the marketing society "rise of the robot" presentation
TRANSCRIPT
Oisin Lunny OpenMarket @oisinlunny @openmarket
Rise of the Robot
Rise of the Mobile
Source: Benedict Evans
Empowered customers have given rise to a new era
Source: Forrester
Source: Forrester
The evolution of “phono sapien”
Phono Sapien: The Economist
Source: Google -‐ Our Mobile Planet
Marketing
Read more: Digital MarkeDng Magazine
Read more: The Guardian
Read more: The Guardian
Read more: The Guardian
Read more: The Guardian
Download: Top Mobile Channels for Retail CommunicaDons
Download: How Mobile Is Transforming Customer Experience
1 2 3AI
Streamline operations, delight customers, deliver superior experiences.
SMS
6 billion humans using mobile messaging - SMS is the global language.
Personalisation
The growth of social media highlights the importance of personalisation.
1 2 3Apps
An app is not a strategy Don’t overestimate your destination value.
Spray and Pray
Spray and Pray misses the target - don’t broadcast to mobile devices.
Bad CX
The trend is towards zero tolerance for a bad CX.
About OpenMarket
OpenMarket helps enterprises use mobile to transform their business. OpenMarket provides mobile engagement solutions for organisations to optimise their operations and enhance relationships with their customers and employees. Major enterprises choose OpenMarket for our domain expertise, service flexibility, demonstrated performance and reliability, global scale, and corporate maturity. Our clients trust us to power their mobile business.
Need a subheader? Make it bold.This is your copy. Keep it short. They’re listening to you! A couple of lines
willdo, really. This is too much already. Pro ea nullam primis, no singulis deseruisse liberavisse nec. Debet semper viderer vis in.
Thank you@oisinlunny @openmarket