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PROnı-14SREE SARASWATHI THYAGARAJA COLLEGE, POLLACHI

A News Letter of PG Department of Management Science

Genesis of the Institution

STC, established in 1997, in the Golden Jubilee year of our independence, by V.S.V.Vidyaa Mandir, a charitable trust, has completed its, 16th year. The trust, recognizing the need for higher education, among the rural youth set-up the college with a determined vision to provide collegiate education to the rural students hailing from various villages in and around Pollachi. The College obtained affiliation from Bharathiar University, Coimbatore and commenced its educational journey on the auspicious day of Vijayadasami in the year 1997 and has crossed several milestones till date. The first batch of students graduated from the institution in June 2000. Begun with strength of 37 students in 1997, the college has grown tremendously within a period of 16 years and the students strength has increased to 3000 in 2013-14.

The college offers 12 UG programmes and 8 PG programmes in various disciplines. In order to improve the employability skills of the students, the college offers a certificate course in Communicative English approved by Bharathiar University, Coimbatore and 8 Career Oriented Courses approved by UGC.

The college is well equipped with the state-of-art infrastructural facilities like well built airy classrooms with modern amenities, computer labs, language laboratory, library, special journal section, physical fitness Centre with latest equipments etc. A team of well qualified and dedicated faculty offers quality education.

To accommodate women students hailing from far-off places, a modern, well-furnished hostel was constructed in November 2001 at a cost of Rs. 25 lakhs.

The men’s hostel was started in the year 2006 - 07.

The College has added many feathers to its cap

It is the first institution in the Pollachi Educational District to obtain the coveted ISO 9001:2008 Certification from the International Standards Organisation.

The college got NAAC re-accreditation with “A” grade, as recognition for quality of education and academic achievement. STC has been granted Autonomous status by the UGC in 2008-2009. The college has been adjudged as the second best college amongst the affiliated colleges of Bharathiar University.

The MBA @ STC

STC is the first institution to offer AICTE approved MBA programme in the Pollachi Education District Eleven (11) batches of students have successfully passed out and are well-placed in jobs. Due to popular demand for MBA at STC the intake was increased to 120 in 2009-10.

The social purpose of MBA at STC is to create capable human resource for the industry from amongst the youth of the rural society for which one needs to develop professional skills in the youth beyond the syllabus. Above all, a resource is human if only that resource is the right combination of KNOWLEDGE, WISDOM and COMPASSION. It is at this level, that a LEADER evolves. The MBA programme at STC is thus a process of evolving a “professional executive” out of an ordinary student.

In the process of developing a capable human resource, MBA at STC adopts a unique teaching learning system combining theory, practice, internal seminars, assignments, etc with greater emphasis on case analysis, management practice sessions and summer project work and industry internship.

MBA at STC also allocates over 200 hours for soft skill (Attitude, Aptitude, Communication, GD, Management Games and Quiz, GK, etc.) development by professional trainers. Training also provided for Business Information Analysis (Business World, Business Line) and Assignments, Industry Analysis through top-end industry database software , visits to major industries, value added training like Six Sigma, etc. MBA at STC is a judicious mix of management theory (the science of it) and management practices (the art of it) to create in the students the totality of skills for career success.

VOLUME - 8 JANUARY 2014ISSUE - 1

MBA at STC is further supported by a vibrant placement service and the alumni of MBA at STC are placed in leading companies like Ford, Cadburys, ICICI Bank, ICICI Prudential, IDBI, Kotak Mahindra Reliance Infocom, Reliance Insurance, Indian Plywood, Nestle, JobsDB, HDFC, RBS, Larsen & Toubro, PPTS, CSS Corp, Mahindra Satyam, Suguna Poultry, Digital Nirvana, VWR, DELL,etc.,

The Pedagogy

In keeping with its social purpose, MBA @ STC admits students who meet the minimum criteria set by AICTE and the university, on first come first serve basis.

While students may have varying degrees of capability in academics, aptitude, attitude or communication, when they enter into the hallowed halls of MBA at STC, the management and the faculty takes up this challenge with a smile and commitment and ensures that they create in the aspirant managers a permanent appetite for hard work and urge for permanent learning with the bend of mind for ethics and social commitment; a true transformation of an ordinary talent in to a productive human resource.

