the modular retail platform for scalable digitization · omni-channel strategy beyond the functions...

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xReach is a modular software platform that dovetails ERP, CRM, analytics, intranet, PIM, e-commerce and other modules for your retail business intelligently

Hitachi Solutionshas the answer.

Our modular ready-to-go xReach solutions provide companies with answers to today’s digitization challenges: xReach is made up of out-of-the-box modules including for omni-channel marketing or web shops and many other elements that can be implemented instantly and expanded fl exibly to meet all types of project requirements.

Basic principleScalable digitization

The basic principle of xReach is simple: Companies can select any solution from the xReach portfolio which then will be customized to meet their individual needs. The xReach solution then can be expanded effi ciently and seamlessly at any time by including additional modules or integrating third-party products using the xReach.connect component.

The Modular Retail Platform for Scalable Digitization

Fast track your retail business with our out-of-the-box solutions

Brochure

Hitachi Solutions | www.hitachi-solutions.de

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Our missionDeveloping the xReach strategy

The digital age has entailed new challenges for the corporate sector: Tools are springing up like mushrooms and new software solutions are leading to modifi ed responsibilities. Technical departments maintain contact with the IT department while software solutions and infrastructures need to be reconsidered.

Redundant dataData stored in different pools

Media disruptionsDiscontinuous process chains due to media disruptions

Inconsistent structuresInconsistent communication channels and forms of collaboration

High IT overheadDue to a broad infrastructure, necessary expertise and increased maintenance costs

High riskSystem dependency due to complex interfaces

Updates and releasesLimited capacity for updates and releases due to multiple software versions

Useful synergiesIntelligent solutions with strong partners

Benefi t from our long-term cooperation with reliable and highly competent partners that provides you with the synergies you are looking for – we guarantee you the best service for your company.

Secure your competitive edgeAs the digital transformation progresses, securing your competitive edge with a shorter time-to-market or improved internal communications is becoming increasingly important. The change begins with your own infrastructure and technology.

Intelligent solutionsThe modules are best-of-breed solutions based on many years of experience and expertise.

Continuous developmentThe modules are updated and expanded continuously to guarantee secure investment over the long term.

Easy adaptation to new trendsThanks to the easy integration of current trends and innovations you can realize your competitive edge more quickly.

Agile approachBenefi t from one-stop coordination and implementation. Our agile approach allows us to be on schedule at all times.


xReach.connectConnect old and new systems

With xReach.connect we bridge the gap between your old and your new system environment. Outfi t your company with a fully integrated and seamless solution!

An interface is the element in a system that is used for communicating. Originating in natural science, the term refers to the physical phase boundary between two states of a medium.

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Retail modern workplace xReach.intranet

xReach.collaboration

Retail channels xReach.webshop

xReach.web

Retail sales & marketing xReach.crm

xReach.social

The modules at a glance

Retail analytics xReach.analytics

Retail operations xReach.erp

xReach.pim

xReach.fashion

xReach.payment

xReach.pos

xReach.mde


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xReach.intranetThe solution for your access to the digital workplace of the future

xReach.intranet enables you to set up tomorrow’s digital workplace quickly and easily and, thus, increase users’ effi ciency and performance.

With xReach.intranet you have the optimal platform for your staff members’ internal communication and cooperation. Provide your colleagues with relevant information and a professional collaboration platform that also can be accessed via diverse mobile devices.

How you benefi t from xReach.intranetRelevant functions warrant the use of xReach.intranet and simplify your daily operations signifi cantly.

Predefi ned standardsPredefi ned standards facilitate short adaptation and implementation periods. You never have to deal with lengthy projects again!

Role-based accessxReach.intranet guarantees role-based access. In addition, staff members only see relevant information, for example, depending on their location or language.

Responsive designThe framework is designed to facilitate the use of xReach.intranet on diverse devices which are recognized automatically. Users obtain the optimal resolution for their respective devices.

CMS functionalitiesThe content can be updated without any technical skills being required. During the introduction, your editors will be instructed in using the system interface and will generate initial content with the support of our staff.


