Background • 3900 Hotels • Begins in 1927 • Signature/Iconic

Luxury/Lifestyle/Modern/Extended stay/Timeshare/Marriot Golf

Goal• We want to create brand awareness and

increase loyal Marriott customers• Marriot Reward/Benefits• Gather Market Share and Data

Target Audience • Different Hotels• Different ages for different Marriot Hotel• Each hotel targets the needs to each customer • Business Travelers vs. Leisure travelers • Singles, Couples, Families

Digital Marketing Strategy

Media Outlets

• Social Media • Internet • Mobile Marketing

Mobile Marketing Strategy

Budget

• $2,500 per day • Google Adwords• Twitter • Facebook

Measuring Performance Indication

• Number of monthly reservations • Marriot reward points • New Face book likes, twitter, and pinterest

usage