MBA at STC offers an opportunity to students to enhance their inquisitiveness to learn and thereby give shape to their dreams to become successful professionals. It involves 60% teaching and 40% self-learning built on nearly 200 hours of expert training in soft skills.

The approach is one of audio-visual aided lectures, case studies, GDs, student seminars, management games, mini projects, summer projects, industry visits, field study, workshops, conferences, soft skill training, etc., to which management students at STC are constantly exposed.

The Features of MBA @ STC

State-of-the-art air conditioned class rooms.

International Business study tour.

Tablet PC for students.

Wide spectrum of management subjects, in tune with industry requirements.

60% teaching & 40% learning through student seminars.

Knowledge up -liftment through problem based learning.

Case studies, management practices, journals & book review, quiz.

Individual subscription to business newspapers/magazine/journals.

Wi-Fi, high speed internet and an exclusive computer lab.

Research assignments and mini Projects.

Regular attendance at CMA meets.

Frequent guest lectures by experts from industry/B-Schools.

Visiting professors in many subjects for value addition.

Regular visits to industries including those at Metros.

MoUs with CODISSIA, BSNL & ICICI, CPC.

Membership with CMA & STC CMA Student chapters.

High-Tech Software (Database of more than 30000 companies) for analytical study.

Advisory committee of industry experts.

Student mentorship and team goals.

All teaching with LCD and other aids.

Hands-on industry exposure & regular interaction with industry experts.

Personal skill development, English proficiency classes & communication skills – 100 hours per year.

Retreats and outdoor training programme.

Staff to student ratio far superior to minimum norms.

Faculty members regularly trained at IIM and in leading industries.

Advisory Committee STC sincerely believes in seeking regular advice and guidance from experts in its pursuit to contribute productive executive human resource to the industry and the society. On this principle MBA at STC - is guided by a full-fledged advisory committee. The committee meets once a semester.

The expert members of the Advisory Committee are:

1. Mr. U.K. Ananthapadmanabhan, President – Operations & Projects , Kavery Medical Centre & Hospital, Tiruchirappalli.

PG Department of Management Science

2. Dr. U. Srinivasa Raghavan, Professor of Strategic Management at LIBA (Loyola Institute of Business Administration) Chennai, Former Director General of Indian Post and Former Secretary to Govt. of India. Dept of Post.

3. Mr. P.M. Jagatheesan, Vice President (HR), Sara Elgi Group, Coimbatore.

4. Dr. P. Natarajan, Principal, CIMAT (Coimbatore Institute of Management and Technology), Coimbatore.

5. Dr. R. Venkatapathy, Director, BSMED (Bharathiar School of Management & Entrepreneur Development), Bharathiar University Coimbatore.

6. Dr. G. Ranganathan, MD & CEO, Rover Components, Coimbatore.

7. Mr.K. Ilango, (Past President, CODISSIA), Managing Director, Rangamma Steels and Malleables, Coimbatore.

8. Mr.Jayakumar Ramdass, Chairman, CII Coimbatore Zone (Past President SIEMA), Mahendra Submersible Pumps Pvt. Ltd., Coimbatore.

Last advisory committee meeting was conducted on 26.11.2013.

Board of Studies

Other than advisory committee, a high power Board of Studies under autonomy preparesthe syllabus. Its members are:

Chairperson : Dr. P. Sivadasan, Director, PG Management Science, STC External Experts

Dr.P.Saravanan,Associate Professor,Rajeev Gandhi Institute of Management, Shillong, Meghalaya

Prof.S.BalasubramanianDirectorGRG School of Management StudiesPeelamedu, Coimbatore-641 004

University NomineeDr.P.KanagasabapathyDirector, Tamil Nadu Institute of Urban Studies (Government of Tamil Nadu)203, Alagesan Road, Saibaba Colony, Coimbatore-641 011

Industry RepresentativeMr.S.Ramesh Kumar(DGM, HDFC Ltd),B-66, May Flower Sakthi Garden, Nanjundapuram Road, Coimbatore -641 036

Alumni NomineeDr.N.RamkumarAssistant Professor, PSG Institute of Management, Peelamedu, Coimbatore-641 004

MoU with The Coimbatore Productivity Council-CPC As a prelude to PG Diploma in Personnel Management and Industrial Relations, a MoU to this effect was signed between us and The Coimbatore Productivity Council on 10.10.2013. Mr.S.Ramamurthy, Hon Secretary, The CPC, Dr.A.M.Natarajan, GB Member, The CPC, and Dr.B.Vanitha, Chairman, Board of PGDPM Studies CPC were present on this occasion.

