reader035/viewer/2022062407/55d5572bbb61eb101a8b46fe/html5/thumbnails/6.jpg)
CONTENT and PR
Public Relations brings: - Publicity - Reputation Management - Media Relations
* Press releases get the news out there! If you have
good news content, make it public!!!
![Page 7: Content Nuts and Bolts](https://reader035.vdocuments.us/reader035/viewer/2022062407/55d5572bbb61eb101a8b46fe/html5/thumbnails/7.jpg)
Find the Influencers!
Identify the influencersBuild relationships with themFind online communities where relevant
discussions occurCreate awareness and enthusiasm to
encourage people to discuss your content
![Page 8: Content Nuts and Bolts](https://reader035.vdocuments.us/reader035/viewer/2022062407/55d5572bbb61eb101a8b46fe/html5/thumbnails/8.jpg)
Well-Publicized Content
> Every product has its own informative illustrative video, paired by podcasts from an academic subject matter. It worked.
![Page 9: Content Nuts and Bolts](https://reader035.vdocuments.us/reader035/viewer/2022062407/55d5572bbb61eb101a8b46fe/html5/thumbnails/9.jpg)
Content and AdvertisingIt is easy to become media as it is to buy
mediaMany major brands use advertising to
drive target audience into deeper brand experiences through immersive content.
![Page 10: Content Nuts and Bolts](https://reader035.vdocuments.us/reader035/viewer/2022062407/55d5572bbb61eb101a8b46fe/html5/thumbnails/10.jpg)
SAMPLES
![Page 11: Content Nuts and Bolts](https://reader035.vdocuments.us/reader035/viewer/2022062407/55d5572bbb61eb101a8b46fe/html5/thumbnails/11.jpg)
Wrap Content Creatively
Are you prepared for a zombie apocalypse?
![Page 12: Content Nuts and Bolts](https://reader035.vdocuments.us/reader035/viewer/2022062407/55d5572bbb61eb101a8b46fe/html5/thumbnails/12.jpg)
TIPS AHOY:
Provide a link to a relevant website in the ad
Include social media links and calls-to-action in the ad (Twitter, Facebook, and so on)
Include QR codes for mobile users that provide deeper information or special offers
![Page 13: Content Nuts and Bolts](https://reader035.vdocuments.us/reader035/viewer/2022062407/55d5572bbb61eb101a8b46fe/html5/thumbnails/13.jpg)
Content and Events
SOCIAL MEDIA CHANNELS Connect to prospective
attendees Announce updates,
programs, and event schedules
Send public or private invitations
Feature photos, posters, and presentations
![Page 14: Content Nuts and Bolts](https://reader035.vdocuments.us/reader035/viewer/2022062407/55d5572bbb61eb101a8b46fe/html5/thumbnails/14.jpg)
THANK YOU VERY
MUCH!!!