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» Outdoor/Billboard

» One-to-OneMarketing

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Integrated Online/O!ine Marketing Reference ToolThe MediaSphere

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Syndication

Review ResultsRevise

AssessExamples:

Web AnalyticsA/B Testing MultivariateQuantitativeQualitative

IntegratedBrand Strategies

Launch

Relaunch

Pre-Launch

DigitalStrategies

LogisticsExamples:

Strategic PlansDatabase Mktg

DiagnosticsExamples:

Marketing PlanUsability TestingStudies/Surveys

» Blogs

» Chat Rooms

» Forums

» IM

» Listserv

» Photo Blogs

» SMS

Conversation(Social Networks)

Social Computing

EmailWebsites

Microsites

Mobile

Search

Examples:

BeboFacebookJoostLastFMMySpaceSquidooStumbleUponTwitterXangaYahoo! 360YouTube

» ContentPartners

» EmailNoti!cation

» One-to-OneHTML/Text

» Social Bookmarks

» Folksonomy

» Wiki

» RSS

» Tagging

BrandTraditionalStrategies

Advertising Innovation

EnvironmentalPackaging

DirectMarketing

» Games

» Online Ads

» Podcasts

» PR

» Viral

» EducationEdutainment

Examples:

Del.icio.usFlickrWikimapiaWikipediaWiktionary

Examples:

Del.icio.usFeedburnerGoogle ReaderNetvibesYahoo!

W

SD

S

» Brand Audit

» Brand Dev

» Collateral

» Identity

» Standards

» Stationery

B

P

C

E

» 3D Mailings

» Invitation

» Telemarketing

» VDP

CA

E

Guerilla

» ProductPlacement

I

» Apparel

» Displays

» Events

» Experiential

» Signage

» Tradeshows

» Book Jackets

» Form Factor

» Graphical

» Green

» POS/POP

BRAINSTORM

» Print

» Public Relations

» TransportationGraphics

» Industrial Design

» Newsletters

» Product Dev

» Street Marketing

» Viral Buzz

» WOM

» EmployeeCoaching

» Aggregators

» Keywords

» PPC

» SEO

» SMO

» Blog SearchEngines

Examples:

FeedBlitzFeedburnerGoogleMSNNetvibesYahoo

» Broadcast

» Vlogs

» Web Radio

» Webcasts

» Webinars

» Viral Buzz