About the masterclass

Led by our associate faculty member, Conor Neill, from IESE

Business School, one of the top ranked international business

schools in the world, this masterclass will present a wide range of

practical tools and concepts designed to strengthen executives’

abilities on multiple levels. Participants will learn how to use

emotional and rational intelligence to persuade others in one-to-

one situations and when delivering presentations. They will acquire

techniques for establishing credibility and managing nervous

energy. This highly interactive one-day masterclass offers

participants individualised feedback and the chance to gain

expertise in delivering speeches.

Who should attend?

This masterclass is designed for managers who wish to improve

their communication skills and develop a style that fosters

commitment among team members and stakeholders. It is

particularly relevant to professionals who manage client

relationships or deal with the general public.

Key takeaways

• Speak like a Leader of People, move people to action with

your words

• Gain confidence in design and delivery of presentations

• Discover techniques to utilise emotional and rational

intelligence as a means of persuasion

• Learn rhetorical tools for interpersonal communications,

presentations and speeches

• Gain a deeper understanding of non-verbal aspects of

communication: authority, audience awareness and managing

nervous energy

THE MASTERCLASS SERIES – Theme 1

Persuasive Communications with Conor NeillTHURSDAY APRIL 3rd 2014

THE MASTERCLASS SERIES

Venue: UCD Smurfit Scho

ol

Time: 9am - 5pm

Tuition Fee:

€450 (UCD Alumni)

€500 (Non UCD Alumni)

Throughout 2014, UC

D Executive

Development will be

running full-day top

ic-

focussed masterclasse

s facilitated by leade

rs

in their field. They ar

e designed to provide

participants with pra

ctical outcomes that ca

n

be applied in work se

ttings. They adopt an

approach that uses

workshops, interact

ion

and discussion as key

learning tools. Topic

s

fall under three them

es: Persuasive

Communications, Organisatio

nal

Development and Fi

nance Management.

Clear and powerful communication is vital for accomplishing any businessobjective, particularly in today’s economic climate. To be effective, executivesmust be able to engage and influence diverse stakeholders, including clients,colleagues, employees and top management.

To book your place contact:Deirdre Luby on +353 1 716 8080

or email deirdre.luby@ucd.ie

REGISTER

NOW!

Masterclass content includes:

Leadership Communication: Point X; Logos, Ethos and Pathos

• Persuasion requires connecting on three levels - Aristotle's triad

of Persuasion: Logos, Ethos & Pathos (Logic, Credibility and

Commitment.)

• Speech Act Theory: The 3 levels of communication - Locution,

Illocution and Perlocution. Point X.

• Persuasion is not manipulation. Manipulation is getting another

to do something that serves me. Persuasion is getting others to

do something that serves them and me.

Developing the Logos - Basis Speech

• The Logos-based speech structure: Powerful Openings: There are

only 3 ways to start a persuasive speech. Move people with

Benefits not Features. Close strongly: the 2 types of persuasive

close

• Body Language: Authority, Energy and Audience engagement

• Preparing to Perform: developing mental strength, overcoming

anxiety: the 4 ways to handle anxiety

• 5 Aspects of a Powerful Voice: how to improve the power and

quality of your voice

Authentic Leadership: Identity; Personal Story

• Identity: Resolving the Conflict between what I want of "me"

and what society wants of "me"

• Simple story: engaging audience, moving to action with

emotion. Reason is absolutely necessary, yet the most powerful,

persuasive communication has a deeply human element...often

delivered simply and personally through the telling of stories

• Framing your Argument: The 6 Laws of Scientific Influence

• Selling Value: Asking powerful questions, overcoming objections,

the checklist sale

Authentic Leadership: Making it a Habit; The 20 Mile March

• Creating self-disciplined habits. “The signature of mediocrity is

chronic inconsistency. Consistency is the hallmark of success.”

— Jim Collins

• Decisions equal success. There are 4 vital decisions in growing

your business. People, Strategy, Execution and Cash.

About Conor Neill

Conor has been teaching Leadership Communication programmesfor over 10 years. He is Lecturer at IESE Business School inBarcelona and runs the IESE Leadership Communications coursesfor MBA and Executive MBAs and many senior directorprogrammes. He has worked with organisations such as Accenture,Applus, Barcelona Activa, Microsoft, Novartis, IBM and SantanderBank delivering seminars on Leadership through Communication.

Conor Neill is President of MLK Events. Conor is a serialentrepreneur, writer and keynote speaker. He has founded 4companies, raising capital, hiring teams and reaching over €10Min sales. He spent 6 years creating a revolution in private jet travelwith his company Taxijet. He has invested in 2 start-ups. He isPast-European Area Director for Entrepreneurs’ Organisation theworld’s leading community of entrepreneurs.

Conor was a manager in the Change Management division ofAccenture for 8 years. He has worked with corporate leaders inEurope, USA and Australia helping drive systematic change in theirorganisations.

Conor has a degree in Psychology and Artificial Intelligence and anMBA from IESE Business School.

To book your place contact:Deirdre Luby on +353 1 716 8080

or email deirdre.luby@ucd.ie

REGISTERNOW!

TEAM OFFER -

BUY 5 TICKETS FOR

THE PRICE OF 4!