Board of Studies in progress

MoU with CPC

3

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Faculty Development Programme

S.No Date Topic Resource Persons Venue

1. 29.06.13 (FN) “Entrepreneurship made easy”Mr.S.S.Jegannathan,Vice President, My Klassroom.com, Coimbatore

Sports Block Seminar Hall

2. 29.06.13 (AN) “Organizational DNA” Dr. Janetius, Director, CCG, STC


3. 20.07.13 (FN) “Major takeaways from IIM – Indore – A Debriefing”

Dr.B.Thayumanavar,Asst. Professor, MBA, STC. MBA Class Room

4. 17.08.13 HR – Interaction Mr.R.K.Muralidharan,AGM Patspin, India Ltd.


5. 25.11. 13 “Emerging Trends in Professional Social Work”

Dr.MangaleswaranFaculty, Dept. of Social Work, Bharathidasan University, Trichy


6. 27.11.13 “Social Work and Environmental Management”

Mr. Anwar Sadath, Jr. Consultant & PhD scholar,NIMHANS, Bangalore


7. 28.11.13Varied Thought on management practices” – An interactive Session

Mr. Harish B Vagadia,Director – Finance & Administration, MM Engineering, Sundarapuram, Coimbatore.


FDP at IIM – B

Dr.B.THAYUMANAVAR, Assistant Professor, MBA Department attended a Faculty Development Programme (FDP)at Indian Institute of Management, Indore from 22.04.2013 to 28.06.2013.

The modules of the programme included sessions on Simulation, Library Services & Database Management, Marketing Management, Accounting, History of Management Thought, Fundamentals of Economics, Finance, Spreadsheets, Decision Analysis, Customer Relation Management, Human Resources Management, Organizational Behavior, Industrial Relations &Labour Laws, Research Methodology, Data Analysis for Research, Information Technology, E-governance, SPSS, Strategic Management, Operations Management, Case pedagogy and Business Communication.

Dr.B.Thayumanavar debriefing IIIM learning

FDP by Mr.S.S.Jegannathan FDP by Mr.Anwar Sadath FDP by Mr.Harish B Vagadia

Dr.B.Thayumanvar @ IIIM - I

FDP by Mr.Muralidharan FDP by Dr.Janetius


It also included industry visits to Volvo- Eicher Plant and ITC e-choupal and participation in CERE International Conference.

It enables faculty to get updated with latest trends in Management and teaching pedagogy of IIMs.

Staff Achievements (Seminar Participation, Paper Presentation, etc)

S.No Date Name of the staff Title Venue Remarks

1 9.5.2013 to 12.05.2013 Dr.B.Thayumanavar Participated in the

International CERE Conference IIM, Indore Participation

2. 25.9.2013 Dr.P.Sivadasan Executive Meeting CMA, Coimbatore Participation

3. 28.09.2013 Mr.S.Rajmohan “Green Marketing”Adaikalamatha Institute of Management, Tanjavoor.

International Seminar:Paper Presentation

4. 10.10.2013 Mr. T.Sivagnana Selvakumar

“Issues and challenges in MSMEs – A study on Coir Industry”

Guruvayurappan Institute of Management

National Conference: Paper Presentation

5. 25.10.2013 Mr.S.Rajmohan “Green Marketing and Consumer Psychology”

Karpagam College of Engineering,Coimbatore

National Conference-Paper Presentation

6. 25.10.2013 Dr. R.Umamaheswari “Go Green In Rural Marketing”Karpagam College of Engineering,Coimbatore

National Conference :Paper Presentation

7. 25.10.13 Dr.G.Manokaran “Go Green”- A Mantra for Global Business Opportunities”

Karpagam College of Engineering,Coimbatore

National Conference :Paper Presentation

Publications by Staff

S.No Date Name of the faculty Title Journal

1 April 2013 Dr. B.Thayumanavar “Event Management” HRD Times(ISSN 0976-7401)

2 April- June 2013 Dr.P.Sivadasan “Food Security Bill – 2013- An Analysis”

Organization Management(ISSN 0975-699X)

