the name says it all

Upload: juan-pablo-arav

Post on 30-May-2018

218 views

Category:

Documents


0 download

TRANSCRIPT

  • 8/14/2019 The Name Says It All

    1/24

    PRODUCT OF MEXICO

  • 8/14/2019 The Name Says It All

    2/24

    Most renowned alcoholic beverage of Mexico, Tequila is theexpression of both precolombine and Spanish cultures. With

    the arrival of Spanish colons along with alambic technology,Mexican people began to distillate Agave, which wastraditionally used for the elaboration of Pulque, afermented indigenous beverage.

    The alcohol named Tequila is obtained exclusively form the

    Agave Tequilana Weber var. Azul.

    Production and commercialization are protected by a MexicanOfficial Law (NOM). Every lot is checked and certified bythe Regulation Council of Tequilas (CRT). The Tequilastandards are guaranteed by a protected designation of

    origin, since 1974.

    EL TEQUILA

  • 8/14/2019 The Name Says It All

    3/24

    Regulation Council ofTequila (CRT)

    Creation:

    1994, under the initiative ofthe Tequila Makers Chamber.

    Functions:

    Inspects and certificatesproduction (quality)

    Controls agriculturalmatters.

    Guarantees authenticity (vsinformal market)

    Respect of the NOM (MexicanOfficial Law)

    Protects the label(Denomination de Origen)

    Source of information ontequila.

    Members:Agave Farmers

    Tequila Makers

    Bottlers and wholesalers

    Government (SE, IMPI,PROFECO, SAGARPA, etc.)

  • 8/14/2019 The Name Says It All

    4/24

    As well as Cognac, Jerz, ScotchWhisky, champagne and the bestwines, there is a very specificarea recognized for the productionof Tequila.

    This area of PDO (protecteddesignation of origin) has beenunder the protection of the CRT(Regulation Council of Tequilas)since 1974.

    The most renowned areas are

    located in the state of Jalisco.Tequila can also be made inspecific areas of Nayarit,Guanajuato, Michoacn, Tampico.

    TEQUILA PRODUCTION AREA(Protected designation of origin)

  • 8/14/2019 The Name Says It All

    5/24

    El arenal, Jalisco, where we make our Tequila, is one of the most recognized area for the production of Tequilas andAgave. It is located on the way of the famous Tequila Express railway.

    The village of el Arenal is where you find Fbrica Tequila Cascahun, one of the oldest Tequila Makers of the Arenal.

    They are the exclusive makers of Tequila REVOLUCION, and keepers of our secret recipe.

    El Arenal, Jalisco Cuervo

    Sauza Herradura

  • 8/14/2019 The Name Says It All

    6/24

    Distillery

    Age: More than 60 years of tequila

    making

    Exclusive elaboration process

    Location: El Arenal, Jalisco

    Proper agave fields

    Maestro Tequilero

    Ing. Salvador Rosales Torres

    More than 30 years making Tequila

    Fabrication

  • 8/14/2019 The Name Says It All

    7/24

    Process of TequilaMaking

    FARMING COOKING CRUSHING FERMENTING

    DISTILLING MATURING BOTTLING

  • 8/14/2019 The Name Says It All

    8/24

    Agave plants require an average of 7 to 9years to reach a perfect maturity andconcentration of sugar.

    The harvest consists in cutting the leafsand taking of the pia.

    Agave plants can be harvested all year long.

    The jima or Harvest

    Tequila REVOLUCION: For the production of our Tequila, Agave plantsovercomes a drastic selection process and are 7 to 9 years old, to get the

  • 8/14/2019 The Name Says It All

    9/24

    During the cooking process,starch is converted in sugar.

    Vapor cooking drains the honey

    of Agave, ready for

    fermentation.

    THE COOKING

    Agave pias are vapor cooked in

    mampostrera ovens (stones).

    The aim of cooking is to transform

    sugar contents without

    caramelization.

    Tequila REVOLUCION: Our pias are exclusively cooked in stone traditional ovens.This process is longer and more expensive, but enables a better extraction of

  • 8/14/2019 The Name Says It All

    10/24

    Once cooked, the agave heart(pia) is crushed to obtain the

    juice and separate it from the

    fiber (bagasa).

    CRUSHING

    Crushing may be realized with mills o tahonas(old method). The pias may overcome crushing

    steps from 2 to 8 times.

    The more you crush the pias, the more juice isextracted. However, in every new crushing process,the juices looses its concentration and flavorqualities.

    Tequila REVOLUCION: The crushing process is only two

    steps. That way, we only extract the sweetest andmost aromatic part of the agave, getting rid of the

  • 8/14/2019 The Name Says It All

    11/24

    Throughout the fermentation

    process, sugars are turned intoalcohol (6%)

    Fermentation may be done in opentanks made of:

    Wood

    Cement

    Stainless steel

    Fermentation may be induced with:

    Chemical yeasts

    Natural yeasts

    Time for fermentation: about 3days

    FERMENTATION

    Agave juice from mills

    Honey of Agave Yeast

    Water

    Open fermentationtank

    Tequila REVOLUCION: Our special recipe with natural yeasts for fermentation

    allows to give our Tequila its distinctive flavour.

  • 8/14/2019 The Name Says It All

    12/24

  • 8/14/2019 The Name Says It All

    13/24

    Silver: less than 2 month in wood barrels

    Reposado: 2 to 11 month in wood barrels

    Aejo: 12 to 36 months in wood barrels

    Extra aejo: Over 3 years in wood barrels

    The barrels can be made of:

    White Oak

    Oyamel (mexican fir)

    Encino oak

    The Mexican Official Law defines thefollowing criteria for each quality ofTequila:

    Tequila REVOLUCION: Our Reposado is matured 10 month in White Oak barrels.

