the marketing mix
DESCRIPTION
The Marketing Mix - Melanie Page - Sussex Innovation CentreTRANSCRIPT
Slide 1
The Sussex Innovation
Centre
Marketing Mix
Melanie Page 20 February 2008
Slide 2
Agenda
• Getting the marketing mix right
• Big vs Small
• Golden rules of customer contact
• How much should I do?
• Questions
Slide 3
Getting the marketing mix right
•Mission
•Objectives
•Strategy/plan…
•Suppliers
• Getting the marketing mix right• Big vs Small• Golden rules of direct mail• How much should I do?• Questions
Slide 4
Big vs Small•Advertising vs PR
•Sponsoring vs Partnering
•Exhibitions vs Networking
•Telesales vs Targeted call
•Shop/Brochures vs Website
• Getting the marketing mix right• Big vs Small• Golden rules of direct mail• How much should I do?• Questions
Slide 5
Golden rules of customer contact •Attention
•Interest
•Desire
•Action
• Getting the marketing mix right• Big vs Small• Golden rules of customer contact• How much should I do?• Questions
Slide 6
Slide 7
Slide 8
Slide 9
Slide 10
Slide 11
Slide 12
How much should I do?•Time
•Money
•Skills
•Interest
•Contacts
• Getting the marketing mix right• Big vs Small• Golden rules of direct mail• How much should I do?• Questions
Slide 13
Questions• Getting the marketing mix right• Big vs Small• Golden rules of direct mail• How much should I do?• Questions