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xReach.collaborationxReach.collaboration – effi cient collaboration among team members with only a few clicks

Collaboration is the future of retailing? The issue of collaboration is not new to the retail sector, but it is changing as optimizing the exchange of information, project coordination and approval processes are becoming increasingly important. The xReach.collaboration software module helps your staff members coordinate work steps easily and quickly, keep track of multiple fi le versions, and structure workfl ows jointly – regardless of whether they work at the same location or have the same working hours.

The solution is based on Microsoft SharePoint Online and Azure WebServices and can be scaled fl exibly depending on the requirements and the number of staff members. All you need is a SharePoint Standard CAL.

How you benefi t from xReach.collaborationIntegrating xReach.collaboration into your xReach.intranet is easy. Information and collaboration tools are only a click away and both modules are connected seamlessly.

Dedicated team and project roomsImprove your project management activities: contact information of all members of a project team as well as meetings, minutes and other documents are saved centrally in one shared team or project room.

Clearly structured management dashboardAggregated project data is displayed in a dashboard so that you can review the latest developments, the status of projects, your budget and your time resources as needed.

Consistent workfl owsInclude workfl ows in your templates and documents to structure your approval and other processes. Approvals from supervisors, for example, are synchronized in the project room automatically.

Intelligent lifecycle managementBenefi t from preconfi gured settings, for example, to archive or delete outdated pages. This allows you to keep the platform up-to-date and relevant content getting lost in obsolete information.


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xReach.erpThe ERP solution for a future-proof omni-channel strategy

Beyond the functions of a traditional ERP system, xReach.erp makes it easy to manage these omni-channel processes perfectly: marketing & sales, order management, logistics and analytics. From the PoS and your back-offi ce and headquarters all the way to your accounting, the xReach.erp module facilitates a seamless data and information chain. It includes a series of special functions, for example, complex category management and franchise management, thus providing you with the software you need to reduce inventory and delivery times signifi cantly, optimize product ranges, and evaluate distribution and marketing campaigns. Based on these insights, you can create new customer experiences that will become the crucial factors for generating leads and retaining customers over the long term. Automation, more effi cient processes and a higher level of customer satisfaction will help increase your revenue.

How you benefi t from xReach.erpxReach.erp merges all your relevant data in one central platform, thus providing you with a head start on terms of knowledge.

Successful control of sales channelsThanks to the comprehensive 360° view, we help you plan your sales channels more effi ciently and manage them in a more targeted manner.

Processes without any media disruptionsUse our vast omni-channel competences to organize your processes free from media disruptions and align them with your business workfl ows.

Your competitive advantagePull ahead of your competitors! Thanks to more effi cient processes that save you time you can expand your competitive advantage even further.

Customer data in real timePersonal data is managed centrally and in a standardized manner, changes are visible immediately to all your staff members. The interface with xReach.crm enables you to manage your customer relationships directly and obtain data and analyses from multiple media.


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xReach.pimThe management platform that supports your entire product lifecycle

Database- and web-based and individually confi gurable, xReach.pim is a modular solution for effi cient omni-channel marketing that facilitates the convenient centralized administration of all your media and product and communication data and displays information and formats in a simplifi ed, standardized and automated manner so they can be shared in your company and beyond. Via the interface, every authorized user can access the diverse types of data anywhere and anytime on the Internet. In this way, xReach.pim includes all the persons involved in a process in one consistent workfl ow and ensures centralized, clearly structured and media-neutral data management.

How you benefi t from xReach.pimRetail companies are compelled to organize and manage more and more product information.

High qualityEnhance the quality and transparency of your product development. Keep track of your progress and of your product support and marketing activities.

Effi ciencyReduce the time and costs required for developing your products. Software-based optimization makes your workfl ows even more effi cient.

Flexible controlWith xReach.pim, you can manage and enrich the marketing information for each of your products centrally. Control and update your information in a targeted manner.

Seamless reproducibilityLeverage the clear structures and processes to ensure all the steps in your product development can be reproduced seamlessly.


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xReach.fashionThe industry solution for the special requirements of the fashion and garment industry

Geared towards specifi c fashion processes, the fl exible and scalable industry solution xReach.fashion provides companies with insights and enables them to control all their omni-channel processes. The modern industry solution is integrated seamlessly into the ERP system and enables users to access all the relevant information regarding the creation of each product along the value chain easily at any time. Thanks to the function preconfi gured for the fashion industry, sophisticated back-end confi guration no longer is required, resulting in shorter implementation cycles and a faster return on investment.

