the marketing “mix”
DESCRIPTION
The Marketing “Mix”. Marketing Mix – 4Ps The marketing mix elements that make up an organization’s marketing program :. P roduct P romotion P rice P lace These are management decisions , controllable factors. Marketing function relates to many people, groups, and forces. - PowerPoint PPT PresentationTRANSCRIPT
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The Marketing “Mix”
![Page 2: The Marketing “Mix”](https://reader030.vdocuments.us/reader030/viewer/2022032606/56812e4d550346895d93e6d5/html5/thumbnails/2.jpg)
Marketing Mix – 4PsThe marketing mix elements that make up an
organization’s marketing program:
1. Product
2. Promotion
3. Price
4. PlaceThese are management decisions,
controllable factors
![Page 3: The Marketing “Mix”](https://reader030.vdocuments.us/reader030/viewer/2022032606/56812e4d550346895d93e6d5/html5/thumbnails/3.jpg)
Marketing function relates to many people, groups, and forces
![Page 4: The Marketing “Mix”](https://reader030.vdocuments.us/reader030/viewer/2022032606/56812e4d550346895d93e6d5/html5/thumbnails/4.jpg)
Marketing’s first task: discovering consumer needs
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Marketing’s second task: satisfying consumer needs