Generation Y

Approximately 1982-2001

Generation Y (1982-2001)

• Also known as (A.K.A)– Millennials– Generation Next– Net Generation– Harry Potter Generation– iGeneration

Generation Y (1982-2001)Defining Historical Events

•Fall of the Soviet Union

1980’s•1990-91 –

First Gulf War

•1995 – Oklahoma City Bombing

•1998 – President Clinton Impeachment and Acquittal

•1999 – Columbine Massacre

1990’s

•2001 – Enron Scandal

•2001 – September 11th Attacks

•2002 – Guantanamo Bay established

•2005 – Hurricane Katrina

•2008 – President Barack Obama becomes first black US president

2000’s

Generation Y (1982-2001)Pop Culture: Films (Trilogies and beyond)• 1999 – Star Wars I: The Phantom Menace

– 2002 Star Wars II: Attack of the Clones– 2005 Star Wars III: Revenge of the Sith

Generation Y (1982-2001)Pop Culture: Films (Trilogies and beyond)• 2001 – 2011 Harry Potter and

– 2001 the Sorcerer’s Stone

– 2002 the Chamber of Secrets

– 2004 the Prisoner of Azkaban

– 2005 the Goblet of Fire

– 2007 the Order of the Phoenix

– 2009 the Half-Blood Prince

– 2010 the Deathly Hallows (part 1)

– 2011 the Deathly Hallows (part 2)

Generation Y (1982-2001)Pop Culture: Films (Trilogies and beyond)• 2001 – Lord of the Rings

– 2001 The Fellowship of the Ring– 2002 The Two Towers– 2003 The Return of the King

Generation Y (1982-2001)Pop Culture: Music

• 2001 – Napster shut down• 1995 N’Sync and • 1993 Backstreet Boys • Brittney Spears• Eminem• House, Techno, Trance

Generation Y (1982-2001)Pop Culture: Fashion Technology

• Email (1992-ish)• 1st Reality show The Real World (1992)• Text messaging (1995-ish)• MySpace (2003)• World of Warcraft (2004)• Facebook (2004)• Youtube (2005)• Reality shows

Talk, Play and Socialize ONLINE

Generation YTraits and Qualities

• Sense of entitlement (“free generation”)– “shared” music– Pirated films online

Entitled SpoiledGenerous Collaborative

Generation YTraits and Qualities

• Plugged in 24/7– Prefer online interactions as opposed to face-to-

face

Very social ANDSocially awkwardShort attention span

Generation YTraits and Qualities

• Family Centric– Less career-ambitious than previous generations– Much closer to parents• Parents as “friends”• Constant communication with parents

Balance work and family

Generation YTraits and Qualities

• Attention Craving– Needs feedback and guidance. – Appreciates being kept in the loop and seeks

frequent praise and reassurance.

High maintenance

Pampered

Generation YTraits and Qualities

• Nurtured and pampered– Tend to delay rites of passage

• Driver’s license• Moving out• Getting a job

– “Trophy” kids• Everyone is a “winner”• Unearned self-esteem• As children, Generation Y participated in team sports, play groups

and other group activities. They value teamwork and seek the input and affirmation of others. Part of a no-person-left-behind generation, Generation Y is loyal, committed and wants to be included and involved.

What do you add to your generation?