How you benefi t from xReach.fashionAre you looking to optimize your earnings through improved inventory and price management in all your channels? Would you like to have an overview of your budgets to plan for upcoming seasons?

Season managementCollection planning and in-season planning based on open-to-buy information is the standard. Also, you can control the availability of products and models in diverse processes.

Colors, sizes and fi tsA straightforward, fl exible matrix makes handling multiple product ranges more effi cient and facilitates faster entry and editing of orders. An overview with user-defi ned parameters simplifi es the process.

PDM & PLMIntegrated process management function from the concept to customer management and fully-integrated product data management for business processes. Comprehensive control options for optimizing costs and margins.

Order managementxReach.fashion offers optimal allocation of received stock and pending orders, taking into account shortages and surpluses. Also, you can accommodate customer-specifi c delivery and packaging preferences easily.


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xReach.paymentThe secure online payment platform fully integrated into your ERP system

xReach.payment is a versatile, secure and user-friendly payment platform that supports you in increasing your online and mobile sales.

Based on our cooperation with external fi nancial service providers and Microsoft, we provide you with a central end-to-end system for your planning and sales activities across your sales channels linked to all the popular types of payment.

How you benefi t from xReach.paymentIs your payment solution modern, integrated, secure and at the same time scalable? xReach.payment simplifi es your payment processes in one single solution!

Easy integrationYou can expand your Microsoft Dynamics easily to include payment functions and accept and manage online and call center payments as part of your current processes.

Seamless updatesCustomers stay up-to-date with regard to innovative payment solutions including the latest security and regulatory guidelines without having to become active themselves.

Extensive global reachThe platform connects buyers around the world via a central hub and supports companies in their geographic expansion without the typical problems caused by different payment systems.

All channels connectedWith this module you obtain out-of-the-box integration with Microsoft Dynamics processes including mobile commerce, e-commerce and call-center channels.


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xReach.webshopThe solution for enterprise web shops that connects your systems

xReach.webshop is a fully integrated online platform that includes an online shop and a website. E-commerce and CMS are dovetailed in one high-performance, digital marketing platform in no time. Take your online product presentations and customer communications to a new level!

Thanks to the integration into Microsoft Dynamics for Retail, all your sales channels stay connected.

How you benefi t from xReach.webshopThe standard modules of xReach.webshop include product categories, payment methods, shipping methods, a search function and a recommender engine.

Flexible and individualizedAccelerate your order processes and optimize your online customer communications. Distinguish yourself from your competitors with an appealing website and tap new markets.

Integrated into ERP and CRMAccess data in your ERP system and CRM directly. Thanks to the web-based management system you can automate your inventory management and reduce the associated costs.

Integrated into xReach.pimThanks to the integration into xReach.pim, all your media are up-to-date at all times because all the data comes from a media-neutral source. In addition, you no longer have to accommodate different formats.

Cross-channel e-commerceLink your channels and address your customers personally at all times – cross-selling offerings are deemed to be revenue drivers. The recipe for success: Provide every visitor with a personalized shopping experience.


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xReach.webxReach.web – intelligent marketing campaign management, directly visible return on investment

The challenge of the digital transformation is not the transformation itself. The challenge is its speed: Website content must be provided in an ever-fl exible manner and faster and faster, customer communications have to be more and more personalized. xReach.web allows you to manage all your marketing activities at one glance. Based on the CMS developed by our partner Episerver you can steer content and marketing campaigns intelligently – on one single monitor. The key advantage: Your return on investment is transparent at all times. Use xReach.web to take your online customer communications to a new level!

How you benefi t from xReach.webxReach.web allows you to offer content on your website more fl exibly and quickly and address your customers in a more personalized and targeted manner.

A state-of-the-art websiteGet to know your customers even better, communicate with them in a more targeted manner and provide them faster with the information they need. With xReach.web you can create a website that allows you to pick up trends – and set your own.

Easy campaign managementWith xReach.web you can create campaigns directly and match and prepare them with the necessary information in your CRM system. All your texts, social media campaigns or budget expenses are connected in your system.

