a2 media poster work
DESCRIPTION
poster workTRANSCRIPT
Planning of the
posters
There She Goes
By Craig Turner, Reema Patria and
Celeste Noble
500 DAYS OF SUMMER POSTERANALYSIS
BY CRAIG TURNER
1
This small quote tellsthe audience that thefilm is a romanticcomedy genre.
The explosive stylemakes it stand out ofthe page, this makesthe audience moreintrigued to look forfurther information.
We know that thefilm will span over500 days in thesummer time.
We know who themain actors involvedare, this wouldattract their fans.
We know this guywill be important inthe film.
Looking at this first posterit is clear there is norelease date of a comingsoon image. The posteritself only gives away littlefeatures that theaudience know will bemore apparent in the film.
The simple city boundarysuggests the film is goingto be set in a city.
This shows that themain character likestaking photos,potentially aphotographer
2
Quote at the top, thisquote is on all theposters so far, it tellsthe audience what toexpect but that therewill be a difference.
We are nowintroduced to thefemale character, thenumber of pictures isa fore shadow ontheir relation.
The same picturesas on the first poster,however beingsmaller the mainfocus is taken offhim.
We know the title ofthe film from the startthis isn't anythingnew but lets theaudience know.
Credits have nowbeen added whichallow the audience tosee who is in it andsee if their peopleare involved, it alsoallows the reader tofind furtherinformation about thefilm online etc.
These names showthe viewer who themain people are,their fans will alsoknow.
This close up, Point of viewshot shows the femalecharacter, this would attracta male audience and shelooks naturally attractive.Also women will see howshe looks natural and findher inspiring.
This image of theguy shows he is themain character,however he hasbeen seen in theother two posters,this suggest he isnow going to be theguy with the girl.
This quote is beingshown again, I thinkthis will make thefilm appeal more tomen more so thanother romanticcomedy.
This release date now showsthat it will be released in thesummer, unknowingly yet themain female character is calledSummer so this is a play onwords. It also gives the audiencea reference/idea when it will bereleased.
The dull backgroundcould pre figure adull situation, thisrelates to the sloganand makes theaudience feelsympathetic for theguy.
These names of themain characters likebefore will attracttheir fans and otherfans who weren'tunaware of the filmpreviously
Coming soon, thisshows the audience
that the film iscoming soon andthey don’t have towait much longer,blue stands out.
4
The cloudy bluebackground, prefigures light anddarkness ahead.
The title being blueis a neutral colour,showing male andfemale, or somethingthat just happens
Fans see the maincharacters and want
to watch the filmknowing their
favourite actors arein it
The images showhappy times and
how they get alongtogether, howeverthe main one in the
library looks, likethey are falling out
This quote will makethe audience want to
watch it more andthe star rating makesthe audience morelikely to go a watch
the film
The characterlooking down,suggests he isthinking of memories,this shows they wontlast, relating to theprevious quote.
FRIENDS WITH BENEFITS POSTER
ANALYSIS
BY CRAIG TURNER
The background is plain, the
colour isn't plain white which
means its easy on the eyes
and the dullness makes the
characters stand out against
it. this makes the audience
concentrate specifically on the
two characters.
The main characters
names are in big
bold letters, this
allows their fans to
be aware of their up
and coming film, this
will make them want
to watch the film and
promote it amongst
their friends.
The blue in the title is
natural which can be
suggested as male
and/or female. this
can attract both male
and female
audiences.
The two characters are quite stereotypical and suggestive, the male
character is looking at the female character like he has something g
suggestive in mind, this can be used to say all men think like that and it is
the norm. however she is looking towards the audience to suggest she is
teasing him, this again can be suggested the norm for the situation, as a
result the audience can relate and would be more likely to want to watch
the film. It also gives an insight into what the characters are like and how
they will unravel through the film.
The hands suggest sexual intercourse which could relate to the title of the
film and lets the audience use images to create a title, however the facial
expressions of the characters suggests they are only friends.
The rating has not yet
been confirmed this
can suggest it will
have an adult rating
and that the audience
should know what to
expect, relates to the
title.
The main characters
names are in big
bold letters, this
allows their fans to
be aware of their up
and coming film, this
will make them want
to watch the film and
promote it amongst
their friends.
The background is plain, this
makes the audience
concentrate specifically on the
two characters. The colour
isn't plain white which means
its easy on the eyes and the
dullness makes the characters
stand out against it. The two characters are quite
stereotypical and suggestive, the
male character is looking at the
female character like he has
something g suggestive in mind,
this can be used to say all men
think like that and it is the norm.
however she is looking towards
the audience to suggest she is
teasing him, this again can be
suggested the norm for the
situation, as a result the audience
can relate and would be more
likely to want to watch the film. It
also gives an insight into what the
characters are like and how they
will unravel through the film.
July 2011 says the film is
coming out in the
summer, this gives the
audience a date in which
they can expect to see
the film.
