liba digital tourist b2b

8/8/2019 LIBA Digital Tourist B2B

http://slidepdf.com/reader/full/liba-digital-tourist-b2b 1/15

Don’t be a digital tourist

Jessie Paul

CEO, Paul Writer

6 October, 2010



Are you a digital tourist?

I am on LinkedIn but it is just for jobhoppers

I use FaceBook because my classmates invited me

Twitteris for timepass

Flick’r is for family photos

Who has the time to write

Blogs



What is new media marketing?



Being Social =

Marketing?

✤ Reach

✤ Influence

✤

Advocacy✤ Trust

Photo Courtesy Edward Musiak, Flickr

http://www.flickr.com/photos/edwardmusiak/

http://www.flickr.com/photos/edwardmusiak/



http://www.flickr.com/people/altemark/

From houtin





To Listenin



IndividualsInterconnected

Location-specificLocation-independent

Customers

Access controlledEasily accessible

At costFreeInformation

One way2-way, interactive

LagInstantaneous

Opt outOpt-in

At costFreeCommunication

Mass MediaDigital Media

No Money Marketing , Jessie Paul, Tata McGraw-Hill

What has changed?



And then there were 3

Paid Media Earned Media

Owned Media



Financial Capital =>Social Capital



Trust me

http://blog.nielsen.com/nielsenwire/wp-content/uploads/2010/06/consumer-trust.png






Building Social Capital

Source: http://www.emarketer.com/mobile/article_m.aspx?R=1007863

http://www.emarketer.com/mobile/article_m.aspx?R=1007863





Source: CMO.com & 97Floor



CRISP model for social media

1. Coherent

Unified communicationplatform



About Us

✤ Paul Writer is an advisory firm that helps define your marketing, branding and communications strategy.

✤ We provide frameworks, processes, expert support, and creativeinsights to enable you to translate who you are into a cohesivemarketing plan.

✤ Paul Writer brings expertise on marketing innovations across thespectrum of offline and online to reposition and communicate brandvalues in a frugal, yet effective manner.

✤ Services offered are

✤ Marketing Strategy Design

✤ Validation & Advisory Services

✤ Our clients include:

✤ Ramco Systems

✤ Aujas Networks

✤ Allied Digital Services Ltd.

✤ NIIT Technologies

✤ IDS Softwares

✤ SYSTIME

Paul Writer is founded by Jessie Paul,

considered an expert in brand

internationalization and frugal

marketing. In 2009, Jessie published No

Money Marketing, Tata McGraw-Hill’s

fastest selling professional book onmarketing.

As Chief Marketing Officer of Wipro’s IT

business and as Global Brand Manager at

Infosys, she has been recognized for her

contribution towards putting the Indian

IT industry on the global map.

With over 15 years in services marketing,

including a stint with Ogilvy & Mather,

Jessie has been named one of the most

influential business women in India. She

runs a popular blog on marketing and

was India’s first CMO on Twitter.

http://www.twitter.com/jessie_paul

http://www.twitter.com/jessie_paul

http://www.jessiepaul.com/

http://www.jessiepaul.com/

http://www.nomoneymarketing.org/






[email protected]

Skype: jessie_paultwitter.com/jessie_paul

312-313 Prestige Meridian, 30 MG Road, Bangalore 560 001, India

Photo Courtes Po ru Flickr

The frameworks and concepts in this discussion are elaborated in No

Money Marketing by Jessie Paul, published by Tata McGraw-Hill in 2009.

Please visit www.nomoneymarketing.org for more information

All rights reserved.

No portion of this presentation may be excerpted or reused without the author’s written permission

Writer: n A person entrusted with managing a tea

or coffee estate including the marketing and

operational management. A trusted advisor of the

estate owner. Origin: Colonial English.

Paul Writer: n A trusted advisor to brand

owners.

West African symbol or adinkra for “help me

and let me help you”

Thank You





http://www.flickr.com/people/powru/

mailto:[email protected]

mailto:[email protected]

liba digital tourist b2b

Documents