    The barrels are previously used with Tequila, in order to maintain theoriginal flavors of agave.

    ALL OUR PRODUCTION IS STATE BOTTLED

    MATURATION

  • 8/14/2019 The Name Says It All

    14/24

    Tequila REVOLUCION was born in 1994 ,a successful business mandecided to create this brand to show the world the best premiumTequila

    Tequila REVOLUCION own its own production means

    The techniques used to produce this high quality Tequila are a

    combination of millenary old techniques and the best modernequipment

    Only the best Agaves are selected to create this wonderful Spirit

    Tequila REVOLUCION now has offices in Mexico, USA and Italy. Andits growth continues

    Tequila REVOLUCION

  • 8/14/2019 The Name Says It All

    15/24

    Tequila REVOLUCION is the 5th

    most sold brand in Duty Free Shops inMexico

    Tequila Revolucion is present in more than 600 Restaurants and 50Clubs in Mexico

    Tequila Revolucion has won 5 International Medals

    Our goal is to build a successful appealing brand built on the rootsof the very best Mexico can offer

    Now lets see our products !

    Tequila REVOLUCION

  • 8/14/2019 The Name Says It All

    16/24

    Tequila REVOLUCIONSilver

    Presentation: 100% Blue Agave,double distilled and statebottled.

    750 ml bottle. 40 Alc Vol.

    Characteristics:

    Combines the earthy freshness ofthe agave with herbal overtones.There is a hint of cooked orangesset in a lightly honeyed finish.

    Our suggestion:

    The perfect tequila to sip on therocks, or to mix it in your

    favorite cocktail creating thesmoothest taste a Blanco can offer

    Awards: Gold Medal in SanFrancisco Wine & Spirit contest2009

  • 8/14/2019 The Name Says It All

    17/24

    Tequila REVOLUCIONReposado Presentation: 100% Blue Agave, double

    distilled and state bottled.

    750 ml bottle. 40 Alc Vol.

    Characteristics:

    Aged 10 months in used oak tequila barrels.The smell and taste of the agave comes

    through a light vale of peach, apple andquince. The hint of lemon refreshes creatinga clean crisp smooth finish.

    Our suggestion:

    To Enjoy this perfectly balanced tequiladrink it a a shot glass or on the rocks

    Awards: Gold Medals: Concours Mondial de Bruxelles 1998 Hong Kong Wine & spirits exhibicion 1998 Vinus 2007- Argentina

  • 8/14/2019 The Name Says It All

    18/24

  • 8/14/2019 The Name Says It All

    19/24

    Tequila REVOLUCIONde Luxe Silver

    Presentation:This jewel is .925 silver plated,presented in a hand made wooden box thatcan be customized with a silvernameplate.

    Product:

    This unique bottle contains the bestTequila REVOLUCION Silver 100% AgaveAzul Tequilana Weber, double distilled,100% natural (chemical and additivefree) achieving the finest agave flavor.

    Our suggestion:This limited and numbered edition is an

    exceptional and unforgettable gift forthe discerning tequila connoisseur.

  • 8/14/2019 The Name Says It All

    20/24

    Tequila REVOLUCIONde Luxe Gold

    Presentation:This jewel is 24 karats gold coated,presented in a hand made wooden box thatcan be customized with a gold nameplate.

    Product:This unique bottle contains the best

    Tequila REVOLUCION Reposado 100% AgaveAzul Tequilana Weber, double distilled,100% natural (chemical and additivefree) achieving the finest agave flavor.

    Our suggestion:This limited and numbered edition is anexceptional and unforgettable gift for

    the discerning tequila connoisseur.

  • 8/14/2019 The Name Says It All

    21/24

    Tequila REVOLUCIONde Luxe Rose Gold

    Presentation:This jewel is 24 karats rose goldcoated, presented in a hand made woodenbox that can be customized with a rosegold nameplate.

    Product:

    This unique bottle contains the bestTequila REVOLUCION Aejo 100% Agave AzulTequilana Weber, double distilled, 100%natural (chemical and additive free)achieving the finest agave flavor.

    Our suggestion:This limited and numbered edition is an

    exceptional and unforgettable gift forthe discerning tequila connoisseur.

  • 8/14/2019 The Name Says It All

    22/24

    Tequila REVOLUCION is the 5th most sold brand inDuty Free Mexico

    Present in most of the largest Mexican wholesalers

    Tequila REVOLUCION is present in: USA

    France

    Germany

    Italy

    Australia

    Tequila REVOLUCIONIn Mexico and the

    World

  • 8/14/2019 The Name Says It All

    23/24

    Recent

    Publications http://www.acquiremag.com/life/drink/tequila-revolucio

    www.Tequila.net

    http://www.tequila.net/headline_news/agave/rebel_against_the_ordinary_tequila_revolucion.html

    http://tequilagringo.com/?q=view/best-blanco-tequilas

    http://www.statusmexico.com/v3/36/tequila/index.html

    http://twitter.com/TEQREVOLUCION

    http://www.acquiremag.com/life/drink/tequila-revolucion-bicentenari.phphttp://www.tequila.net/http://www.statusmexico.com/v3/36/tequila/index.htmlhttp://www.statusmexico.com/v3/36/tequila/index.htmlhttp://www.tequila.net/http://www.acquiremag.com/life/drink/tequila-revolucion-bicentenari.php
  • 8/14/2019 The Name Says It All

    24/24

    At Tequila Revolucion we are lookingto expand our brand to many countriesin every continent so we can show the

    world what an ultra-premium Tequilashould be and taste like !

    Next Countries in sight: China,Russia, Brazil and India.

    We hope you like our Brand andproduct as much as we do in Mexicoand many other places

    Thank You Very Much for yourinterest !