the net generation- class 6
DESCRIPTION
TRANSCRIPT
BDMM 4336
The Net Gen
Class 6Fall 2011
@AndreaGenevieve
We’re the First
• Relate to tech differently
• Speed is common
• We’ve come of age
BDMM 4336
The Net Gen
Class 6Fall 2011
@AndreaGenevieve
True or False?
• The Net Gen is dumb
• The Net Gen is screen addicted
• The Net Gen has no shame
• The Net Gen is afraid to settle
• The Net Gen steals
• The Net Gen is full of bullies
• The Net Gen is violent
• The Net Gen has no work ethic
• The Net Gen is all “me” and doesn’t care
BDMM 4336
The Net Gen
Class 6Fall 2011
@AndreaGenevieve
Grown Up Digital
• Research 7,684 Net Gen’ers
• 2,000 Gen Xers
• 2006- 2008
• Randomly selected internet users
• 12 countries
• 40 reports
• Growing Up Digital
• Wired for Distraction
BDMM 4336
The Net Gen
Class 6Fall 2011
@AndreaGenevieve
Meet Gen Next (GenY)
• Grown up with
screens
• Affinity for
technology
• Buy gadgets just to
buy
• Learn
different,different
goals
• If you get Gen
Next, You get the
future
BDMM 4336
The Net Gen
Class 6Fall 2011
@AndreaGenevieve
Generations
•Highly
connected’
•Digital
natives
•globalization
•Baby Boom
children
•Older
families
•Prosperity
•Historic
events
•Rise of tech
•Feel excluded
•Best educated
•High
unemployment
•Strong
economy
•Post war
•Hope
•TV Gen
40.1 million81.9
million
44.9
million
77.2
million
Generation Next (Gen Z)
1998-2010
Net Generation (Gen Y) 1977-1997
Baby Boom Bust(Gen X)
1965-76
Baby Boomer
1946- 64
BDMM 4336
The Net Gen
Class 6Fall 2011
@AndreaGenevieve
Obsolete Items
Do you know what these are:
VHS
Travel Agent
Watches
Movie Rental Store
Encyclopedias
Atlas
Yellow Pages
Fax Machine
20 Things That Will Become Obsolete
BDMM 4336
The Net Gen
Class 6Fall 2011
@AndreaGenevieve
Life Stages
• Early Childhood edu
• Adolescents
• Pre-Adults
• Between life stages
• Huffington Post Article
BDMM 4336
The Net Gen
Class 6Fall 2011
@AndreaGenevieve
8 Generational Norms
1. Freedom
2. Customization
3. Scrutinize
4. Openness
5. Entertainment +
Play
6. Collaboration
7. Speed
8. Innovation
BDMM 4336
The Net Gen
Class 6Fall 2011
@AndreaGenevieve
Major Differences
• Mobile = future
• Screens, screens and more screens
• Ads are lost
• Friends reviews
• Self organization
• Privacy and loyalty
• We love choice
Pew Research Study
BDMM 4336
The Net Gen
Class 6Fall 2011
@AndreaGenevieve
Quiz Time!
“How Gen Y are you?”
1. Penelope Trunk’s Quiz
2. Pew Research
BDMM 4336
The Net Gen
Class 6Fall 2011
@AndreaGenevieve
Consumerism
• Active not passive
• No primetime, my time
• Create content
• Share
• Mutlitasking
• Blog are increasing ads
• Feeling of contribution
BDMM 4336
The Net Gen
Class 6Fall 2011
@AndreaGenevieve
How would you feel?With out technology?
You have no internet, phone, tv or tech for a
week. How do you react?
Take 3 minutes and write down:
Words
Phrases
Feelings
Images
Physical traits
Mental state
BDMM 4336
The Net Gen
Class 6Fall 2011
@AndreaGenevieve
Going Social
Apps
Reviews
Networks and communities
Sharing too much
Negative aspects
Levels of relationships
Brand loyalty
Location based information
BDMM 4336
The Net Gen
Class 6Fall 2011
@AndreaGenevieve
EXAM 1: Next Class
Pair & Share
Take 10 minutes and go through your
notes. Compare and share.
Give me the top 5 things to know for
the exam from the first 5 classes.
Exam will be 5 short answer questions.