A back-end you will loveMake your back-offi ce accessible to third parties – the integrated workfl ow for content management makes it much easier to work on websites with external agencies, translators and other professionals.

An ideal friendshipYour website and social media channels go hand in hand because you fi ll your social channels with information from your website – directly from your back-offi ce. Also, link your PR activities with your website by transmitting and scheduling news.


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xReach.posMore than a cash register system – create a memorable customer journey

Fast and competent customer service at the point of sale (PoS) is an essential element of success in stationary retail. To ensure smooth processes and perfect shopping experiences for your customers, you need more than a high-performance cash register system. xReach.pos allows you to integrate any cash register system into your business processes.

Based on Microsoft’s Modern POS (MPOS) solution, xReach.pos connects your store seamlessly with your ERP. From Click&Collect to items returned at the store and availability inquiries sent to nearby stores, xReach.pos helps you build the foundation for successful omni-channel sales.

How you benefi t from xReach.posWith xReach.pos you connect online with offl ine and create a memorable customer journey

Online and offl ine Be it payment, customer or product information, you have access to all the data in all the channels at any time and can respond fl exibly to your customers‘ requirements both online and offl ine.

Out-of-the-box paymentxReach.pos enables you to integrate the preconfi gured fi nancial modules developed by our partner Computop directly into your ERP system included global payment devices such as terminals and card readers.

Full transparency of your customersWith xReach.pos you can easily create special dashboards that meet your needs and hold all the information you need. our solution provides you with comprehensive insights into all the areas of your organization.

Gradual rollout Thanks to central hardware profi les, our cash register technology can be confi gured to meet the needs of each one of your franchises. Additional connectors for other cash register systems, for example, BestPos and Poresy can be integrated seamlessly.


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xReach.mdeThe app for effective task management in retailing

Be it repeat orders, label printouts or transportation assignments, staff members in your stores not only have to provide customer service, they also have to manage the merchandise. xReach.mde is a platform-independent application that allows your staff members to carry out these tasks at your stores using a mobile device. The app includes special functions tailored to meet the needs of the retail sector such as stock counts and warehousing functions such as managing incoming goods. The user interface is designed to facilitate access from all common mobile devices.

How you benefi t from xReach.mdeAll the functions for optimal one-stop franchise organization: the platform-independent app xReach.mde

Relevant functions at a glancexReach.mde helps your staff members become mobile. The application is compatible with all popular mobile devices. Android, iOS, Windows 10 or as a browser application – all the functions are ready to go even if they are not connected with the back-end.

Optimal control of incoming and outgoing goodsThe xReach.mde app offers a host of opportunities to accept goods at your stores. Orders can be confi rmed as received without being booked to your stock. In addition, each transportation assignment can be received as a whole or be accepted per pallet.

The easy approach to inventoryingWith xReach.mde, your staff members can print labels and request and carry out stock or control counts. Also, products can be compared with references including pallet, delivery or order notes.

State-of-the-art store managementxReach.mde enables your staff members to place orders at the store, initiate the inventory process and/or manage incoming and outgoing goods quickly and easily via an app so they have more time for the important tasks – customer care and consulting services.


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xReach.crmAn individualized CRM is the key to customer retention – xReach.crm facilitates successful campaigns and long-term customer relationships

Today, functional customer relationship management is one the central tools for a company’s successful placement in the market. Especially in our fast-lived digital world with growing price pressure, economic success often depends on the structure and maintenance of customer relationships. What may sounds like a contradiction can be explained with one word: trust. To enable you to build trust in a targeted manner, xReach.crm offers you a detailed overview of your customers, campaigns and services at all times and supports your optimized lead and opportunity management.

How you benefi t from xReach.crmWith xReach.crm, all your departments have access to consistent fl ows of data and high-performance analytics tools anytime and anywhere.

Customer-centered processesBecause your marketing, sales and customer service departments are connected, all your customer-centered processes are intertwined in an optimal manner. All your units can collaborate on customer topics and, thus, benefi t from synergies and a more comprehensive database. The result: stronger customer relationships.