Being related to
Facebook it is
advertising the film
for free, and share
with countless
millions
KNOCKED UP POSTER ANALYSIS
BY CRAIG TURNER
The anchorage text is bold
and red; the red represents
the urgency in the situation
but also the love hat develops
in the film.
The image is very limited and
teases the audience curiosity
about the film. The image also
sets the tone of the film with
the comedic element of the
focus of the stomachs. It also
shows a clear difference
between the characters by
cleverly using mis-én-scene
as the male appears to be
scruffy in contrast the female
appears to be groomed,
emphasising that their worlds
are very different.
The slogan gives away the
plot of the film and gives more
information about the
protagonists more then the
image itself.
The actors and actresses
names are a selling point to
gain interest of the audience
of their favourite actor or
actress in the film, for example
Seth Rogen is popular for
comedy films.
The layout of the poster
immediately makes the
audience focus to the image,
to give the audience an insight
of the plot and establish that
the film is a romantic comedy
or a “brom-com”.
The logos and names are
more noticeable compared to
the other posters.
The website is on every
poster to give the audience a
chance to find out more about
the film.
The information is very limited
as the age and release date is
not shown.
The white background
makes the image, slogan
and anchorage text
stands out more
compared to the other
posters.
The main image is set in a
hospital room, which gives
away the plot. The image tells
the audience what type of
characters are which was
hidden from the previous
poster. The audience can
establish the relationship and
stereotypes of each
protagonist, for example the
female is glamorous
compared to the male who
appears geeky and lazy. The
relationship is distant as
neither are looking at each
other or holding hands. The
fact the female protagonist
has direct eye contact towards
the audience means that the
film is aimed at women, as the
plot is revolves around a
situation women go through.
The anchorage text is bold
and contrasts from the
background. The colour pink
represents love, specifically
aiming at women.
Another deliberate selling
point is showing Seth Rogen
and Katherine Heigl whom are
popular actors.
The pun of pregnancy in
relation to the release date
sets the tone of the film. There
is still no date or age
certificate for the film.
The quote teases the
audience to go and watch the
film. It also builds a high
expectation of the film.
The layout is very vivid yet
simple and is more eye-
catching compared to the first
poster as it reveals more
about the film.
The pun is a selling point, as it
involves another successful
film that sets a high
expectation of this film, which
encourages the audience to
go and watch the movie.
The slogan explains the whole
plot of the film and specifically
aimed at an older audience
from the ages of 20 onwards.
The main image is an extreme
long shot, showing you the
main protagonists in the film.
From the main image the
audience can recognise the
relationship and personalities
of the protagonists. As the
woman is glamorous
compared to the men who
appears geeky and the
relationship between them is
very distant as they do not
have any direct eye contact.
However the male has eye
contract towards the audience
this time showing concern
making the poster comedic.
The anchorage text is bold
and contrasts from the main
image which is dull compared
to the title. The colour red
symbolises the urgency of the
situation/plot. As it is a
“bromantic comedy” it could
symbolise their love which
develops in the film.
The fact the poster mentions
Judd Apatow and the film “40
Year Old Virgin is a selling
point and builds up high
expectations for this film. It
also attracts a male audience
as well as a female audience
as Knocked Up is considered
a brom-com which is a
romantic comedy aimed at
men, which Judd Apatow is
famous for making.
The logos are larger and more
noticeable then the previous
poster.
The slogan gives away the
plot of the film to attract
potential audience members.
The release date has a joke
about pregnancy which the
film is about. It also allows
potential audience members
to book the day off to go and
watch the film
members.
This poster reveals more
information to the audience
compared to the others and
mainly focuses on the main
protagonist in the film.
The colour scheme and layout
is very vivid and bright.
The direct slogan is a
rhetorical question and breaks
the fourth wall between
audience and media text. The
slogan makes the audience
part of the narrative and
sympathizes with the plot. The
slogan gives the audience a
perception of the protagonist.
It is aimed at women as it is a
romantic comedy.
The main image is mainly
focused on the protagonist.
The image gives the audience
a clear perception that he is
not the ideal man to be a
father; this is shown through
his facial expression and the
direct eye contact with the
audience. The fact there is
only an image of Seth Rogan
is a selling point as he is a
popular actor.
The anchorage text is bold
and contrasts from the green
background which could
symbolise luck. The colour red
could symbolise either love or
danger that is included in the
film.
This is one of the selling
points of the poster, as it gives
a high expectation of this film.
The release date and pun
shows that it is a romantic
comedy and gives away the
plot.
Certificate of film is finally
issued on the last poster.
Logos of universal pictures
are smaller and far less from
the previous posters. The
website is shown through all
throughout the posters for
extra information.
The sketches were created in 'Autodesk Sketchbook' which is a software based sketching tool, the
reason I used this instead of by hand is because I have a drawing pad and being on the computer I
can make better designs and make changes without the fate marks of previous changes. Also I knew
what images I liked to used and then used the images as rough guides for sizes when putting the two
next to each other.
'Quality affected by the render, the file size was too big so I had to reduce quality; however some
sketch lines were affected.'
Sketch
DRAFT 1
Sketch
DRAFT 2