3 June 2013 Dr. B.Thayumanavar “Sustainable Tourism” HRD Times(ISSN 0976-7401)

4 July - Dec 2013 Dr.G.Manokaran“A study on capital structure of selected wholesale and retail companies in India”

Management Wisdom(ISSN 2230-7257)

5 July - Dec 2013 Dr.P.Sivadasan Book Review:- I Have A Dream by Rashmi Bansal

Management Wisdom(ISSN 2230-7257)

6 August 2013 Dr.G.Manokaran “Factoring in Apparel Industry” Business and Economic Facts for You(ISSN 0970-2652)

7 October 2013 Dr. B.Thayumanavar “Total Quality Work Culture”International Journal Of Human Resource Management and Research (IJHRMR)(ISSN Online 2249 – 7986)

8 October 2013 Dr. B.Thayumanavar “Total Quality Work Culture”

International Journal Of Human Resource Management and Research (IJHRMR)(ISSN Print 2249-6874)Vol. 3 Issue 4 P. 95 –102Impact Factor JCC 4.6794.

9 September 2013 Dr.G.Manokaran“Emerging Dimension in Management (Finance) – Corporate Debt Refinancing”

Bonfring International Journal of Industrial Engineering and Management Science(ISSN 2250 -1096) Vol 3 Number 1 & 2, Jun – Sep 2013

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Staff as Resource Persons

S. No Date Name of the staff Topic Beneficiaries Remarks

1. 31.07.2013 Mr.S.Rajmohan “An Overview on FDI” 50 B.Com (ABA) Students B.Com., (ABA) Class Room

2. 29.09.2013 Dr.P.Sivadasan “Focused Leadership” All faculty of STC Resource Person

3. 16.08.2013 S.Rajmohan “The Role of Mathematics in Indian Economy”

III B.Sc and II M.Sc Maths students Resource Person

4. 20.09.2013 S.Rajmohan “Money value depreciation and appreciation” II MIB Students Resource Person

5. 07.10.2013 Dr.P.Sivadasan“Job Opportunities for Economics graduates in India”

UG and PG Students ,GVG College for women, Udumalpet.

Resource Person.

6. 28.10.13 S.Rajmohan“Impact of money value depreciation in Indian Economy”

All faculty of STC Resource Person.

Qualification Up gradation by Faculty

Dr.G.Manokaran – Ph.D awarded.

TYCOONS MANAGEMENT ASSOCIATION (TYMA) The programmes include Seminars, Symposia, Guest Lectures, Personality Development Training/Workshop, etc.

TYMA is Students Association of MBA @ STC. Its primary focus is to organise activities that help the student cultivate the necessary soft skills and general knowledge needed to succeed in interviews and to build a career. Following is a listing of such orientation.

S.No Date Event / Programme Resource Person No. of Students / Staff Participated Venue

1. 19.04.2013 Valediction of TYMA – CMA - Student Chapter

Dr.K.Selvaraju, Secretary General,SIMA, Coimbatore.

All I & II MBA Students

STC New AC Seminar Hall.

2. 30.08.2013 Inauguration of TYMA & CMA Students Chapter

Mr.Harjeet Singh Wahan,Executive Director, ELGI Equipments, Coimbatore


STC New AC Seminar Hall.

Guest Lectures to Students

S.No Date Theme / Topic ResourcePerson

No. of Students / Staff Participated Venue

1. 08.07. 2013 (FN) “Self – Redefined” Dr.Janetius, Director, CCG 38 II MBA HR Students II MBA Class Room

2. 26.8. 2013 “Know how session on Ace Equity corporate database”

Mr.J.BalachandranRegional Manager,Accord Fintech Ltd,Chennai.

70 II MBA Students VIII LAB

3. 26.8. 2013 “Transactional Analysis” Dr.Janetius, Director, CCG 38 II MBA HR Students Pyramid Hall.

