chandrasekhar raghavan pinko marketing chandrashekar raghavan
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Chandrasekhar Raghavan
PINKOMARKETINGCHANDRASHEKAR RAGHAVAN
Chandrasekhar Raghavan
PINKOWHAT IS
Chandrasekhar Raghavan
101CLUETRAIN
Chandrasekhar Raghavan
“As a company, and as individuals, we value integrity, honesty, openness, personal excellence, constructive self-criticism, continual self-improvement, and mutual respect.”
The difference is obvious, easy to recognize.
VOICETHE HUMAN
Chandrasekhar Raghavan
People like to talk, now they can... in humungous groups
● IRC, Newsgroups and Maling Lists● Blogs, trackbacks, IM, conversational email, syndication
TALKPEOPLE LIKE 2
Chandrasekhar Raghavan
Build a community around your product...
don't just sell it.
SELLDON’T JUST
Chandrasekhar Raghavan
Pinko is a marketing philosophy built around the principles of the Cluetrain Manifesto
PINKOPHILOSOPHY
Chandrasekhar Raghavan
PINKOCASE STUDY
Chandrasekhar Raghavan
SPAM works too... (sure, it's illegal in some places...but it still works)
If thats your only criteria, Pinko ain't for you.
CHOICE?DO YOU HAVE A
Chandrasekhar Raghavan
Think this is cool? Whats the next step?
Check out more case studies● Talk to people! [email protected]● Figure out how you can make it work for your business.
STEPTHE NEXT
Chandrasekhar Raghavan
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