Disruption-free customer journeyxReach.crm is your basis for holistic customer support across divisions. Regardless of which unit is responsible, your company makes each customer journey personalized and consistent.

Smart selling based on embedded intelligenceConsistent processes and fl ows of data facilitate personalized interaction based on embedded intelligence. Your customers receive relevant offers and proposals at all times.

Customer interaction based on social intelligencexReach.crm uses social intelligence so that every staff member is familiar with the current moods and topics discussed in the market. This allows you to respond to your customers’ needs proactively and in a timely manner and, thus, further optimize your interaction with customers.


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xReach.socialxReach.social – the CRM component for optimized emotion management

From cultivating your company’s image and preventing shitstorms to handling service processes and requests, the tasks associated with social media marketing are as varied as they are demanding. xReach.social, an element of the xReach Marketing Suite, helps keep track of your social media marketing activities at all times. Based on xReach.crm, the tool is the pivot for all your customer data, contacts and marketing campaigns that facilitates communication among your marketing, distribution and sales teams. The result is a 360° view of your data.

How you benefi t from xReach.socialTo create a loyal customer base, you have to listen to your customers – and be aware of their needs and interests.

xReach.crm is the indispensable basic moduleThe basis is the Microsoft D365 CRM as standardization of marketing, sales and customer service. The CRM is the pivot for all your customer data, contacts and marketing campaigns as well as for communications between your marketing, sales and customer service teams.

Analyze and evaluate social channels Social engagement analyzes all your relevant social media for three core topics: mood, buzzwords and keywords, and location search.

Social engagementOutfi tted with AI, the tool sorts content by terms, emojis and punctuation marks. Social engagement provides social media functions for your sales teams, customer service staff and all other staff members in the organization.

Content workfl ow managementWith workfl ow management you ensure that the social content generated has been approved by all the relevant persons. All content can be planned in advance so that your company is active in all the relevant social media around the clock.


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xReach.analyticsThe business analytics solution as a central analytical platform

xReach.analytics is a standardized data platform for storing and consolidating data and information originating in diverse operating systems in one central location. Standard interfaces with relational database systems or active directories are the basis for storing your operational data – your raw diamonds – centrally.

After this step, you can apply business rules, consolidation and enhancement to turn your operational data into a true and comprehensive knowledge database for your company. Thanks to integrated analysis and reporting tools and the option to create forecast models, you have a 360° view of your customers and processes so you can make peerless sound decisions.

How you benefi t from xReach.analyticsTo make sound decisions for your company, you need access to all analytical company data at all times.

Real-time monitoringxReach.analytics facilitates real-time insights into your company and beyond. Use the real-time reporting function to be aware of the goings-on in real time and obtain precise information regarding the effi ciency of your company’s processes.

Central data poolThe software bundles all the data relevant to you, from customer-specifi c data and company data to data from company-wide sources including cancellations, complaints and customer satisfaction. Keep track of all relevant information at all times.

The customer is kingMore than just a saying – identify your customers’ needs by evaluating and enhancing complex data volumes. In this way, you strengthen your relationships with customers and at the same time identify and tap cross-selling potential.

Detailed analysesBase your decisions on substantiated data rather than on your gut feeling! Evaluate large volumes of data ad hoc or predictively so you can make sound decisions – at the right time and in the right place.


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Our guiding principle

Flexibility, reaction and vision

“Modularity in the digital transformation is our standard to respond to new trends as quickly as possible. Today, the cutting edge is attained with the right software.”

Michael Ferschl, CEO

Appointment Evaluation Scoping Kick-Off

Project startOffer and contract

0403Determine the modules

02Introduce xReach

01

Modernity Security standard Collaboration


18Hitachi Solutions | www.hitachi-solutions.de

Interested?Contact a Hitachi Solutions expert to discuss how our Microsoft Dynamics Solutions can help improve your productivity.

Why Hitachi Solutions?Hitachi Solutions is one of the largest, most qualified and highly experienced Microsoft Dynamics consulting firms across the globe, capable of handling complex tier-one displacement projects. Our company’s calibre of expertise and commitment to customers is evidenced through our consistent recognition from both Microsoft and industry analysts.

the modular retail platform for scalable digitization · omni-channel strategy beyond the functions...

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