4. 06.09.2013 “Insights into Entrepreneurship”

Mr.G.ThamilarasuChief Belief Officer Buy2All Bazaar Pvt.Ltd., Pollachi

All II MBA &Selective final M.Com& MIB Students

Sports block seminar hall

5. 11.09.2013 “Quantitative and Verbal Reasoning

Ms. Mala, Asst Professor, Kalaimagal College, Coimbatore

All II MBA Students Sports block seminar hall


Industry VisitsS.No Date Class Name of the Company / Institution No. of Students

1. 03.10.13 II MBA Delhi University Campus Visit 66 - II MBA Students + 4 MBA Faculty

2. 03.10.13 II MBA Industry Visit –Parle-G 66 - II MBA Students + 4 MBA Faculty

3. 04.10.13 FN II MBAVisit to Parliament AnnexStudy Visit at Bureau of Parliamentary Studies and Training (BPST)

66 - II MBA Students + 4 MBA Faculty

4. 04.10.13 AN II MBA Visit to National Small Industries Corporation, (NSIC) Okhla, New Delhi 66 - II MBA Students + 4 MBA Faculty

5. 05.10.13 FN II MBA Visit to Delhi Metro Rail Museum (DMRC) 66 - II MBA Students + 4 MBA Faculty

6. 06.10.13 AN II MBA Visit to Nehru Planetarium –Witnessed Terrestrial Show 66 - II MBA Students + 4 MBA Faculty

7. 13.11.13 FN I MBA Visit to L & T, Coimbatore Facility. 30 - I MBA Students + 2 MBA Faculty

8. 13.11.13 AN I MBA Press Plant, The HinduUppilipalayam, Coimbatore 30 - I MBA Students + 2 MBA Faculty

Our students at Delhi University

II MBA students at NSIC, New Delhi

Interactive session at Parle-G

Visit to Press Plant, The Hindu

Our team at Parle-G, New Delhi

Visit to Delhi Metro Rail Corporation

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Soft Skill Training / Personality Development Programmes

S. No Date Resource person Topic No of Students Participated Venue

1. 26.07.13 Mr.V.Saravaneesh “Values of Management Programme” 65 II MBA Students Sports Block

Annex

2. 12.08.13Mr.K.S.SahulHameedRobert Bosch, Bangalore “Personality

Development” All II MBA Students (70)

Sports Block Annex

3. 13.08.13Mr.K.S.SahulHameedRobert Bosch, Bangalore “Personality

Development”All I MBA Students (32)

Sports Block Annex

4. 16.12.13 -18.12.13

Prof.D.JayachandranHoD, Department of English (Retd.,)Jamal Mohammed College, Trichy.

“English Made Easy” All I MBA Students (32) I MBA Class room.

Outreach Programmes

S.No Date Name of the staff / Resource

Person involved Activity Venue Beneficiaries

1 11.05.2013

Dr.Janetius, DirectorCentre for Counseling and Guidance

“Knowing You- Knowing Others” (Jointly with CCG)

STC 66

Revenue Division Employees, Pollachi

2 22.05.2013Mr.V.RamachandranAssistant Professor,Dept. of MBA

Chief Guest at Annual Day celebrations of M/s. Kannan Departmental Stores, Pollachi.

M/s. KannanDepartmental Stores,Auditorium, Pollachi

Kannan Department Staff

3 18.10.2013

Mr.K.S.SahulHameed, Project Manager,Robert Bosch Bangalore

Lecture on “Self - Confidence a key to success”

R.Ponnapuram Middle School,Pollachi

60 students of the school

Outreach programme by Dr.Janetius Outreach pogramme by Mr.Sahul Hammed Outreach @ R.Ponnapuram school

PDP by Mr.Sharvanesh PDP by Mr. Sahul Hameed English made easy by Prof.D. Jayachandran


HR Meet

Department of MBA organized HR Meet entitled “Preparing for Global Competitiveness - An HR perspective” on 05.09.2013.

Resource Persons Topic / Venue

Mr.P.M.Jegadesan, Vice President & Corporate HR, M/s. Sara ELGI Groups, Coimbatore

Mr.V.Nagarajan, GM– HR, (Retd), TTK Prestige Ltd., Hosur.

