the mhealth triad + fund failure
DESCRIPTION
Presentation giver at mHealth Summit 2011.TRANSCRIPT
The mHealth Triad
Ernesto Ramirez, Gregory J Norman, Richard Garfein & Kevin Patrick
Department of Family & Preventive MedicineCenter for Wireless and Population Health Systems, Calit2
mHealth Summit | December 6, 2011
The Players
mHealth Technology Research
Healthcare Organizations
mHealth Technology
Multi-component Systems
Health data that is:• Personal Longitudinal Portable
User-friendly SensorsText Message Systems
Research
mHealth Technologies are opening up exciting new areas for behavioral research.
One Size Fits All
• Simple strategies that give all users the same non-modifiable information.• Usually rely solely upon “push” methods
Tailored
• Understands some baseline characteristics.• Level of intervention remains constant across all characteristics• Push > Pull
Adaptive & Dynamic
• N of 1 methodology: Each person is unique.• Multiple periods of sequential data gathering.• Intervention strength dependent on outcome/effectiveness measured repeatedly.
The System
Wireless Body Sensor
Personally Tailored & Persuasive Messages
Behavior Change Theory
Persuasive Feedback
Successful Behavior Change
Body API
Integrated Machine Learning
Behavior Detection(intensity & type)
Behavioral Understanding
(context & patterns)
Pervasive Persuasion
Persuasive Systems that support real-time context-aware behavior change interventions
Healthcare Organizations
Patients
• An active role in their healthcare.
• A better understanding of their health.
• Preventive measure to protect health.
• Immediate Feedback
Providers
• Improved patient outcomes.
• A better understanding of patient behavior.
• Data driven, scientifically vetted care strategies.
Administrators
• Reduced financial burden.
• Provide meaningful impact.
• Incorporate “state of the art” tools and methods.
The Give & Take
Healthcare Organizations
mHealth Technology Real world user feedback
Tools for persuasive preventive medicine
ResearchmHealth Technology Appropriate study design & analysis
Improved access to data
Healthcare OrganizationsResearch Access to research participants
Efficacy of tools and methods
WHERE IS THE MONEY?
AT EVERY LEVELWE NEED TO
FIND A WAY TO
FUND INNOVATION.
WHERE IS THE MONEY?
AT EVERY LEVELWE NEED TO
FIND A WAY TO
FUND INNOVATIONFAILURE.
Make believe is the first step to believe.-Theo Hiemstra
flicker.com/frinky