the price. marketing mix promo- tion product price place marketing mix pricing is one of the four...
TRANSCRIPT
MARKETING MIX
PROM
O-TIONPR
OD
UC
TPRICE
PLA
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MARKETING MIX
Pricing is one of the four elements of the marketing mix.
THE PRICE
= the amount which people pay for a product= the amount which the company sells the product for
45 €
$1000
$890£1,2
459,- Kč
WHAT DOES THE PRICE DEPEND ON?It depends on:• Costs of production• Competitive prices• Demand• Business goals and marketing
objectives• Other factors: demographic,
economics, political …
PRICING STRATEGIESCompanies use pricing strategies to influence the customer.They want to persuade customer to buy goods.Companies may use a variety of pricing strategies.
EXAMPLES OF PRICING STRATEGIES• Premium pricing• Penetration pricing• Psychological pricing• Freemium• Discounts• etc.
PREMIUM PRICING• Premium pricing strategy establishes a
price higher than the competitors. The company wants to persuade buyers that the product is very quality (it´s better than competitive product).
PREMIUM QUALITY FOR YOU
NEW ON MARKET !!!520000 €
PENETRATION PRICING• The opposite of premium pricing. The
company sells with a low price to attract buyers. The company hopes that the customers try the product and then they will buy it again.
135,-
133,-
128,-
141,-
86,-
PSYCHOLOGICAL PRICING• Pricing designed to have a positive
psychological impact.
OUR BURGER ONLY$3.95
FREEMIUM• It describes a business model when
you get basic product or service free of charge. But you pay (and not a few) for advanced features.
BASICFREE OF CHARGE
FOR A BETTER
FUNCTIONING
£ 45
DISCOUNTS• Discount for prompt payment – if you
buy in advance, you pay less.
• Quantity discount – you pay less if you buy more.
First moment!!!15.000,- Kč After Christmas 18.900,- Kč
6,90 Kč4 and more pcs 5,90 Kč