Mr.P.Shanmugasundaram, Team Anchor, Peoples Metrics Pvt. Ltd., Coimbatore

Mr. A.Sriram, Executive Director, Adhi Annam Coir Comforts Pvt. Ltd., Pollachi

Moderator – Mr.M.Settu, Director General, STC

“Preparing for Global Competitiveness – An HR Perspective”

Club Activities

S.No. Date Activity Carried Topic Resource Person

1 30.08.13Inauguration of HR Club Activities for the year 2103-14

“Business Quiz” HR Club Volunteers

2 27.09.13CMA Student chapter @ STC + Services Club jointed with CCG

“World Tourism Day”

Mr.Mohamed Saleem,Concept Owner, Environment

Conservation Group, Coimbatore.

Mr. M. Settu

Mr. P. Shanmugasundaram

Mr. A. Sriram

Mr. P. M. Jagadesan

Mr. V. Nagarajan

HR Meet panel discussion

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Students Participatio:

S.No Date Nature of the event Name of the Students Participated Venue Remarks

1 17.08. 2013 National Business Quiz N.Anupama – II MBAR.Bhuvaneswari – II MBA

Vivekananda Institute of Management Studies, Coimbatore

2 03.09. 2013 “AUDACIOUS -13”

T.Sasikumar.P. Vigneshwaran.R.Selvaraj.V.ArunkumarS.NaveenkumarC.AnanthR.Bhavaneswari K.SabareshB.BanupriyaR.ShobanaN.AnumpamaN.NathiyaR.SridharR.SothiaS.MahendraBoopathiS.Bhuvaneswaran

Karpagam College of Engineering,Eachanari, Coimbatore

All II MBA Students

3 08.11.2013 Inter Collegiate Meet

P.AravindhanK.VivekanandanM.Aravind KumarRobin FlexP.Arun Kumar

S.MonikaS.IswaryaA. Divya

Inter Collegiate management Meet at SNS College, Coimbatore

Participated in Ad Zap

Participated in Best Manager team

Students Accolades

Our II MBA student Mohanprasad.P successfully completed TNPSC Group IV Examination

and now is posted as “Junior Assistant – ESI, Coimbatore”

COIMBATORE MANAGEMENT ASSOCIATION (CMA) – Student Chapter at STC

• MBA @ STC is a patron member of CMA

• All students and faculty of MBA @ STC are individual members of CMA

• Selected faculty and a set of students regularly attend the guest lectures (Monday Musings) at CMA Coimbatore.

• MBA Faculty @ STC are regular resource persons for guest lectures (Monday Musings) at CMA, Coimbatore

CMA Student Chapter at STC is the first student chapter to be inaugurated anywhere in India. Under this chapter several programmes were conducted to enable students to learn contemporary management topics and current issues. Following is a list of such events/activities in the form of seminars, workshops, conferences, guest lectures, visiting professorship, etc.


Coimbatore Management Association (CMA) – Participation in Monday Musings

S.No. Date Topic Resource Person Staff Participant Students Participants

1 30.08.13 CMA & TYMA Inauguration

Mr.Harjeet Singh WahanVice Chairman, ATS ELGI Ltd, Coimbatore


2 19.10.13 SUMMIT’13

CAPITAL MARKETMr. K.N. RamanathManaging Director, Madras Stock Exchange, Chennai

INSURANCEMr. H. ParameshwaranDeputy Vice President, Reliance Insurance Broking, Chennai

BANKINGProf. Sridhar NarayananAssociate Professor, Great Lakes Institute of Management, Chennai

MUTUAL FUNDMr. S. GokulnathCluster Head, HDFC Asset Management Company Ltd, Coimbatore

MODERATORProf. S. BalasubramanianDirector, GRG School of Management Studies, Coimbatore

Dr.P.SivadasanMr.V.SureshkumarMr.S.RajmohanMr.A.ArunMr.K.Muthukannan


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Placement preparedness training by Talent Sprint

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Special Events

Published by : PG Department of Management Science

Sree Saraswathi Thyagaraja CollegePalani Road, Thippampatti, Pollachi – 642107

Ph : 04259 266550, 266008www.stc.ac.in

For suggestions/enquiries contact :The Editor – Proni

PG Department of Management Science Sree Saraswathi Thyagaraja College

Palani Road, Thippampatti, Pollachi – 642 107E-mail: [email protected], Mobile : 09894299008

For limited circulation only - not for sale

First Tablet PC distributed by Secretary Lion M.A. Vijayamoghan

Onam Celebration

Talent Sprint Training

Teachers day celebration


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